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State of the Profession report reveals extent of pay gap in PR
Written by Emily Andrews   
Wednesday, 25 February 2015 10:24

CIPR_state_of_the_profession.pngThe CIPR’s State of the Profession 2015 report includes an in-depth study of the gender balance and equal pay issues that affect the PR industry. Rather than identifying a mean pay gap the survey reveals a clear pay inequality gap of £8483 in favour of men. This doesn’t take into account factors such as length of service, seniority, parenthood or higher prevalence of part-time work among women.

Gender is identified as the third biggest influence on salary above educational background, sector of practice, graduate status or full-time/part-time status and behind only level of seniority and number of years in public relations.

Sarah Pinch, founder at Pinch Point Communications and CIPR President 2015, comments on these findings, “To be considered at all professional, we must tackle equal pay head on, it is an embarrassment to an industry dominated by women.”

The strengths of social
Written by Emily Andrews   
Thursday, 19 February 2015 15:48

B2B_social_infographic.pngAs a communications tool, social media is not necessarily the most effective for generating sales and instant profit, but it is useful for building brand loyalty and long term engagement.

Real Business Rescue has created an infographic that shows how social media can benefit B2B businesses in 2015. Obstacles that stand in the way of social media communications development include difficulty proving ROI, lack of time and no strategic planning. While budget is a general concern for marketers, it does not rate highly when it comes to social media.

Inaugural EVCOM Screen Awards nominees announced
Written by Brittany Golob   
Thursday, 19 February 2015 12:24

EVCOM.jpgKnown to the world for 26 years as the IVCA Awards, this year’s marks the arrival of the EVCOM Screen Awards, the first of the EVCOM-branded awards events. The EVCOM era has, since its official merger in January 2014, drawn the live events and corporate video industries closer together. The Screen Awards, to be held on 27 March at the Grosvener House Hotel, will be followed by the EVCOM Experience Awards, replacing the Eventia Awards, and the EVCOM Clarion Awards.

This year’s spate of shortlisted nominees includes ever-lauded agencies like the Edge Picture Company, which is nominated for seven projects, alongside newer entrants like Gorilla Gorilla!, a London-based animation company up for its lively, helpful Infobot video for Informa.


Mobile's up, but so is bounce rate
Written by Emily Andrews   
Wednesday, 18 February 2015 12:37

Code_devices.jpgMobile browsing is on the increase, but that can mean even less time to get a message across due to higher bounce rates and lower sessions and pages per visit.

Monitoring the way that websites are used can be valuable for ensuring the effectiveness of future communications. Research conducted by Code Computerlove gained insight from data gathered over the past 12 months and found that mobile and tablet browsing was universally up. Desktop browsing, on the other hand, continues to fall.

'Sorry seems to be the hardest word'
Written by Brittany Golob   
Tuesday, 17 February 2015 12:34

public_apology.jpg“Sorry seems to be the hardest word,” Elton John sang in 1976. StockWell Group’s research prize – given to an LSE student who submits original research into corporate reputation – highlights the issues related to public apology and why saying sorry seems so difficult in the corporate setting.

Nina Chung, the winner of this year’s award found that apologies are related to morality and understanding what is right and wrong. They also rely more on actions rather than words. If a company apologises, it must be backed up by actions that support that.


Foundation chairman maximises sponsorship impact
Written by Emily Andrews   
Monday, 16 February 2015 16:55

Barrie_Wells.JPGInspired by the film ‘Pay it Forward’, featuring Kevin Spacey, a sports philanthropist triggers a chain of good by expanding upon his usual sponsorship schemes.

Barrie Wells, chairman of the Wells Sports Foundation, has agreed to sponsor Goldie Sayers, a javelin record holder in the UK, on the condition that she, in turn, mentors Katarina Johnson-Thompson, a heptathlete who Wells has been funding for the past six years.

CIPR manifesto addresses future UK government
Written by Emily Andrews   
Wednesday, 11 February 2015 11:04

Sarah Pinch_1.jpgLast night (10 February) the Chartered Institute of Public Relations revealed its manifesto for the upcoming year. The manifesto is targeted towards the next UK government and addresses some of the key issues that the public relations profession wants to see addressed both within their industry and on a wider scale.

The CIPR Manifesto, revealed at the President’s Reception, outlined seven key areas that are most in need of debate and discussion, they are: lobbying, the future of corporate governance, independent practitioners and future skills needs, the gender pay gap, data protection and internet governance and broadband.

