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Financial PR awards
Written by Emily Andrews   
Friday, 26 February 2016 12:07

The_City.jpgThis year, the PRCA launched an awards event geared specifically towards PR practitioners who practice in the city.

Last night, at an event held at the Merchant Taylors' Hall in London, the winners of those awards were revealed. Instinctif Partners and Schroders won best agency and best in-house team respectively.

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BIMA's new identity reflects expansion
Written by Emily Andrews   
Friday, 26 February 2016 10:57

6_BIMA_Trophy.jpgThe British Interactive Media Association (BIMA) has unveiled a simple and clean new identity.

The new identity includes sub-brands; the BIMA Awards, the BIMA 100 and the BIMA Hall of Fame.

Led by design studio, Only, the rebrand aims to reflect BIMA’s standing as the UK’s major digital network – it has recently expanded its reach to include Edinburgh, Bristol, Bournemouth and Liverpool, and will soon have representation in Manchester and Glasgow. The hubs in these areas bring the digital community together with a range of events and opportunities for discussion.

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Native in PR
Written by Pritcia (Beaux) Wongwaisayawan   
Thursday, 25 February 2016 12:37

Screen_Shot_2016_02_25_at_12.44.02.pngResearch has revealed that native advertising - promoted content that matches the form and function of the publisher website - has become a vital tool for the PR industry.

Nine out of 10 PR agencies agree that native advertising is an opportunity for the sector, and 75% believe that they are best placed to create and distribute content for brands. Additionally, 87% think that more could be done within the PR sector to increase their content marketing budget through their clients; native could be a way to access more budget.

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Commercial media awards
Written by Emily Andrews   
Monday, 22 February 2016 16:11

WMA.pngThe inaugural World Media Awards will celebrate the potential of content-driven marketing techniques.

Shortlisted brands and agencies, who have all demonstrated strategy and creativity in their entries, originate from Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. The breadth of entries shows how successful and valued content-driven communications can be.

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Maybe it's fashion week
Written by Amy Sandys   
Monday, 22 February 2016 15:51

Maybelline_London_Fashion_Week___Ocean_OOH.pngAlthough fashion technically started when humans began wearing clothes, its documentation through photographs is a phenomenon belonging to the early twentieth century. With advancement of digital technique, the following century saw fashion become an art form ubiquitous with technical innovation.

In 2016, the medium of video has allowed the styles of London Fashion Week to be broadcast to many major cities across the UK.

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The sweetest thing
Written by Amy Sandys   
Monday, 22 February 2016 12:11

Pumpkin_Spice.jpgThe UK government recommend that an average adult should consume no more than 30 grams of added sugar per day – the equivalent of seven sugar cubes. It has been cited as a leading cause of heart disease and type 2 diabetes, as well as a contributor towards oral problems such as tooth decay.

Yet, despite increased warnings about the negative impact sugar can have on a person’s wellbeing, it is widely believed that the UK’s sugar consumption continues to grow. Recent revelations around the sugar content at some of the UK’s best-known food and beverage chains will do nothing to quash these fears.

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A social divide in the city
Written by Pritcia (Beaux) Wongwaisayawan   
Wednesday, 17 February 2016 12:26

Screen_Shot_2016_02_17_at_12.43.07.pngFTI Consulting, a global business advisory firm, has released its fourth instalment of the Social Divide performance index under FTI Digital as part of its strategic communications segment.

The results of the analysis of FTSE 100 companies, collected between December 2015 and January 2016, present a clear divide between the online engagement opportunities that each company takes.

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The gender gap in pay
Written by Amy Sandys   
Wednesday, 17 February 2016 12:07

Dagenham_1.jpgIn 21st century Britain, women and men have achieved equality by de jure – if not necessarily always by de facto. Latest figures published by the UK Commission for Employment and Skills indicate that women can expect to earn, on average, 20% less than their male counterparts.

Such stark figures suggest more needs to be done by businesses to address the gender gap.

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Young Lions at Cannes
Written by Emily Andrews   
Tuesday, 16 February 2016 12:20

Cub.jpgThe PR industry will once again be represented at the Cannes Lions International Festival of Creativity by the International Communications Consultancy Organisation (ICCO).

For the third year in a row, the ICCO is partnering with the Young Lions PR competition, which seeks to reward the industry’s most promising talent.

Cannes Lions, which was originally an advertising festival, has expanded to include the PR industry. The Young Lions PR competition sees teams of two compete for the opportunity to win a medal at the PR awards on 21 June, 2016.

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A bra-lliant way to beat breast cancer
Written by Amy Sandys   
Friday, 12 February 2016 11:34

coppafeel.jpgBreast cancer affects around 55,000 women and 350 men each year in the UK. Despite ever-improving detection, as well as ongoing advances in treatment, it remains one of the biggest cancer risks for people across the region.

Yet, awareness is improving all the time, helped by incentives which encourage people to check their breasts. A campaign by breast cancer awareness charity CoppaFeel! is one such initiative and it has recently been implemented across the clothing range in larger Tesco stores, making it the first major supermarket to become in involved in #brahijack.

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The heart of the issue
Written by Pritcia (Beaux) Wongwaisayawan   
Thursday, 11 February 2016 14:17

hand_on_heart.jpgIn cooperation with the National Health Service Blood and Transplant (NHSBT), Aesop Agency recently launched a set of three films under the 'Better Left Unsaid' campaign to promote conversation around organ donation.

