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First CIPR Council election since governance changes
Written by Emily Andrews   
Wednesday, 13 August 2014 14:51

CIPRVoting.jpgThere are 38 potential candidates lined up for positions on the 2014 Chartered Institute of Public Relations (CIPR) Council. Successful council and honorary treasurer candidates will serve a two year term, while the president elect will serve three years as of 1 January 2015.

The elections are the first since CIPR members voted for governance changes in June. The new resolutions reduced the CIPR Council in size from 50 to 30 individuals, and created a board of directors with power to direct the affairs of the Institute. The changes are part of the Institue's move towards an increasingly professional agenda. 

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Planting trees for WW1 centenary
Written by Emily Andrews   
Wednesday, 13 August 2014 09:43

Clive_Anderson.jpgThe Woodland Trust’s centenary woods commemorate one hundred years since Britain entered the First World War. The UK woodland conservation charity is combining modern digital tools with the historic associations of trees and woodlands to commemorate those who served, while raising awareness of its wider goals.

The Centenary Woods campaign invites the British public to donate commemorative trees across four woodland locations. The trees will serve as a lasting reminder of the centenary and what it represents.

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Communications professionals willing to move abroad
Written by Emily Andrews   
Friday, 08 August 2014 15:05

europe.jpgA recent survey indicates that communications recruitment would benefit from a pan-European approach. In addition, recruiters should develop relationships with communications professionals who aren’t actively searching for a new role, as this could lead to the procurement of top talent at the opportune time.

The survey, conducted by VMA group, reveals that only 17% of those questioned were actively seeking a new Job. However, 70% of communications professionals not actively looking for a new job would consider a move if approached with the right role. This highlights the precedence of the passive candidate, a product of the new candidate-led market.

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Charities voice Lobbying Act concerns
Written by Emily Andrews   
Friday, 08 August 2014 09:56

UK_parliament.jpgSince the passing of the Lobbying Act in January 2014 the Public Relations Consultants Association (PRCA) and its members have compiled a formal request for further information and clarity. The PRCA Not for Profit and Charity Group wrote to the Electoral Commission yesterday and enclosed ten questions regarding the Transparency of Lobbying, Non-party Campaigning and Trade Union Administration Act.

The Bill, which comes into force on 19 September, limits the amount that charities can spend on campaigning activities and contains rules which will affect the campaigning activities of charities during the 2015 general election. The PRCA is asking for a response by 19 August, giving its members time to prepare for this change.

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Spikes seminar programme announced
Written by Emily Andrews   
Wednesday, 06 August 2014 10:02

Suntec_Singapore.JPGSpikes Asia Festival of Creativity has released its seminar programme, a list of the creative communications industry’s leading thinkers and practitioners. The programme details 40 sessions taking place over four days and covers a wide range of topics that are critical and current to the industry.

The global list of speakers includes Stefan Sagmeister, creative director at Sagmeister & Walsh, who will explore the possibilities of achieving happiness as a designer, Jean Lin, global chief executive officer at Isobar, who will take a look at bringing innovation principles to marketing, and Ted Royer, chief creative officer at Droga5, who will focus on the partnership between agency and marketer and how the rules of relationships can be applied to advertising.

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Veterans' sporting event attracts automotive sponsorship
Written by Emily Andrews   
Tuesday, 05 August 2014 14:11

Invictus_Games.jpgJaguar Land Rover is the official partner of the Invictus Games taking place this September at the Queen Elizabeth Olympic Park in London. The Games is an international sporting event for injured service personnel that was launched earlier this year by Prince Harry, The Royal Foundation of The Duke and Duchess of Cambridge and the Ministry of Defence.

Jaguar Land Rover will work closely with both the Royal Foundation and the Ministry of Defence in order to find innovative ways of facilitating veterans into new job roles; this is intended to be the long term legacy of the Invictus Games. The Games itself is intended to inspire recovery, support rehabilitation and generate a wider understanding and respect for veterans among the wider public.

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Optimism in the PR industry
Written by Emily Andrews   
Tuesday, 05 August 2014 12:33

optimism.jpgThe PRCA has launched its quarterly Consultancy Barometer research and the results spell good things for the PR industry. Agencies are reporting strong growth in new business opportunities with 82% reporting busy or very busy levels of business this quarter.

