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Digital platform for sustainable living
Written by Emily Andrews   
Tuesday, 23 September 2014 10:52

follow_the_frog.jpgThe Guardian’s own environmental platform, Guardian Sustainable Business, is part of the liberal newspaper’s sustainability vision and strategy. The digital platform now contains an editorial platform named Vital Signs that acts as a publisher of content for the Rainforest Alliance’s ‘Follow the Frog’ campaign. The annual campaign encourages the public to engage with sustainability worldwide.

Follow the Frog 2014 will use The Guardian’s digital expertise to raise awareness of global issues, such as climate change, deforestation and poverty, and will provide users with ways to make a difference through simple day-to-day choices.

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Tesco's crisis management
Written by Emily Andrews   
Monday, 22 September 2014 16:31

Tesco.jpgTesco today announced that it overstated its profits by around £250m in the last six months. This is the latest piece of news in what has been a bad year for the food retail company.

Dave Lewis, who joined Tesco as CEO just three weeks ago after 27 years at Unilever, says, "We have uncovered a serious issue and have responded accordingly. The chairman and I have acted quickly to establish a comprehensive independent investigation. The board, my colleagues, our customers and I expect Tesco to operate with integrity and transparency and we will take decisive action as the results of the investigation become clear."

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Measurement matters in comms strategy, planning, says panel
Written by Brittany Golob   
Monday, 22 September 2014 11:49

WMM.jpgAccording to research from Hotwire PR, marketers under 34 are the group most likely to use data generated from communications evaluation for planning purposes. About 65% of under 34s think communicators are effective at using data. That, however, coincides with 38% of CMOs who mistrust data stemming from the communications department.

It is this paradox that defines many conversations about the measurement and evaluation of public relations; data is necessary to learn and plan comms campaigns, but data may or may not be trustworthy. Measurement and evaluation professionals are there to ensure that the analysis of a PR campaign is carried out successfully and that the results have meaning to the overall comms objectives.

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Event offers digital guidance
Written by Emily Andrews   
Friday, 19 September 2014 12:36

RY_tortoise_and_hare.jpgA complete and successful digital strategy can transform your business; that was the message relayed by Radley Yeldar at a seminar last week. At an event that showcased RY’s own digital expertise, the corporate communications consultancy explained how to go about reshaping your company’s digital offering in a considered and effective way.

Topics covered at the event included the importance of integrating digital into your business plan, the necessity of measurement and data in digital, the need to create engaging content and the need to create a pleasant user experience. The event wound-up with representatives from Shell and GSK speaking about their own digital case studies.

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BIMA Awards highlights maturity of digital industry
Written by Brittany Golob   
Thursday, 18 September 2014 15:42

BIMA.jpgThe British digital industry has been one of the global leaders in terms of innovation and business efficacy. In the past, however, the focus in digital communications lent toward design, technology and, more recently, content.

The winners of the annual BIMA Awards, this year celebrating the 30th birthday of the British Interactive Media Association (BIMA), reflected a marked shift toward user experience. This maturity within the industry reflects the omnipresence of technology and the desire of users for an intuitive, seamless experience.

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The rise of the mobile network operators
Written by Emily Andrews   
Wednesday, 17 September 2014 14:07

Phones_4U_shut.jpgPhones 4u's sudden fall from grace this week was a shocking reminder of the rapidly changing mobile market.

Phones 4U representatives blamed mobile network operators for the company’s failure following the recent withdrawal of the company's last remaining supplier, EE.

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Player-powered pitches to inspire future energy solutions
Written by Emily Andrews   
Monday, 15 September 2014 10:33

favela_football_pitch.jpgAs part of its #makethefuture programme Shell hopes to draw attention to the future of energy through a community project in Brazil that uses forward-thinking technology. The global oil and gas company has recently revealed a football pitch in the midst of Rio de Janeiro’s favelas that lights itself from the power of footsteps on its surface.

The player-powered pitch in the Morro da Mineira community draws from Brazil’s football legacy and is intended to inspire the next generation of scientists to tackle the global energy crisis. The pitch was invented by a young entrepreneur hoping to give the people in the favela a safe and secure place to play at night-time.

