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Internal communicators share vision and values
Written by Emily Andrews   
Monday, 27 April 2015 15:33

RFU_2.jpgSequel’s Aspic events for internal communicators have proven very successful at bringing senior internal communicators into one space where thought-provoking case studies and stories can be shared. At last Friday’s event (24 April) the two main speakers were from Bupa and Rugby Football Union.

Christina Fee, head of internal communications and corporate affairs at Bupa, has spent time at Guinness, Deutsche Post, DHL and the AA. She spoke on the event’s topic, ‘Communicating vision and values’, by sharing her experiences engaging leaders with internal comms, implementing bottom-up comms and creating experiential events and comms-led business development.

A press conference with the press
Written by Emily Andrews   
Friday, 24 April 2015 14:35

City_of_London_club.jpgStrong communication between journalists and PR professionals ensure that both sides get the most out of each other’s services and brands. PR Newswire facilitates these relationships and one aspect of this is the regular Meet the Media Events.

Wednesday’s event (22 April) saw a packed room of communications professionals have a dialogue with Ruth Sunderland, the associate city editor of the Daily Mail. Sunderland began by sharing her experience and by giving an insight into the way the Daily Mail sources its news stories. The room was then opened-up for questions and Sunderland was able to answer specific queries from the audience.

Best in brand development honoured at Transform Awards
Wednesday, 22 April 2015 14:15

Trans2015_event2.jpgEvery year, the Transform Awards sets the standard for brand development, rebranding and brand positioning work in Europe. Work from all sectors, sizes of business, platform and region is received. Yet, what also changes every year is the quality of rebranding and brand development projects and thus, the standard by which they are judged.

While this means the awards set a stronger benchmark each year, it also reflects the growing prevalence of brand in corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns. Its value may be intangible, but its worth is apparent.

Fashion in revolt
Written by Emily Andrews   
Tuesday, 21 April 2015 13:20

Fashion_Revolution_Day.jpgThis Friday (24 April) is Fashion Revolution Day, when fashion brands globally will be asked to be more transparent with their supply chains.

The public are being urged to ask brands #whomademyclothes on social media, and so encourage them to monitor their supply chains. Events and PR activity on the day will place pressure on brands to map-out their entire supply chain and find out where their garments come from. It will be an excellent opportunity for brands to communicate the progress they are making in this area and will act as a reminder for brands who are less active in this area that there is a demand for greater transparency.

Britain as a brand: beyond left and right
Written by Emily Andrews   
Monday, 20 April 2015 13:47

Fresh_Britain.pngAs the post-austerity UK elections approach and many citizens lament the lack of real choice, Bob Sheard, director of Fresh Britain branding agency, explains how treating Britain as a brand could help to create a long term vision for the nation.

Sheard explains how brands without a vision end up managing themselves, rather than leading. He says, “We’ve been frustrated watching the election debates because it’s pretty much the same thing. None of the parties are actually articulating their vision for Britain, all the debates are in the minutiae of policy and that’s based on the now, not the future. As a consequence of that, there’s very little differentiation between the parties in the debate. Little choice will lead, by all accounts, to a coalition, and all a coalition represents is a country that’s being managed rather than a country that’s being led.”

Accounting for intangible assets
Written by Brittany Golob   
Friday, 17 April 2015 14:39

14596446618_ba9428ac2a_m.jpgIntangible assets are, by definition, difficult to define, amass and explain. Yet, corporate reporting standards require assets to be accounted for. For companies with large amounts of intangible assets – often related to employees, brand value or CSR activities – that accounting can be a challenge.

The Chartered Institute of Management Accountants (CIMA) and brand valuation consultancy Brand Finance found that £1 trillion in assets of UK companies are not accounted for.


Corporate & Financial Awards recognises innovative, effective corporate comms
Written by Brittany Golob   
Friday, 17 April 2015 09:43

CFA_logo_2014_15.jpgCorporate communications has never been more important. Never before have so many groups of stakeholders had access to corporate information or the ability to influence that company’s brand.

