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Football foundation supports care leavers
Written by Emily Andrews   
Wednesday, 20 August 2014 14:39

Tottenham_Hotspur.jpgThe Tottenham Hotspur Foundation has recently received funding from BT Sport’s charitable initiative, The Supporter’s Club, and the Premier League. The Foundation became a registered charity in 2006, and works in the local community using sport to better the lives of its residents.

The Tottenham Hotspur Foundation, which also receives funding from the Football Club itself, has launched a new, ‘To care is to do’, programme. The three-year grant provided by BT and the Premier League will enable the foundation to help children in care receive a range of support services that will improve their quality of life. Those services include one-to-one mentoring, life-skills workshops and study assistance, work experience opportunities, and pre and post-employment support.

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Greggs demonstrates social media crisis management
Written by Emily Andrews   
Wednesday, 20 August 2014 10:37

Greggs_twitter.jpgThe speed of online sharing means that a brand can come up against damaging coverage at any point as Greggs found out yesterday. But the medium also allows for instant rectification. The official Greggs twitter feed provided a great example of online crisis management by communicating with the public in an empathetic and humorous way that is well aligned with its brand culture.

The problem arose when it turned out that a Google search turned up an altered Greggs logo with a satirical, and not entirely flattering slogan. Greggs’ usual slogan, ‘Always fresh. Always tasty’, was replaced with ‘Providing shit to scum for over 70 years.’ The scam delighted the twitter community who quickly, and repeatedly, brought the issue to Greggs’ attention and the #FixGreggs hashtag was coined.

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Promising PR professionals are gifted entire agency
Written by Emily Andrews   
Monday, 18 August 2014 14:10

Global_Tolerance.pngSimon Cohen, the founder of Global Tolerance, a social change communications agency, is staying true to company values by handing his company over to two carefully selected candidates. Cohen says that the business is worth between £500,000 and £1m, he is handing over 95% of shares, cash, and assets to two Open Leadership Exercise (OLE) finalists.

Global Tolerance, which has previously represented clients such as the Dalai Lama and the UN, will be passed on to Noa Gafni, a digital strategist from the World Economic Forum and Rosie Warin, an award-winning PR director from Forster Communications. While Cohen didn’t expect to choose two owners, he says he made the decision when he saw the two women working together during the application process. 

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Digital Impact shortlist announced
Written by Emily Andrews   
Monday, 18 August 2014 00:00

DIA2013.jpgAs digital becomes increasingly integral to every aspect of communications there is ample opportunity for innovation and originality. It is important to define what makes a digital strategy successful and to gain inspiration from other pieces of work. The largest event in the digital calendar, the Digital Impact Awards, recognises outstanding work done by digital and communications professionals, and allows them to meet with each other and share ideas.

The Digital Impact Awards has announced the shortlist for its fifth annual awards ceremony, to be held on 21 October. The awards contain 32 different categories, including ‘Digital agency of the year’, and ‘Digital campaign of the year’. The quality and quantity of those shortlisted is testament to the wealth of talent that currently proliferates the industry.

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The lure and challenge of blogger relations
Written by Brittany Golob   
Thursday, 14 August 2014 09:37

blogger.jpgThere isn’t a PR conference that has been held in the past two years in which someone didn’t, inevitably, bring up the death, or at least change, apparent in public relations.

Many are quick to point out that PR isn’t dead, just different than it used to be and responsible, in part, for that change, is the influence of the blogosphere. Blogs have long since passed the point of novelty and have become a media with which brands would be remiss to not engage. Yet traditional media relations strategies are, in this case, as dead as PR is said to be.

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First CIPR Council election since governance changes
Written by Emily Andrews   
Wednesday, 13 August 2014 14:51

CIPRVoting.jpgThere are 38 potential candidates lined up for positions on the 2014 Chartered Institute of Public Relations (CIPR) Council. Successful council and honorary treasurer candidates will serve a two year term, while the president elect will serve three years as of 1 January 2015.

The elections are the first since CIPR members voted for governance changes in June. The new resolutions reduced the CIPR Council in size from 50 to 30 individuals, and created a board of directors with power to direct the affairs of the Institute. The changes are part of the Institue's move towards an increasingly professional agenda. 

