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Upcoming IC conference to discuss changing behaviours
Written by Brittany Golob   
Friday, 25 July 2014 13:38

CIPR_Inside_Logo.jpegIn internal communications, there is always something to debate. The field is ever-changing and responds to many different areas of the business on a daily basis. Areas of discussion, then, are never the same.

The annual CIPR Inside conference, which will take place on 2 October at the London Oval, is set to be a day of thought-provoking presentations, conversation and networking. The theme of this year's conference will be 'Changing behaviour for better business.'

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Integration of corporate comms and marketing functions
Written by Brittany Golob   
Thursday, 24 July 2014 11:30

gherkin.jpegThe rapid proliferation of digital media is driving forward an organisational shift in companies across industries and the world – the convergence of corporate communications and marketing functions. Today’s consumer is more connected than ever before. The average Brit owns over three digital devices, spends around nine hours a day staring at a screen, and checks at least one social media site before getting out of bed in the morning. On top of this, consumers can access content anywhere and at anytime – even at 30,000ft in the air.

In response to this rapid media proliferation, companies are finding new ways to increase efficiency, build trust, and engage consumers. The best way to do this, many are finding, is to become more unified internally. By merging the roles of marketing and communications, companies can maintain a consistent message and voice across all channels of communication and stakeholder audiences.

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Indian energy company reveals big CSR pay-off
Written by Emily Andrews   
Wednesday, 23 July 2014 12:22

NPCIL.jpgThe Indian government has announced that more than 27 lakh (hundred thousand) people who live around atomic power plants have benefitted from the Nuclear Power Corporation of India Ltd (NPCIL) and its CSR initiatives over the past three years.

The NPCIL’s various CSR projects have provided communities with improved opportunities of livelihood, availability of healthcare, drinking water, and education including skill development.

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British digital awards celebrates its 30th anniversary this year
Written by Emily Andrews   
Wednesday, 23 July 2014 11:22

bima2013_02.jpgThe shortlist for the BIMA Awards 2014 has just been announced, it will be the prestigious event’s 30 year anniversary. The BIMAs will continue to celebrate the best of British digital, this year at the B1 Bloomsbury building in Central London.

The awards categories are split under the headings Sectors, Disciplines and Premium Awards. Within the Sector category, Digitas LBi is nominated for two awards, We are Social is nominated for two, Razorfish is nominated for two and Labs.Rebweb is the only nominee for the Blue-Sky sector.

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Annual reporting technique sees significant improvements
Written by Emily Andrews   
Monday, 21 July 2014 14:29

The_complete_100.jpgA corporate communications consultancy’s yearly analysis of FTSE 100 Annual Reports indicates that companies are responding positively to the 2014 Strategic Report regulatory changes.

Black Sun’s annual review shows that the overall quality of content, particularly in relation to transparency of business strategy, has improved.

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Report analyses corporate website user experience
Written by Emily Andrews   
Friday, 18 July 2014 10:59

kw_digital.jpgIt is important not to lose touch of what the stakeholder wants when it comes to digital stakeholder communications. KW Digital has recently launched a report that looks into the needs of business journalists, analysts, and investors.

The study gathered data from over 300 individuals across Europe and worldwide, and measured their experiences of corporate websites and social media. The intention of the report was to pinpoint stakeholder expectations, needs and habits when looking for information about listed companies.

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Former Tesco head of corporate affairs appointed to BIS
Written by Brittany Golob   
Friday, 18 July 2014 10:28

ITV_board.jpgIn the Parliamentary reshuffle, Whitehall will gain a bright streak of blue or red or purple as the brightly-maned Baroness Lucy Neville-Rolfe joins the Department for Business, Innovation and Skills as minister for intellectual property. The newly-created role is as yet undefined, but Neville-Rolfe will have responsibility over business in the House of Lords.

The baroness stepped down from a number of charitable and corporate boards in order to accept the appointment, notably including a non-executive directorship of ITV. She was formerly the executive director of corporate and legal affairs at Tesco and one of the few board members of a FTSE 100 company responsible for communications. During her 15-year tenure at Tesco she oversaw the supermarket’s massive expansion through acquisition and brand development.

