Brand:rebrand - the rebranding of Peterborough

A city treading water, with little consensus on how it was perceived and where it was headed.

Rewind: Braveheart

Crisis management is nothing new – but it has evolved. Each month, we’ll be delving into history and asking you to apply modern day communications wisdom to an olden day crisis.

Profile - Katherine Bennett from Airbus

The director of communications and government affairs at Airbus has taken on some tough briefs in her career.

What does good reporting look like?

But is there a broad consensus over the defining characteristics of the best annual reports? We asked five reporting specialists for their views.

@loggerheads - Do PR qualifications have any real value?

Do PR qualifications have any real value? Or is on-the-job learning the only worthwhile form of education?.

Suspicious minds - how lobbyists use social media

Who are public affair’s social media trailblazers and what are the concerns of those watching from the shadows.

Word clouds - Airing dirty linen

When public figures are caught in sex scandals, it’s the cue for a desperate outpouring of crisis communications.

G is for Glasgow

Glasgow 2014, the organising committee behind the 2014 Commonwealth Games has unveiled it’s new brand identity and the rationale behind it.

The new brand was unveiled this morning at the Scottish Exhibition and Conference Centre, at a glitzy ceremony in front of 1100 people.

According to Glasgow 2014, the identity centres around three values. These are human endeavour, living life to the full and fun. “This is very Scottish, very fun” said Holly Wheeler, Press Officer from Glasgow 2014. “The Olympics are about Great Britain, represented by Team GB. But the 2014 games are Scotland’s games and we felt it important to reflect Scotland.”

Wheeler explained the thoughts behind the logo "The three rings around the G for Glasgow symbolise the competitive nature of the games, Time, Data and Measurement - who jumps the highest, runs the fastest, throws the furthest, swims the fastest." This concept of time and measurement, "numeral elements integral to competitive sport" was the starting point. Glasgow 2014 will be the 20th Commonwealth Games. 17 sports are represented over 11 days, taking place in one city: Glasgow. The outer ring was therefore divided into 20 equal sizes, each segment then being used to calculate the size of the other rings; 17 sports and 11 days. At the centre is the G for Glasgow.

...../full story
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Tip of the Month

So what?

Adapt your content to relate to the audience and their needs/identity.

Imagine a parrot on your shoulder representing the audience's view. Every time you speak, it squawks in your ear - "So what?"

Make sure that you answer in a way that will connect for the specific target audience and you'll keep the audience engaged and achieve your communication goal.

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