With Valentine’s Day around the corner, the campaign suggests that there are some things better left unsaid, and some things that make for a worthwhile discussion, including conversations with loved ones around organ donation.

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Artificial intelligence and the future
Written by Emily Andrews   
Tuesday, 09 February 2016 14:30

Ex_Machina.jpgThe rise of artificial intelligence (AI) is a source of both excitement and fear, depending on who you’re talking to.

For communicators, particularly the digital enthusiast, AI is an opportunity. At a Provoke event this morning (9 February, 2016), run by Mando Group, a customer experience design consultancy, digital marketing experts shared their thoughts around AI and its role in marketing communications. 

As Jonathan Seal, director of strategy at Mando Group, said, "Machines don’t take jobs, they change them." Despite the much publicised story on BBC News, ‘Will a robot take your job?’, it is far more likely that people’s jobs will be supplemented by AI, leaving more room for people to think like people; to be creative.

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Open to sustainable energy
Written by Amy Sandys   
Tuesday, 09 February 2016 12:10

Sustainable.JPGIn an era where energy security and renewable alternatives are increasingly at the top of political, economic and environmental agendas, positioning conventional energy companies as a preferable alternative to their competitors creates unique branding challenges.

An active attempt to participate in an ever-changing energy market is welcomed by investors and agencies. This forward projection is thus a main focus in the new collaborative effort between creative consultancy Wolff Olins, and Rome-based energy company, Enel Group.

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Awarding the best in internal comms
Written by Pritcia (Beaux) Wongwaisayawan   
Tuesday, 09 February 2016 11:22

InsideStory_2016.jpgFrom internal magazines to live events and from global programmes to local initiatives, internal communications is a diverse and exciting area of corporate communications.

For the past four years, CIPR Inside, a working group within the CIPR, has recognised the best in internal comms through its #InsideStory Awards.

The awards event recognises best practice in internal communications. Judges are experienced industry professionals that assess entries against a rigorous criteria that the group has created.

 

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Communicating for kids
Written by Amy Sandys   
Friday, 05 February 2016 15:58

lobbying.jpgLaunching a meaningful, heartfelt and galvanising campaign is, for a charity, an integral way to ensure a message is communicated to its widest possible audience. This is particularly true when the campaign in question involves raising awareness of child abuse.

Creating a campaign with the central aim of lobbying the British government, specifically health secretary Jeremy Hunt MP, to improve provision of support services for abused children, is no mean feat.

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PR measurement contradictions
Written by Emily Andrews   
Thursday, 04 February 2016 15:54

Measurement.jpgA Meltwater white paper has sparked controversy in the PR industry as it recommends that practitioners use AVEs to measure the effectiveness of their campaigns.

Barry Leggetter, CEO at Association for Measurement and Evaluation of Communication (AMEC), the global trade body for the measurement of communications, has spoken out against the move in his blog saying, “The Meltwater white paper is as surprising as it is unwelcome. It makes me wonder ‘Meltwater – where have you been?’”

The white paper was written by Robert Wynne, PR commentator and Forbes contributor. Wynne admitted that he does not subscribe to the Barcelona Principles laid out by AMEC, and instead recommends an AVE-based formula for measuring the value of public relations. This formula has long been discredited by supporters of the Barcelona Principles.

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A flying restart
Written by Amy Sandys   
Thursday, 04 February 2016 11:44

Eurowings.jpgOne of the most chilling aviation disasters in history occurred in March 2015, when a co-pilot deliberately flew a Germanwings aeroplane, bound for Düsseldorf, into a mountain of the French Alps, killing all 150 people on board.

Corporate response to the disaster was one of the most solemn and well-conducted in aviation history. Furthermore, the airline company has now changed its fleet to be known as Eurowings.

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Beating cancer by boat
Written by Amy Sandys   
Tuesday, 02 February 2016 17:24

Boat_race.jpgThe Oxford vs Cambridge Boat Race is an event which, apart from during the First and Second World Wars, has been held annually since 1846. It has become synonymous with champagne, the colour blue, and Putney, West London.

Yet its recent partnership with Cancer Research UK might add another association to this list.

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Adidas withdraws sponsorship
Written by Pritcia (Beaux) Wongwaisayawan   
Tuesday, 02 February 2016 12:16

Screen_Shot_2016_02_02_at_12.25.09.pngIn a blow to the International Association of Athletics Federations (IAAF), Adidas, its most substantial sponsor, terminates its 11-year sponsorship deal four years early after a recent alleged doping crisis.

The move is predicted to cost IAAF approximately £21m in revenue over the next four years, a cut in numbers that were previously expected to double due in part to the summer Olympic games in Rio de Janeiro this year.

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Celebrating digital skills
Written by Amy Sandys   
Thursday, 28 January 2016 14:49

Girl_iPad.jpgFrom government to business, from NGO to start-up, knowledge of digital is as important to organisations as traditional skills such as copywriting or data analysis. Yet, despite the UK reportedly having the largest internet-based economy in the world, it is widely reported that an impending skills gap faces the digital industry.

Incentives are needed to ensure young people are equipped with the relevant digital skills, allowing them to obtain and excel in the countless jobs with a large digital factor. Events such as the Annual Digital Skills Festival, this year held in Manchester, are one way for prospective employers to appeal to students who might have the talent to succeed in the digital sector.

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