CTRL

Banner
Banner
Home News
Stories
The challenges of mobile engagement
Written by Brittany Golob   
Tuesday, 17 June 2014 14:24

smart_phones.jpgMobile devices are fast becoming one of the most popular ways to view content. This has all happened so fast that those providing the content are often unsure of how to make the most of this new medium.

Leading content discovery platform, Outbrain, is trying to understand how we can optimise mobile engagement. Its latest Content Conversation was titled “Mobile engagement – the new opportunity in content marketing”, the discussion sought to address the challenge of providing content that could potentially appear on 14,000 different screen sizes.

Read more...
 
Measurement and evaluation professionals gather in Amsterdam
Written by Brittany Golob   
Monday, 16 June 2014 09:50

de_duif.jpgWhile the importance of data analysis and measurement for an informed communications campaign is better understood than ever before, there is still work to be done before this practice is fully integrated into mainstream PR.

The world’s leading measurement and evaluation event, the AMEC conference and awards, took place in Amsterdam last week and bought together the industry’s top performers.

Read more...
 
Report shows value of vocational learning
Written by Brittany Golob   
Sunday, 15 June 2014 19:56

VQ_day.jpgA practical and technical approach to learning is key in PR, whether the new employee holds a degree or not. The CIPR advocates ongoing education and development among PR professionals.

A report published by the Institute of Public Policy Research (IPPR) has ranked PR among the top ten occupations of the future. The report, commissioned by independent education charity Edge Foundation, claims that a third of all future jobs will be classed as highly skilled occupations.

Read more...
 
A very merry unconference for you
Written by Brittany Golob   
Friday, 13 June 2014 10:43

bigyak.jpgPutting nearly 200 internal communicators into the same room and telling them to discuss whatever they want, in whatever way they want, with who they want sounds like the recipe for a loud, messy, chaotic conference. In effect, last June’s Big Yak unconference was a highlight of the year for many IC professionals.

The day-long event organised and overseen by The IC Crowd – BSI’s Dana Leeson, SSP’s Jenni Wheller and All Things IC’s Rachel Miller – not only trended on Twitter but generated honest, interesting and insightful conversations among the UK and Europe’s internal comms community. The day was loosely organised into blocs of time that were run by attendees and discussed topics of participants’ choosing.

Read more...
 
Top law firms underperform at social media
Written by Brittany Golob   
Thursday, 12 June 2014 12:45

american_law_firms.jpgYou might expect that analysing the communications expertise of the world’s highest performing law firms would yield positive results, but this was not necessarily the overwhelming outcome of Living Group’s most recent Living Ratings report of America’s top 100 law firms.

The report measured the online presence of these prestigious companies through detailed analysis of social media and company websites and compiled results tables indicating which law firms use these tools most effectively.

Read more...
 
Training programmes for global press offices
Written by Brittany Golob   
Friday, 06 June 2014 13:52

training_courses.jpgAs PR teams increasingly expand into global markets there is a growing demand for training programmes that equip teams for the challenges they may face.

Bell Pottinger has just launched a CIPR accredited training programme that aims to improve the international press office strategies of clients.

Read more...
 
New brand development magazine is launched
Written by Brittany Golob   
Friday, 06 June 2014 11:09

transform.jpgCravenhill Publishing, publishers of Communicate magazine, this week launched Transform, a new global magazine focusing on rebranding and brand development.

The launch issue of Transform includes stories on sonic branding, digital strategies, the success of the Gibraltar Football Association’s repositioning, Chinese e-commerce giant Alibaba’s journey to its IPO, together with features on Maersk, Marks & Spencer and GardaWorld’s brand journeys. The cover story focuses on how brands can come back to life after a crisis.

Read more...
 
Online copyright laws discussed in EU court
Written by Brittany Golob   
Thursday, 05 June 2014 15:50

Francis_happy.jpgToday a crucial ruling was made affecting online copyright infringement laws, an issue that is important for the PR industry in particular, but that also has repercussions for every internet user in the EU.

