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Brand strategy in Asia-Pacific
Written by Emily Andrews   
Thursday, 19 November 2015 06:39

Harbour_Grand.JPGThere are so many components to a successful brand strategy that it can be difficult for branding professionals to ensure that they are abreast of industry trends.

Meeting with peers and hearing from those who are excelling in this field provides professionals with an opportunity to stand back and get a feel for the wider market and industry trends, an environment that nurtures valuable inspiration.

The Transform conference Asia-Pacific and the Transform awards Asia-Pacific today (18 November) gave delegates the opportunity to, respectively, hear about award-winning brand campaigns and speak with industry peers and hear who the latest Transform awards winners in the region are.

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Is your company referendum ready?
Written by Emily Andrews   
Tuesday, 17 November 2015 13:00

Flag.jpgThe EU Referendum is already beginning to dominate UK news, and its position at the forefront of the public conscience will only intensify as negotiations become more firm, rivalry between the ‘in’ and ‘out’ camps becomes more earnest and as the date for the referendum itself draws nearer.

There is a mounting pressure for communications professionals to compile strategies that will help their organisations navigate this tumultuous environment over the next two years.

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Kenco trains future farmers
Written by Emily Andrews   
Tuesday, 17 November 2015 05:40

Kenco_vs_Gangs.jpgKenco’s Coffee vs Gangs project, in the heart of Honduras, has reached its final stage.

The scheme trained young people to become coffee farmers and business owners, benefitting both Kenco and the youths involved, who might otherwise have ended up in gangs. Gangs pose a real threat to local communities in Honduras.

Content company, The Moment, has, throughout the 12-month process, documented the teenage participants of the scheme. It has created a series of video shorts which have helped to sustain external engagement with the project and have provided stakeholders with an insight into the work that Kenco does for the betterment of its supply chain.

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British PR shines at PRCA National Awards
Written by Brittany Golob   
Wednesday, 11 November 2015 11:02

prca.jpgGame show co-host Rachel Riley announced the ‘countdown’ to the biggest awards of the night at last night’s PRCA National Awards. The annual event recognised the best in public relations across Britain. A range of agencies and campaigns took home trophies, but all were innovative, creative and of a high standard, says PRCA director general Francis Ingham.

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Reputation management key focus for in-house PR
Written by Brittany Golob   
Friday, 06 November 2015 12:14

IMG_4049.jpgFor the first time in the four-year history of the PRCA’s In-house Benchmarking Report, in-house teams reported that their primary role is focused on reputation management, rather than awareness. This is a shift that has been noted by PR professionals both in-house and in agencies for a few years. Finally coming to fruition, it means that public relations is now a more strategic, planning-based role responsible for managing the reputation of the organisation and responding to potential reputation-damaging events.

“We’re seen as trusted internal advisors,” says Frances Browning, head of brand and social media the Direct Line Group. She notes that social media has blurred the line between PR and consumer relations making the safeguarding of reputation ever more important and fundamentally changing in-house teams.

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Honouring corporate collaborative working
Written by Liz Foggitt   
Tuesday, 03 November 2015 17:25

boots_employees_cheer_london_marathon_macmillan.jpgThe Corporate Engagement Awards honours the best in corporate collaborative working

There are many reasons for different companies to work together – charity driven philanthropy, corporate social responsibility, sponsorship projects to improve brand awareness or perhaps a campaign that aims to enhance an organisation’s reputation. No matter what the benefit of the collaboration, the hard work, creative thinking and dedication of the teams that carefully build, maintain and manage these relationships should be rewarded. The Corporate Engagement Awards not only benchmarks the best work but also rewards the teams and provides a platform to showcase the exceptional work being done. Entries are now being accepted for the 2016 event.

 

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Gamification training for electronics retailers
Written by Emily Andrews   
Monday, 02 November 2015 15:03

LG.jpgMultinational electronics giant, LG, has adopted gamification as part of its staff training programme.

The latest training and learning platform aims to teach staff and retail partners about LG products so that they are better prepared to sell the devices.

