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Corporate and Financial Awards open for entries
Tuesday, 18 December 2012 16:08

CFA_logo_3.pngEngaging with a corporate audience has grown increasingly more complex and increasingly more important to the corporate and financial services industries. To honour the work of corporate communicators, the second-annual Corporate and Financial Awards recognise excellence in City communications.

The Corporate and Financial Awards is now open for entries for its 2013 programme. The awards provide an opportunity for staff, companies, agencies and beneficiaries alike, to see their efforts recognised and to celebrate excellence in all aspects of City communication.

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Customer service is social for brands
Tuesday, 18 December 2012 12:28

brandembassy.jpgLast week, an Oracle survey pointed to customer service as a linchpin for effective customer service and promotion of brand loyalty. Research published today by Brand Embassy shows that social media is identified as the most effective means of doing so.

The customer service apparatuses of 50 British and 50 Czech brands were examined. Facebook, the survey found, sees the best and quickest response by brands, with and 88% response rate – 11% higher than by email or online. Facebook also led to a faster turnover than to enquiries submitted via email or a company’s website.

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Telecom rebrand changes IT up
Tuesday, 18 December 2012 11:36

gci_1.jpgA major UK ICT provider has rebranded its corporate identity to modernise its website and brand presence.

A bright and shiny new website spearheads the GCI rebrand, allowing visitors a more direct route to understanding GCI’s IT offering and services. The new branding was designed to reflect the company’s commitment to innovation and its customer-centric approach.

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Social media rates a new TV metric
Tuesday, 18 December 2012 10:57

tvtweet.jpgBy now, it’s become conventional wisdom that Twitter is the new water cooler. It’s the place that those 'did you see what happened on...?' conversations take place.

In a rare acknowledgement of the changing times in the television industry, Nielsen, the US television rating company, has partnered with Twitter to create a social media analysis and measurement metric. The establishment of Twitter as the online water cooler in addition to the proliferation of second-screen viewing have made the need for a social media audience metric more relevant. The 2013 TV season will be the first to feature the new measurements.

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Generating a different brand of hostel
Thursday, 13 December 2012 15:35

generatorIt’s a big, airy room with a glass ceiling, wood floors, exposed brick and sleek tabletops. No, it’s not the Apple Store in Covent Garden, but the common area of Generator hostels’ Dublin outpost.

But in a landscape of hostels all seeking to be the newest and coolest of the bunch, it is may not be enough to simply paint the walls a funky colour. Generator is a challenger amongst the new crop of trendy, visually compelling hostels by integrating its overarching brand structure with the design of its physical locations.

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Two rebrands for CoE in London
Thursday, 13 December 2012 14:39

diocese_1.jpgIt’s a new world out there. Gay marriage is legal (almost) in the UK, the pope is tweeting and the census says there are fewer religious people in Britain than there were 10 years ago. Standing in the face of all that is a bold redesign for the Diocese of London and the Bishop of London.

The 2011 census results, unveiled yesterday, revealed a 13% drop in people identifying as Christian. Amidst a growing number of British residents who do not have a religion, the Church of England must strengthen it’s appeal to young people. For that reason, in part, Belfast-based branding agency Paperjam has created a new visual identity for the Church of England’s presence in London. Alongside the rebranding, the Diocese and Bishop of London were formally separated into two unique brands.

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Taxing times in corporate reputation
Thursday, 13 December 2012 14:06

starbucks2.jpgFact: Starbucks, Google and Amazon got slammed in the press for paying a nominal amount of corporate tax in Britain. Fact: customers boycotted Starbucks and lobbied the coffee giant to right their perceived wrongs. Fact: Starbucks issued a letter to customers stating it would voluntarily pay more tax. Fact: Google has likened it’s avoidance of corporate tax as just good capitalism and has refused to pay any unmandated taxes.

The facts that don’t add up for three of the world’s most beloved brands are how the ongoing tax scandal has impacted each company’s reputation. Starbucks, which has been all but forced to publicly apologise, has conceded an additional £10 million. Google has faced virtually no opposition in the public and Amazon has skated by under the radar.

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Home baking has a new girl in town
Thursday, 13 December 2012 12:31

_5Britain has gone baking crazy. Cupcake shops abound and the Great British Bake Off draws a 25% audience share. For all the amateur bakers replicating those tasty treats at home, however, there’s a new girl in town.

Betty Crocker, a prominent American baking brand, is getting a makeover at the age of 90 ahead of a push to break into the UK market. The rebrand features a modern-retro vibe complete with new packaging and an interactive, integrated website.

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Marketers eschew maths in favour of instincts
Thursday, 13 December 2012 11:10

qed_1.jpgMaths can be a hard sell. Especially to marketers who, according to research, have relied more on their instincts and institutional precedent than data and algorithms. That lack of quantitative input in research has led to an annual loss of £2.5 billion.

Analytics have become more important of late in marketing because of the digital boom. Campaigns are now integrated across numerous digital and physical channels making marketing analytics increasingly important to understanding a campaign’s effectiveness and efficiency.

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Charity campaign turns over a new leaf
Wednesday, 12 December 2012 10:39

tree_council.pngThe Tree Council is barking up a new tree with a campaign designed by Marc & Anna.

The charity plants trees in playgrounds and public spaces and now, will be planting some in the mailboxes of supporters. The new campaign features roll-up posters designed to look like bark on one side with a tree nametag closure.

