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Media expectations across US regions
Written by Emily Andrews   
Wednesday, 04 February 2015 16:30

US_Transcreation___Infographic_FINAL__1_.pngIn response to the generalisation that the European PR industry is sometimes subjected to, London PR agency, CCgroup, has mapped out the US region in an effort to prove the ineffectiveness of a universal approach to media relations.

Richard Fogg, managing director of CCgroup, says, “It’s been a running joke in European PR circles for years: US marketers think of ‘Europe’ as a single, homogenous entity. Of course, that’s nonsense. But, if you asked European marketers how PR practice – especially influencer relations - differs between US regions, it would be a short conversation. So, working with regional specialists on the ground, we decided to find out - and I have to say it’s been a very insightful exercise.”

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Digital continues to break new ground
Written by Emily Andrews   
Wednesday, 04 February 2015 13:15

Hotwire_event.jpgAt an event held in London last week Hotwire PR opened up its Digital Trends Report to the industry. The sixth annual event looked at the newest areas of digital integration; social media and politics, wearable technologies and data value.

A Hotwire spokesperson revealed 70% of MPs use Twitter and argued that social media could improve poll turn-out, but admitted that it is unlikely to actually change the way that people vote. MP Andrew Miller spoke about the huge part that social media had to play in Scotland’s ‘YES’ campaign, but he added, “The issues around privacy are getting extremely complicated”. MPs, and social media users in general, sacrifice their “right to be forgotten”. However, Miller commented that this storing of information is not necessarily a bad thing for democracy he said, “Historically, the value of information to the world we live in is very valuable”.

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Davos, Russian prospects and economic challenges
Friday, 30 January 2015 14:33

Davos.jpgVTB Capital’s Olga Podoinitsyna examines the relationship between the eurozone, Russia and the international economy through her experiences at the World Economics Forum in Davos

For me, Davos remains the only game in town for discussion of the latest thinking and ideas on the global economy, business and development. For marketing and communications professionals, it is always exciting to see what causes the big moments at Davos. What big idea is going to capture the imagination is a question attendees always wonder when making their way to the Swiss resort.  

In 2013, Davos focused on the stubborn failure of the global economy to recover from the financial crisis, amid the woes in the eurozone and the US fiscal cliff. Last year, a key theme was harnessing technology to encourage the green shoots of economic growth. This year, participants discussed issues including wealth inequality, the eurozone and reviving growth through more unorthodox means (although many commentators now claim quantitative easing to be the new normal).

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Orange's international acquisitions
Written by Emily Andrews   
Friday, 30 January 2015 09:15

meditel.jpgFrench telecoms conglomerate, Orange SA, formerly France Télécom SA, is in the process of acquiring Moroccan mobile network operator MédiTélécom (Méditel). Following the deal the company will be rebranded to Orange.

Orange currently owns 40% of the Méditel company, but according to a 2012 agreement the company’s fellow shareholders, state-controlled financial institution Caisse de dépôt et de gestion (CDG) and Moroccan investment firm FinanceCom, must each transfer Orange 4.5% of their 30% share leaving Orange with a 49% share in the business. The drawn out process is apparently due in part to France and Morocco’s volatile relationship.

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Awards for digital communicators is now welcoming entries
Written by Felicity Stewart (2)   
Thursday, 29 January 2015 10:47

Postcard3.jpgWe are surrounded by high budget digital consumer campaigns that excite and impress.The work being done in business to business communications can be just as new, exciting and innovative but doesn’t get the attention and accreditation it deserves. The Digital Impact Awards is a programme in place to honour digital stakeholder communications and provide reward to corporate communicators.

 

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The future of corporate events
Written by Brittany Golob   
Wednesday, 28 January 2015 12:44

star_wars2.jpgThe technology behind things like 3D hologram projections, instant communications and responsive lighting has long been the purview of science fiction. Princess Leia’s holographic message via R2D2 in Star Wars: Episode IV was revolutionary in 1977, and would still have been revolutionary until a few years ago. For the corporate events industry, the long tide of technological innovation that has swept up most of the rest of communications may have finally hit home.

At the launch of the new site dubbed the Tripadvisor for event professionals, Eventopedia, a sentient lighting scheme designed specifically for conferences preceded a supposed world-first projection of a 3D image solely via 4G. The trio of demonstrations – held at 8 Northumberland Avenue – show that a new era has begun for corporate events.

