Brand:rebrand - IWM
IWM, formerly Imperial War Museums, tells the story of how British lives have been affected by war since the early 20th century.
IWM, formerly Imperial War Museums, tells the story of how British lives have been affected by war since the early 20th century.
Certain brands take on iconic status, becoming synonymous with not only a product but a whole industry so how do the underdogs make themselves heard? .
The University of Westminster is busy establishing itself as a leading force in UK academia, and the woman behind its communications is the boundlessly energetic Sarah Carthew.
In a permanently connected world, a business might succeed or fail on the strength of its reputation.
“Blogging and tweeting from the CEO are nice in theory but in reality these blogs are little more than vanity projects, with little value for stakeholders.” .
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