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Planting trees for WW1 centenary
Written by Emily Andrews   
Wednesday, 13 August 2014 09:43

Clive_Anderson.jpgThe Woodland Trust’s centenary woods commemorate one hundred years since Britain entered the First World War. The UK woodland conservation charity is combining modern digital tools with the historic associations of trees and woodlands to commemorate those who served, while raising awareness of its wider goals.

The Centenary Woods campaign invites the British public to donate commemorative trees across four woodland locations. The trees will serve as a lasting reminder of the centenary and what it represents.

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Communications professionals willing to move abroad
Written by Emily Andrews   
Friday, 08 August 2014 15:05

europe.jpgA recent survey indicates that communications recruitment would benefit from a pan-European approach. In addition, recruiters should develop relationships with communications professionals who aren’t actively searching for a new role, as this could lead to the procurement of top talent at the opportune time.

The survey, conducted by VMA group, reveals that only 17% of those questioned were actively seeking a new Job. However, 70% of communications professionals not actively looking for a new job would consider a move if approached with the right role. This highlights the precedence of the passive candidate, a product of the new candidate-led market.

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Charities voice Lobbying Act concerns
Written by Emily Andrews   
Friday, 08 August 2014 09:56

UK_parliament.jpgSince the passing of the Lobbying Act in January 2014 the Public Relations Consultants Association (PRCA) and its members have compiled a formal request for further information and clarity. The PRCA Not for Profit and Charity Group wrote to the Electoral Commission yesterday and enclosed ten questions regarding the Transparency of Lobbying, Non-party Campaigning and Trade Union Administration Act.

The Bill, which comes into force on 19 September, limits the amount that charities can spend on campaigning activities and contains rules which will affect the campaigning activities of charities during the 2015 general election. The PRCA is asking for a response by 19 August, giving its members time to prepare for this change.

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Spikes seminar programme announced
Written by Emily Andrews   
Wednesday, 06 August 2014 10:02

Suntec_Singapore.JPGSpikes Asia Festival of Creativity has released its seminar programme, a list of the creative communications industry’s leading thinkers and practitioners. The programme details 40 sessions taking place over four days and covers a wide range of topics that are critical and current to the industry.

The global list of speakers includes Stefan Sagmeister, creative director at Sagmeister & Walsh, who will explore the possibilities of achieving happiness as a designer, Jean Lin, global chief executive officer at Isobar, who will take a look at bringing innovation principles to marketing, and Ted Royer, chief creative officer at Droga5, who will focus on the partnership between agency and marketer and how the rules of relationships can be applied to advertising.

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Veterans' sporting event attracts automotive sponsorship
Written by Emily Andrews   
Tuesday, 05 August 2014 14:11

Invictus_Games.jpgJaguar Land Rover is the official partner of the Invictus Games taking place this September at the Queen Elizabeth Olympic Park in London. The Games is an international sporting event for injured service personnel that was launched earlier this year by Prince Harry, The Royal Foundation of The Duke and Duchess of Cambridge and the Ministry of Defence.

Jaguar Land Rover will work closely with both the Royal Foundation and the Ministry of Defence in order to find innovative ways of facilitating veterans into new job roles; this is intended to be the long term legacy of the Invictus Games. The Games itself is intended to inspire recovery, support rehabilitation and generate a wider understanding and respect for veterans among the wider public.

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Optimism in the PR industry
Written by Emily Andrews   
Tuesday, 05 August 2014 12:33

optimism.jpgThe PRCA has launched its quarterly Consultancy Barometer research and the results spell good things for the PR industry. Agencies are reporting strong growth in new business opportunities with 82% reporting busy or very busy levels of business this quarter.

The findings reflect the UK’s economic growth with results up from last year’s second quarter survey. The research shows that 80% of agency owners believe the economy will continue to improve over the next 12 months; this compared to the 44% who believed the same one year ago.

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Investis acquires UK agency to boost digital comms offer
Written by Brittany Golob   
Monday, 04 August 2014 14:48

investis.jpgGlobal digital corporate communications agency Investis has acquired UK rival Global3Digital for an undisclosed sum.

The purchase is Investis’ first since it acquired Hemscott, the investor relations arm of US financial services firm Morningstar, coinciding with its private equity financed management buyout two years ago. According to Investis CEO Helen James it was the successful integration of Hemscott that helped with the decision to expand further, “We felt very confident after the integration of Hemscott. It went really well, and we feel we’ve now got the capacity to [expand further]. We’ve long admired Global3Digital and we’re delighted to welcome their clients to Investis.”

