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High stress levels in the workplace
Written by Emily Andrews   
Thursday, 13 November 2014 15:23

stress.jpgIt is, to a certain degree, the internal communicator’s role to ensure the mental wellbeing of their staff. However, recent research by mental health charity, Mind, reveals that the majority of employees experience high levels of stress at work.

The report shows that work-related stress far outweighs financial worries with 56% of those researched describing their job as either fairly, or very, stressful.

Public affairs successes recognised by new awards
Written by Brittany Golob   
Thursday, 13 November 2014 10:40

lobbying.jpgWhen it was established earlier this year, the Public Affairs Awards filled a gap in the communications awards landscape, says MD of Zetter’s Political Services, Lionel Zetter. The existing public affairs awards, the Public Affairs News Awards, run by Dods, is on a hiatus this year, allowing for a successful launch of the Public Affairs Awards this year.

“If you look at all the awards that celebrate communications generally or PR, there are a great many of them and they are very large and very well supported and that is great. But public affairs was, we thought, neglected, even when PAN was running it as an annual event,” said Zetter in a September interview.


Public relations celebrates at PRCA Awards
Written by Brittany Golob   
Wednesday, 12 November 2014 10:58

Photo_11_11_2014_18_53_54.jpgAt a time when public relations is having its value questioned by clients, by pundits, by the industry itself, last night’s PRCA Awards allowed the industry to shine for its success in communications and stakeholder relations. The winning campaigns and organisations stem from a range of sectors, sizes and types, highlighting the diversity of PR’s capabilities as an industry.

PR teams from Prostate Cancer UK – which won ‘Public Sector/Charity In-house Team of the Year’ – and William Hill, for ‘Private Sector In-house Team of the Year’ took home the two most prominent awards of the evening while Rethink Mental Illness for #FindMike and MHP Communications and Christmas Tinner won ‘Campaign of the Year.’

Straight talking
Written by Aaron Shardey   
Thursday, 06 November 2014 13:20

Andy.jpgHow the sustainability agenda is changing communications for the better

London College of Communication, University of the Arts London’s guest lecture series returned last week with Salt PR’s founder, Andrew Last, discussing how public relations must align itself with the sustainability agenda to ensure the industry has a successful future.

Last began the lecture by looking at the history of PR from the perspective of its supposed founding father, Edward Bernays, who led the adoption of social psychology to promote all manner of unethical causes.

Recruiting with digital
Written by Emily Andrews   
Thursday, 06 November 2014 12:06

employer_branding_visual.jpgRB, the manufacturer of health and hygiene brands, such as Dettol, Nurofen, Durex and Finish, has gone beyond the usual recruiting process with a campaign that contributes to its long-term employer brand.

The, primarily digital, Make Your Move campaign includes a video that broadcasts RB’s unique company culture. The short video is fast-paced and comic, released across multiple social media and video-streaming platforms its role is to direct professionals to the RB careers website where they can find more detailed information.

The PR's progress
Written by Emily Andrews   
Wednesday, 05 November 2014 16:03

80s_drinking.jpgOn its 45th birthday the PRCA is in a reflective mood. A leadership panel gathered to unpick the history of the PR industry since its infancy in the 1960s. The most popular definition of the industry as it stands today, according to the panel, was ‘professional’; perhaps a sign of how far the industry has come.

Francis Ingham, PRCA director general, says, “As we celebrate our 45th anniversary, it is reassuring to discover that the most prevalent definition of the current industry is now ‘professional’ – unlike yesteryear: ‘luvvie’, ‘frivolous’, and - my own personal favourite – ‘gin and tonic’. I’d like to think that the PRCA has had a lot to do with improving the industry’s professionalism.”

Police communicators face budget cuts and media scrutiny
Written by Emily Andrews   
Thursday, 30 October 2014 10:53

Police.jpgThe Association of Police Communicators has commissioned research in a bid to uncover what challenges and issues its members face.

The study, carried out by independent market research company Public Knowledge, showed that budget cuts and organisational change were among the major concerns of police communicators. Budget cuts are a problem for communicators in the public sector as a whole since cuts heighten the need for communicators to prove their worth within their organisation.

