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Twitter co-founder receives PR industry medal
Written by Emily Andrews   
Monday, 16 March 2015 10:55

Biz_Stone.JPGBiz Stone, the co-founder of Twitter, has been awarded the CIPR President’s Medal in recognition of his contribution to the public relations industry.

Stone has developed new forms of media, networks and applications that have modernised the way public relations professionals operate. Twitter, his most influential achievement, has enabled organisations to foster an open dialogue with their audiences.

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PR industry plans masters-level apprenticeships
Written by Emily Andrews   
Thursday, 12 March 2015 11:22

PRCA_apprenticeships.jpgNational Apprenticeship Week is under way, raising the profile of apprenticeships and traineeships in the UK. The PR industry already has a relatively strong record in apprenticeships, and the PRCA plays a substantial role in this, but further improvement in this area will continue to secure the future of the PR industry through greater diversity and a generous pool of talent.

The PR industry is taking the first step towards becoming one of the first sectors in the UK to offer masters-level degree apprenticeships.

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Partnership to give female refugees a voice
Written by Emily Andrews   
Wednesday, 11 March 2015 12:41

chime_for_change.jpgA five day workshop will allow Iraqi and Kurdish women to tell their stories about life as a refugee.

The workshop in Erbil, Iraq, will be run by the AFP Foundation, a not-for-profit organisation that promotes freedom of expression through the training of journalists in developing countries, and a women’s campaign called Chime for Change.

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Media relations leads the way for PR at Dubai Lynx awards
Written by Brittany Golob   
Wednesday, 11 March 2015 12:19

lynx_shortlist.jpgAt what was once the home of advertising and marketing, the Dubai Lynx public relations awards recognised some of the most effective and impactful campaigns in the Middle East. While most shortlisted projects were consumer facing, those that embraced Lynx’s core value of creativity were able to excel. 

Kafa, a women's rights organisation in Lebanon received a gold for it's voting influence campaign. MTV took home a gold for Revive Culture and Sony went home with a gold for the world's first underwater store. The Grand Prix went to a popular campaign on the evening - Coc-Cola's Hello Happiness - which the PR jury president said, "We really wanted to have invented that ourselves."

 

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PR film festival in France
Written by Emily Andrews   
Monday, 09 March 2015 10:51

La_Baule.jpgVideo’s power to communicate complex messages simply and instantaneously makes it a valuable tool for communicators. The prevalence of video in PR campaigns is now such that a new international film festival, dedicated solely to video in PR, has been launched in France.

Fredrik Edstrom, general manager at Le Public Systeme, the PR and events agency behind the film festival, says, “The digital revolution has really changed the communications game, both in terms of filmmaking as well as distribution.”

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Creativity in pubic relations recognised at Dubai Lynx
Written by Brittany Golob   
Monday, 09 March 2015 04:39

Dubai.jpgDUBAI, United Arab Emirates – Communicators call themselves ‘creatives’ for a reason. All corporate communications rely on a degree of creativity to succeed – the Dubai Lynx festival recognises that. For public relations, creativity is a mark of flexibility, ingenuity and smart planning. At the Dubai Lynx Awards, to be distributed on Wednesday, the shortlist reflects that.

Ann Maes, MD of Ogilvy PR Belgium and PR Jury president says, “Sometimes magic happens. At any moment, our creative brain juice leads to campaigns where we get to interact with the human mind in the most wonderful way. We convince, form opinions, change behaviour, create desire, build and maintain relations. There’s magical work out there. These little gems need to be celebrated and shared.”

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The value of people
Written by Emily Andrews   
Thursday, 05 March 2015 15:12

Corp_reporting_edit.pngBusinesses and brands are shaped and defined by their people, but when it comes to financial value, staff are often accounted for as either expenses on income statements or as liabilities on balance sheets. Employees that truly represent and embody a brand should be viewed as its greatest assets, and this should be conveyed to company stakeholders.

The Corporate Reporting and Human Capital conference will demonstrate how to effectively measure, and communicate, human capital through high standards of corporate reporting. Storytelling and narrative in corporate reporting are key when engaging investors and stakeholders with a business and its people.

