Brand:rebrand - IWM

Brand:rebrand - IWM

IWM, formerly Imperial War Museums, tells the story of how British lives have been affected by war since the early 20th century.

Cover story: In the shadow of giants

Cover story: In the shadow of giants

Certain brands take on iconic status, becoming synonymous with not only a product but a whole industry so how do the underdogs make themselves heard? .

Profile: Sarah Carthew

Profile: Sarah Carthew

The University of Westminster is busy establishing itself as a leading force in UK academia, and the woman behind its communications is the boundlessly energetic Sarah Carthew.

Reputation nation

Reputation nation

In a permanently connected world, a business might succeed or fail on the strength of its reputation.

@Loggerheads: Are CEO blogs valuable to stakeholders?

@Loggerheads: Are CEO blogs valuable to stakeholders?

“Blogging and tweeting from the CEO are nice in theory but in reality these blogs are little more than vanity projects, with little value for stakeholders.” .

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The call for entries is now open. Final deadline is 20 February 2012.

 

The Communicate magazine Corporate & Financial Awards are the only true benchmark of companies' communication with the City and its influencers. The Corporate & Financial Awards celebrate excellence in all aspects of city communication - to the buyside, the analysts, business & financial journalists, and the wider stakeholder communities that influence them.

Companies have been aware of the importance of talking to their investors for a number of years. They have also been aware of the importance of talking to those who influence them – the media, regulators, the communities in which they operate and others.

However it is relatively recently that companies have started to understand how important it is to talk to all these audiences with a single voice. But with creativity, technology and best practice moving at such a fast pace, it is difficult for organisations to know where excellence lies.

The Communicate magazine Corporate & Financial Awards has created an industry-wide benchmark, as well as an opportunity to give teams the recognition they deserve.

Go to www.communicatemagazine.co.uk/corporateandfinancial for full details.

 

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