Corporate Engagement Awards celebrates business as force for change
Written by Brittany Golob   
Wednesday, 29 October 2014 10:42

CEA_14Collaboration has changed the way business interacts with the world around it. That was readily apparent at last night’s Corporate Engagement Awards.

The awards honoured the best in European sponsorship, partnerships and corporate social responsibility. In the hundreds of entries judged, those that won exhibited true collaboration between partner organisations or within an internal community.

Taxi tech company Hailo refocuses brand strategy
Written by Brittany Golob   
Friday, 24 October 2014 15:38

Hailo.jpgIt takes London black cab drivers an average of three years to get through the Knowledge. Thus, the third birthday of Hailo, the innovative tech company that changed the way taxis are hired, was the opportune time to launch three new initiatives.

The brand, founded by London cabbies, has always focused on simplicity, innovation and service. The birthday announcements, unveiled last night at London’s Tobacco Dock, were complemented by research into how transport can be made simpler. These changes allow the company to stay true to its brand values while also shifting its communications strategy in light of renewed competition from other platforms.

Businesses and NGOs help take control of rising energy costs
Written by Emily Andrews   
Thursday, 23 October 2014 15:30

tbev.pngToday influential businesses and charities come together to launch The Big Energy Vision (TBEV) a campaign designed to empower households to take control of rising energy bills. The project is intended to tackle a matter of public discontent, while having a positive effect on the environment.  

A shared language and clear, simple trajectory will communicate ‘energy control’ across the combined channels of all the different partners involved. This provides an alternative narrative to the largely negative one perpetuated by UK media. The Big Energy Vision offers the public practical ways to take action over rising energy costs. Recent research shows that energy bills are the top financial concern for households, and that two-thirds of people feel that there's little or nothing they can do about them. The campaign puts forward that energy efficiency is the only way to tackle this issue in the long-term.

Social, content and PR highlight annual CDF
Written by Brittany Golob   
Thursday, 23 October 2014 12:56

Meet__Homepage_.jpgThe Communication Directors’ Forum (CDF) is a mainstay of the comms calendar, and with good reason. It puts over 150 of the UK’s top communicators on a ship with premier suppliers for a sales extravaganza and unbeatable conference programme. This year’s edition of the CDF saw a focus on content, the changing role of public relations and the use of social media by corporate communications teams.

“Brands, marketers and agencies haven’t really viewed social networks as editorial platforms in the same way that they do a blog or a magazine. But actually they really are,” says David Levin, co-founder of social media content production company That Lot. The new partnership between Levin and comedian David Schneider focuses on putting a funny, or often simply professional, voice behind corporate social media feeds.


Wave of acquisition continues
Written by Emily Andrews   
Thursday, 23 October 2014 10:25

Peter_Granat.jpgCision’s acquisition spree continues with the surprise new addition of the Gorkana Group. The move combines two of the main players in communications measurement and provides Cision with even greater access to both journalist and PR contacts.

Cision, a leading provider of PR, social software and insight services, combined with Vocus a week ago and recently acquired Visible Technologies. Gorkana Group is one of the UK’s major providers of data insight and media intelligence and the acquisition will further equip Cision with comprehensive solutions across the entire communications spectrum. 

Best in British digital honoured at Digital Impact Awards
Written by Brittany Golob   
Tuesday, 21 October 2014 12:48

DIA14In 2010, the UK’s digital landscape looked vastly different than it does today. Tech City was still a few upstart firms looking for convenient office space, now it’s a powerful association of leading social and digital businesses. Creatives across the comms industry were just coming to terms with the incorporation of digital media into their campaigns, now digital is almost always an essential addition to any communication.

For the fifth time, the UK’s digital and creative industry gathered together to celebrate the best in digital stakeholder communications at the annual Digital Impact Awards. The 2014 awards showcased an industry that exhibits a maturity in the use of digital and social media across corporate communications. 

