Smart Alex

The director of communication and strategy at Westminster City Council insists on measuring the effectiveness of his comms output.

Travelling brand

When a global business gets new owners, a new CEO and a new HQ, a unified identity becomes essential.

@loggerheads

Is internal comms a communications discipline like any other – one that should be the responsibility of the corporate comms team?.

Game changer

The rise of Samsung shows the transformative effect that global sports partnerships can have on brand awareness.

Grey matters

BT'S corporate sponsorship.

Frankly Darling

The Pre-Budget Report is more than a blank outlining of policy. It’s an opportunity for the Chancellor to put his own stamp on the political agenda.

The Noughties in print

The last decade has been characterised by the rise of digital communications.

Celebrate excellence in rebranding and brand transformation

Celebrate excellence in rebranding, brand transformation and reputational change on March 2 at the Transform Awards, the UK’s only dedicated celebration of brand transformation.
The entries flooded in and the judges, a jury of branding experts, communications practitioners and academics, have nearly completed the arduous task of benchmarking Britain’s rebranding projects. The shortlist will be announced on the 21st January.
The awards will be held at the stunning Tabernacle, in Powis Square, Notting Hill Gate.

Join us for what promises to be the most exciting celebration of excellence in rebranding.

Table details can be found here, or call Felicity Stewart on 020 7498 7009 or email her at felicity.stewart@communicatemagazine.co.uk

Who's blogging what

Social Networking and Client Communications 9 Feb 2010 | 10:00 am
The Future of Marketing Communications and Social Media 8 Feb 2010 | 5:59 am
The Dancing Disability Enthymeme 5 Feb 2010 | 2:52 pm
Social Media - Not Just For The Nasty Things In Life....Oh...Hold On... 5 Feb 2010 | 1:43 pm
Meet Generation F 5 Feb 2010 | 11:10 am
Freelance Writers, Journalists, Broadcasters, Photographers and Artists - Australian 2010 Approved Minimum Pay Rates 5 Feb 2010 | 6:10 am
Communicate toolkit 1 Feb 2010 | 1:35 pm
Cx3: Apple iPad overview 30 Jan 2010 | 2:18 pm

Tip of the Month

So what?

Adapt your content to relate to the audience and their needs/identity.

Imagine a parrot on your shoulder representing the audience's view. Every time you speak, it squawks in your ear - "So what?"

Make sure that you answer in a way that will connect for the specific target audience and you'll keep the audience engaged and achieve your communication goal.

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