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FTI Consulting and Emperor in corporate design deal
Written by Brittany Golob   
Thursday, 31 July 2014 11:46

emperor.jpgGlobal strategic communications consultancy, FTI Consulting, has announced the divestment of its creative engagement arm to Emperor, a leading British creative communications reporting firm.

The deal, the value of which was not disclosed, will see Emperor and FTI Consulting working closely in partnership when dealing with annual reporting, says FTI’s senior MD & UK head of strategic communications, John Waples. “Either you invest internally or you invest with a partnership,” he says. “Our clients will hopefully get an enhanced service.”

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Consistency of content in annual reporting
Written by Emily Andrews   
Thursday, 31 July 2014 11:40

London_Stock_Exchange.jpgCorporate communications consultancy Blacksun has released digital research measuring the level of consistency between the annual reports and the corporate websites of FTSE 100 and FTSE 250 companies. Consistency of content is key to creating a unified and engaging brand message.

The report found that both FTSE 100 and FTSE 250 companies had a low level flow of content from annual report to website. Consistency of content across both channels was also low. However, although these were some of the general trends identified, results varied widely from sector to sector. The oil and gas sector performed well for both content and consistency, while the telecommunications sector did not performed as well.

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Conference to discuss the evolution of the annual report
Written by Felicity Stewart (2)   
Wednesday, 30 July 2014 16:35

Evolution_logo_newstory_2_1.jpgOn the whole, the investment community is a bit behind the times when it comes to social media. A recent survey of 500 European and American investors found that 22% had yet to sign up to a social media site and that only 4% made investment decisions based on new media (blogs, message boards, social, etc.). 

While this is perhaps unsurprising, the research also shows that 58% of respondents expect social to become more important in helping to make decisions. On the corporate side, investor relations teams are preempting this trend with greater focus on mobile and social comms. On October 2, the ‘Evolution of the annual report’ conference will examine these changes. 

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Exploiting the mobile market
Written by Emily Andrews   
Wednesday, 30 July 2014 14:13

mobile_usage.jpgToday’s consumer is constantly switched on, connected, and ready to interact. With necks bent and fingers tapping they use their smart phones to send messages, find directions, check the time, listen to music, read books, play games, and even do the weekly shop.

According to BRC-Google Online Retail Monitor (ORM), grocery-related searches on smartphones have grown by 94% in the past three months. The research shows that people are using their phones to search for recipes, blog about food, compare supermarket prices, and play food-related games. Retailers across the UK are integrating their online shopping offers with recipe websites and gaming apps.

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Clients expect greater accountability from PR agencies
Written by Emily Andrews   
Wednesday, 30 July 2014 12:46

leeds_comms_studies.jpgDespite renewed emphasis on the PR industry proving its value through measurement and evaluation, particularly in accordance with the Barcelona Declaration of Measurement Principles, a recent survey shows that many agencies still underperform in this area.

A recent survey conducted by the Institute of Communications Studies at the University of Leeds suggests that PR agencies are falling short of the accountability expected from them by their clients. Agencies need to take further steps to demonstrate ROI.

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Police and partners protect IP and online brand security
Written by Brittany Golob   
Tuesday, 29 July 2014 14:35

stormtroopers.pngThe Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of trade associations in the advertising or online space, also known as Operation Creative. The PIPCU’s role is to find and remove websites, both domestic and international, that provide access to copyrighted content.

The project has been running since the start of 2014, but this week it has announced Project Sunblock as a content verification partner that will replace the legitimate branded advertisements on websites removed by the police. Project Sunblock acts as a content verification system, often for brands to determine if their ads are placed in appropriate, non-illicit settings online, thereby protecting a brand's reputation and online security. Through the partnership with the City of London Police, sites that are under investigation will have their ads replaced with official banners from Operation Creative.

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Intangible assets key to good tech comms, research says
Written by Brittany Golob   
Friday, 25 July 2014 14:53

Photo_25_07_2014_16_06_22.jpgThe data surrounding the growth of the technology sector is almost superfluous. In London alone, tech is responsible for £12bn and 45,000 jobs. The worldwide technology sector is worth $2,221bn this year. No survey or research can prove the tech sector’s worth. However, there is insight to be gained into the makeup and activities of companies in this sector who are, for maybe the first time, true global business leaders of the post-recession world.

