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Greenpeace target toy company for its branded products
Written by Brittany Golob   
Monday, 07 July 2014 11:28

LEGOLAND_protest.jpgGreenpeace’s latest campaign will target the LEGO toy manufacturer, criticising it for its involvement with Shell, the oil and gas giant. The global campaign will take place across six continents.

Greenpeace accuses LEGO of putting sales above its commitment to the environment and to children’s futures. The independent global campaigning organisation is calling for LEGO to stop making toys with the Shell branding on. Greenpeace accuses Shell of participating in the destruction of the Arctic. It also claims that it is using the toy company to neutralise controversy surrounding its environmental impact and plans to drill in the Arctic.

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New Delhi summit to explore PR in emerging markets
Written by Brittany Golob   
Monday, 07 July 2014 10:26

ICCO_New_Delhi.jpgThe International Communications Consultancy Organisation (ICCO) is holding its annual global summit in central New Delhi this October. The event brings together senior PR practitioners from around the world.

India’s rapidly growing PR industry makes it the perfect location for discussing the current issues affecting the industry. The 2013 summit will be titled, “New markets. New Business. New PR” and will explore PR in emerging markets across the Asia-Pacific region and the opportunities involved.

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Recycling initiative supported by corporate plastics consumers
Written by Brittany Golob   
Friday, 04 July 2014 11:19

plastic.JPGPlastic production has steadily grown, since it’s introduction in 1907, with GDP. A 24% in crease in the packaging sector is one of the key features of the European plastics industry. In 2008, about 25 metric tonnes (Mt) of plastic was produced with only 5.3Mt or 21.3% being recycled. That is set to increase by 30% by 2015, according to the European Commission. Were recycling of plastics to increase by that amount, 162,018 jobs could be created in the EU to manage the supply chain as plastics are still one of Europe’s net exports.

One of the ways in which the British government is encouraging changes to recycling behaviours and practices, on the part of individuals and businesses, is through the new Plastics Recycling Communications Initiative, launched by plastics recycling charity Recoup. The programme, designed to streamline the confusing and contradictory messaging surrounding recycling and thereby encourage better overall practice.

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New approach to investor relations needed, survey says
Written by Brittany Golob   
Thursday, 03 July 2014 11:14

stocks_ipad.jpgA US study shows that over a third of investors have said they do not listen to the quarterly earnings webcasts of the stocks that they currently follow. In addition, while 30% say that they do listen in, their attendance is not quarterly and depends on the current performance of the company.

While the webcast does not deliver news per se, it does give the investor a chance to hear the CEO in a question and answer scenario. The investor wants to gauge whether they have made the right investment choice.

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Conference for event and visual communications specialists
Written by Brittany Golob   
Thursday, 03 July 2014 09:59

Olympia_London.pngThe summer EVCOM event will take place in September at Olympia London. The conference, formerly known as Summer Eventia, will be themed ‘collaboration’, in celebration of the Eventia and IVCA merger earlier in the year.

The one-day event will bring together every sector of the EVCOM membership, from event organisers and film and digital specialists, to corporate commissioners and government representatives.

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China's creative industries flourish
Written by Brittany Golob   
Wednesday, 02 July 2014 15:33

Chinas_creative.jpgChina has made its first overview of the cultural and creative industries available in English to a global audience. The ‘China Cultural and Creative Industries Reports 2013’ has been put together by Chinese academics, and it addresses gaps in the existing literature.

The report contains policy changes, emerging trends, and highlights investment opportunities for China’s cultural and creative industries (CCIs). Areas researched include film, news and publishing, broadcasting and TV, animation and games, new media, advertising, fine art and performing arts.

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Webcast explores m-learning and the future of training technology
Written by Brittany Golob   
Thursday, 26 June 2014 14:20

Adobe_m_learning.jpgAs learning and development programmes move into the digital sphere, human resources are faced with a range of choices for their training needs.

Any time, any place access to training technology is undeniably a positive outcome of the rapid adoption of mobile devices, with employees being able to incorporate learning into their daily routine. Training courses that are equipped for this kind of access may find they are at an advantage.

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PR and the visual London event
Written by Brittany Golob   
Thursday, 26 June 2014 09:23

PR and the visual_1.jpgA full day conference in July, Public Relations and The Visual: Exploring Identity, Space and Performance, explores PR’s relationship with multi-media. The conference will combine talks from PR, marketing, and branding experts, with interactive workshops demonstrating visual communication.

The event, to be held at University of the Arts London, aims to encourage collaboration and partnership between academics and practitioners. Key note speakers include Ian Burrell, assistant editor and media editor, at The Independent, who will be speaking about the image of the PR industry in a post-Clifford world. 

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Mobile platforms increasingly important for retail brands
Written by Brittany Golob   
Wednesday, 25 June 2014 15:59

Pets at Home lifestyle_1.jpgAs mobile becomes more and more important to consumers, companies must think about how they want to use this medium to communicate their unique brand offering.

Pets at Home has just implemented a platform with Eagle Eye that combines a digitally focused loyalty scheme with a deliver to store service. Pets at Home’s current loyalty scheme and successful Very Important Pets (VIP) PR campaign have been integrated into the digital platform. The Eagle Eye platform also measures data, providing valuable insight that contributes to a healthy brand.