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PR industry responds to Leveson
Tuesday, 11 December 2012 11:11

leveson.jpegParliament, newspapers, industry leaders and the nation are in disagreement about the direction to be pursued following the Leveson Inquiry’s recommendations. Newspaper editors, who met last week, supported Lord Justice Leveson’s suggestion to organise a new, independent regulatory body. Parliamentary leaders and the prime minister remain in debate about the extent to which the body will be backed by legislation.

Today, the PRCA issued a statement covering its stance on the Leveson Inquiry’s results. Director-general Francis Ingham’s statement follows a survey of 110 PRCA members. Members favoured either a non-statutory newspaper ombudsman or a strengthened Press Complaints Commission rather than implement a statutory base on an independent regulator. Both the PRCA and the CIPR support a non-statutory regulation of the press in an effort to protect the freedom of the press and the ability of the public relations industry to act freely.

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Brand loyalty relies on customer service
Monday, 10 December 2012 16:14

oracle.pngChristmas is nearly upon us and with it, the biggest shopping weeks of the year. Business is picking up, but behind the scenes, things may not be so rosy for telecoms and retail companies.

Customer service is lacking in most major consumer industries. This, according to research undertaken by Oracle leads to a decrease in brand loyalty.

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Claims management firm reclaims its brand identity
Monday, 10 December 2012 15:24

EMCAS.jpgWhat do a lighthouse, a cow and financial services have in common? The EMCAS rebrand, designed by The Partners.

EMCAS, a Devon-based claims management company has unveiled a new identity to emphasise its ethical approach to claims management. The Partners designed Devon-inspired branding evocative of protesting placards for use in EMCAS’ communications materials.

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The future is now in digital communications
Friday, 07 December 2012 11:38

digitaltrendsreport.pngIt’s a land where machines know what people need and want, where the products a customer researches are automatically delivered to her mailbox, where she can reach the company that made that product across the globe without leaving her home, a land of smart television and constant information. No, it’s not the future (or the Matrix), it’s the digital communications landscape in 2013.

Hotwire PR and 33 Digital published the fourth annual Digital Trends Report today which outlines the trends and challenges facing the communications industry in the new year. The report points to trends continuing from the present — increasing interconnectivity and engagement is a big one — but also looks at the influx of new census data in a radically different world than 2002 and the rise of ever-smarter inanimate objects.

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Reputation in Financial Services programme announced
Thursday, 06 December 2012 15:56

_2The UK is in for three more years of austerity measures, the economy has yet to fully recover from the recession and the banking industry is still regarded with some skepticism. The reputations of financial services institutions hang in the balance amidst this landscape.

Addressing the issues of reputation, brand and communications in the financial industry, the fourth-annual Reputation in Financial Services conference, hosted by Communicate, will take place on 22 January. The conference has established itself as the headline event for communications professionals in the financial industry.

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Edinburgh Castle towers above new airport logo
Thursday, 06 December 2012 10:50

edinburgh.jpgEdinburgh Castle perches atop a hill overlooking the city. Now, it also perches atop an air traffic control tower on Edinburgh Airport’s rebranded logo.

The airport, through which 9.4 million passengers travel each year, has launched a new visual identity to mark a change in ownership from BAA to Global Infrastructure Partners. BAA recently announced the devolution of its brand, allowing the several airports under its umbrella to pursue independent ownership and branding.

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Bookmaker reboots its branding
Wednesday, 05 December 2012 11:14

_1While there are no odds on if the new Paddy Power branding will be embraced by customers, it does serve to update an outdated visual identity.

Landor Associates has developed a new concept for the bookmakers’ branding to communicate the ‘mischief at the heart’ of the brand. On the first of the new year, the branding will roll out across all channels, digital and physical to create a consistent look across all of Paddy Power’s holdings.

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Benchmarking survey open to in-house comms directors
Wednesday, 05 December 2012 10:51

ihm_survey.jpgCommunicate, alongside the PRCA and YouGov, have launched the second annual in-house Benchmarking Survey to deduce performance indicators from communications directors.

The survey covers all issues relevant to in-house communications teams from the use of agencies to team management to key threats and opportunities. The survey provides the PRCA with useful signposts as to the industry's health and the chief issues concerning communications professionals.

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All I want for Christmas is to tweet the pope
Tuesday, 04 December 2012 10:53

pope_1.jpgTwitter may be a sacred thing for most communications experts. Now, even the Vatican has put its faith in the microblogging site. Pope Benedict XVI plans to begin tweeting on 12 December from the @pontifex account.

One of the strongest motives behind the digital push is to engage the coveted 18-34 demographic. As with any other comms strategy, digital is the way to do so. The tweets will have a spiritual message, the first slew of which will respond to questions posed to the #askpontifex hashtag.

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Elephantine objectives met in hospital rebrand
Monday, 03 December 2012 13:39

Oli.jpgRarely does a corporate rebranding feature a fuzzy, felt wild animal and a colourful hand-drawn world in the style of a children’s book.

Alder Hey NHS Foundation Trust and Alder Hey Children's Charity have adopted a new brand icon in the form of Oli the Oliphant, a blue felt elephant that serves to unite the two entities under one identity. Alder Hey sought an agency to create iconic branding ahead of its move to a new facility in 2015.

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