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Skin care brand team up with Suffragette film
Written by Amy Sandys   
Friday, 11 September 2015 14:33

suffragette.jpgThe suffragette movement is a defining feature of the early 20th century. It became a catalyst for the politicisation of women’s rights across Great Britain, and set a precedent for future gender empowerment across the world.

This integral era of British history is what global skin and body care brand Dermalogica is basing its latest corporate social responsibility campaign on in a response to calls worldwide for more to be done by corporations to promote gender equality and empowerment.

In a partnership with British film, Suffragette, the company are using customer participation in gender equality issues to award special film screening tickets to customers, as well as holding exclusive screenings for companies and partners stocking the Dermalogica brand. Extended through their Financial Independence Through Entrepreneurship (FITE) scheme, Dermalogica aims to widen its commitment to women’s rights while encouraging debate on female empowerment.

Police for the community
Written by Amy Sandys   
Friday, 11 September 2015 09:03

Police.jpgPolice Mutual, a financial services firm for police officers and their families, has launched an initiative targeting community groups across the UK.

In the past two weeks, Police Mutual has piloted a strategy whereby organisations it deems to substantially benefit local communities are eligible for financial assistance. Police Mutual has provided financial assistance for serving and retired police staff and officers for 140 years, encouraging growth and development to benefit local groups is very much at the heart of its ethos.

Financial services firm bucks tradition
Written by Emily Andrews   
Thursday, 10 September 2015 12:34

UBS_landscape.jpegFinancial services firm, UBS, has launched a new and unconventional brand development.

The strategic transformation includes a new brand design, tone of voice and a sonic logo. The external launch of the brand this September follows a three-month long internal campaign.

UBS chose to create a sonic logo with Amsterdam-based Massive Music after reading research by the University of Leicester, which found that companies who match their brand to music are 96% more likely to be remembered. The tone of voice is less corporate and more transparent and, while the logo remains the same, the new brand design is mobile and digital friendly.

A very Dutch partnership
Written by Emily Andrews   
Tuesday, 08 September 2015 13:49

Heineken_museum.jpgHeineken has announced a three year partnership with the Van Gogh Museum.

Both organisations share roots in Amsterdam and Dutch culture, and it is hoped that the pairing will unite beer and culture lovers both in the city of Amsterdam and abroad.

Axel Ruger, director of the Van Gogh Museum, says, "We are proud to connect the museum to a brand which, like the Van Gogh Museum, is rooted in Amsterdam, but has a huge global impact. Just like the Van Gogh Museum, Heineken appeals to a worldly and passionate audience that enjoys life. Thanks to the support and involvement of Heineken we can increase our accessibility through our new entrance building, as well as expand even further the activities for our customers and fans worldwide." It has been announced that the partnership will go beyond donations and will involve brand-specific activities and events.

Stock photo agency supports photojournalists
Written by Emily Andrews   
Friday, 04 September 2015 15:22

Souvid_Datta.jpgGetty Images has announced which photojournalists will receive its 2015 Getty Images Editorial Grants.

The chosen five were selected from almost 400 applicants, and will receive a grant of US$10,000 as well as editorial support from Getty Images. This will give them the opportunity to pursue projects of personal and journalistic significance.

Getty Images co-founder and chief executive officer, Jonathan Klein, says, “The 2015 Getty Images Grants for Editorial Photography recipients exemplify the dedication, determination and integrity that define the photojournalism community. We strongly believe in the power of imagery to move the world and I am extremely proud that our grants programme continues to provide emerging and established photojournalists with the freedom to bring global attention to complex issues that otherwise may remain unseen.”

A new era for measurement and evaluation
Written by Brittany Golob   
Thursday, 03 September 2015 15:34

IMG_0846.JPGIt’s been five years since an upstart group of public relations professionals sat down at the AMEC Summit in Barcelona to determine the foundation of best practice in the measurement and evaluation of PR. Now, in the midst of Measurement Month, AMEC has released the Barcelona Principles 2.0, an updated framework that sees the principles become more readable and more transparent.

“For the first time, in 2010, the measurement side of the PR industry set a metric saying ‘This is how you do it.’ It’s an initial way of thinking about public relations measurement,” David Rockland, partner at Ketchum and immediate past chairman of AMEC, said about the Barcelona Principles. Now, though, the changes are indicative of broader change within the industry. The new edition seeks “To make the Barcelona Principles more relevant to communications today,” Rockland adds.


The Google of tomorrow
Written by Emily Andrews   
Thursday, 03 September 2015 11:56

Google_logo.jpgGoogle’s fun and approachable brand takes another leap forward with its new logo.