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Strategic Report Accolades recognises excellence in IR
Written by Brittany Golob   
Monday, 15 September 2014 08:57

Communicatemagazine_GBFMbanner_2.jpgCorporate reporting has become one of the primary ways in which companies communicate about business strategy with their investors and stakeholders. The Strategic Report Accolades has evaluated the effectiveness of that communication based on a framework of seven factors.

2014 is the seventh year that FutureValue’s research of annual reports will have played the key role in recognising narrative of strategic value that is to provide information to stakeholders that allows for informed investment decisions and assessment of corporate strategy and leadership.

The accolades examine how a listed company puts into words to report its strategic thinking, action and strategy-driven performance provides insight into its future potential and its worth. It is an indicator of effective strategic leadership. Effective and strategy-sensitive corporate reporting may well have a positive influence on stock market performance and at least mitigate stock market volatility. The strategic report now provides the perfect context for this essential narrative reporting.

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PRCA report shows confidence in digital PR measurement
Written by Brittany Golob   
Friday, 12 September 2014 10:44

prca_digital_pr_report_2014_7_638.jpgOne of the most striking statistics to come out of the PRCA’s Digital PR Report 2014 is that 64% of in-house respondents said they felt confident in their ability to measure ROI on digital and social media public relations. Additionally, 71% said they felt confident in measuring ROI of traditional PR.

Measurement and evaluation is one of the few ways in which communicators have been able to demonstrate, in black and white, the influence they have on a business’ bottom line. The confidence shown in the Digital PR Report is a sign that measurement is becoming more useful and more used, but also invokes some scepticism regarding the degree of confidence surrounding measurement.

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Good in business recognised by Corporate Engagement Awards
Friday, 12 September 2014 09:10

CEA_13_2.jpgCorporate social responsibility has long past the stage in which it is in add-on, a nice thing to do, a philanthropic good. In the past few years, CSR, corporate sponsorship and corporate partnerships have increasingly focused on the mutual benefit to all participatory organisations.

The Corporate Engagement Awards has, since 2011, recognised excellent partnerships, sponsorships and CSR programmes built upon a foundation of mutual benefit; of effecting good in a company’s community or environment for both the best interests of the company and its partners. The 2014 Corporate Engagement Awards programme is poised to honour its most competitive class of entries yet.

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Healthy living partnership
Written by Emily Andrews   
Thursday, 11 September 2014 10:19

healthy_food.jpgTesco is continuing to align itself with healthy living as it joins forces with the British Heart Foundation and Diabetes UK. The partnership represents the first time that the two charities have come together to tackle both cardiovascular disease and Type 2 diabetes in one single effort.

As well as raising money for the charities, Tesco aims to raise awareness of a healthy lifestyle. The risk of both heart disease and diabetes can be reduced by adopting a healthy lifestyle that includes a balanced diet and regular exercise, Tesco’s prevalence in the food industry makes it well placed to tackle these issues.

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Guide for improved flexible working
Written by Emily Andrews   
Wednesday, 10 September 2014 09:50

working_from_home2.jpgThe issue of flexible working in public relations is pertinent not only for its potential to improve the industry’s gender diversity and equal pay issues, but also as an alternative business management strategy. Communications teams are increasingly considering flexible working hours as a way to cut costs and improve productivity overall.

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New brand mark marks time for consultancy
Written by Brittany Golob   
Monday, 08 September 2014 13:13

DRP_NEW_SIGN_7.jpgIt was about the right time, Dale Parementer, CEO of drp, says, to rebrand. The company, formerly known as drp group, is a leading corporate video production and communications firm. Coming up on its 35th anniversary, it was a good time to rebrand the company’s 10 year-old identity.

“We felt it was time to have a new look. We’re making some changes to the products and services that we offer and we just wanted something a little more contemporary, a little cooler than what we had before,” Parmenter says.

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Norwegian bank redevelops strategy and brand narrative
Written by Brittany Golob   
Wednesday, 03 September 2014 14:01

dnb.jpgThe European banking sector has sought to redefine itself after the 2008 recession rocked the foundations upon which many of the banks were built. Some have done so by reevaluating their consumer and investor services, some have changed their corporate structure and others have pursued a rebrand.