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Using business know-how to do good
Written by Brittany Golob   
Wednesday, 25 June 2014 08:48

Project_Last_Mile.jpgOne of the most valuable ways a large company can service the community is through sharing business expertise with organisations whose improved efficiency will serve a good cause.

The Project Last Mile initiative uses Coca Cola Company’s business know-how to help governments in Tanzania and Ghana improve access to medical resources in remote communities. Coca Cola and its foundations are now looking to expand the programme into 10 African countries over the next five years.

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Corporate training programmes
Written by Brittany Golob   
Monday, 23 June 2014 13:58

TheWriter_Stills_1.jpgWith e-learning taking off in a big way there are more staff training options than ever before. An event hosted by The Writer discussed the potential benefits of face-to-face training programmes.

Speakers at the event, held at the St Brides Foundation, included training and learning and development leaders with experience at prestigious companies; Emirates, the BBC and Thames Water. The session sought to define positive training methods through group discussion and expert insight.

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Board members announced
Written by Brittany Golob   
Monday, 23 June 2014 12:05

EVCOM_board.jpgAs part of its ongoing launch EVCOM has announced eight new board members. The candidates were voted in by members at the organisation’s first annual general meeting.

EVCOM is the outcome of a merger between Eventia and the International Visual Communications Association. The 20 people standing for election included nine former members of the IVCA, as well as new candidates and former Eventia members.

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Investing in HR technology
Written by Brittany Golob   
Friday, 20 June 2014 09:31

HR_technology.jpgA global survey has shown that a third of companies plan to increase their HR technology budgets this year. The same percentage plan to rethink their HR structure over the next two years in a bid to improve efficiency.

The 2014 HR Service Delivery and Technology Survey, conducted by Towers Watson, gathered data from 1,048 different companies. The survey revealed that only 15% of those companies surveyed plan to spend less on HR technology in the coming year.

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PR Lions winning campaign
Written by Brittany Golob   
Wednesday, 18 June 2014 18:13

Chipotle.jpgThe PR Lions Grand Prix award has been handed to The Scarecrow campaign for Chipotle. The campaign incorporates a video that demonstrates the power of social and digital content for creating powerful brand stories.

The Scarecrow initiated conversation about the food industry, creating a global conversation and delivering excellent results for the Chipotle brand. The slogan, ‘Cultivate a better world’, reflects the scale of the campaign’s ambition and reach.

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Edinburgh agency wins coveted PR award
Written by Brittany Golob   
Wednesday, 18 June 2014 15:24

CIPR_Excellence.jpgThe Chartered Institute of Public Relations (CIPR) Excellence Awards judged Edinburgh-based agency, Stripe Communications, winner of the ‘Outstanding public relations consultancy’ category.

The event last night, hosted at Old Billingsgate, was attended by over 800 PR professionals and 150 different consultancies, in-house teams, and freelancers.

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The challenges of mobile engagement
Written by Brittany Golob   
Tuesday, 17 June 2014 14:24

smart_phones.jpgMobile devices are fast becoming one of the most popular ways to view content. This has all happened so fast that those providing the content are often unsure of how to make the most of this new medium.

Leading content discovery platform, Outbrain, is trying to understand how we can optimise mobile engagement. Its latest Content Conversation was titled “Mobile engagement – the new opportunity in content marketing”, the discussion sought to address the challenge of providing content that could potentially appear on 14,000 different screen sizes.

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Measurement and evaluation professionals gather in Amsterdam
Written by Brittany Golob   
Monday, 16 June 2014 09:50

de_duif.jpgWhile the importance of data analysis and measurement for an informed communications campaign is better understood than ever before, there is still work to be done before this practice is fully integrated into mainstream PR.

The world’s leading measurement and evaluation event, the AMEC conference and awards, took place in Amsterdam last week and bought together the industry’s top performers.

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Report shows value of vocational learning
Written by Brittany Golob   
Sunday, 15 June 2014 19:56

VQ_day.jpgA practical and technical approach to learning is key in PR, whether the new employee holds a degree or not. The CIPR advocates ongoing education and development among PR professionals.

A report published by the Institute of Public Policy Research (IPPR) has ranked PR among the top ten occupations of the future. The report, commissioned by independent education charity Edge Foundation, claims that a third of all future jobs will be classed as highly skilled occupations.

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A very merry unconference for you
Written by Brittany Golob   
Friday, 13 June 2014 10:43

bigyak.jpgPutting nearly 200 internal communicators into the same room and telling them to discuss whatever they want, in whatever way they want, with who they want sounds like the recipe for a loud, messy, chaotic conference. In effect, last June’s Big Yak unconference was a highlight of the year for many IC professionals.

The day-long event organised and overseen by The IC Crowd – BSI’s Dana Leeson, SSP’s Jenni Wheller and All Things IC’s Rachel Miller – not only trended on Twitter but generated honest, interesting and insightful conversations among the UK and Europe’s internal comms community. The day was loosely organised into blocs of time that were run by attendees and discussed topics of participants’ choosing.

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Top law firms underperform at social media
Written by Brittany Golob   
Thursday, 12 June 2014 12:45

american_law_firms.jpgYou might expect that analysing the communications expertise of the world’s highest performing law firms would yield positive results, but this was not necessarily the overwhelming outcome of Living Group’s most recent Living Ratings report of America’s top 100 law firms.

The report measured the online presence of these prestigious companies through detailed analysis of social media and company websites and compiled results tables indicating which law firms use these tools most effectively.

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