HSBC crisis latest in bank brand knocks
Written by Emily Andrews   
Wednesday, 11 February 2015 00:00

HSBC_Swiss.jpgDespite recent studies listing HSBC among the world’s top-ranking banks in terms of brand value, recent revelations are bound to be destructive.

The ongoing tax scandal surrounding HSBC is occurring on an international scale with over 203 countries allegedly involved in HSBC’s Swiss operation. Authorities in a range of countries, including the US, Belgium, France, Argentina and Switzerland itself, are examining HSBC’s actions in helping more than 100,000 wealthy individuals avoid paying tax.


Value and versatility: Corporate video for internal comms
Written by Brittany Golob   
Tuesday, 10 February 2015 10:10

viscon_edit2.pngCorporate video is swiftly becoming a fact of life for most internal communicators. There’s almost unanimous agreement from those companies that use video for the internal audience that there is no easy or one-size-fits-all approach. On Tuesday 3 March, Communicate magazine will be hosting a half-morning conference looking at the role of video for internal communications.

This event will look at real examples from communications teams using video to engage their employees. Communicate magazine will also be presenting some qualitative and quantitative research conducted at the end of 2014 among the internal communications community.

Manchester digital event helps young people into digital careers
Written by Emily Andrews   
Monday, 09 February 2015 10:00

Digital_Skills_Festival.pngA large event organised by Manchester Digital, an independent trade association for the digital sector in the North West of England, aims to open up the industry to young people. The digital skills shortage is such that businesses are sometimes forced to turn away work due to a lack of available talent.

The Digital Skills Festival will take place next week in various locations across Manchester. As well as discussing trends and challenges in the industry the event aims to directly tackle the shortage of talent by showing young people around digital businesses, giving them hands-on experience and providing them with access to the North’s largest recruitment fair. 

Corporate collaboration celebrated at awards
Written by Brittany Golob   
Sunday, 08 February 2015 16:09

CEA_AWARDS_2015_Stacked.jpgThe industry’s headline event for business partnerships with a purpose is now accepting entries. The Corporate Engagement Awards, now in its fifth year, recognises businesses that have improved their reputation through collaboration with other companies and organisations.

The awards recognise the partnerships and sponsorships that helped promote, support and grow a corporate brand or brands. Past winners include agencies, businesses, non-profits or any organisation with a brand that has benefitted from a recent partnership or collaboration. Some of the available categories include ‘Best sponsorship activity to raise brand awareness’, ‘Best collaborative approach’ and ‘Best alignment of brand values through a sponsorship activity’.


Supermarket partners with Beano comics
Written by Emily Andrews   
Thursday, 05 February 2015 10:05

Beano_2.jpgSupermarkets have found that their stakeholders expect them to accept responsibility for the health and wellbeing of their customers since they have such a significant influence on the way that people buy and consume food.

Sainsbury’s has run its Active Kids voucher scheme for ten years now, these kinds of schemes were some of the first ways that supermarkets began to engage with their customer’s welfare and lifestyles. For its 2015 launch Sainsbury’s has chosen a unique partnership to help it engage children in its healthy living message.

Media expectations across US regions
Written by Emily Andrews   
Wednesday, 04 February 2015 16:30

US_Transcreation___Infographic_FINAL__1_.pngIn response to the generalisation that the European PR industry is sometimes subjected to, London PR agency, CCgroup, has mapped out the US region in an effort to prove the ineffectiveness of a universal approach to media relations.

Richard Fogg, managing director of CCgroup, says, “It’s been a running joke in European PR circles for years: US marketers think of ‘Europe’ as a single, homogenous entity. Of course, that’s nonsense. But, if you asked European marketers how PR practice – especially influencer relations - differs between US regions, it would be a short conversation. So, working with regional specialists on the ground, we decided to find out - and I have to say it’s been a very insightful exercise.”

Digital continues to break new ground
Written by Emily Andrews   
Wednesday, 04 February 2015 13:15

Hotwire_event.jpgAt an event held in London last week Hotwire PR opened up its Digital Trends Report to the industry. The sixth annual event looked at the newest areas of digital integration; social media and politics, wearable technologies and data value.