DNB, Norway’s largest financial services organisation and one of the country’s best-respected financial brands, announced a refresh of its brand strategy this week. Its rebrand follows a period of change due to mergers and acquisitions.

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Creating energy from coffee
Written by Emily Andrews   
Tuesday, 02 September 2014 13:48

coffee_farms_Brazil.jpgCoffee production generates a large quantity of wastewater that is regularly released untreated into rivers causing damage to local communities as well as the natural environment. A UTZ Certified project has been working to tackle this problem by generating energy from run-offs, and subsequently protecting the environment.

Since 2010 the Energy from Coffee Wastewater project has installed wastewater treatment mechanisms across Latin America. In the locations where it operates the project has reduced the amount of water used in coffee processing by half, and through the treatment of water it generated biogas, used to power households and coffee mills, and prevented the release of greenhouse-gas emissions into the atmosphere.

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Awards for IC role models
Written by Emily Andrews   
Tuesday, 02 September 2014 09:08

ICons_logo.jpgThe ICon Awards, celebrating role models in the internal communication industry, is now accepting entries for 2014. The event is hosted by the Institute of Internal Communication (IoIC), the UK’s only professional body for internal communication practitioners.

IoIC chief executive, Steve Doswell, says, “The ICon Awards celebrate talent, recognising the people who consistently turn theory into great internal communication practice. Whether experienced people or rising stars, through their work, they embody best practice and are role models to follow. With increased pressure to do more with less in the workplace, it’s all the more important that good work is acknowledged and encouraged through awards and recognition.”

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Untapped newsroom potential
Written by Emily Andrews   
Thursday, 28 August 2014 14:18

mynewsdesk.pngA company’s online newsroom is a fundamental tool for communicating with its stakeholders. Mynewsdesk, a brand newsroom and multimedia PR platform, stresses that brands aren’t making the most of their newsrooms.

The 2014 Newsroom Report rates the online newsrooms of the top 10 UK organisations in five key sectors; local government, universities, grocery, high street, and travel. 2014 has seen a steep increase in the amount of people browsing on their smartphones and Mynewsdesk wanted to see if this would come across in the study.

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Webinar to kick-off Measurement Week
Written by Emily Andrews   
Thursday, 28 August 2014 11:48

WMM_2.pngMeasurement Week, launched by AMEC, will be a world-wide campaign designed to highlight the importance of measurement in communications. The scheduled events aim to raise awareness and educate practitioners and the wider business community in this critical field.

As a warm-up, Communicate magazine and Salience Insight are hosting a measurement-themed webinar at the beginning of the week. The Why Measurement Matters webinar will take place at 4pm GMT on Monday 15 September.

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TOMS steps up
Written by Emily Andrews   
Thursday, 28 August 2014 10:04

Toms.jpgTOMS, an iconic example of the one-for-one sustainable business model, has sold half of its ownership stake to Bain Capital, a Boston-based investment firm. The other half of the company will continue to be owned by Blake Mycoskie, the company’s founder.

While the news may make sustainable business advocates wince, the funding will allow TOMS to grow faster and thus benefit even more people globally. There is no indication that Bains will alter the company’s mission and the business will continue with its charitable initiatives, including the distribution of free, quality shoes in developing countries.

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Resources for PR professionals on maternity leave
Written by Emily Andrews   
Wednesday, 27 August 2014 13:11

pregnant_woman.jpgThe Chartered Institute of Public Relations’ (CIPR) latest State of the Profession survey showed that the PR industry has a pay gap of over £12,000 in favour of men, despite women making up around two-thirds of the industry.

Last week, research into gender equality from the Chartered Management Institute (CMI) suggested that women tend to fall behind in terms of pay at an age when they are likely to be starting a family. Further research conducted by the Slater & Gordon law firm found that a third of managers would rather employ a man in his 20s or 30s than a woman of the same age for fear of maternity leave. The same study showed that six in ten women felt sidelined from the moment they announced their pregnancy.  

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