Home News
A toast to cricket!
Monday, 24 March 2014 10:20

hardys_wine_launch.jpegAustralian wine brand, Hardys, has announced a three-year partnership with England cricket. The sponsorship deal will be a continuation of the Hardys brand’s involvement and association with cricket, and will be supported by a fully integrated campaign including ATL advertising, digital, PR, in-ground experiential, social media and in-store activation.

A partnership between the England and Wales Cricket Board (ECB) and Hardys is a fitting choice since they share a brand identity anchored in tradition. Hardys aims to increase its brand exposure and to target UK cricket fans, particularly as consumers of their premium wines.

Record-breaking brands
Thursday, 20 March 2014 12:54

Guinness_World_Records.jpgIn February we reported on the inaugural, ‘Record-breaking brand award’, in partnership with the Festival of Media and Guinness World Records. The award recognises record-breaking media campaigns on a worldwide scale.

The winner of the Festival of Media Asia Pacific award was announced at a gala dinner in Singapore on 19 March. Sohu IT was selected by public vote, from a short-list of 14 record-breaking brands. Sohu IT’s ‘largest smartphone ensemble’ record coincided with the launch of its Vivo XPlay smartphone and showcased the phone’s sound technology.

Professional PR advice for small businesses
Thursday, 20 March 2014 10:56

growth_vouchers.jpegThe government has launched a £30 million voucher scheme to supplement small businesses and encourage growth. The Chartered Institute of Public Relations (CIPR) has announced that it will be working in partnership with the Enterprise Nation Marketplace; a portion of the Growth Vouchers programme.

CIPR members are encouraged to register with the marketplace and offer their experience and guidance to small businesses owners. Advice offered could range from PR advice and attracting and keeping customers, to making the most of social media and digital technologies.

Seminars and star studded events
Wednesday, 19 March 2014 16:05

bafta 195_1.jpgBAFTA-hosted event, Advertising Week Europe (AWE), has announced this year’s seminar programme. Due to run from 31 March to 4 April, AWE is Europe’s largest advertising festival and a prestigious gathering of marketing and communications industry-experts and popular culture figures.

The event is a dedicated forum that will enable industry leaders to share their specialist knowledge and experience, promote dynamic discussion and offer good networking opportunities.

South African airline embraces luxury
Wednesday, 19 March 2014 13:52

SAA.jpgThe esteemed four-star rated South African Airways (SAA), the national carrier for South Africa, has undergone a redesign by brand consultancy, The Brand Union and global travel and transport design consultancy, Priestmangoode.

South African Airways sought to move away from being an extension of the tourism industry to become a globally relevant airline that embodies African luxury. The new look incorporates both sophistication and elegance promoting SAA on a national and global scale.

Event welcomes golden age for the creative industries
Wednesday, 19 March 2014 13:13

creative_UK_report.pngThe Creative UK event, hosted by Enders Analysis and held at the BT Centre, was held in celebration of a recent report revealing the strength of Britain’s creative and digital industries. The report, written by Ender’s Analysis and Bain & Company, reaffirms the creative industries as an invaluable contributor to the UK economy.

Central to the report’s findings is the recognition that the creative industry is at the centre of digital transformation in the UK. Digital technology is changing the way many creative-sector companies produce and distribute products, and consumers are embracing this technology. It is clear from the Enders Analysis report that digital and creative industries can supplement each other in their current growth.

Line-up unveiled for Transform MENA conference
Wednesday, 19 March 2014 10:31

transform__1_.jpgThe inaugural Transform MENA conference has just revealed a ground-breaking programme for 2014. The conference will be held at the JW Marriott Marquis Hotel, in Dubai’s Business Bay, on 2 June, directly preceding the Transform Awards MENA.

The conference is an essential experience for those involved with branding and rebranding, both in MENA and internationally, and provides businesses with an opportunity to learn from their peers, competitors and predecessors.

Social media - an essential tool for B2B communications
Tuesday, 18 March 2014 16:49

social_media.pngFor many B2B companies, social media has become an essential comms tool. In the B2B world, brand awareness is the most important aspect of communications. Social media shows a marked contribution to brand development and reputation building.

A new infograph published by Real Business Rescue predicts the increased potential for the use of social media in B2B communications.

Survey reveals the latest IC trends
Tuesday, 18 March 2014 11:46

State_of_the_sector.pngThe annual State of the Sector survey reveals an increase in employees using personal devices to access business content.

The survey conducted by Gatehouse, a leading internal communications and employee engagement agency, showed that almost 40 percent of international companies allowed employees to access business information from their own personal devices, and 60 percent when including business owned mobiles.

Aberdeen welcomes cricket-al acclaim
Monday, 17 March 2014 12:03

Cricket_Scotland.jpgIn the run up to the One Day International (ODI) against England on 9 May, 2014, Cricket Scotland has announced a partnership with Aberdeen City Council. The ODI match will be held at Mannofield, Aberdeen; the home of Aberdeenshire Cricket Club.

Both organisations hope that the partnership will drive public interest towards the event, while providing for the logistics of turning a club facility into an international sports stadium.

JLL evolves to achieve global and digital ambitions
Friday, 14 March 2014 16:53

JLL_cake.jpgJones Lang LaSalle, a professional services and investment management firm, specialising in real estate, has rebranded as JLL and launched a new logo in readiness for the company’s global future. Operations in the Middle East and North Africa will be renamed JLL MENA.

