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Achieving gender parity
Written by Amy Sandys   
Monday, 07 March 2016 16:53

CoventGarden.jpg"At the current rate of progress, we will have to wait 100 years for gender parity”. With this bleak statement, so begins the film produced by communications and branding agency, The Team.

“When I was a kid at school, I wanted to become a doctor”, the film continues, in words spoken by Mahnaz Javid, founder of the Mona Foundation, and senior vice president of global business technology service Avande. “But then my father said to me, but Manhaz, then you’re going to have children – and then what are you going to do?”

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Defining innovation: Dubai Lynx, day 2
Written by Brittany Golob   
Monday, 07 March 2016 14:30

Dubai_Lynx_day_2.JPG"Innovation is doing things differently in order to do them better," says JR Little, head of innovation at Dentsu Aegis agency Carat. That sentiment defined the second day of the Dubai Lynx festival.

Innovation, though bandied about with abandon in regards to everything from digital technology to creative thinking, can be simplified down to one thing: improvement. The Lynx festival celebrates innovation through creativity.

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Going glocal: Dubai Lynx, day 1
Written by Brittany Golob   
Sunday, 06 March 2016 12:48

dubai.jpgIt's no secret that brands are interested in the Middle East. Western retailers and luxury brands have jumped on the new opportunities to provide unique experiences to discerning audiences, B2B companies have expanded their footprints with new partnerships and opportunities for business in the region and local companies have seen their remits expand alongside their countries' economies.

Yet, the Middle East is by no means uniform. From North Africa to the Gulf Coast to the Levant, local symbols, language and experiences differ. Communicating with this vast audience as well as the melange of western and south Asian expats, Arabs living outside their home countries and the working communities that fundamentally support the economy is no mean feat.

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Love yogurt, hate waste
Written by Amy Sandys   
Thursday, 03 March 2016 15:31

Left_Yeovers.jpgEach year in the UK, 7 million tonnes of food waste disposed of – despite over half of it still being edible. Yet increasing awareness of the potential use for otherwise neglected foodstuffs has seen businesses developing a CSR strategy to prevent this number from rising.

British-based dairy brand Yeo Valley is one of many working to ensure its edible leftover ingredients do not automatically end up on the refuse pile. Its new yogurt product, ‘Left Yeo-vers’ is comprised of the fruit usually destined to be thrown away after the yogurt production process.

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Crisis averted
Written by Pritcia (Beaux) Wongwaisayawan   
Thursday, 03 March 2016 14:39

Screen_Shot_2016_03_03_at_14.49.23.pngIndependent business communications agency, theblueballroom, launches crisis communications workshop to encourage effective crisis management.

Marketed directly to communications, PR, HR and marketing managers, among others involved in external and internal communications, the agency hopes to gain substantial responses to the workshop as every business is susceptible to a crisis, which may cause irredeemable reputation damage if handled incorrectly.

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Communicating company culture
Written by Emily Andrews   
Thursday, 03 March 2016 10:48

Report.jpgBlack Sun reports that only 14% of the FTSE 100 directly report on culture, a number that the corporate communications agency suggests is far too low.

Annual reports should identify all of a company’s assets; the tangibles and the intangibles, and most communicators would agree that corporate culture is tantamount to a business’ success.

The Corporate Culture report found that, while 48% of the FTSE 100 define the values of their organisation, only 35% define their purpose. Purpose has become a major buzzword for businesses. It defines an organisation’s reason for existing; what it offers the world in terms of value.

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Happy workers
Written by Pritcia (Beaux) Wongwaisayawan   
Wednesday, 02 March 2016 11:01

Screen_Shot_2016_03_02_at_11.08.39.pngStatistics from a nationwide study show that UK employees in the media and publishing industries are, on the whole, happy at work.

A third claim that they feel inspired to succeed everyday and 70% feel positive about work for more than three days a week, countering a common misconception of the British as disgruntled labourers.

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Video highlights outdated legislation
Written by Pritcia (Beaux) Wongwaisayawan   
Tuesday, 01 March 2016 11:11

Screen_Shot_2016_03_01_at_11.21.30.pngThe British Pregnancy Advisory Service (BPAS) launched its latest campaign earlier this month in cooperation with creative content agency, Don’t Panic.

The We Trust Women campaign, launched on the 97th anniversary of when women were first allowed to vote, advocates the decriminalisation of abortion throughout the UK.

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Online casino changes direction
Written by Emily Andrews   
Monday, 29 February 2016 16:03

Maria.jpgUK-based online betting company, Unibet, has launched a new casino platform, Maria Casino (mariacasino.co.uk), that is specifically targeted towards men.

The site, which was previously aimed at women, has a new brand identity to match an organic shift in its customer base.

Josefine Bin Jung, head of Maria Casino says, “We realised that alongside the changing demographic of our customer base, the way they interacted or engaged with us was also changing.”

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Talkin' bout my generation
Written by Brittany Golob   
Monday, 29 February 2016 14:21

the_who_1965_500x250.jpgThe practice of generation profiling is not an exact science. However, certain trends and outlooks do hold true. For brands, many of whom set the tone for generational pop culture, understanding the mindset of each age group is an important brand positioning and marketing tool.

