Smart Alex
The director of communication and strategy at Westminster City Council insists on measuring the effectiveness of his comms output.
The director of communication and strategy at Westminster City Council insists on measuring the effectiveness of his comms output.
When a global business gets new owners, a new CEO and a new HQ, a unified identity becomes essential.
Is internal comms a communications discipline like any other – one that should be the responsibility of the corporate comms team?.
The rise of Samsung shows the transformative effect that global sports partnerships can have on brand awareness.
BT'S corporate sponsorship.
The Pre-Budget Report is more than a blank outlining of policy. It’s an opportunity for the Chancellor to put his own stamp on the political agenda.
The last decade has been characterised by the rise of digital communications.
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So what? |
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Adapt your content to relate to the audience and their needs/identity. Imagine a parrot on your shoulder representing the audience's view. Every time you speak, it squawks in your ear - "So what?" Make sure that you answer in a way that will connect for the specific target audience and you'll keep the audience engaged and achieve your communication goal. |
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