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PRCA report shows confidence in digital PR measurement
Written by Brittany Golob   
Friday, 12 September 2014 10:44

prca_digital_pr_report_2014_7_638.jpgOne of the most striking statistics to come out of the PRCA’s Digital PR Report 2014 is that 64% of in-house respondents said they felt confident in their ability to measure ROI on digital and social media public relations. Additionally, 71% said they felt confident in measuring ROI of traditional PR.

Measurement and evaluation is one of the few ways in which communicators have been able to demonstrate, in black and white, the influence they have on a business’ bottom line. The confidence shown in the Digital PR Report is a sign that measurement is becoming more useful and more used, but also invokes some scepticism regarding the degree of confidence surrounding measurement.

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Good in business recognised by Corporate Engagement Awards
Friday, 12 September 2014 09:10

CEA_13_2.jpgCorporate social responsibility has long past the stage in which it is in add-on, a nice thing to do, a philanthropic good. In the past few years, CSR, corporate sponsorship and corporate partnerships have increasingly focused on the mutual benefit to all participatory organisations.

The Corporate Engagement Awards has, since 2011, recognised excellent partnerships, sponsorships and CSR programmes built upon a foundation of mutual benefit; of effecting good in a company’s community or environment for both the best interests of the company and its partners. The 2014 Corporate Engagement Awards programme is poised to honour its most competitive class of entries yet.

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Healthy living partnership
Written by Emily Andrews   
Thursday, 11 September 2014 10:19

healthy_food.jpgTesco is continuing to align itself with healthy living as it joins forces with the British Heart Foundation and Diabetes UK. The partnership represents the first time that the two charities have come together to tackle both cardiovascular disease and Type 2 diabetes in one single effort.

As well as raising money for the charities, Tesco aims to raise awareness of a healthy lifestyle. The risk of both heart disease and diabetes can be reduced by adopting a healthy lifestyle that includes a balanced diet and regular exercise, Tesco’s prevalence in the food industry makes it well placed to tackle these issues.

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Guide for improved flexible working
Written by Emily Andrews   
Wednesday, 10 September 2014 09:50

working_from_home2.jpgThe issue of flexible working in public relations is pertinent not only for its potential to improve the industry’s gender diversity and equal pay issues, but also as an alternative business management strategy. Communications teams are increasingly considering flexible working hours as a way to cut costs and improve productivity overall.

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New brand mark marks time for consultancy
Written by Brittany Golob   
Monday, 08 September 2014 13:13

DRP_NEW_SIGN_7.jpgIt was about the right time, Dale Parementer, CEO of drp, says, to rebrand. The company, formerly known as drp group, is a leading corporate video production and communications firm. Coming up on its 35th anniversary, it was a good time to rebrand the company’s 10 year-old identity.

“We felt it was time to have a new look. We’re making some changes to the products and services that we offer and we just wanted something a little more contemporary, a little cooler than what we had before,” Parmenter says.

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Norwegian bank redevelops strategy and brand narrative
Written by Brittany Golob   
Wednesday, 03 September 2014 14:01

dnb.jpgThe European banking sector has sought to redefine itself after the 2008 recession rocked the foundations upon which many of the banks were built. Some have done so by reevaluating their consumer and investor services, some have changed their corporate structure and others have pursued a rebrand.

DNB, Norway’s largest financial services organisation and one of the country’s best-respected financial brands, announced a refresh of its brand strategy this week. Its rebrand follows a period of change due to mergers and acquisitions.

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Creating energy from coffee
Written by Emily Andrews   
Tuesday, 02 September 2014 13:48

coffee_farms_Brazil.jpgCoffee production generates a large quantity of wastewater that is regularly released untreated into rivers causing damage to local communities as well as the natural environment. A UTZ Certified project has been working to tackle this problem by generating energy from run-offs, and subsequently protecting the environment.

Since 2010 the Energy from Coffee Wastewater project has installed wastewater treatment mechanisms across Latin America. In the locations where it operates the project has reduced the amount of water used in coffee processing by half, and through the treatment of water it generated biogas, used to power households and coffee mills, and prevented the release of greenhouse-gas emissions into the atmosphere.

