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Supreme Court to hear copyright case
Friday, 08 February 2013 11:39


The last step in the three-year court battle between the NLA and the PRCA and Meltwater has taken a step beyond the Court of Appeal's decision in the summer of 2011. That road has led to the Supreme Court, where the PRCA and Meltwater will find out as to the legality of accessing online news content.

The Supreme Court will hear the case on Monday and Tuesday of next week in what will be the conclusion of the three-year court battle that began in January 2010. The NLA introduced fees for media monitoring or aggregation services which can turn reading the news online into a copyright violation.

Rulers no longer part of PR measurement toolkit
Friday, 08 February 2013 11:17

aves.jpgIf anything, the death of the Advertising Value Equivalency (AVEs) points to the slow demise of print media as a means for brand communications. Column inches, the once cherished commodity, have been all but meaningless to the PR industry since the recession began four years ago.

Now, the CIPR is rendering AVEs an inappropriate metric for an industry that has moved beyond newsprint and into new technology. The professional body has ruled that it’s Excellence Awards judges will no longer accept AVEs when considering entrants to the ‘best use of research, planning, measurement and evaluation’ category.

Metrics and other matters in community management
Friday, 08 February 2013 10:56

vcs.jpgOn 7 February, the Virtual Community Summit took over London’s Royal Institution for the second year. The UK’s only dedicated community management summit featured speakers from across the industry and the world.

Community management covers a range of activities from social media to terms and conditions and metrics to forums. The sessions at yesterday’s summit spanned those topics as industry experts and prominent community managers spoke on the issues facing the industry today.

Shortlist revealed for Transform Awards 2013
Wednesday, 06 February 2013 15:23

Transform_CoverImage_2.jpgThe shortlist for this year’s Transform Awards was announced tonight by Communicate at an exclusive reception. This year attracted the largest number of entries since the origin of the awards in 2010 and they were of a notably high calibre.

The companies included on the shortlist have all have seen significant improvements since the transformations of their brands. The financial sector was well represented with Bank of Scotland shortlisted for best rebrand following an aquisiton or merger and HSBC for the categories of best branding guidelines and best implementation of a rebrand accross multiple markets. From the charitable sector, notable entries include Cancer Research UK, shortlisted both for its visual identity and copy style as well as for best rebranding from a charity, and the Donkey Sanctuary, shortlisted for its brand evolution and best rebranding within the charity sector.

Major merger of digital agencies
Wednesday, 06 February 2013 12:10

publicis.jpegIn a worldwide digital coup, Digitas and LBi announced yesterday that they would merge to form DigitasLBi. Publicis, which owns both agencies in addition to Saatchi & Saatchi, Razorfish and a plethora of other agencies worldwide, acquired LBi in September, likely in response to the WPP buyout of AKQA just four months prior. Digitas has been under the Publicis umbrella since 2007.

LBi CEO Luke Taylor was appointed Global CEO of DigitasLBi. Other staffing changes have yet to take place, however, the groups are strong in different regions, perhaps prohibiting large-scale integration-based redundancies. However, Digitas’ prevalence in the United States and LBi’s European supremacy will make the new agency a force to be reckoned with among worldwide digital agencies.

Iconic venue to be rebranded
Friday, 01 February 2013 13:41

eco.jpgIt’s out with the old in with the new in West London this week.

Earl’s Court, the 75-year-old art deco exhibition centre on the Old Brompton Road will soon be demolished to make way for four residential/commercial ‘villages’. However, EC&O, the company which owns both the Earl’s Court and Olympia venues, has announced a rebrand of the Olympia venue to enhance it’s amenities. The company will pour £30 million into the site to develop more flexible space and refurbish the interior of the newly-dubbed Olympia Central.

For some brands, content may not be king anymore
Friday, 01 February 2013 13:10

mynewsdesk.pngContent curation is one of the ways brands cultivate an audience online. Tweeters and bloggers post their own content and collate content from around the web for their consumers and public audience. However, research shows that only a nominal amount of brands use content to tell their own stories.

A study done by Mynewsdesk has found that only 21% of brands use their online newsroom to cultivate content each month. Additionally, 35% of newsrooms contains information that is out of date. That stale data includes not only news but executive bios, fact sheets and product listings.

Diversity Network to improve access to PR industry
Wednesday, 30 January 2013 16:13

diversity_network.jpgIn 2011, the PRCA set up the Access Commission which sought to examine the removal of barriers to entering the PR industry. It’s 2012 report called for greater diversity in an industry that relied too heavily on unpaid internships for entry into the trade.

“The industry is not diverse enough and this must now be addressed,” John Lehal, the Commission’s chair says.

Students and awards prompt growth
Tuesday, 29 January 2013 13:51

cipr2.pngQualifications and membership have driven the CIPR’s increased participation over the past year.

The CIPR has released its year-end results for membership and participation. In 2012, the organisation recorded a 13% increase in members, taking the total above 10,000 for the first time. This included a massive increase in student membership after it implemented free student memberships for those students on one of the CIPR’s 43 recognised courses in September of last year.

Internal comms awards shortlist announced
Monday, 28 January 2013 15:41

cipr_1.jpgThe CIPR has announced its shortlist for the 2013 Inside Story Awards honouring the best in internal communications. The brand new awards programme features eight categories including best in house team, best employee engagement and best internal social media, among others.