The revelation has already, unsurprisingly, received a barrage of comment; some negative, but mostly positive. Irrespective of taste, this critical rebrand project tells us a lot about the future of branding in a world of smartphones, smartwatches, voice command, and mobile video.

Google’s new custom sans-serif font, titled Product Sans, is decidedly childlike, and is accompanied by a gif that begins as a string of coloured dots and reassembles into, first, the wordmark logo, and second, a single ‘G’ logo, which combines all of the Google colours in one letter. The set of identities shows how the brand will adapt across a range of applications.

Employer branding explained
Written by Emily Andrews   
Wednesday, 02 September 2015 13:16

EBM_conf_14.pngEmployer brand can be hard to define, but the results of a good employer brand are easy to see.

The employer brand is the part of a brand strategy that relates to an organisation’s reputation as an employer, and thus is a vital aspect of brand management and a key concern for communicators.

A strong employer brand strategy will be reflected in the quality of staff, the amount of time they stay with a company and ability to attract new, skilled staff in a competitive market. The 2015 Employer Brand Management Conference will use the combined experience of experts in this challenging area to educate and inform attendees thus enabling them to implement an effective strategy within their own organisations.

Leaders, leading lights and icons in IC
Written by Brittany Golob   
Tuesday, 01 September 2015 11:22

RichardBaker_Carlsberg_009.jpgInternal communicators’ impacts on their workplaces relies upon their talent, drive and pursuit of best practice. The Institute of Internal Communications’ (IoIC) ICon awards recognises exemplary internal communicators.

The ICon Awards recognise individuals in a range of disciplines as well as the best in-house team for their ability to promote best practice. IoIC chief executive, Steve Doswell says, “With increased pressure to do more with less in the workplace, it’s all the more important that good work is acknowledged and encouraged through awards and recognition. Take this chance to commend a colleague – or enter yourself."


Gamification during the Pan Am Games
Written by Emily Andrews   
Tuesday, 01 September 2015 10:41

Canadian_athlete.jpgIn the run-up to the Sochi 2014 Winter Olympics, the Canadian Olympic Committee wanted to iron out some of the issues it had with its site.

People were going to media sites for their Olympics news, rather than visiting the official source, the Committee wanted to change that and drive traffic.

Toronto-based brand and digital agency, Zync, created a new site with improved functionality and a new responsive design. Brad Breininger, principal and strategist at Zync, says, “We mapped it all out for them early on, and worked to make the site interactive, modular and updateable. The Committee wanted a way to drive people to certain sections of the site through social media so that they wouldn’t have to go in through the homepage.”

The value of partnerships
Written by Emily Andrews   
Tuesday, 01 September 2015 09:01

Tesco_and_diabetes.jpgEthical practice and social responsibility are becoming a major contributor towards business success, and effectively communicating a business’ activity in this area is crucial.

A new report by Forster Communications shows that young business leaders in particular are more engaged with social and environmental issues; with 82% of those under the age of 35 saying that businesses should do more.

Overall, 57% of the 700 business leaders surveyed think that businesses should behave more responsibly, and 63% of consumers think the same. The survey shows that organisations which successfully implement and communicate social responsibility and sustainability are likely to see a positive ROI. Half of the 2,000 consumers surveyed by Forster said that they would be more likely to buy a product or service from an ethical organisation.

Career plans changed by motherhood
Written by Emily Andrews   
Thursday, 27 August 2015 11:40

pregnant woman_1.jpgIt perhaps comes as no surprise that, with 54,000 UK women a year forced out of work due to pregnancy, almost one in five women admit to hiding their family plans from employers.

A survey commissioned by Starcom Mediavest Group, PR firm, Golin and recruitment experts, f1, has also found that over half (58%) of non-retired women would change their career plans for kids and 26% of mothers feel self-conscious about needing flexible hours.

A need to find more flexible working hours is the main contributing factor for women altering their career trajectory, according to the survey conducted by YouGov. Mothers with children under the age of 16 also fear that they will be judged or treated differently if they have to reduce their working hours, work from home or leave early from work to fit in childcare responsibilities.

Leaders in digital comms shortlist
Written by Emily Andrews   
Wednesday, 26 August 2015 00:00

DIA2014_trophies.jPGWhile digital inevitably plays a role in every sophisticated campaign, it is those that are pushing their limitations in the digital sphere, breaking down barriers and driving innovation, who the Digital Impact Awards recognises.

Every year, digital communications pioneers meet and celebrate their work at a ceremony that awards the industry's best work.

This year’s shortlisted companies and projects have been announced and include organisations such as HSBC NOW Share, who is shortlisted in the ‘Best use of mobile and portable devices’ category, British Heart Foundation and IKEA, who are shortlisted for ‘Best use of digital to aid a CR campaign’, Microsoft Mobile, who are shortlisted for ‘Best digital rebrand’ and LinkedIn and The Financial Times, who are shortlisted in the ‘Best digital communication as part of an integrated campaign’ category.