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Acquisition prompts brand and promotions changes in telecoms
Written by Brittany Golob   
Thursday, 05 March 2015 15:05

bt.jpgWith a £12.5bn buyout on the books, BT is set to take over mobile operator EE from partners Orange and T-Mobile (Deutsche Telecom). The state of its brand – already a compilation of two providers distilled down from Everything Everywhere to the simple two letter moniker – and its loyalty schemes are pending.

EE recently made the decision to stop running the popular 2-for-1 cinema ticket promotion it inherited from Orange and which Orange was most widely known for. Yet the promotion had started to detract from EE’s brand strategy. “The key thing around the Orange Wednesday was there just wasn’t enough forward planning,” says customer engagement agency Grass Roots Group’s marketing manager Matthew Lucas. “When does it start to look like manipulation? When does it stop giving the brand what it needs? Orange Wednesday stopped doing that a long time ago but the brand was suffering and it needed that exposure.”

 

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Creating visual content for internal communications
Written by Brittany Golob   
Thursday, 05 March 2015 11:34

viscon_edit2.png“Make it about operational excellence,” says Rentokil’s communications director Malcolm Padley about corporate video. “Make it simpler...Know your audience,” says Charles Fenoughty, digital director at Sequel Group. “When you need to learn something, use video to learn it,” adds Chris Chiampas, general manager of video platform Kontiki.

This week’s Visual Content for Internal Communications conference covered the ins and outs of creating, planning, producing and distributing video for the internal corporate audience. Headline speakers from some of the world’s biggest companies and experts in animation, 3D technology and infographics, among others, provided their insights and experience to delegates.

 

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Influential and impactful campaigns
Written by Emily Andrews   
Wednesday, 04 March 2015 17:20

IceBucket.jpgDuring an election year the power of communications campaigns is more prominent than ever, and the adoption of digital tools makes that potential for wider-reaching and influential campaigns greater than it has ever been.

The Westbourne100 recognises impactful campaigns from the last 12 months. The campaigns are organised into five categories; politics, media, technology, advocacy and engagement. Worldwide campaigns from the online space this year included the ALS Ice Bucket Challenge and Unicef’s Wake Up Call no make-up selfie, both have made it into the technology category of the Westbourne100.

 

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Internal comms celebrated at CIPR #insidestory awards
Written by Brittany Golob   
Friday, 27 February 2015 14:15

CIPRInside_Awards_2015_155.jpgTen to 15 years ago, internal communications was a little-known subset of corporate comms. From its roots in the internal magazines and newsletter managers of old to the behavioural psychology theory of the late 1990s, IC has now evolved into a fully-fledged strategic communications provider.

The rise of the profession’s integral role in corporate communications has led to an increasingly higher standard of work with each passing year. The third annual CIPR #insidestory awards recognised the achievements in internal communications last night at a ceremony at London's Royal Festival Hall.

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Poor managerial communication leads to loss of talent
Written by Emily Andrews   
Thursday, 26 February 2015 12:40

Bird_communication.jpgPoor relationships between employees and their managers are one of the top reasons given by people considering leaving their jobs, shows a survey from Towers Watson, a global professional services company. The cause of this could be ineffective communication.

The 2014 Global Workforce Study reveals that a third of managers are not coaching employees on how to grow in their role and only a third are involving employees in decisions that affect them. In addition, a quarter of managers are failing to accurately evaluate performance with personal development reviews.

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State of the Profession report reveals extent of pay gap in PR
Written by Emily Andrews   
Wednesday, 25 February 2015 10:24

CIPR_state_of_the_profession.pngThe CIPR’s State of the Profession 2015 report includes an in-depth study of the gender balance and equal pay issues that affect the PR industry. Rather than identifying a mean pay gap the survey reveals a clear pay inequality gap of £8483 in favour of men. This doesn’t take into account factors such as length of service, seniority, parenthood or higher prevalence of part-time work among women.

Gender is identified as the third biggest influence on salary above educational background, sector of practice, graduate status or full-time/part-time status and behind only level of seniority and number of years in public relations.

Sarah Pinch, founder at Pinch Point Communications and CIPR President 2015, comments on these findings, “To be considered at all professional, we must tackle equal pay head on, it is an embarrassment to an industry dominated by women.”