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Corporate & Financial Awards recognises best in city comms
Written by Brittany Golob   
Tuesday, 15 July 2014 23:00

gold_groupshot_1.jpgTraditional corporate stakeholders – investors, financial analysts, certain media outlets – have begun to grow out of a black-and-white view of business that took into account only financial issues. Over the past two decades, and particularly since 2008, stakeholders want more. They want more from a business in terms of communications and in terms of reputation and brand development. Companies, thus, in dealing with this change, have had to alter their communications strategies and practices.

The winners of the 2014 Corporate & Financial Awards represent the best in investor relations, stakeholder engagement and city communications. The awards, which have been growing since 2012, have reflected the changing nature of communications and consistently honour excellence in the industry.

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Goodyear targets parents in road safety campaign
Written by Brittany Golob   
Tuesday, 15 July 2014 14:22

 

goodyear.jpgThere is a wealth of casualty data showing that young drivers are at a much higher risk of causing a road accident than older drivers. Around 40% of 17 year old males have an accident in their first six months of driving, and road accidents are the single biggest cause of accidental death for young people aged 15-24.

Leading tyre manufacturer, Goodyear, is attempting to accelerate its Driving Academy PR campaign with the addition of a Parent Pack. Goodyear’s new campaign, “Parents Matter”, will help parents to educate their children on road safety.

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Annual reporting review released
Written by Brittany Golob   
Monday, 14 July 2014 12:55

HDISU_1.jpgRadley Yeldar, a creative communications company, recently released its ninth edition of 'How does it stack up?' (HDISU), a yearly review of FTSE 100 annual reports.

Corporate reporting is a vital tool for communicating with investors and stakeholders. It is increasingly important for companies to be transparent, to demonstrate sustainable practice, and to build trust in their audiences. In 2014 changes in UK registration also pushed for greater disclosure. 

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Digital shouldn't be separate from comms, CIPR debate says
Written by Brittany Golob   
Friday, 11 July 2014 15:07

CIPR_office.jpgAn organisation’s digital team should not fix computers. Or build websites. Or get rid of viruses. It is not IT, Tim Lloyd, head of digital communications at the Department for Business, Innovation and Skills (BIS) says.

At last night’s CIPR Social Media Panel Social Shorts event, Lloyd discussed the ways in which digital should be better integrated into a company’s overall communications strategy both in terms of messaging and in people management. One of Lloyd’s core messages was that a company does not need a separate digital team to add to a good communications plan; digital should just be part of that plan inherently.

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Responsible businesses honoured by BITC
Written by Brittany Golob   
Thursday, 10 July 2014 12:56

BITC_1.jpgAt the 17th annual Responsible Business Awards, run by Business in the Community (BITC), the Prince of Wales, president of Business in the Community, said, "One of the biggest differences the corporate sector can make, is the development of the skills needed to fill the skills gaps and create the employment and economic independence that enable individuals to contribute fully to the community in which they live."

That call to action encompasses one of BITC’s central objectives – to act in the name of the social good in a way that benefits business as well. The awards drew 1,400 to the Royal Albert Hall to see the 13 winners showcase the best in responsible business. Winners were selected from over 150 companies that have made youth unemployment, sustainability and wellbeing a priority, as nominated by BITC.

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Improved apps allow for simpler image sharing
Written by Brittany Golob   
Thursday, 10 July 2014 11:57

Getty.jpgWith mobile devices becoming an increasingly popular way to carry out work-related tasks, many companies are adapting their services so as to take advantage of this relatively new space.

Getty Images has redesigned two of its iOS apps to improve usability for media professionals. The iStock for Getty Images and Getty Images apps make it easier for users to embed and share imagery and improve collaboration.

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£60m partnership sheds light on rising fuel poverty levels
Written by Brittany Golob   
Thursday, 10 July 2014 10:28

Solar_panels.jpgUp to 8,000 community buildings will receive solar installations as part of a £60m partnership between British Gas, Social Finance and Gen Community.

It is estimated that 2.28m households in the UK spend more than 10% of their income on maintaining an adequate heating regime. By installing solar panels, British Gas has predicted that households in the UK could save up to £1,000 a year in energy costs. Increasing the amount of houses that use solar energy could therefore greatly alleviate the rising UK fuel poverty levels.