 

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PR optimism diminished
Written by Emily Andrews   
Tuesday, 27 January 2015 11:09

stubborn_ass.jpgWhile 2015 is likely to be a strong year for the public relations industry, PR professionals are wary of the post-recession optimism exhibited last year. The PRCA Consultancy Barometer Q4 2014, a survey of PRCA member consultancies, shows a relaxed optimism towards both the PR industry and the wider UK economy as we move into 2015.

The survey showed a 27% decrease in the amount of people who reported feeling optimistic about the industry compared to the previous year’s final quarter. Those who believed the UK economy would improve over the next 12 months also plummeted from 75% in 2013 to 40% in 2014. Many practitioners also report a rise in over-servicing.

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Telecoms consolidation continues
Written by Emily Andrews   
Monday, 26 January 2015 12:22

O2.jpgThe consolidation of Britain’s telecoms industry continues with the announcement that Hutchison will buy Telefónica’s UK unit. Hutchison Whampoa Ltd. is an investment holding company based in Hong Kong and is one of the largest companies listed on the Hong Kong Stock Exchange.

Telefónica’s British mobile unit, O2, will be bought for up to £10.25bn. The deal will make Hutchison the top mobile operator in Britain since it already owns the Three mobile network.

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EY promotes gender equality in workplace at Davos
Written by Brittany Golob   
Friday, 23 January 2015 15:18

EY_Ice_Wall_Davos.jpgWith the world’s eyes turned to Davos, Switzerland for the World Economic Forum, EY has used the platform to highlight gender inequality in the workplace. The professional services firm erected an ice wall upon which it will be projecting short films documenting moves toward gender equality.

John Rudaizky, EY partner, global brand and external communications leader says, “This initiative at the World Economic Forum is designed to highlight that 80 years is too long to wait for gender parity in the workplace. EY’s objective is to stimulate dialogue on this important global issue and ask, why wait? It’s in every organization’s best economic interest to fully utilize the talents of women.”

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Communications crucial during mergers and acquisitions
Written by Emily Andrews   
Friday, 23 January 2015 11:01

Whale_feeds.jpgA strong public relations strategy can have a direct influence on the success rate of merger and acquisition deals according to a recent study by Cass Business School. The research examined communications activity around 198 UK M&A deals worth at least $100m between 1997 and 2010.

The research found that deals that incorporated PR strategy had a higher chance of completion. Professor Scott Moeller, director of Cass’s M&A Research Centre, says, “The research clearly shows the importance of properly resourcing deal teams’ communication efforts. This is especially the case given the proliferation of social media, and the need to be responsive to a much wider range of stakeholders.”

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Businesses must win back the public's trust
Written by Emily Andrews   
Thursday, 22 January 2015 12:27

Edelman_barometer.jpgBuilding trust is essential for bringing new products and services to market. In a world where the public’s trust for institutions is low, it is important that businesses practice and demonstrate a real responsibility towards society and the international community.

The 2015 Edelman Trust Barometer shows that half of respondents think business is moving too fast, and that technology companies are believed to be the main purveyors of that change. However, despite this, technology remains the most trusted of all industry sectors.

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Employees choose apps over intranets
Written by Emily Andrews   
Thursday, 22 January 2015 11:57

ipad.jpgThe rapid progression of technology has left many in a position where the level of available technology in their home outweighs that of their workplace; both in terms of products and services. For internal communicators that means reaching their employees through their own devices.

People expect to have access to information anytime, anywhere, and the kind of content they interact with is increasingly interactive and social. To make the most of this opportunity, more and more companies are turning to apps as a means of communicating with their employees. Businesses are turning to methods of communication that are more suited towards tablet and smartphone access.

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Internal comms awards shortlist
Written by Emily Andrews   
Wednesday, 21 January 2015 11:11

Insidestory_awards.jpgThe shortlist for this year’s CIPR #insidestory awards has been revealed in the run up to the event next month. The awards, now in its third year, recognises the best internal communications campaigns and strategies from 2014.

CIPR Inside is a CIPR member group for internal communicators. With a recent survey demonstrating the growth of the internal communications industry it is more important than ever for work to be analysed and for innovation to be celebrated.