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The strengths of social
Written by Emily Andrews   
Thursday, 19 February 2015 15:48

B2B_social_infographic.pngAs a communications tool, social media is not necessarily the most effective for generating sales and instant profit, but it is useful for building brand loyalty and long term engagement.

Real Business Rescue has created an infographic that shows how social media can benefit B2B businesses in 2015. Obstacles that stand in the way of social media communications development include difficulty proving ROI, lack of time and no strategic planning. While budget is a general concern for marketers, it does not rate highly when it comes to social media.

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Inaugural EVCOM Screen Awards nominees announced
Written by Brittany Golob   
Thursday, 19 February 2015 12:24

EVCOM.jpgKnown to the world for 26 years as the IVCA Awards, this year’s marks the arrival of the EVCOM Screen Awards, the first of the EVCOM-branded awards events. The EVCOM era has, since its official merger in January 2014, drawn the live events and corporate video industries closer together. The Screen Awards, to be held on 27 March at the Grosvener House Hotel, will be followed by the EVCOM Experience Awards, replacing the Eventia Awards, and the EVCOM Clarion Awards.

This year’s spate of shortlisted nominees includes ever-lauded agencies like the Edge Picture Company, which is nominated for seven projects, alongside newer entrants like Gorilla Gorilla!, a London-based animation company up for its lively, helpful Infobot video for Informa. 

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Mobile's up, but so is bounce rate
Written by Emily Andrews   
Wednesday, 18 February 2015 12:37

Code_devices.jpgMobile browsing is on the increase, but that can mean even less time to get a message across due to higher bounce rates and lower sessions and pages per visit.

Monitoring the way that websites are used can be valuable for ensuring the effectiveness of future communications. Research conducted by Code Computerlove gained insight from data gathered over the past 12 months and found that mobile and tablet browsing was universally up. Desktop browsing, on the other hand, continues to fall.

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'Sorry seems to be the hardest word'
Written by Brittany Golob   
Tuesday, 17 February 2015 12:34

public_apology.jpg“Sorry seems to be the hardest word,” Elton John sang in 1976. StockWell Group’s research prize – given to an LSE student who submits original research into corporate reputation – highlights the issues related to public apology and why saying sorry seems so difficult in the corporate setting.

Nina Chung, the winner of this year’s award found that apologies are related to morality and understanding what is right and wrong. They also rely more on actions rather than words. If a company apologises, it must be backed up by actions that support that.

 

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Foundation chairman maximises sponsorship impact
Written by Emily Andrews   
Monday, 16 February 2015 16:55

Barrie_Wells.JPGInspired by the film ‘Pay it Forward’, featuring Kevin Spacey, a sports philanthropist triggers a chain of good by expanding upon his usual sponsorship schemes.

Barrie Wells, chairman of the Wells Sports Foundation, has agreed to sponsor Goldie Sayers, a javelin record holder in the UK, on the condition that she, in turn, mentors Katarina Johnson-Thompson, a heptathlete who Wells has been funding for the past six years.

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CIPR manifesto addresses future UK government
Written by Emily Andrews   
Wednesday, 11 February 2015 11:04

Sarah Pinch_1.jpgLast night (10 February) the Chartered Institute of Public Relations revealed its manifesto for the upcoming year. The manifesto is targeted towards the next UK government and addresses some of the key issues that the public relations profession wants to see addressed both within their industry and on a wider scale.

The CIPR Manifesto, revealed at the President’s Reception, outlined seven key areas that are most in need of debate and discussion, they are: lobbying, the future of corporate governance, independent practitioners and future skills needs, the gender pay gap, data protection and internet governance and broadband.

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HSBC crisis latest in bank brand knocks
Written by Emily Andrews   
Wednesday, 11 February 2015 00:00

HSBC_Swiss.jpgDespite recent studies listing HSBC among the world’s top-ranking banks in terms of brand value, recent revelations are bound to be destructive.

The ongoing tax scandal surrounding HSBC is occurring on an international scale with over 203 countries allegedly involved in HSBC’s Swiss operation. Authorities in a range of countries, including the US, Belgium, France, Argentina and Switzerland itself, are examining HSBC’s actions in helping more than 100,000 wealthy individuals avoid paying tax.

 

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