Five years ago, in a bid to keep online copywriting laws in check, the Public Relations Consultants Association (PRCA), and media monitoring company Meltwater, waged legal war with the Newspaper Licensing Agency (NLA). Today, in the Court of Justice of the EU, they won that battle.

Read more...
 
Local sports clubs to benefit from a sporty summer
Written by Brittany Golob   
Wednesday, 04 June 2014 14:00

itv_join_in.jpegSport is a hot topic this summer with major sports events such as the World Cup and Tour de France taking place over the coming months. As a sports broadcaster ITV has stated its intentions to encourage sport participation among its viewers as well. ITV is partnering with Olympic and Paralympic sports charity, Join In, to encourage volunteering at community sports centres.

The campaign will be called ITV Local Heroes, and kicks off on 4 June. As a part of the project a World Cup fan park in Manchester, called ITV Fever Pitch will act as host for a community programme that teaches schoolchildren beach soccer, the venue will also screen all of the World Cup games. This particular park is a condensed illustration of the integrated nature of the partnership, where ITV's programming and its CSR are closely linked-up. ITV Local Heroes incorporates programming into viewer's everyday lives thus creating strong brand engagement.

Read more...
 
Senses create brand connections
Written by Brittany Golob   
Tuesday, 03 June 2014 14:53

Lemon_T.jpgResearch shows that more than 75% of our emotions can be triggered by smell, and emotional resonance is vital for brand engagement and for creating a strong brand.

Research from the Sense of Smell Institute also shows that scents are recalled with 65% accuracy a year later, while visual recall of images drops 50% after only three months. It is these kinds of statistics that highlight the potential effectiveness of sensory branding.

Read more...
 
Regional PR awards for Scotland and NI
Written by Brittany Golob   
Monday, 02 June 2014 15:52

14142527608_a6ce10aff4_m_1.jpgThe 2014 PRCA DARE Awards kicked off in Edinburgh last week with an event tailored towards PR practitioners from the Scotland and Northern Ireland regions. The awards followed a conference that discussed everything from the state of the PR industry, to the 2020 talent gap.

The conference covered regionally specific topics, as well as broader issues, and discussed the experiences of PR practitioners at every level of experience and seniority. Held at The George Hotel in Edinburgh, the conference attracted both in-house and agency attendants.

Read more...
 
Best in stakeholder relations to be revealed at July awards
Written by Brittany Golob   
Thursday, 29 May 2014 15:35

CFA14_short_.jpgThe Corporate & Financial Awards shortlist has been revealed. The programme is the leading European celebration of outstanding financial communication strategies that target the City and its influencers. Stakeholder communications, both internally and externally, are a vital tool for any sector; the awards recognise successful stakeholder relations.

This year’s shortlist is the most competitive yet, with both the reporting categories having six strong shortlists. Those shortlisted include Rexam plc, BG group and Thomas Cook. To view the full shortlist, click here. This year’s categories recognise successful campaign strategies, and consistent and successful communication through corporate websites and print reports to online newsrooms and digital media. Both Black Sun and Radley Yeldar were selected by the judging panel to be shortlisted in several categories this year.

Read more...
 
Event brings together extractive sector communicators
Written by Brittany Golob   
Thursday, 29 May 2014 10:08

ROGM_image.jpgCommunications within the extractive industry calls for an innovative approach based on discussion, debate, and persuasion. For four years the Reputation in Oil, Gas & Mining conference has provided a place where the most influential voices in the sector can come together and share their expertise regarding this complex field.  

The Reputation in Oil, Gas & Mining conference has made its name as the leading international reputation and communications conference for the extractive industry and, as such, attracts the most accomplished professionals in their respective fields.

Read more...
 
PR and communications event
Written by Brittany Golob   
Wednesday, 28 May 2014 10:49

The_Crystal.jpgWhile it is important to keep up to date with new media and technology, it remains essential to keep a firm grasp on brand reputation and performance. That’s the message that will be conveyed at this year’s Future Comms event.