LG’s existing training hub, LG Lounge, was recreated by marketing agency, Brand & Deliver. The new platform had to appeal to a wider audience and it was hoped that the gamification experience would encourage LG staff to visit regularly, while boosting their product knowledge. The new site is complimented by existing, offline training techniques.

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PRCA Council elected
Written by Emily Andrews   
Friday, 30 October 2015 12:39

David_Hamilton.jpgThe PRCA has announced who will sit on its 2016 PR Council.

The 49 elected appointments follow a record 143 nominations and were voted in by PRCA members. The chairmen of the PRCA’s 37 national, regional and sectoral Groups also get a place on the PR Council.The members will be led by PR Council chairman, David Hamilton, director of communications at The Scout Association, who will take-up the role in January. 

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Corporate Sponsorship: Byron Hamburgers and One Feeds Two
Written by Emily Andrews   
Friday, 30 October 2015 11:26

Corporate Sponsorship

The benefits of burgers  

Who: One Feeds Two and Byron Hamburgers

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Social responsibility for businesses
Written by Emily Andrews   
Wednesday, 28 October 2015 17:08

B_the_change.jpgB Corporation, a certification for socially-minded businesses, has expanded into the UK. A B Corp commits to harnessing the power of business as a force for good and aims to redefine success in business.

Businesses that have signed-up include Change.org, Ben & Jerry’s, Kickstarter and Patagonia. The UK brands join 1400 global B Corps. Michele Giddens, co-founder and partner at Bridges Ventures, a certified B Corp, says, "At Bridges, we have spent the last 13 years investing in businesses combining commercial success with positive social or environmental impact. So we are very excited about the official launch of the B Corp certification in the UK.  We hope it will give even more impetus to this burgeoning 'profit with purpose' movement, and raise awareness of the enormous value it can create, both for investors and for society as a whole."

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Transform in North America
Written by Emily Andrews   
Wednesday, 28 October 2015 10:08

Transform_North_America.jpgSome of the world’s most influential brands come from North America – Apple, McDonald’s, GE, TD, Corona, Coca-Cola – and many of the regional or national brands across the continent swiftly become global in nature.

This prompts massive changes to the brand’s strategy and often, visual identity. Even for those organisations addressing only a local community will have had to deal with the changing forces of digital. 

The Transform Awards North America recognizes and celebrates those brands that most effectively and successfully address brand development, rebranding or brand repositioning. Those brands that have taken home awards at the Transform Awards North America 2015 have all shown an adept understanding of their audiences, have taken a considered approach to brand strategy and have seen phenomenal results supporting their changes to the business. 

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Mindfulness in the office
Written by Emily Andrews   
Monday, 26 October 2015 13:27

mindfulness.jpgIt goes without saying that ensuring the general wellbeing of employees goes some way towards engaging them in their work, but research shows that many organisations struggle to measure and improve upon wellbeing in their own workplaces.

National Stress Awareness Day (NSAD) on 4 November aims to highlight the issue of stress at work.

An all-party parliamentary group inquiry report, launched in October, recommended that the public sector lead workplace best practice by offering staff mindfulness programmes to combat stress and improve organisational effectiveness.

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A video is worth a thousand words
Written by Emily Andrews   
Monday, 26 October 2015 10:27

Leeds_Rhinos.jpgVideo is a powerful medium for engaging the public to a cause, and rarely is this potential more valuable than when the cause belongs to a charity or non-profit.

Brass agency created a video with the Leeds Rhinos Foundation, the official charity of the Leeds Rhinos rugby club. The video uses the influence of the rugby players and club to draw connections between the game and the struggles of young people living with mental health issues.

The emotive video takes the values and positive associations attributed to sport and athletes and applies them to the general community and individuals dealing with personal struggles. The Leeds Rhinos Foundation’s mission is to harness the power of sport to make a lasting, positive impact on people's lives.

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New awards for PRs in the City
Written by Emily Andrews   
Friday, 23 October 2015 13:36

Hall.jpgThe PRCA has launched a new awards programme, the City and Financial PR Awards 2016.