Trademarking social
Written by Emily Andrews   
Thursday, 16 October 2014 13:36

Happy Friday!_1.jpgA recent action from Wyke Farms could signify a new era in trademarking. The UK-based cheese company has successfully trademarked its popular social media campaign called ‘Free Cheese Friday’, making it the first ever UK brand to register a trademark based on the popularity of a social media campaign.

The weekly online competition to win Wyke Farms vintage cheddar runs across Facebook and Twitter under the hashtag #freecheesefriday. Since its inception four years ago the competition has grown through sharing, and now sees 25,000 people a month engaging online.

Mind the skill gap
Written by Emily Andrews   
Wednesday, 15 October 2014 14:31

Dday_Microsoft.JPGIn a bid to tackle the skills gap affecting the digital communications industry BIMA, the national trade association for digital organisations, runs a programme that inspires young people to pursue digital careers.

Digital Day, or D-Day, sees BIMA introduce leading digital professionals into schools and colleges. The students take part in activities that give them a taste of the creativity and skills that would be required of them if they were to move into digital careers.

Social education
Written by Emily Andrews   
Wednesday, 15 October 2014 12:12

Social_Intelligence_Summit.jpgA London skyline rescaled to reflect the social media presence of each major landmark was a fitting introduction to an event that championed social media analytics.

The W2O Group Social Intelligence Summit that took place in London last week was an opportunity for industry leaders to meet and reflect upon the role of measuring social media output.

Cream of the PR industry to be revealed
Written by Emily Andrews   
Thursday, 09 October 2014 13:32

Park_Lane.jpgWhen it comes to award ceremonies the public relations industry has its fair share, but the PRCA Awards is one of the juggernauts. The recently revealed shortlist for this year’s awards spans 28 separate categories.

The campaigns shortlisted range from low budget, to high budget, and while one category celebrates corporate and financial PR, another recognises charity and not-for-profit campaigns. Among those shortlisted are Brands2Life, in five categories and Cow in three categories.

Tesco faces repositioning post crisis
Written by David Benady   
Thursday, 09 October 2014 12:10

Tesco-van-x405-405x266_1.jpgDave Lewis has got the mother of all relaunches on his hands. The new chief executive of Tesco is tasked with turning around poor performance at the supermarket giant but first has to put out fires on many fronts. The former Unilever personal care chief was brought in to rebuild sales, boost the flagging market share of the UK’s biggest retailer and re-energise its battered brand. But since taking up the role in August, things have gone from bad to worse.

Little did he know that he would also be sitting on a massive corporate accounting shambles triggered when a whistleblower revealed that Tesco’s finance department had overstated this year’s first half profits by £250m. Lewis has vowed to get to the bottom of the problem, he suspended four senior executives and asked in-coming finance director Alan Stewart from Marks & Spencer to join early to try and sort out the mess.

Collaboration and digital mark maturity of internal comms
Written by Brittany Golob   
Wednesday, 08 October 2014 10:05

cipr_inside.jpgOne of the few consensuses that emerged from the CIPR Inside Conference at the Kia Oval last week was that digital, however great, should not be a separate entity within communications. Collaboration, however, was a topic that drew many different viewpoints from those who believed collaboration was dead and those who thought digital was the key to collaboration.

Dana Leeson, digital workplace architect at BSI, shocked attendees and set the tone for conversation throughout the day saying, “The word collaboration is a mythical creature. It went out the window when we had digital tools because collaboration happens when you’re in the same room with someone and you have post-it notes.” She added, “Engagement went away with digital tools.”

Evolutionary change in annual reporting
Written by Brittany Golob   
Wednesday, 08 October 2014 08:57


“Regulation was our only choice,” says Mark Jackson, senior policy advisor or the Department of Business, Innovation and Skills (BIS) in regards to the recent requirements placed on corporate reporting. Next, BIS plans to tackle human rights reporting. These regulations has both responded to and led the vanguard in an evolutionary stage in the life of the annual report.

The Evolution of the Annual Report conference, held on 2 October in London, featured a laundry list of headline speakers in corporate reporting from the executive director of the Financial Reporting Council to the director of group communications at Legal & General and the director of investor relations for the National Grid.

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