Thus, London-based creative agency Unity, held an event to better understand Generation Z, defined as those born from 1993-2002. Speakers say brands should know how to communicate with this audience. “Stop talking and start acting,” Unity co-founder Gerry Hopkinson says, as advice to brands. “Do things that matter to you or they will walk away from your brand. Don’t do ‘one-size-fits-all,’ Don’t follow the fashion. The most useful thing to do with this generation is act.”

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What's the (inside) story?
Written by Emily Andrews   
Friday, 26 February 2016 17:19

CIPR Inside_1.jpgThe #insidestory awards, hosted by CIPR Inside, the professional body for internal communicators, was held last night at the Curzon cinema in Soho, London.

Internal communicators from brands and agencies met to celebrate their outstanding internal comms work and to network with their peers.

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Young people barricaded by recruitment processes
Written by Emily Andrews   
Friday, 26 February 2016 14:52

young_person.jpgFuture Proof, a new campaign launched by Business in the Community in conjunction with the City & Guilds Group, looks at the impact poor recruitment practices might have on an organisation’s ability to secure future talent.

Chris Jones, chief executive of the City & Guilds Group, says, “Through Future Proof, we want businesses to take a look at their practices, be honest about how youth friendly they really are – and commit to changing for the better. It’s time to act now before they miss out on the skilled, talented individuals they need for their organisations to grow in the future.”

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Facebook deal out marketing statistics
Written by Pritcia (Beaux) Wongwaisayawan   
Friday, 26 February 2016 13:44

Screen_Shot_2016_02_26_at_14.01.06.pngLondon-based creative agency, Human After All, was appointed to create decks of business-to-business playing cards for Facebook to deal out its annual marketing statistics.

Each deck features 52 distinctive and interesting insights about Facebook and its users, presented in a fun way.

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Financial PR awards
Written by Emily Andrews   
Friday, 26 February 2016 12:07

The_City.jpgThis year, the PRCA launched an awards event geared specifically towards PR practitioners who practice in the city.

Last night, at an event held at the Merchant Taylors' Hall in London, the winners of those awards were revealed. Instinctif Partners and Schroders won best agency and best in-house team respectively.

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BIMA's new identity reflects expansion
Written by Emily Andrews   
Friday, 26 February 2016 10:57

6_BIMA_Trophy.jpgThe British Interactive Media Association (BIMA) has unveiled a simple and clean new identity.

The new identity includes sub-brands; the BIMA Awards, the BIMA 100 and the BIMA Hall of Fame.

Led by design studio, Only, the rebrand aims to reflect BIMA’s standing as the UK’s major digital network – it has recently expanded its reach to include Edinburgh, Bristol, Bournemouth and Liverpool, and will soon have representation in Manchester and Glasgow. The hubs in these areas bring the digital community together with a range of events and opportunities for discussion.

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Native in PR
Written by Pritcia (Beaux) Wongwaisayawan   
Thursday, 25 February 2016 12:37

Screen_Shot_2016_02_25_at_12.44.02.pngResearch has revealed that native advertising - promoted content that matches the form and function of the publisher website - has become a vital tool for the PR industry.

Nine out of 10 PR agencies agree that native advertising is an opportunity for the sector, and 75% believe that they are best placed to create and distribute content for brands. Additionally, 87% think that more could be done within the PR sector to increase their content marketing budget through their clients; native could be a way to access more budget.

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Commercial media awards
Written by Emily Andrews   
Monday, 22 February 2016 16:11

WMA.pngThe inaugural World Media Awards will celebrate the potential of content-driven marketing techniques.

Shortlisted brands and agencies, who have all demonstrated strategy and creativity in their entries, originate from Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. The breadth of entries shows how successful and valued content-driven communications can be.

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Maybe it's fashion week
Written by Amy Sandys   
Monday, 22 February 2016 15:51

Maybelline_London_Fashion_Week___Ocean_OOH.pngAlthough fashion technically started when humans began wearing clothes, its documentation through photographs is a phenomenon belonging to the early twentieth century. With advancement of digital technique, the following century saw fashion become an art form ubiquitous with technical innovation.

In 2016, the medium of video has allowed the styles of London Fashion Week to be broadcast to many major cities across the UK.

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The sweetest thing
Written by Amy Sandys   
Monday, 22 February 2016 12:11

Pumpkin_Spice.jpgThe UK government recommend that an average adult should consume no more than 30 grams of added sugar per day – the equivalent of seven sugar cubes. It has been cited as a leading cause of heart disease and type 2 diabetes, as well as a contributor towards oral problems such as tooth decay.

Yet, despite increased warnings about the negative impact sugar can have on a person’s wellbeing, it is widely believed that the UK’s sugar consumption continues to grow. Recent revelations around the sugar content at some of the UK’s best-known food and beverage chains will do nothing to quash these fears.

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A social divide in the city
Written by Pritcia (Beaux) Wongwaisayawan   
Wednesday, 17 February 2016 12:26

Screen_Shot_2016_02_17_at_12.43.07.pngFTI Consulting, a global business advisory firm, has released its fourth instalment of the Social Divide performance index under FTI Digital as part of its strategic communications segment.

The results of the analysis of FTSE 100 companies, collected between December 2015 and January 2016, present a clear divide between the online engagement opportunities that each company takes.

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