The awards were designed to address the prominence of internal communications and employee engagement on the senior management agenda. Shortlisted entries range from household names like Pret a Manger and Coca-Cola to public entities like The Glasgow Housing Association to agencies specialising in internal communications.

The best and brightest
Friday, 25 January 2013 14:18

PRAcademyThe next generation of movers and shakers in PR were certified last night. The PR Academy's distinction graduates were honoured in a ceremony at the Groucho Club. Of the PR Academy’s 500 students this year, 45 graduated with a distinction. Of those, six were given a PR Academy award for their work.

Recipients of the awards work in PR and communications and most undertook the training course alongside full-time jobs. Qualifications of this sort have become increasingly important as university attendance has fallen. Though internships in PR are still in vogue as a means of entering the industry, qualifications such as the PR Academy’s allow new communicators a dual training/work experience.

All shook up
Thursday, 24 January 2013 14:26

GEM_Brochure_Page_1.jpgTracking the path of an earthquake across the globe is tricky, rebranding an international, publicly and privately owned scientific organisation must be done in waves, just not those of the seismic variety.

The Global Earthquake Model (GEM), which uses collaborative means to develop a global earthquake risk model, has created a new visual identity. Designer James Brown signed on in 2011 to redevelop the brand and devise a new brand strategy.

The new identity sheds a representation of the world’s seismically active areas in favour of a bold typeface and a graphic depiction of waves, likely of the seismic variety. But the organisation has a broad footprint and is repositioning itself gradually.

In-House Benchmarking Survey open until 1 February
Tuesday, 22 January 2013 11:32

ihm_survey.jpgThere are only nine days remaining to take part in the PRCA’s In-House Benchmarking Survey. Last year’s results emphasised the need of PR teams to make their relevance to business strategy more apparent to the corporate leadership.

Only this year’s survey can determine if that, among other trends and forecasts, have been maintained or overturned.

Reputation in Financial Services to be run through social media
Monday, 21 January 2013 17:02

RFS2Communicate’s Reputation in Financial Services conference will be embracing all the benefits of social media tomorrow morning.

In light of recent weather disruptions to the British transport network, the conference will be taking place on Google+ and will be a unique, interactive experience. Speakers range from industry reputation experts to international financial services decision makers. Delegates will hear from the leading minds in the industry and have access to presentation materials and will have the ability to contribute questions to the conference via social media.

Exchanging pounds for rubles
Monday, 21 January 2013 15:02

ruble_1.jpgThe Moscow Exchange may not be going back the USSR, but it is selling shares in itself back to the Russian public. The move will position the Russian bourse more competitively against the London Stock Exchange for Russian companies and may improve the Moscow Exchange’s transparency to investors.

The Russian central bank, which owns 24.3% of the Exchange, will be releasing the other 75.7% of the equity in the stock market to retail and industrial investors to drive Russian capital back into Moscow. It hopes to raise between $300 and $500 million in the process.

Modern and classic converge in Ballet branding
Friday, 18 January 2013 13:23

enb.jpgThe English National Ballet, which has just appointed a new artistic director, Tamara Rojo, has debuted a Vivienne Westwood, The Beautiful Meme and Guy Farrow rebrand for the that is en pointe.

The new identity features a quotation mark that doubles as a pair of pointe shoes. Designers aimed to translate the Ballet’s focus on collaboration and storytelling into a modern brand. The rebranded logo will roll out alongside a campaign centred on photography by Guy Farrow and featuring dancers in Vivienne Westwood’s clothing.

Net services have a new name
Friday, 18 January 2013 12:25

netnames.jpgDomain names have a new home as the company owning six domain name providers has consolidated its corporate brands under one umbrella.

Group NBT has rebranded its entire operation to NetNames and has undergone a rebrand to continue building its international presence in online brand protection services.

Retainer work outweighs project work in fourth quarter
Friday, 18 January 2013 11:25

prsurvey.jpgThis year marks a change in the outlook for many in the corporate world. CFOs are cautiously optimistic about 2013. The world averted disaster at the hands of the Mayan calendar. And now, the PRCA is reporting that the PR industry has cause for good spirits, as well.

The industry has seen a shift from the prevalence of project work back to retainer work. In a survey of 96 PR agencies, a 9% rise in retainer work was recorded in the final quarter of 2012 compared to the previous quarter. This has led to a 54% of consultancy MDs exhibiting high levels of optimism for the coming months. However, most still think the UK economy will stagnate or worsen before it begins to improve.

Unpaid internships must end, guidelines say
Friday, 18 January 2013 11:06

interns.jpgUnpaid internships have been loathed and lauded, depending on the perspective. However, they are still the norm in many sectors, including the design and public relations industries.

To combat the misuse of interns and unpaid labour, the PRCA has issued strict guidance to the PR industry recommending that interns be paid the National Minimum Wage. The Intern Guidelines researched by the PRCA have produced a number of findings on the status of interns in the PR industry.

Rebrand takes to the skies
Friday, 18 January 2013 10:32

aa.jpgIt has been flying the friendly skies for 83 years and has been known by its now former branding for 46 of them. American Airlines’ has announced that its retro look will be replaced with a new identity designed by the aptly-named Futurebrand.

The rebrand comes at a time when American is adding new planes to its fleet and exploring a merger with popular liner US Airways. The impetus to rebrand arose in 2011 when American announced its purchase of hundreds of new Boeing and Airbus planes that would be incapable of featuring the patented raw silver colour of the airline’s livery.

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