For companies trying to reach investors, analysts, consultants in the investment community, financial journalists and their peers, corporate reporting is the primary means of communications. The Corporate & Financial Awards recognises excellence in this area and in all aspects of corporate communications with these stakeholder groups.

Telecoms takeover
Written by Emily Andrews   
Friday, 17 April 2015 09:35

Nokia_Finland.jpgNokia will acquire French telecommunications equipment company Alcatel-Lucent. The combined firm’s market share will enable it to compete with the telecoms equipment industry leaders, Ericsson. Nokia has changed its business focus since selling its mobile phone handset business to Microsoft last year.

Nokia CEO, Rajeev Suri, reassures investors, "This is not a joint venture, so there will be no governance issues. We will take a no politics, no nonsense approach to running the business, and have learned from past mistakes."

Democratic company culture
Written by Emily Andrews   
Wednesday, 15 April 2015 12:47

LCC.jpgLeadership and the Magna Carta took centre stage at the 2015 Eurocomm event in London. The two-day programme had the theme, Power to the People, and covered a range of current issues targeted toward internal communicators.

Keynote speaker on the first day was Bjorn Edlund, founder of Edlund Consulting, who shared his insight on leadership informed by his experience as chief communications officer in three multinational corporations, including Shell. Sir Robert Worcester, KBE, the founder of MORI (Market & Opinion Research International Ltd.) commenced the second day with a talk inspired by the Magna Carta’s 800th anniversary. He held it up as the foundation of democracy.

Spanning the generations
Written by Emily Andrews   
Monday, 13 April 2015 16:24

Dean2.jpgAccording to the Office of National Statistics the proportion of those over the age of 50 who are still in work rose from 68.3% in 1996 to 75.1% in 2014.

Appealing to a wide range of generations in the workplace is a huge challenge for internal communicators. With typical retirement ages getting later and later, and with vast changes, such as digital influences, affecting younger generations, the generational gaps are arguably greater and more pronounced than they have ever been.

Digital, PR and life trends
Written by Emily Andrews   
Friday, 10 April 2015 13:20

Digital is seen by some as an obsolete sub-category of communications. What does modern, integrated PR look like? Emily Andrews asks Alex MacLaverty, Hotwire’s UK group managing director.

Alex_MacLaverty.jpgWhat are this year’s most exciting digital trends?

A couple of this year’s trends are absolutely fascinating. One is around digital health: wearables, remote monitoring for conditions and revelations around things like mobile doctoring and services. The other one is about people turning their backs on technology. It’s a fascinating one; looking at how people love technology, love using technology and appreciate all the benefits that it brings in their life, but who need a break occasionally and perhaps want to return to the simpler things in life. I think that’s an important trend for a lot of our clients moving forward in the tech space.

Middle East Brand Summit
Written by Emily Andrews   
Wednesday, 08 April 2015 12:40

The_Palm.JPGTransform magazine’s second Transform awards in Dubai will be preceded by a first class conference event with a focus on brand strategy and development in the region. The Middle East Brand Summit will bring industry leaders together for a packed programme that includes case studies, best practice examples and discussion surrounding the industry’s most pertinent topics.

Highlights of the summit are expected to include a panel with Wael Bittar, manager of branding agency Tonic International, and Altaf Ladak, COO of Roshan, an Afghani telecommunications provider, discussing social business; putting social purpose at the centre of an overall business strategy.

Excellence Awards shortlist announced
Written by Emily Andrews   
Thursday, 02 April 2015 15:18

Tin_Man.jpgThe shortlist for the CIPR’s Excellence Awards 2015 has been announced in anticipation of the event in June. Creative public relations agencies, Tin Man and Hope&Glory, have received the most nominations with six apiece.

Commenting on the shortlist announcement, Paul Mylrea, director of communications at the University of Cambridge, says, “It is the next stage of the process; the face-to-panel interviews that really sets the CIPR Excellence Awards as a standard-bearer, above any other international public relations awards.”

