Features And Opinion

Op-ed - Martin MacConnol
“Investors are customers. They buy and sell your shares”” Corporate comms is changing. Martin MacConnol asks how content marketing can help make it better
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Brand anarchy
The end is nigh Is spin over? In ‘Brand Anarchy: Managing Corporate Reputation’, Steve Earl and Stephen Waddington urge companies to stop worrying about control.
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Op-Ed - Spencer Livermore
“Winning is the focus for business and politics” The sectors now face such similar challenges that they should share solutions, argues Spencer Livermore, director of strategy consultancy Thirty...
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News

Copyright Tribunal delivers verdict on Meltwater vs NLA

The Copyright Tribunal has ruled, in its Final Decision on the copyright case fought between the NLA and Meltwater supported by the PRCA, that licensing can…

Government departments to adopt single branding

A uniform branding strategy is being implemented across all government departments, with each adopting a royal crest logo. Online access to the 47 sections of…

The gala dinner of the Corporate and Financial Awards 2012 took place last night in London with the night’s top prizes going to the in-house communications…

Chime Communications, owners of PR agency Bell Pottinger, has reported significant progress in its management buyout (MBO) as a result of low revenues in its…

Former News of the World editor, Andy Coulson, says he approached the role of director of communications to David Cameron reluctantly. During his appearance…

Cardiff City Football Club’s alleged rebrand has caused fans to respond with a petition against changes to its traditional blue colours and bluebird emblem.…

Communicate magazine is supporting the Think!Sponsorship conference

Get your Sponsorship Proposition on the map at Think!Sponsorship

The trade meeting ground for sponsorship, the Think!Sponsorship conference is back for the 17th event in the series on the 29th May 2012 at Rich Mix, London.

Focussing on the changing nature of audiences and fans & the significance of the digital landscape in creating a new type of audience for sponsors and rights holders, the event will stimulate discussion and debate in the form of case study presentations, panel discussions and interactive breakout sessions.

Volkswagen's ‘See Film Differently’, Beazley & British Fencing, Aviva’s sponsorship of NT Live, The Young Vic & Markit, Wickes, London Youth & Volunteer it Yourself (VIY) are all on the billing as speakers taking part in the event. Our content programme looks at projects that maximise the value of employee engagement, digital sponsorship propositions, Big Society ideas and partnerships, business 2 business opportunities, and multi-platform, multi-partner arrangements. We strive to make the programme relevant and pragmatic to the needs of sponsorship sellers in the current challenging marketplace.

Over 90 delegates have already confirmed their attendance at the event including sponsors such as BMW, Coca-Cola, RBS, QBE, Lloyds TSB, BSKYB, Virgin Media, British Gas, Vodafone & many more!

Take advantage of a £50.00 discount on the standard conference ticket price (£275 +VAT) by booking your ticket before Friday 4th May using the special Communicate Magazine discount code of CM1. To book your ticket at just £225 +VAT e-mail catherine@thinksponsorship.com or click here www.regonline.co.uk/thinksponsorship

Think!Sponsorship also runs a specialist sponsorship sales training workshop at the conference – the Sell!Your Sponsorship Workshop. Delegates that opt to attend the workshop get the benefit of ALL the networking opportunities presented at the conference, with refreshment breaks timed to coincide with the conference delegates, and the opportunity to take part in the structured networking session that runs in the morning. The training workshop is designed to provide attendees with the tools they need to confidently take their sponsorship proposition to market after attending the course. Communicate Magazine members can apply their discount code to the Sell!Your Sponsorship Workshop reducing the price from £225 +VAT to £175 +VAT by e-mailing lorena@thinksponsorship.com

To view our full conference or training programme visit www.thinksponsorship.com or to discuss the most relevant programme for you or your team contact Catherine on 020 8534 4422.

Help needed

Win an iPad2

We are conducting a survey among senior communications professionals on their attitudes, resources and use of communications analytics:

The results will feature in a forthcoming article within Communicate magazine, supported by Integrasco, the word of mouth research and consulting firm, and the research and evaluation firm Cloud Media Insights, formerly known as Mantra International . We need your help to complete the research. It really won't take very long, and every submission will be entered into a draw to win an iPad2. Thank you for your time.

Social Media Links

Moves : Jobs : Mandates

MJM Intro 31 Dec 2020 | 12:00 am
Who’s moved where? What jobs are on the market? Which organisation has appointed which agency? Now you can stay updated…
Moves: New leadership at MHP Communications 10 May 2012 | 3:03 pm
MHP Communications has announced that Sacha Deshmukh is to step down as chief executive of MHP and a senior partner…
Lansons Communications confirms search for Director of Public Affairs 24 Apr 2012 | 4:41 pm
Hanson Search (http://www,hansonsearch.com) to conduct the search, led by Janie Emmerson. Back to Jobs (http://communicatemagazine.co.uk/jobs)
Job: SEO analyst 23 Apr 2012 | 1:16 pm
SEO Specialist / SEO Analyst / Search Marketing Analyst is needed to join a fast-growing, Camden based internet group that…
Job: PR manager 23 Apr 2012 | 1:12 pm
Based in Hong Kong you will lead PR campaigns across the Asia Pacific Region.
Job: Internal Communications Manager 23 Apr 2012 | 1:08 pm
Internal communications manager demonstrating a strong working knowledge of the financial services.

Transform Awards

The shortlist has been announced and the invites are going out for the Transform Awards Europe's biggest celebration of excellence in rebranding, repositioning and brand transformation. Here is a chance to hear from some of those companies that made the shortlist.