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Commonwealth Games inspires CSR opportunities
Written by Emily Andrews   
Friday, 01 August 2014 14:49

young_leaders.jpgThe Glasgow 2014 Commonwealth Games provides a sponsorship opportunity for BP, an oil and gas company with sources in the North Sea. BP has been working in Scotland for 50 years and continues to invest in new projects.

BP is concerned with renewable supplies, and it supports infrastructure and technological advances that allow for greater recovery, enabling oil and gas fields to keep wielding for years to come.

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Regional PR awards reveals 2014 shortlist
Written by Emily Andrews   
Friday, 01 August 2014 11:13

SmartsNorthernIreland.jpgThe UK’s largest regional PR awards has announced its 2014 shortlist. More than 350 PR teams, consultancies and individuals have been shortlisted for the 2014 CIPR PRide Awards.

The Awards take place in Scotland, Wales, Northern Ireland, and across six English regions, providing due recognition to outstanding PR campaigns conceived outside of London.

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Reviewing reputation
Written by Emily Andrews   
Friday, 01 August 2014 10:06

Screenshot 2014-08-01 11.16.52_1.pngReputation is clearly a matter of upmost priority for the communications industry, but it should equally be a concern for senior management teams. Some would argue that the recent financial collapse was partly due to lack of trust having a negative impact upon reputation.

The PRCA has posted a comprehensive digest on the topic of reputation to the Insight section of its website. The Economics of Reputation toolkit provides a review of all existing significant literature and academic research on reputation, thus encouraging analysis and debate. The toolkit also includes video interviews with communications practitioners from global brands such as Unilever, TSB Bank, and Aviva.

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FTI Consulting and Emperor in corporate design deal
Written by Brittany Golob   
Thursday, 31 July 2014 11:46

emperor.jpgGlobal strategic communications consultancy, FTI Consulting, has announced the divestment of its creative engagement arm to Emperor, a leading British creative communications reporting firm.

The deal, the value of which was not disclosed, will see Emperor and FTI Consulting working closely in partnership when dealing with annual reporting, says FTI’s senior MD & UK head of strategic communications, John Waples. “Either you invest internally or you invest with a partnership,” he says. “Our clients will hopefully get an enhanced service.”

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Consistency of content in annual reporting
Written by Emily Andrews   
Thursday, 31 July 2014 11:40

London_Stock_Exchange.jpgCorporate communications consultancy Blacksun has released digital research measuring the level of consistency between the annual reports and the corporate websites of FTSE 100 and FTSE 250 companies. Consistency of content is key to creating a unified and engaging brand message.

The report found that both FTSE 100 and FTSE 250 companies had a low level flow of content from annual report to website. Consistency of content across both channels was also low. However, although these were some of the general trends identified, results varied widely from sector to sector. The oil and gas sector performed well for both content and consistency, while the telecommunications sector did not performed as well.

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Conference to discuss the evolution of the annual report
Written by Felicity Stewart (2)   
Wednesday, 30 July 2014 16:35

Evolution_logo_newstory_2_1.jpgOn the whole, the investment community is a bit behind the times when it comes to social media. A recent survey of 500 European and American investors found that 22% had yet to sign up to a social media site and that only 4% made investment decisions based on new media (blogs, message boards, social, etc.). 

While this is perhaps unsurprising, the research also shows that 58% of respondents expect social to become more important in helping to make decisions. On the corporate side, investor relations teams are preempting this trend with greater focus on mobile and social comms. On October 2, the ‘Evolution of the annual report’ conference will examine these changes. 

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Exploiting the mobile market
Written by Emily Andrews   
Wednesday, 30 July 2014 14:13

mobile_usage.jpgToday’s consumer is constantly switched on, connected, and ready to interact. With necks bent and fingers tapping they use their smart phones to send messages, find directions, check the time, listen to music, read books, play games, and even do the weekly shop.

According to BRC-Google Online Retail Monitor (ORM), grocery-related searches on smartphones have grown by 94% in the past three months. The research shows that people are using their phones to search for recipes, blog about food, compare supermarket prices, and play food-related games. Retailers across the UK are integrating their online shopping offers with recipe websites and gaming apps.

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