The Good Relations Group has released its B2B study study into technology communications, the Triple G. It examines good actions, good recommendations and good engagement by conducting quantitative research with 165 board members of leading tech firms and interviews with 10 others to measure the value of soft capital.

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Upcoming IC conference to discuss changing behaviours
Written by Brittany Golob   
Friday, 25 July 2014 13:38

CIPR_Inside_Logo.jpegIn internal communications, there is always something to debate. The field is ever-changing and responds to many different areas of the business on a daily basis. Areas of discussion, then, are never the same.

The annual CIPR Inside conference, which will take place on 2 October at the London Oval, is set to be a day of thought-provoking presentations, conversation and networking. The theme of this year's conference will be 'Changing behaviour for better business.'

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Integration of corporate comms and marketing functions
Written by Brittany Golob   
Thursday, 24 July 2014 11:30

gherkin.jpegThe rapid proliferation of digital media is driving forward an organisational shift in companies across industries and the world – the convergence of corporate communications and marketing functions. Today’s consumer is more connected than ever before. The average Brit owns over three digital devices, spends around nine hours a day staring at a screen, and checks at least one social media site before getting out of bed in the morning. On top of this, consumers can access content anywhere and at anytime – even at 30,000ft in the air.

In response to this rapid media proliferation, companies are finding new ways to increase efficiency, build trust, and engage consumers. The best way to do this, many are finding, is to become more unified internally. By merging the roles of marketing and communications, companies can maintain a consistent message and voice across all channels of communication and stakeholder audiences.

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Indian energy company reveals big CSR pay-off
Written by Emily Andrews   
Wednesday, 23 July 2014 12:22

NPCIL.jpgThe Indian government has announced that more than 27 lakh (hundred thousand) people who live around atomic power plants have benefitted from the Nuclear Power Corporation of India Ltd (NPCIL) and its CSR initiatives over the past three years.

The NPCIL’s various CSR projects have provided communities with improved opportunities of livelihood, availability of healthcare, drinking water, and education including skill development.

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British digital awards celebrates its 30th anniversary this year
Written by Emily Andrews   
Wednesday, 23 July 2014 11:22

bima2013_02.jpgThe shortlist for the BIMA Awards 2014 has just been announced, it will be the prestigious event’s 30 year anniversary. The BIMAs will continue to celebrate the best of British digital, this year at the B1 Bloomsbury building in Central London.

The awards categories are split under the headings Sectors, Disciplines and Premium Awards. Within the Sector category, Digitas LBi is nominated for two awards, We are Social is nominated for two, Razorfish is nominated for two and Labs.Rebweb is the only nominee for the Blue-Sky sector.

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Annual reporting technique sees significant improvements
Written by Emily Andrews   
Monday, 21 July 2014 14:29

The_complete_100.jpgA corporate communications consultancy’s yearly analysis of FTSE 100 Annual Reports indicates that companies are responding positively to the 2014 Strategic Report regulatory changes.

Black Sun’s annual review shows that the overall quality of content, particularly in relation to transparency of business strategy, has improved.

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Report analyses corporate website user experience
Written by Emily Andrews   
Friday, 18 July 2014 10:59

kw_digital.jpgIt is important not to lose touch of what the stakeholder wants when it comes to digital stakeholder communications. KW Digital has recently launched a report that looks into the needs of business journalists, analysts, and investors.

The study gathered data from over 300 individuals across Europe and worldwide, and measured their experiences of corporate websites and social media. The intention of the report was to pinpoint stakeholder expectations, needs and habits when looking for information about listed companies.

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Former Tesco head of corporate affairs appointed to BIS
Written by Brittany Golob   
Friday, 18 July 2014 10:28

ITV_board.jpgIn the Parliamentary reshuffle, Whitehall will gain a bright streak of blue or red or purple as the brightly-maned Baroness Lucy Neville-Rolfe joins the Department for Business, Innovation and Skills as minister for intellectual property. The newly-created role is as yet undefined, but Neville-Rolfe will have responsibility over business in the House of Lords.