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UK's first dedicated public affairs awards
Written by Brittany Golob   
Thursday, 10 July 2014 10:11

Park_Plaza.jpgThe PRCA is launching an awards in 2014 that will celebrate excellence in public affairs. The awards will be launched in partnership with independent publishing company, Zetter’s Political Services, and Government Knowledge (GovKnow), a political events company.

The Public Affairs awards will be open to entries from agencies and consultancies, in-house, and independent public affairs practitioners, and will start to accept entries in mid-July.

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Professionalism, comic books and mobsters at PR symposium
Written by Brittany Golob   
Thursday, 10 July 2014 09:52

lcc.jpgPublic relations, according to the CIPR, is about reputation. It is concerned with securing understanding and support for an organisation and maintaining goodwill between the organisation and its public audiences. For those academics, researchers, practitioners and others who study PR, a definition is only the starting point.

At the London College of Communications’ Network for Public Relations and Society ‘Public Relations & The Visual’ conference yesterday, definitions, explanations and thorough research were presented. The conference, which covered two main topics: visualising the PR profession and PR as visual practice, offered insight into the world of academic PR, with an eye toward changing the profession as a whole.

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2014 DARE Awards concludes in southeast
Written by Brittany Golob   
Monday, 07 July 2014 11:33

prca_dare.JPGRegional PR, according to the benchmarking survey released by the PRCA earlier this year, makes up about 10% of the nation’s public relations income. While London is home to some of the largest and most successful agencies, the past couple of years have seen regional companies hold their own as they emerge from the economic downturn. Those in the southeast, however, are notably more sustainable than their peers in other regions as 47% of PRCA members outside of London and the southeast reported lower profits in 2013.

The PRCA, to recognise the world of public relations that exists outside the M25, has just concluded its second PRCA DARE Awards programme. The grand tour of Great Britain’s PR landscape was concluded by the Brighton and Leeds events on 3 July and 25 June, respectively. The DARE Awards had previously graced Birmingham, Edinburgh and Bristol to honour the best in PR in those regions. The awards recognise and showcase the best examples of regional PR and work by PR firms outside of London through conferences and awards.

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Greenpeace target toy company for its branded products
Written by Brittany Golob   
Monday, 07 July 2014 11:28

LEGOLAND_protest.jpgGreenpeace’s latest campaign will target the LEGO toy manufacturer, criticising it for its involvement with Shell, the oil and gas giant. The global campaign will take place across six continents.

Greenpeace accuses LEGO of putting sales above its commitment to the environment and to children’s futures. The independent global campaigning organisation is calling for LEGO to stop making toys with the Shell branding on. Greenpeace accuses Shell of participating in the destruction of the Arctic. It also claims that it is using the toy company to neutralise controversy surrounding its environmental impact and plans to drill in the Arctic.

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New Delhi summit to explore PR in emerging markets
Written by Brittany Golob   
Monday, 07 July 2014 10:26

ICCO_New_Delhi.jpgThe International Communications Consultancy Organisation (ICCO) is holding its annual global summit in central New Delhi this October. The event brings together senior PR practitioners from around the world.

India’s rapidly growing PR industry makes it the perfect location for discussing the current issues affecting the industry. The 2013 summit will be titled, “New markets. New Business. New PR” and will explore PR in emerging markets across the Asia-Pacific region and the opportunities involved.

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Recycling initiative supported by corporate plastics consumers
Written by Brittany Golob   
Friday, 04 July 2014 11:19

plastic.JPGPlastic production has steadily grown, since it’s introduction in 1907, with GDP. A 24% in crease in the packaging sector is one of the key features of the European plastics industry. In 2008, about 25 metric tonnes (Mt) of plastic was produced with only 5.3Mt or 21.3% being recycled. That is set to increase by 30% by 2015, according to the European Commission. Were recycling of plastics to increase by that amount, 162,018 jobs could be created in the EU to manage the supply chain as plastics are still one of Europe’s net exports.

One of the ways in which the British government is encouraging changes to recycling behaviours and practices, on the part of individuals and businesses, is through the new Plastics Recycling Communications Initiative, launched by plastics recycling charity Recoup. The programme, designed to streamline the confusing and contradictory messaging surrounding recycling and thereby encourage better overall practice.

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