A Hotwire spokesperson revealed 70% of MPs use Twitter and argued that social media could improve poll turn-out, but admitted that it is unlikely to actually change the way that people vote. MP Andrew Miller spoke about the huge part that social media had to play in Scotland’s ‘YES’ campaign, but he added, “The issues around privacy are getting extremely complicated”. MPs, and social media users in general, sacrifice their “right to be forgotten”. However, Miller commented that this storing of information is not necessarily a bad thing for democracy he said, “Historically, the value of information to the world we live in is very valuable”.

Davos, Russian prospects and economic challenges
Friday, 30 January 2015 14:33

Davos.jpgVTB Capital’s Olga Podoinitsyna examines the relationship between the eurozone, Russia and the international economy through her experiences at the World Economics Forum in Davos

For me, Davos remains the only game in town for discussion of the latest thinking and ideas on the global economy, business and development. For marketing and communications professionals, it is always exciting to see what causes the big moments at Davos. What big idea is going to capture the imagination is a question attendees always wonder when making their way to the Swiss resort.  

In 2013, Davos focused on the stubborn failure of the global economy to recover from the financial crisis, amid the woes in the eurozone and the US fiscal cliff. Last year, a key theme was harnessing technology to encourage the green shoots of economic growth. This year, participants discussed issues including wealth inequality, the eurozone and reviving growth through more unorthodox means (although many commentators now claim quantitative easing to be the new normal).

Orange's international acquisitions
Written by Emily Andrews   
Friday, 30 January 2015 09:15

meditel.jpgFrench telecoms conglomerate, Orange SA, formerly France Télécom SA, is in the process of acquiring Moroccan mobile network operator MédiTélécom (Méditel). Following the deal the company will be rebranded to Orange.

Orange currently owns 40% of the Méditel company, but according to a 2012 agreement the company’s fellow shareholders, state-controlled financial institution Caisse de dépôt et de gestion (CDG) and Moroccan investment firm FinanceCom, must each transfer Orange 4.5% of their 30% share leaving Orange with a 49% share in the business. The drawn out process is apparently due in part to France and Morocco’s volatile relationship.

Awards for digital communicators is now welcoming entries
Written by Felicity Stewart (2)   
Thursday, 29 January 2015 10:47

Postcard3.jpgWe are surrounded by high budget digital consumer campaigns that excite and impress.The work being done in business to business communications can be just as new, exciting and innovative but doesn’t get the attention and accreditation it deserves. The Digital Impact Awards is a programme in place to honour digital stakeholder communications and provide reward to corporate communicators.


The future of corporate events
Written by Brittany Golob   
Wednesday, 28 January 2015 12:44

star_wars2.jpgThe technology behind things like 3D hologram projections, instant communications and responsive lighting has long been the purview of science fiction. Princess Leia’s holographic message via R2D2 in Star Wars: Episode IV was revolutionary in 1977, and would still have been revolutionary until a few years ago. For the corporate events industry, the long tide of technological innovation that has swept up most of the rest of communications may have finally hit home.

At the launch of the new site dubbed the Tripadvisor for event professionals, Eventopedia, a sentient lighting scheme designed specifically for conferences preceded a supposed world-first projection of a 3D image solely via 4G. The trio of demonstrations – held at 8 Northumberland Avenue – show that a new era has begun for corporate events.


PR optimism diminished
Written by Emily Andrews   
Tuesday, 27 January 2015 11:09

stubborn_ass.jpgWhile 2015 is likely to be a strong year for the public relations industry, PR professionals are wary of the post-recession optimism exhibited last year. The PRCA Consultancy Barometer Q4 2014, a survey of PRCA member consultancies, shows a relaxed optimism towards both the PR industry and the wider UK economy as we move into 2015.

The survey showed a 27% decrease in the amount of people who reported feeling optimistic about the industry compared to the previous year’s final quarter. Those who believed the UK economy would improve over the next 12 months also plummeted from 75% in 2013 to 40% in 2014. Many practitioners also report a rise in over-servicing.

Telecoms consolidation continues
Written by Emily Andrews   
Monday, 26 January 2015 12:22

O2.jpgThe consolidation of Britain’s telecoms industry continues with the announcement that Hutchison will buy Telefónica’s UK unit. Hutchison Whampoa Ltd. is an investment holding company based in Hong Kong and is one of the largest companies listed on the Hong Kong Stock Exchange.

Telefónica’s British mobile unit, O2, will be bought for up to £10.25bn. The deal will make Hutchison the top mobile operator in Britain since it already owns the Three mobile network.

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