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Elephantine objectives met in hospital rebrand
Monday, 03 December 2012 13:39

Oli.jpgRarely does a corporate rebranding feature a fuzzy, felt wild animal and a colourful hand-drawn world in the style of a children’s book.

Alder Hey NHS Foundation Trust and Alder Hey Children's Charity have adopted a new brand icon in the form of Oli the Oliphant, a blue felt elephant that serves to unite the two entities under one identity. Alder Hey sought an agency to create iconic branding ahead of its move to a new facility in 2015.

Reputation takes a dive in ongoing tax scandal
Monday, 03 December 2012 10:56

starbucks2.jpgNow that the taxman is breathing down the necks of some of the must trusted international corporations operating in the UK, those brands' reputations have fallen.

Amazon, Google and Starbucks will see a decrease in reputation as a result of the revelation that they are shirking their British tax responsibilities. A Parliamentary committee released a report today documenting the issue and encouraging HMRC to enforce its corporate tax policies.

Creative industries burgeoning in Glasgow
Friday, 30 November 2012 11:53

clyde.JPGThe city of Glasgow is reaffirming its now-decades-old status as a creative capital with new initiatives. The Commonwealth Games are slated for 2014 and a visit from the world championships of rhythmic gymnastics is on the books. But Glasgow is also a burgeoning digital and creative hub.

At a London event last night, Creative Clyde, a public-sector programme that seeks to promote Glasgow as a destination for new businesses, particularly in the arts and communications sector, discussed the creative and communications sector in Scotland’s largest city. About 4% of the city’s workforce is employed in the creative industries, and that number is constantly growing.

Sarah Brown joins Harrods board in CSR role
Friday, 30 November 2012 10:26

19497734.JPGSarah Brown, wife of the former prime minister Gordon Brown, has returned to the world of business and joined the Qatari-owned Harrods as a non-executive director.

Since leaving Downing Street nearly three years ago, Brown has been focusing on working for various charity campaigns and writing her own autobiography. Previously working for brand consultancy Wolff Olins and co-founding PR firm Hobsbawm Macaulay, she is also known as a patron of not-for-profits organizations, White Ribbon Alliance and Women’s Aid. In September, Brown decided to join the famous department store to focus on drafting and implementing marketing strategies to (re)-establish the ethical image of Harrods. Brown says:

PR giants’ growth keeps the industry “cautiously positive”
Friday, 30 November 2012 10:14

0_creen_Shot_2012_11_30_at_10.19.42_AM.pngThe Kingston Smith W1 has released its annual survey of the UK’s 40 largest PR consultancies this week, based on the agencies’ most recently filed accounts at Companies House. It is predicted that the market situation will continue to be tough in 2013 but the PR industry should remain cautiously positive.

Of all the agencies, 27 reported an increase in gross income, contributing to a total of 8% increase across the PR giants, as compared to 5% last year.

Government debates Leveson's suggestions
Thursday, 29 November 2012 16:32

leveson.jpgDespite weeks of debate, scrutiny, anger, fear and opining, the Leveson Inquiry’s 2,000-page findings and suggestions have ruffled relatively few feathers. The principal result is the need to establish a press-organised self-regulatory body that receives its remit from legislation but is independent of both the press and the government.

This decision may appease those, like the Independent and the Telegraph, who feared a stripping of the freedoms the press has enjoyed for three centuries with the imposition of statutory regulation. However, it also assuages those who have been the victims of careless journalism as it ardently calls for stronger regulation over the press.

Media agency develops gamified operating system
Thursday, 29 November 2012 12:26

phd.jpgMany agencies boast a full-service digital offering, for media company PHD, that now includes keeping users and clients entertained online. The company has launched a new global operating system, called Source, that will be entirely gamified.

Gamification has been on the rise in marketing and consumer-oriented campaigns, particularly via mobile devices but its adoption for internal use has only recently begun to take hold. Last month, cosmetic company Lush debuted a gamification system for internal use as an employee training tool. The PHD gamified operating system will engage its own employees and the employees of its client companies.

Focused content is aim of new digital agency
Thursday, 29 November 2012 11:28

bpwired.jpgOne of the world’s most prominent communication companies has just launched a digital content agency to provide a dedicated digital offering to clients.

Bell Pottinger Private’s new agency, Bell Pottinger Wired, will unite teams from its content and digital arms to create content-based digital campaigns. Leading the 20-strong team will be led by joint-MDs James Thomlinson and Claire Southeard, two bell Pottinger veterans with digital acumen.

Arts and communications, a match made in Chelsea
Thursday, 29 November 2012 11:19

kupambana.jpgIn a room that was once the officers’ mess at the Royal Army Medical College in Millbank, a project with the fitting Swahili name meaning ‘to fight for what you believe in’ was launched last night.

The Lewis PR-funded programme Kupambana sponsors PhD students’ academic careers in order to build creative partnerships with arts education institutions and promote the use of visual and creative arts in communications. The pilot programme at the Chelsea College of Art and Design will soon be exported around the world as the project expands.

British companies short on social media in crisis management
Wednesday, 28 November 2012 13:55

WRGR.jpgApple was ridiculed over its map app earlier this year and has responded by firing its mapping chief and issuing an apology. Yet, for weeks social channels were rife with bad Apple content. BP’s spill at Deepwater Horizon immediately sparked a corporate response via social media, but it was not effective at managing the crisis.

Crisis communications can make or break corporate reputation, especially in high-risk and high-visibility industries. Recent research by Watermelon Research and Good Relations has surveyed the social media crisis management plans of 100 British companies and found them lacking.