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Awards for IC role models
Written by Emily Andrews   
Tuesday, 02 September 2014 09:08

ICons_logo.jpgThe ICon Awards, celebrating role models in the internal communication industry, is now accepting entries for 2014. The event is hosted by the Institute of Internal Communication (IoIC), the UK’s only professional body for internal communication practitioners.

IoIC chief executive, Steve Doswell, says, “The ICon Awards celebrate talent, recognising the people who consistently turn theory into great internal communication practice. Whether experienced people or rising stars, through their work, they embody best practice and are role models to follow. With increased pressure to do more with less in the workplace, it’s all the more important that good work is acknowledged and encouraged through awards and recognition.”

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Untapped newsroom potential
Written by Emily Andrews   
Thursday, 28 August 2014 14:18

mynewsdesk.pngA company’s online newsroom is a fundamental tool for communicating with its stakeholders. Mynewsdesk, a brand newsroom and multimedia PR platform, stresses that brands aren’t making the most of their newsrooms.

The 2014 Newsroom Report rates the online newsrooms of the top 10 UK organisations in five key sectors; local government, universities, grocery, high street, and travel. 2014 has seen a steep increase in the amount of people browsing on their smartphones and Mynewsdesk wanted to see if this would come across in the study.

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Webinar to kick-off Measurement Week
Written by Emily Andrews   
Thursday, 28 August 2014 11:48

WMM_2.pngMeasurement Week, launched by AMEC, will be a world-wide campaign designed to highlight the importance of measurement in communications. The scheduled events aim to raise awareness and educate practitioners and the wider business community in this critical field.

As a warm-up, Communicate magazine and Salience Insight are hosting a measurement-themed webinar at the beginning of the week. The Why Measurement Matters webinar will take place at 4pm GMT on Monday 15 September.

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TOMS steps up
Written by Emily Andrews   
Thursday, 28 August 2014 10:04

Toms.jpgTOMS, an iconic example of the one-for-one sustainable business model, has sold half of its ownership stake to Bain Capital, a Boston-based investment firm. The other half of the company will continue to be owned by Blake Mycoskie, the company’s founder.

While the news may make sustainable business advocates wince, the funding will allow TOMS to grow faster and thus benefit even more people globally. There is no indication that Bains will alter the company’s mission and the business will continue with its charitable initiatives, including the distribution of free, quality shoes in developing countries.

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Resources for PR professionals on maternity leave
Written by Emily Andrews   
Wednesday, 27 August 2014 13:11

pregnant_woman.jpgThe Chartered Institute of Public Relations’ (CIPR) latest State of the Profession survey showed that the PR industry has a pay gap of over £12,000 in favour of men, despite women making up around two-thirds of the industry.

Last week, research into gender equality from the Chartered Management Institute (CMI) suggested that women tend to fall behind in terms of pay at an age when they are likely to be starting a family. Further research conducted by the Slater & Gordon law firm found that a third of managers would rather employ a man in his 20s or 30s than a woman of the same age for fear of maternity leave. The same study showed that six in ten women felt sidelined from the moment they announced their pregnancy.  

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Football foundation supports care leavers
Written by Emily Andrews   
Wednesday, 20 August 2014 14:39

Tottenham_Hotspur.jpgThe Tottenham Hotspur Foundation has recently received funding from BT Sport’s charitable initiative, The Supporter’s Club, and the Premier League. The Foundation became a registered charity in 2006, and works in the local community using sport to better the lives of its residents.

The Tottenham Hotspur Foundation, which also receives funding from the Football Club itself, has launched a new, ‘To care is to do’, programme. The three-year grant provided by BT and the Premier League will enable the foundation to help children in care receive a range of support services that will improve their quality of life. Those services include one-to-one mentoring, life-skills workshops and study assistance, work experience opportunities, and pre and post-employment support.

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Greggs demonstrates social media crisis management
Written by Emily Andrews   
Wednesday, 20 August 2014 10:37

Greggs_twitter.jpgThe speed of online sharing means that a brand can come up against damaging coverage at any point as Greggs found out yesterday. But the medium also allows for instant rectification. The official Greggs twitter feed provided a great example of online crisis management by communicating with the public in an empathetic and humorous way that is well aligned with its brand culture.