The acronym JLL will be easier to recognise, remember, and pronounce, across the company’s multiple markets. The other main advantage is the new name’s suitability for digital platforms and mobile channels. Although JLL has rebranded, its decision to use the acronym of its previous company name reflects its desire to remain true to the company’s heritage and historically rich brand.

PR Academy commends high achievers
Tuesday, 11 March 2014 17:37

PR_Academy_637_winner_pic.jpgAlastair Campbell spoke last night at an event organised in celebration of PR Academy graduate success.

Students graduating with exceptional grades were invited to collect a PR Academy Course Award at a private ceremony held at the Royal Society of Arts (RSA). Speaking at the event was Alastair Campbell, best known for his role as director of communications and strategy for Tony Blair.

2014 Digital Impact Awards now open for entries
Tuesday, 11 March 2014 13:56

digitalimapct_1.jpgThe 2014 Digital Impact Awards is now receiving entries for its prestigious awards event. The Awards, now in its fifth year, consistently attracts those at the very forefront of the digital communications industry.

The Digital Impact Awards is an opportunity to celebrate and recognise the excellent standard of work taking place in digital stakeholder engagement. Categories range from internal communications to annual reports and social media. This year there are 35 categories over nine sectors available for submissions. The awards is open to both in-house and agency teams.

Dubai Lynx announces awards shortlist
Tuesday, 11 March 2014 10:47

DubaiLynx.jpgThe Dubai Lynx Awards has announced its shortlist, with the winners collecting their trophies at the annual Dubai Lynx International Festival of Creativity dinner tomorrow (March 12) night.

CIPR pledges to confront gender inequality in Public Relations
Monday, 10 March 2014 15:29

cipr_2_427x330.jpgGender inequality remains a widespread and current issue that effects many professions. Despite being an industry that is 70% female, the PR industry remains one of them.

This February, The Chartered Institute of Public Relations’ (CIPR) State of the Profession survey revealed that men earn, on average, £12,390 more than women. Senior PR roles in particular see men being paid significantly more than women when performing the same roles.

IFA Hotels and Resorts prepares for expansion
Friday, 07 March 2014 15:20

beach_marina_view_0032.jpgIFA Hotels and Resorts’ (IFA HR) rebrand comes in a year of rapid growth for the hotel, resort and luxury leisure provider. The company is listed on the Kuwait Stock Exchange, and is the largest foreign investor on the Palm Jumeirah.

IFA HR plans further expansion into the Middle East and Asia, and one of its most recent expansions sees the company joining with Capitas Group International (CGI) to bring Yotel hotels to Saudi Arabia. IFA HR hopes that its new brand identity will see it through a future of partnerships and acquisitions.

Conference to discuss comms and crisis in extractive sector
Thursday, 06 March 2014 00:00

ROGM_14_logo1_NEWSTORY.jpgWarren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” In any sector, reputation can protect a company or bring one down. In the extractive sector, the stakes are higher as the nature of work in oil, gas and mining presents more acute challenges.

Communicate magazine’s Reputation in Oil, Gas and Mining conference has examined corporate reputation in the extractive sector for the past four years. It has seen speakers from the world’s leading extractive companies comment on the obstacles they face, the successes and failures they’ve experienced and the issues impacting their sector today.

Reebok rebrand focuses on fitness
Wednesday, 05 March 2014 14:59

REEBOK.jpgReebok has only changed its logo three times in its 121 years as a manufacturer of sports goods. The latest rebrand announces a whole new repositioning for the Reebok brand. It aims to move away from the brand’s previous association with professional athletes and sport, and instead is marketing itself as a motivator for general fitness in everyday life.

Reebok’s new logo is called the “Reebok Delta”; a triangular symbol which is designed to illustrate fitness focus. Each side of the triangle is said by Reebok to represent the physical, mental and social changes that a person can experience through participation in physical exercise.

Packaging and brand in food and drink nutrition
Written by Brittany Golob   
Wednesday, 05 March 2014 13:23

nutrition_facts.jpgCalorie-conscious eating is a long-established lifestyle choice that prompts consumers to make decisions about food and drink selections. It has only recently become an issue for those in packaging and communications in the sector.

In the United States, the Food and Drug Administration (FDA) has just announced a rebrand of its mandatory Nutrition Facts labels on all food and drink products. The rebrand has affected the design of the prolific labels slightly, but has made it easier for brands to communicate their healthy benefits and the contents of their products.

Rowing for the record, and for medical research
Written by Brittany Golob   
Tuesday, 04 March 2014 12:08

James_Prior_rowing_picture_2.jpgWorld records are not easy things to make or break and yet, in the past month, they’ve been unavoidable. Ellen DeGeneres used her gig as host of the Academy Awards to take the most retweeted photo of all time. Her uber-selfie with a handful of Hollywood’s A-list has been retweeted 3.1m times, as of the time of writing. Last month, Guinness World Records, the standard-bearers in record-making feats, sponsored an award category at the Festival of Media for ‘Record-breaking brand.’

Employee engagement agency Involve has just become involved in its own record-breaking attempt. Client director James Prior is attempting to row across the Atlantic in time to beat the 32-day world record while raising money for Crohn’s and colitis research. 
The team back at Involve will carry out a values-led programme at home to reflect Prior’s journey.

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 3 of 64
Add Site to Favorites
Add Page to Favorites
Print Page
Communicate Magazine
Cravenhill Publishing
26-32 Voltaire Road
London SW4 6DH
+44 (0) 20 7498 7008