Businesses go green in London
Wednesday, 28 November 2012 12:13

sb_conference.jpgSustainability in business has become more than just a buzzword as glaciers melt and the sea level continues to rise. This week, London is hosting the Sustainable Brands conference to promote and discuss corporate practice in environmental and sustainable responsibility.

The conference itself features two days of speakers, workshops and discussions from leaders in global business and sustainability. At the conference, Dragon Rouge, will debut a project that examines the sustainability practices of six major companies and provides advice to benefit their long-term models.

Equestrian society undergoes digital revolution
Wednesday, 28 November 2012 11:44

BHS.pngThe British Horse Society has decided to lead the company through a journey of digital revolution. Teaming up with e3, the equestrian charity delightfully welcomes the launch of the digital rebranding programme including a new website, e-commerce membership system and other functionalities.   

Emma Day, director of marketing, membership and communications at the British Horse Society, says the collaboration with e3 to improve the current site has received “extremely positive [feedback] around design, navigation and functionality”. She says,“[e3] embraced 12 departments and a wide remit of competing business demands and found a way to present information to fulfil our charitable objectives and meet the needs of our customers and members with clear user journeys.”

Trio of major news titles merge commercial departments
Tuesday, 27 November 2012 14:33

IndptLES_1.jpgEvegeny Lebedev, who yesterday criticised what could be the Leveson Inquiry’s suggestion for increased government oversight over the press, also saw the marketing department of his three newspapers rebrand today as one company.

The Independent, London Evening Standard and i have rebranded under the name ESI Media to present a more streamlined, simple front to clients, particularly from a commercial point of view.

Hague and others comment on impending Leveson report
Tuesday, 27 November 2012 13:12

hague.jpgThe long-awaited Leveson report is set for release on Thursday afternoon. Speculation has it that Lord Leveson may push for state regulation over the media in the wake of the scandals for which the inquiry was implemented.

Yesterday, however, foreign secretary William Hague, who says he has not seen an advance copy of the report, affirmed his support for the freedom of the press on BBC One’s Andrew Marr Show. Other prominent politicians, including Mayor of London Boris Johnson, have followed suit.

PRCA appoints new head and annual fiscal growth
Tuesday, 27 November 2012 11:29

clarke.jpgThe PRCA has announced the appointment of a new chairman through 2014, coinciding with the organisatinos 17% financial growth this year. Alison Clarke will chair the PR body after heading Grayling UK and Ireland. She replaces Sally Costeron who will assist Clarke in the capacity of vice-chairman to facilitate the implementation of the board’s strategy.

Clarke’s appointment was announced at the PRCA’s National Conference at which featured a presentation of Costerton’s

Kingfisher wins big in IR awards
Friday, 23 November 2012 10:45

irdinner.jpgAround 450 Investor Relations (IR) professionals gathered together on Tuesday night to attend the IR Society’s Best Practice Awards dinner at the Pavilion at the Tower of London, hosted by Michael Portillo, former Conservative Party politician and Cabinet Minister.

"With the increased focus on stewardship, and a year of choppy markets, it has been even more important to deliver clear and relevant investor communications," said John Dawson, chairman of the IR Society, who opened the evening.


Ampoma won't stand again for CIPR President
Wednesday, 21 November 2012 16:24

miti.jpgciprlz.pngOn Monday afternoon, the CIPR Council announced that its October 2012 election for President-Elect 2013 had been deemed invalid, and that a fresh election would be called. Miti Ampoma, one of two candidates in the original election, has now said that she will not be standing again in the repeated election.

In the original election, Ampoma was informed that she stood unopposed when the deadline for submissions passed. The CIPR then received the nomination of Lionel Zetter for the position of President-Elect. “Two days later, I got a message to say that things had changed and there would need to be a contest,” said Ampoma today. “I was led to believe that this was within the rules. I have been saddened and disappointed to learn of the inconsistencies within the process since then."

CIPR to repeat election after complaint
Tuesday, 20 November 2012 09:02

ciprlz.pngThe Chartered Institute of Public Relations' recent election for the role of 2014 President has been voided by the irregular process in the lead up to ballots being cast. The CIPR will now be ordering a fresh election for the role of President-Elect.

Lionel Zetter had won the first election, beating Miti Ampoma with 54% of the vote. However, in the week following the 24 October election, a complaint was received about the fact that one of the candidates had submitted their nomination after the deadline had theoretically passed. It is believed that Zetter's nomination was late.

A long way from Channel 3
Friday, 16 November 2012 14:36

itvlogo.jpgITV has launched the first stage of its rebrand today, which will retire the ITV1 channel brand and pull together ITV plc, ITV Network, and the business’ content and distribution arms.

The rebrand has been carried out inhouse and features curved typography, meant to mimic handwriting. The brand development is part of ITV’s Transformation plan, which the broadcaster hopes will cut costs and reduce its reliance on advertising.

R/GA most 'social' digital agency
Wednesday, 14 November 2012 16:47

Sociagility_1.pngSociagility has investigated the social media performance of some of the digital agencies, comparing and contrasting indices on how well they engage and interact using social media sites such as Twitter, Facebook and YouTube. The investigation is based on the Sociagility Social Performance Index (SPI) that evaluates which of 25 digital agencies leads the industry.

Of the agencies examined, the findings show that the Interpublic Group’s digital offering, R/GA, scored the highest overall, topping the chart as the most interactive, trusting and engaging agency due to its frequent use of Twitter for interaction and engagement. The Interpublic Group, with a leading SPI of 455, 4.5 times the average, also scored the strongest numbers in both Awareness Quotient (AQ) and Engagement Quotient (EQ).

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