In the fast-moving PR and communications industry it is particularly important for professionals to meet with peers and share ideas. The 2014 Future Comms event In June will provide such an opportunity, and will bring together over 200 marcomms professionals, speakers and practitioners.

Read more...
 
Favela football and photography
Written by Brittany Golob   
Tuesday, 27 May 2014 14:59

Favelas_football.jpgThe World Cup 2014 has given Rio de Janeiro precedence in the public eye, making it a logical location for CSR initiatives. French news agency, AFP partnered with Nikon to provide children who live in the Cidade de Deus (City of God) favela with photography workshops. While the project has a topical focus on football, the favela photographs inevitably have socially conscious undertones making them suitable material for AFP.

The project was spearheaded by AFP’s head of photography in Brazil, Christophe Simon, who led the workshops, the cameras used were loaned by Nikon. For upwards of five months the adolescents were encouraged to photograph their daily lives, while incorporating their passion for football.

Read more...
 
Digital first in comms strategy
Written by Brittany Golob   
Friday, 23 May 2014 14:30

maerks.jpg_largeDigital strategy is a must for any company looking to communicate with its stakeholders via digital or social media. A panel of business leaders and digital managers at an Instinctif Partners event in London this week discussed just that.

The panel included Graze CEO Anthony Fletcher, Anna Granholm-Brun, digital content strategist at Maersk Group, Terri Lucas, director of marketing strategy at Hyman Robertson and Instinctif’s managing partner Tim Fallon. The discussion ranged from a look at innovation in B2C digital communications to changing perceptions in professional services and stakeholder engagement in a B2B landscape via social media.

Read more...
 
Webinars make PR available to adult learners
Written by Brittany Golob   
Friday, 23 May 2014 14:19

NIACE.jpgThe Chartered Institute of Public Relations (CIPR) yesterday (22 May) announced they have teamed up with The National Institute of Adult Continuing Education (NIACE) to host a series of webinars on the fundamentals of public relations.

Hosted by CIPR’s trainer, Allison Arnot, the webinars will be part of the 2014 Adult Learners’ Week’s ‘Festival of Learning’ that has been designed to introduce professional development in public relations to a new audience.

Read more...
 
Libyan oil and gas event
Written by Brittany Golob   
Friday, 23 May 2014 13:46

libya_oil.jpgThe 3rd New Libya Oil & Gas Forum 2014 will take place next week and bring together delegates from the National Oil Corporation (NOC), government officials, and international oil companies.

The Oil & Gas Forum will address the current state of the extractive sector, and will highlight investment opportunities and assess opportunities for future development. Onshore and offshore operations will be closely examined by speakers from top organisations such as BP Libya, Nafusa Libya, Shell and Oando.

Read more...
 
Engaged employees make for great workplaces
Written by Brittany Golob   
Thursday, 22 May 2014 10:44

google_nap_pod.jpgResearch shows that trust drives engagement in the workplace. The 100 workplaces recognised by the 2014 Great Workplaces report credit their business success to an engaged workforce.

The Great Place to Work scheme surveys over ten million employees in 6,000 organisations around the world. The anonymous survey collates information from employees and management in order to evaluate the quality of their working environments.

Read more...
 
Asia Pacific festival of creative communications
Written by Brittany Golob   
Wednesday, 21 May 2014 16:23

spikes_asia.gifThe Spikes Asia festival reflects the growth and development of the corporate communications industry in Asia Pacific.

The Spikes Asia awards is now open for entries and the event has introduced two new categories this year led by jury presidents Emad Tahtouh, director of applied technology of FINCH, Australia, and June Laffey, executive creative director of McCann Health, Australia. The categories are, ‘The innovation category’; to award breakthrough technology and innovation, and the ‘Healthcare category’; to celebrate brave and innovative communications ideas within the health, wellness and pharmaceutical industries.

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 3 of 68
Add Site to Favorites
Add Page to Favorites
Print Page
Communicate Magazine
Cravenhill Publishing
26-32 Voltaire Road
London SW4 6DH
+44 (0) 20 7498 7008