The problem arose when it turned out that a Google search turned up an altered Greggs logo with a satirical, and not entirely flattering slogan. Greggs’ usual slogan, ‘Always fresh. Always tasty’, was replaced with ‘Providing shit to scum for over 70 years.’ The scam delighted the twitter community who quickly, and repeatedly, brought the issue to Greggs’ attention and the #FixGreggs hashtag was coined.

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Promising PR professionals are gifted entire agency
Written by Emily Andrews   
Monday, 18 August 2014 14:10

Global_Tolerance.pngSimon Cohen, the founder of Global Tolerance, a social change communications agency, is staying true to company values by handing his company over to two carefully selected candidates. Cohen says that the business is worth between £500,000 and £1m, he is handing over 95% of shares, cash, and assets to two Open Leadership Exercise (OLE) finalists.

Global Tolerance, which has previously represented clients such as the Dalai Lama and the UN, will be passed on to Noa Gafni, a digital strategist from the World Economic Forum and Rosie Warin, an award-winning PR director from Forster Communications. While Cohen didn’t expect to choose two owners, he says he made the decision when he saw the two women working together during the application process. 

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Digital Impact shortlist announced
Written by Emily Andrews   
Monday, 18 August 2014 00:00

DIA2013.jpgAs digital becomes increasingly integral to every aspect of communications there is ample opportunity for innovation and originality. It is important to define what makes a digital strategy successful and to gain inspiration from other pieces of work. The largest event in the digital calendar, the Digital Impact Awards, recognises outstanding work done by digital and communications professionals, and allows them to meet with each other and share ideas.

The Digital Impact Awards has announced the shortlist for its fifth annual awards ceremony, to be held on 21 October. The awards contain 32 different categories, including ‘Digital agency of the year’, and ‘Digital campaign of the year’. The quality and quantity of those shortlisted is testament to the wealth of talent that currently proliferates the industry.

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The lure and challenge of blogger relations
Written by Brittany Golob   
Thursday, 14 August 2014 09:37

blogger.jpgThere isn’t a PR conference that has been held in the past two years in which someone didn’t, inevitably, bring up the death, or at least change, apparent in public relations.

Many are quick to point out that PR isn’t dead, just different than it used to be and responsible, in part, for that change, is the influence of the blogosphere. Blogs have long since passed the point of novelty and have become a media with which brands would be remiss to not engage. Yet traditional media relations strategies are, in this case, as dead as PR is said to be.

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First CIPR Council election since governance changes
Written by Emily Andrews   
Wednesday, 13 August 2014 14:51

CIPRVoting.jpgThere are 38 potential candidates lined up for positions on the 2014 Chartered Institute of Public Relations (CIPR) Council. Successful council and honorary treasurer candidates will serve a two year term, while the president elect will serve three years as of 1 January 2015.

The elections are the first since CIPR members voted for governance changes in June. The new resolutions reduced the CIPR Council in size from 50 to 30 individuals, and created a board of directors with power to direct the affairs of the Institute. The changes are part of the Institue's move towards an increasingly professional agenda. 

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Planting trees for WW1 centenary
Written by Emily Andrews   
Wednesday, 13 August 2014 09:43

Clive_Anderson.jpgThe Woodland Trust’s centenary woods commemorate one hundred years since Britain entered the First World War. The UK woodland conservation charity is combining modern digital tools with the historic associations of trees and woodlands to commemorate those who served, while raising awareness of its wider goals.

The Centenary Woods campaign invites the British public to donate commemorative trees across four woodland locations. The trees will serve as a lasting reminder of the centenary and what it represents.

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Communications professionals willing to move abroad
Written by Emily Andrews   
Friday, 08 August 2014 15:05

europe.jpgA recent survey indicates that communications recruitment would benefit from a pan-European approach. In addition, recruiters should develop relationships with communications professionals who aren’t actively searching for a new role, as this could lead to the procurement of top talent at the opportune time.

The survey, conducted by VMA group, reveals that only 17% of those questioned were actively seeking a new Job. However, 70% of communications professionals not actively looking for a new job would consider a move if approached with the right role. This highlights the precedence of the passive candidate, a product of the new candidate-led market.

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