Partnership helps young people into film
Written by Emily Andrews   
Tuesday, 25 August 2015 13:52

Sarah_Gavron_action_shot.jpgThe BFI, O2 and GoThinkBig have partnered to give a group of young people in the UK all-expenses-paid access to BFI Academy, the BFI’s filmmaking school.

SUFFRAGETTE film director, Sarah Gavron, is backing the programme, and hopes it will encourage more young women into the film industry.

The BFI Academy offers work experience opportunities, coaching and mentoring to help the chosen students create three outstanding short films that will ultimately be screened during the 59th BFI London Film Festival in October. Young people between the ages of 18 and 24 will have the opportunity to apply for 24 work experience opportunities, across eight filmmaking roles. At the end of the week-long residential programme, the three short films will be unveiled during a special screening of SUFFRAGETTE, the film that is opening this year’s London Film Festival.

LinkedIn creates app for employees
Written by Emily Andrews   
Tuesday, 25 August 2015 09:46

LinkedIn_app.pngProfessional social network, LinkedIn, has introduced an internal app that promises to connect employees.

The app, which has been titled LinkedIn Lookup, helps professionals find, learn about and contact their co-workers, a useful tool in large organisations.

LinkedIn conducted research which found that around 30% of its members search for people within their own organisation, revealing a desire and need for information about colleagues. This also highlights a shortcoming of intranets, which don’t usually hold that kind of information unless they are linked up to social channels.

Conservation education for children
Written by Emily Andrews   
Thursday, 20 August 2015 13:03

Barclays_and_ZSL.JPGBarclays supports an annual Special Children’s Day at ZSL London Zoo, the event gives children with special needs exclusive access to the animals and a range of fun and educational activities.

At this year's event, Barclays ran its own Digital Eagles playground, an area which introduced children to coding.

Sequel Group, a video and film agency that works with Barclays, heard about the British bank’s involvement with London Zoo and offered its support by covering the day with a couple of short films; one to support Barclays CSR campaign and the other to build awareness of ZSL’s conservation work.

CSR communications to be celebrated at Clarion Awards
Written by Brittany Golob   
Wednesday, 19 August 2015 15:20

15213230268_e1d166d7f4_m.jpgCorporate social responsibility or CSR is the shorthand name for a variety of corporate practices including: partnerships, sponsorships, ethical business, sustainable sourcing, environmental policymaking and much more.

As there are countless types of CSR activities, there are also countless types of CSR programmes implemented by companies. When those activities are well suited to both the beneficiary and the business itself, the communications surrounding CSR are more effective.

The EVCOM Clarion Awards have been recognising excellence in CSR communications, chiefly through audio or visual media, for 12 years. The 2015 Clarion Awards will announce this year’s crop of winners on 30 September at the Seven Dials Club in London.


Programme helps media mothers back to work
Written by Emily Andrews   
Thursday, 13 August 2015 10:17

we_can_do_it.jpgThe difficulty of finding flexible work and getting up-to-speed after a few years out of the office is a major concern for returning mothers in the media industry, and a major contributor towards gender inequality in senior roles.

The marketing, media and PR industries advertises far less flexible working positions than the national average, which creates an unnecessary talent drain.

HR professionals contribute to M&A success
Written by Emily Andrews   
Tuesday, 11 August 2015 15:18

piggy_bank.jpgHuman Resources (HR) professionals can, and should, take more of a business minded approach during mergers and acquisitions (M&A), says Towers Watson, a global professional services company. The role of the HR practitioner shifts during times of change, but the right, responsive communications can have a resoundingly positive impact on the outcome of an M&A deal.

A Towers Watson survey shows that 59% of respondents admitted to having only a minor impact on revenue growth related to M&A. HR practitioners instead focus on employee engagement and talent acquisition and retention, which they understandably recognise as their strong points. However, the research shows that M&A deals are more likely to be successful if HR seek to understand financial incentives and goals.

Algorithm for a new Alphabet
Written by Brittany Golob   
Tuesday, 11 August 2015 14:17

Google.jpegAs such a huge force in consumer-facing technology, any news about Google tends to raise the hackles of anyone interested in the company. Thus was the case after the announcement that the founders of Google were to create a corporate brand, Alphabet, to oversee Google, separate businesses it has acquired and new ventures. The new Google CEO will be Sundar Pichai, Chrome’s former head.

Though the news is enough to shock technophiles worldwide, the impact will be minor in terms of the consumer brand. Yet, in regards to employer brand and stakeholder management, Alphabet is an interesting move for Google’s dynamic duo of Larry Page and Sergey Brin.

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