CEOs and crisis management
Written by Emily Andrews   
Monday, 30 March 2015 15:47

Lufthansa.jpgWhile the world reels from the Germanwings plane crash, and while details of the tragedy continue to unfold, the CEO of Lufthansa, the parent company of Germanwings, will remain under close scrutiny.

The way that Carsten Spohr, the CEO of Lufthansa, continues to handle the situation will be crucial for the future of the company. While it does not yet appear that the company is largely responsible for the disaster, all avenues will be explored as the investigation continues.

Impactful video comms at awards
Written by Emily Andrews   
Monday, 30 March 2015 12:50

Lend_with_Care.pngAt The EVCOM Screen Awards on Friday night (27 March), corporate video producers were awarded for work that innovated and inspired change. Renowned film critic, Mark Kermode, presented the awards at the Grosvenor Hotel in London.

Some of the big winners on the night were The Edge Picture Company, who won the Grand Prix Award for a Network Rail project, drp groupStraker Films and Gorilla! Gorilla! 

Fans tweet for funds
Written by Emily Andrews   
Friday, 27 March 2015 15:41

Sevilla.jpgIn a unique style of sponsorship the UEFA Europa League teamed-up with Western Union to give football fans an opportunity to turn their passion for football into a force for good. The Show Your PASSion campaign turns fan tweets into funds for better education across the world.

Western Union, the global payment service and partner of the UEFA League, will convert every relevant tweet into support for UNICEF education programs for disadvantaged children around the world and will raise awareness for global education issues. The campaign expertly creates public involvement with both the partnership and the wider issues.

Communicating on corporate websites
Written by Emily Andrews   
Friday, 27 March 2015 11:09

FTSE_100.jpgEffective communication over corporate websites considers all of the company’s stakeholders and the information that is most important and relevant to them.

Research shows that one in three FTSE companies fail to explain what their business does on their corporate website’s homepage. The research, conducted by Black Sun Corporate Communications, suggests that businesses are not making the most of their online platforms.

Savvy speakers lead IC conference
Written by Jessica Crumbleholme   
Thursday, 26 March 2015 15:58

Bentley.jpgTom Crawford, consultant and founder of The Brain Miner, kicked off the third annual Internal Communications Conference, accurately contending that, “employees have the ability to both destroy and enhance reputation.” The conference moved through communication strategies, case studies and advice for internal communicators, to help ensure that their own employees don’t destroy the reputation of their respective organisations.

The first speaker, managing director of agency Firehouse and former human resources director of the BBC, Lucy Adams, is no stranger to the difficulties of reputation control. She mused on various leadership techniques to make an impact on your employees, and the difficulties of doing so when you have twenty thousand to influence. Through her experience she made a simple discovery: “people are messy.” And, you must match this humanity through leadership. Adams’ belief is that it is “better to get things slightly wrong, than to be accurate and inhuman.”

Internal communicators and leadership
Written by Emily Andrews   
Saturday, 21 March 2015 10:16

If_trust_gets_broken....pngIt’s easy to point to leadership as the impetus behind most business decisions and strategies. But in communications, leadership relies on clear, effective comms and on trust between leaders and stakeholders. The IoIC, Top Banana and Westminster Business School released research this month into the relationship between leadership, communications and trust.

Only one in four members of the British public trust business leaders to do the right thing and one in five trust leaders to tell the truth. This erosion of trust has implications on the efficacy of business and can impact the vibrancy of the economy. “People tend to assume that trust is there,” says internal comms and events consultancy Top Banana’s MD and co-founder Nick Terry. “This report gives ammunition to the internal communications community to step up further as a trusted advisor, to challenge and support and coach a leader where trust may or may not be an issue.”

Apprenticeship success
Written by Emily Andrews   
Thursday, 19 March 2015 12:03

Apprenticeship_week.jpgSince the UK Government raised the cap on university tuition fees it is even more important to have alternative options available for young people that are looking to get into their chosen career.

Apprenticeship Week provided the opportunity for organisations to reassess the apprenticeship programmes they already have in place and to showcase the positive results that have already come out of them. The week focused on the positive impact apprenticeships have on individuals, businesses and the wider economy.

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