The findings reflect the UK’s economic growth with results up from last year’s second quarter survey. The research shows that 80% of agency owners believe the economy will continue to improve over the next 12 months; this compared to the 44% who believed the same one year ago.

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Investis acquires UK agency to boost digital comms offer
Written by Brittany Golob   
Monday, 04 August 2014 14:48

investis.jpgGlobal digital corporate communications agency Investis has acquired UK rival Global3Digital for an undisclosed sum.

The purchase is Investis’ first since it acquired Hemscott, the investor relations arm of US financial services firm Morningstar, coinciding with its private equity financed management buyout two years ago. According to Investis CEO Helen James it was the successful integration of Hemscott that helped with the decision to expand further, “We felt very confident after the integration of Hemscott. It went really well, and we feel we’ve now got the capacity to [expand further]. We’ve long admired Global3Digital and we’re delighted to welcome their clients to Investis.”

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Commonwealth Games inspires CSR opportunities
Written by Emily Andrews   
Friday, 01 August 2014 14:49

young_leaders.jpgThe Glasgow 2014 Commonwealth Games provides a sponsorship opportunity for BP, an oil and gas company with sources in the North Sea. BP has been working in Scotland for 50 years and continues to invest in new projects.

BP is concerned with renewable supplies, and it supports infrastructure and technological advances that allow for greater recovery, enabling oil and gas fields to keep wielding for years to come.

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Regional PR awards reveals 2014 shortlist
Written by Emily Andrews   
Friday, 01 August 2014 11:13

SmartsNorthernIreland.jpgThe UK’s largest regional PR awards has announced its 2014 shortlist. More than 350 PR teams, consultancies and individuals have been shortlisted for the 2014 CIPR PRide Awards.

The Awards take place in Scotland, Wales, Northern Ireland, and across six English regions, providing due recognition to outstanding PR campaigns conceived outside of London.

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Reviewing reputation
Written by Emily Andrews   
Friday, 01 August 2014 10:06

Screenshot 2014-08-01 11.16.52_1.pngReputation is clearly a matter of upmost priority for the communications industry, but it should equally be a concern for senior management teams. Some would argue that the recent financial collapse was partly due to lack of trust having a negative impact upon reputation.

The PRCA has posted a comprehensive digest on the topic of reputation to the Insight section of its website. The Economics of Reputation toolkit provides a review of all existing significant literature and academic research on reputation, thus encouraging analysis and debate. The toolkit also includes video interviews with communications practitioners from global brands such as Unilever, TSB Bank, and Aviva.

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FTI Consulting and Emperor in corporate design deal
Written by Brittany Golob   
Thursday, 31 July 2014 11:46

emperor.jpgGlobal strategic communications consultancy, FTI Consulting, has announced the divestment of its creative engagement arm to Emperor, a leading British creative communications reporting firm.

The deal, the value of which was not disclosed, will see Emperor and FTI Consulting working closely in partnership when dealing with annual reporting, says FTI’s senior MD & UK head of strategic communications, John Waples. “Either you invest internally or you invest with a partnership,” he says. “Our clients will hopefully get an enhanced service.”

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Consistency of content in annual reporting
Written by Emily Andrews   
Thursday, 31 July 2014 11:40

London_Stock_Exchange.jpgCorporate communications consultancy Blacksun has released digital research measuring the level of consistency between the annual reports and the corporate websites of FTSE 100 and FTSE 250 companies. Consistency of content is key to creating a unified and engaging brand message.

The report found that both FTSE 100 and FTSE 250 companies had a low level flow of content from annual report to website. Consistency of content across both channels was also low. However, although these were some of the general trends identified, results varied widely from sector to sector. The oil and gas sector performed well for both content and consistency, while the telecommunications sector did not performed as well.

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Conference to discuss the evolution of the annual report
Written by Felicity Stewart (2)   
Wednesday, 30 July 2014 16:35

Evolution_logo_newstory_2_1.jpgOn the whole, the investment community is a bit behind the times when it comes to social media. A recent survey of 500 European and American investors found that 22% had yet to sign up to a social media site and that only 4% made investment decisions based on new media (blogs, message boards, social, etc.). 