The baroness stepped down from a number of charitable and corporate boards in order to accept the appointment, notably including a non-executive directorship of ITV. She was formerly the executive director of corporate and legal affairs at Tesco and one of the few board members of a FTSE 100 company responsible for communications. During her 15-year tenure at Tesco she oversaw the supermarket’s massive expansion through acquisition and brand development.

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Corporate & Financial Awards recognises best in city comms
Written by Brittany Golob   
Tuesday, 15 July 2014 23:00

gold_groupshot_1.jpgTraditional corporate stakeholders – investors, financial analysts, certain media outlets – have begun to grow out of a black-and-white view of business that took into account only financial issues. Over the past two decades, and particularly since 2008, stakeholders want more. They want more from a business in terms of communications and in terms of reputation and brand development. Companies, thus, in dealing with this change, have had to alter their communications strategies and practices.

The winners of the 2014 Corporate & Financial Awards represent the best in investor relations, stakeholder engagement and city communications. The awards, which have been growing since 2012, have reflected the changing nature of communications and consistently honour excellence in the industry.

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Goodyear targets parents in road safety campaign
Written by Brittany Golob   
Tuesday, 15 July 2014 14:22

 

goodyear.jpgThere is a wealth of casualty data showing that young drivers are at a much higher risk of causing a road accident than older drivers. Around 40% of 17 year old males have an accident in their first six months of driving, and road accidents are the single biggest cause of accidental death for young people aged 15-24.

Leading tyre manufacturer, Goodyear, is attempting to accelerate its Driving Academy PR campaign with the addition of a Parent Pack. Goodyear’s new campaign, “Parents Matter”, will help parents to educate their children on road safety.

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Annual reporting review released
Written by Brittany Golob   
Monday, 14 July 2014 12:55

HDISU_1.jpgRadley Yeldar, a creative communications company, recently released its ninth edition of 'How does it stack up?' (HDISU), a yearly review of FTSE 100 annual reports.

Corporate reporting is a vital tool for communicating with investors and stakeholders. It is increasingly important for companies to be transparent, to demonstrate sustainable practice, and to build trust in their audiences. In 2014 changes in UK registration also pushed for greater disclosure. 

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Digital shouldn't be separate from comms, CIPR debate says
Written by Brittany Golob   
Friday, 11 July 2014 15:07

CIPR_office.jpgAn organisation’s digital team should not fix computers. Or build websites. Or get rid of viruses. It is not IT, Tim Lloyd, head of digital communications at the Department for Business, Innovation and Skills (BIS) says.

At last night’s CIPR Social Media Panel Social Shorts event, Lloyd discussed the ways in which digital should be better integrated into a company’s overall communications strategy both in terms of messaging and in people management. One of Lloyd’s core messages was that a company does not need a separate digital team to add to a good communications plan; digital should just be part of that plan inherently.

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Responsible businesses honoured by BITC
Written by Brittany Golob   
Thursday, 10 July 2014 12:56

BITC_1.jpgAt the 17th annual Responsible Business Awards, run by Business in the Community (BITC), the Prince of Wales, president of Business in the Community, said, "One of the biggest differences the corporate sector can make, is the development of the skills needed to fill the skills gaps and create the employment and economic independence that enable individuals to contribute fully to the community in which they live."

That call to action encompasses one of BITC’s central objectives – to act in the name of the social good in a way that benefits business as well. The awards drew 1,400 to the Royal Albert Hall to see the 13 winners showcase the best in responsible business. Winners were selected from over 150 companies that have made youth unemployment, sustainability and wellbeing a priority, as nominated by BITC.

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Improved apps allow for simpler image sharing
Written by Brittany Golob   
Thursday, 10 July 2014 11:57

Getty.jpgWith mobile devices becoming an increasingly popular way to carry out work-related tasks, many companies are adapting their services so as to take advantage of this relatively new space.

Getty Images has redesigned two of its iOS apps to improve usability for media professionals. The iStock for Getty Images and Getty Images apps make it easier for users to embed and share imagery and improve collaboration.

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