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Etsy IPO a sign of things to come
Written by Emily Andrews   
Monday, 19 January 2015 11:29

Etsy.jpgRumours that Etsy is planning to IPO in the first half of 2015 has got tongues wagging about the progression of social media companies. Etsy is an online marketplace in much the same way as Amazon. It sells handmade and unique trinkets from independent retailers out of an office in Brooklyn, New York.

If the public offering were to go ahead, it would be the biggest technology IPO to come out of New York since 1999. It may also be 2015’s first e-commerce listing after the industry raised $29bn last year.

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Risky business
Written by Emily Andrews   
Friday, 16 January 2015 14:29

Allianz_Risk_Barometer_Top_10_Global_Business_Risks.jpegCorporate risks shift to reflect the times; identifying these risks can help businesses to manage them.

Chris Fischer Hirs, CEO of Allianz Global Corporate & Specialty (AGCS), the insurer for corporate and special risks of Allianz, says, “The growing interdependency of many industries and processes means businesses are now exposed to an increasing number of disruptive scenarios. Negative effects can quickly multiply. One risk can lead to several others. Natural catastrophes or cyber-attacks can cause business interruption not only for one company, but to whole sectors or critical infrastructure. Risk management must reflect this new reality. Identifying the impact of any interconnectivity early can mitigate or help prevent losses occurring. It is also essential to foster cross-functional collaboration within companies to tackle modern risks.”

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Supermarket sector faces trust, leadership challenges
Written by Brittany Golob   
Wednesday, 14 January 2015 11:47

Morrisons_1.jpg“Leadership is fundamental to investors,” Enda Joyce, head of the corporate and consumer practice, at communications consultancy Hanover, says. “The chief executive is the main spokesperson for any retailer and they have to build trust with all key audiences – including consumers, investors, regulators and journalists.” Thus, when a business either needs to signify to its investors that it is enacting a shift in business practice, or that it is responding to a crisis, the CEO is likely to be the key figure.

Such was the case yesterday when Morrison’s announced the removal of CEO Dalton Philips after four years with the company. The move follows a decline in profits over the last five years with a 3.1% decrease compared to the other three of the big four retailers during the Christmas period.

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PRCA council elected
Written by Emily Andrews   
Thursday, 08 January 2015 16:32

Tony_Langham.jpgThe Public Relations Consultants Association (PRCA) has elected a new PR council to see it through 2015. The council’s role is to give the PRCA face-to-face contact with practicing PR practitioners and is made up of senior representatives from the country’s top communications teams.

Last year’s council informed highly influential projects such as the Economics of Reputation initiative and the PR Agency of the Future resource. Both projects provided industry insight for PRCA members and the wider public relations industry.

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Corporates unequipped for communications progression
Written by Emily Andrews   
Wednesday, 07 January 2015 14:09

Twitter_1.jpgA YouGov survey shows that two-thirds of business decision-makers expect to increase their use of digital media over the next two years when communicating with employees, customers, investors and influencers. However the research, carried out by communications consultancy Gather, also shows that organisations are ill-equipped to use these channels strategically.

Lack of training is the predominate cause for the current skills deficit in digital; a problem that is only exacerbated by the ever-growing prevalence of digital in the communications space.

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Digital communications in 2015
Written by Emily Andrews   
Monday, 05 January 2015 10:41

Digital_fashion.jpgAs we move into 2015, communicators will be thinking about ways to strengthen their digital output. Several notable trends are predicted to come into effect over the next year and Hotwire PR has pinned down some of these in its sixth annual, and final, Digital Trends Report.

The report will be the last ever of its kind due to the integration of digital. Most now understand digital as part of an overall communications strategy and, of course, everyday life.

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Christmas with a conscience
Written by Emily Andrews   
Tuesday, 23 December 2014 10:14

Brenda.pngAt a time of year when overspending is rife, Visa has chosen to surprise Christmas workers and volunteers with thoughtful gifts. As a financial services Visa might normally be associated with spending, but it has turned this on its head by aligning itself with the giving and charitable side of Christmas.

Nick Jones, head of corporate social responsibility at Visa Europe, says, “Our Christmas video is intended to help recognise and thank those who will be working to help others over the festive period. Supporting good causes and our local community is something that’s important to us as an organisation, and this "Christmas thank you" represents just one small part of our wider corporate social responsibility (CSR) and volunteering programme.”

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