While this is perhaps unsurprising, the research also shows that 58% of respondents expect social to become more important in helping to make decisions. On the corporate side, investor relations teams are preempting this trend with greater focus on mobile and social comms. On October 2, the ‘Evolution of the annual report’ conference will examine these changes. 

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Exploiting the mobile market
Written by Emily Andrews   
Wednesday, 30 July 2014 14:13

mobile_usage.jpgToday’s consumer is constantly switched on, connected, and ready to interact. With necks bent and fingers tapping they use their smart phones to send messages, find directions, check the time, listen to music, read books, play games, and even do the weekly shop.

According to BRC-Google Online Retail Monitor (ORM), grocery-related searches on smartphones have grown by 94% in the past three months. The research shows that people are using their phones to search for recipes, blog about food, compare supermarket prices, and play food-related games. Retailers across the UK are integrating their online shopping offers with recipe websites and gaming apps.

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Clients expect greater accountability from PR agencies
Written by Emily Andrews   
Wednesday, 30 July 2014 12:46

leeds_comms_studies.jpgDespite renewed emphasis on the PR industry proving its value through measurement and evaluation, particularly in accordance with the Barcelona Declaration of Measurement Principles, a recent survey shows that many agencies still underperform in this area.

A recent survey conducted by the Institute of Communications Studies at the University of Leeds suggests that PR agencies are falling short of the accountability expected from them by their clients. Agencies need to take further steps to demonstrate ROI.

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Police and partners protect IP and online brand security
Written by Brittany Golob   
Tuesday, 29 July 2014 14:35

stormtroopers.pngThe Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of trade associations in the advertising or online space, also known as Operation Creative. The PIPCU’s role is to find and remove websites, both domestic and international, that provide access to copyrighted content.

The project has been running since the start of 2014, but this week it has announced Project Sunblock as a content verification partner that will replace the legitimate branded advertisements on websites removed by the police. Project Sunblock acts as a content verification system, often for brands to determine if their ads are placed in appropriate, non-illicit settings online, thereby protecting a brand's reputation and online security. Through the partnership with the City of London Police, sites that are under investigation will have their ads replaced with official banners from Operation Creative.

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Intangible assets key to good tech comms, research says
Written by Brittany Golob   
Friday, 25 July 2014 14:53

Photo_25_07_2014_16_06_22.jpgThe data surrounding the growth of the technology sector is almost superfluous. In London alone, tech is responsible for £12bn and 45,000 jobs. The worldwide technology sector is worth $2,221bn this year. No survey or research can prove the tech sector’s worth. However, there is insight to be gained into the makeup and activities of companies in this sector who are, for maybe the first time, true global business leaders of the post-recession world.

The Good Relations Group has released its B2B study study into technology communications, the Triple G. It examines good actions, good recommendations and good engagement by conducting quantitative research with 165 board members of leading tech firms and interviews with 10 others to measure the value of soft capital.

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Upcoming IC conference to discuss changing behaviours
Written by Brittany Golob   
Friday, 25 July 2014 13:38

CIPR_Inside_Logo.jpegIn internal communications, there is always something to debate. The field is ever-changing and responds to many different areas of the business on a daily basis. Areas of discussion, then, are never the same.

The annual CIPR Inside conference, which will take place on 2 October at the London Oval, is set to be a day of thought-provoking presentations, conversation and networking. The theme of this year's conference will be 'Changing behaviour for better business.'

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Integration of corporate comms and marketing functions
Written by Brittany Golob   
Thursday, 24 July 2014 11:30

gherkin.jpegThe rapid proliferation of digital media is driving forward an organisational shift in companies across industries and the world – the convergence of corporate communications and marketing functions. Today’s consumer is more connected than ever before. The average Brit owns over three digital devices, spends around nine hours a day staring at a screen, and checks at least one social media site before getting out of bed in the morning. On top of this, consumers can access content anywhere and at anytime – even at 30,000ft in the air.

In response to this rapid media proliferation, companies are finding new ways to increase efficiency, build trust, and engage consumers. The best way to do this, many are finding, is to become more unified internally. By merging the roles of marketing and communications, companies can maintain a consistent message and voice across all channels of communication and stakeholder audiences.

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