The PRCA and the Company of PR Practitioners (formerly the PR Guild) have jointly launched the awards, which are aimed specifically at the City and the financial PR industry.

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Impactful stories at CIPR Inside conference
Written by Brittany Golob   
Wednesday, 21 October 2015 14:58

CIPR_IConf_2015_052.jpgOf British employees, 71% are not fully engaged at their places of work and 80% are unhappy with their manager or are disengaged. That challenge is what faces the army of internal communications professionals that descended upon London last week for the annual CIPR Inside conference. The event featured case studies and discussions from some of the most successful IC campaigns of the last year, as determined by the judging panel at the CIPR #InsideStory Awards in 2014.

At its core, though, the CIPR Inside conference is about talking; it’s about sharing. “The shortest distance between two people is a story,” says director of All Things IC Rachel Miller. She says internal communications falls to not just one person or one internal comms team or even to the business’ leaders, but to the whole company, to get right. The speakers who followed proved that – and the conference theme, 'Making an impact' – to be true.

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The UK courts China
Written by Emily Andrews   
Monday, 19 October 2015 16:23

Xi_China.jpgAs China’s President, Xi Jinping, lands in the UK today (19 October), he’ll be looking to strengthen economic ties through international investment.

It is likely that China will invest in nuclear power, oil, rail travel and infrastructure, following efforts from the UK’s Conservative party to boost investment in these areas and to build stronger economic ties between the two nations.

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Byron commits to one-for-one charity partner
Written by Emily Andrews   
Monday, 19 October 2015 10:38

Byron and One Feeds Two_4.jpgRecently launched UK charity, One Feeds Two, has partnered with Byron Hamburgers, enabling the restaurant to provide children living in poverty with a free meal each time a special Byron burger is purchased.

One Feeds Two follows the one-for-one giving model epitomised by successful shoe retailer, Toms. Byron Hamburgers is the non-profits first national restaurant partner. JP Campbell, co-founder of One Feeds Two, says, “Imagine the impact if every time we ate a meal we could simply share a school meal with a child in poverty? We’ve made it easy for all food companies to adopt this new giving model and are delighted the Byron team have committed to leading the way.”

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Women at work
Written by Emily Andrews   
Thursday, 15 October 2015 13:03

IMG_0075.JPGA room full of inspirational women in business gathered at the Havas People offices yesterday (14 October, 2015) for Talent Bites, a series that takes on the talent and recruitment issues facing organisations.

Up for discussion at the half-day event was an ambitious topic; the attraction and retention of women. The common thread throughout all of the talks was a desire for equality in the workplace, not just for ethical reasons, but because diversity is undeniably good for business.

Rachel McCourty, insight manager at Havas People, warmed-up by raising the issue that the number of women in any workplace tends to deplete as job roles becomes more senior. McCourty used a typical timeline of a woman’s life to discern where companies could intersect and make a difference to this trend. She suggested that businesses attract female candidates by focusing on social purpose, which, studies show, is more important for woman than it is for men (as well as being a huge motivation for the younger generations) and that they keep an open-mind towards agile and flexible working, with a focus on output rather than time spent in the office.

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Applying digital to comms strategy
Written by Andrew Thomas   
Thursday, 15 October 2015 08:59

DIA2015.jpgAwards recognise digital communications excellence in Europe for six years running

Another year, another group of digital specialists recognised at the 2015 Digital Impact Awards. During a night of camaraderie, networking and celebration, gold trophies were awarded to digital communications campaigns in numerous sectors and targeting a range of audiences. Among the winners were ITV Studios and Rawnet, who won ‘Digital campaign of the year’, MSLGROUP, who won ‘Digital agency of the year’ and The King’s Fund, who won ‘Digital in-house team of the year.’

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Employer Brand Management Awards launched
Written by Brittany Golob   
Monday, 12 October 2015 16:25

EBMA_Website_imagery_17.pngEmployer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation’s reputation as an employer, and thus is a vital aspect of brand management and a key concern for communicators.

A strong employer brand strategy will be reflected in the quality of staff, the amount of time they stay with a company and ability to attract new, skilled staff in a competitive market.

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