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The CIPR's Jane Wilson, on her resignation
Written by Andrew Thomas   
Thursday, 28 February 2013 12:41

jane wilson_1.jpg


“I said at the outset I’d do three years, and three years have gone” says Jane Wilson, on the day her resignation from the Chartered Institute of Public Relations was announced.

CIPR CEO to step down
Wednesday, 27 February 2013 14:11

Jane_Wilson.jpgThree years ago the Chartered Institute of Public Relations recorded a loss of more than £500,000 following one very scandalous Greek landlord and a forced move from St James’s Square. At that time, current CEO Jane Wilson was brought in to, among other things, reestablish the Institute on sustainable financial grounds.

In 2010, Wilson signed on for three years of service as she felt that would be the timeframe in which she would be most effective. Today she announced her impending resignation after those three years have been completed in September. Wilson will likely be returning to work in the private sector.

New partner for apprenticeship scheme
Friday, 22 February 2013 10:22

apprenticeships2.jpgLast month, the PRCA’s apprenticeship programme was left without a training provider as Pearson in Practice was officially closed down by Pearson. However, the apprenticeship programme has continued as scheduled throughout the intervening time.

Yesterday, the PRCA announced that Creative Process will be the new training provider. Creative Process has over a decade’s worth experience in the creative sector and offers existing qualifications schemes in digital media and marketing, making it well-placed to partner with the PRCA. CEO of Creative Process,

Water wise standard introduced for businesses
Thursday, 21 February 2013 16:39

water.jpgThis week, the Carbon Trust called for smarter water use in business as it released a survey documenting the lack of water conservation action on the part of international business leaders.

The Trust is offering a new Water Standard accreditation that certifies organisations who exhibit a responsible use of resources. The first past the post in garnering the new standard are Coca-Cola and Sainsbury’s.

The initiative was spawned due to a lack of global standards regarding water reduction, causing a shift in remit for the UK’s Carbon Trust. In fact, only one in seven of 475 companies around the world had explicit targets set for water reduction or performance reporting.

Content is only one part of social business
Thursday, 21 February 2013 14:19

bimabfast.jpg_largeAt the first in a series of, BIMA hosted a breakfast event covering the wonderful world of content.

Dara Nasr from Twitter discussed the evolution of the tweet to its current volume of 1 billion tweets every 2.5 days. Ron Peterson of AKQA asked why a business couldn't be social from end to end, in addition to its marketing component and pointed to content as one means of doing so. John Webb from Rackspace delineated the process through which content must funnel in order to be effective.

Building blocks of internal communications
Tuesday, 19 February 2013 17:01

ioic_1.jpgInternal communications has come a long way over the past two years, as has the Institute of Internal Communications (IoIC).

The IoIC has undertaken a half-century route from the British Association of Industrial Editors to the British Association of Communicators in Business and on to the modern professional organisation.

What the future holds
Tuesday, 19 February 2013 16:22

magic8.jpgBetter than a tea leaves or a magic eight ball, the CIPR’s annual benchmarking survey, released this week, provides insight on the future of PR.

The survey, documenting responses from over 1,200 members, shows trends in PR and the communications industry over the past year and includes opinions on the future of the industry. Despite the recession, pay increases have resulted for in-house professionals this year. However, a gender gap remains in terms of income and career advancement.

Online brand protection in emerging markets
Tuesday, 19 February 2013 15:27

project_sunblock.gifOnline brand protection can be as slippery as bottle of sunblock on a hot day.

Content verification company, Project Sunblock provides services which vet international websites before branded content appears on foreign websites. The service has since been extended to include as languages as diverse as Korean and Polish, with a full offering of 11 languages.

The communications efforts in the emerging markets of Asia and MENA must align with that of Western Europe and the United States. In providing a website verification service for advertising and branded content, Project Sunblock can ease the transition of these brands into new markets.

Audio made visual
Monday, 18 February 2013 14:11

sharpsredmore.jpgSound the trumpets, acoustic consultants Sharps Redmore have rebranded!

The new corporate identity, website and communications literature of the consulting firm now features an audiograph and a fresh visual identity. Design consultancy Silk Pearce has given the acoustics company a bold new look allowing it to integrate all its communications materials. Alongside the logo, which features the audiograph and wordmark, a series of electronic templates have been developed to be applied to in-house communications materials.

High standards in rebranding of Standards Institute
Monday, 18 February 2013 10:24

004.jpgFor an organisation called the British Standards Institute (BSI), the standards for a rebrand were understandably high. London-based branding agency SomeOne was enlisted to turn characteristically complex, dry communications into a brand that was clearer and more interesting.

To do so, SomeOne created a space in which BSI could explain the benefits of its services and help it stand out from the competition. The rebrand wound up encompassing both digital and physical communications. SomeOne developed advertising materials, merchandise, internal and external comms and signage based on the redeveloped branding.

Conference to be held on Leveson and Royal Charter
Thursday, 14 February 2013 13:56

leveson2.jpegIn alighting on a solution that neither offends too many people or is embraced by too many, the Government has decided to pursue a Royal Charter-backed press regulatory body following the Leveson Inquiry. Though the new body will lack statutory underpinning, it will bind its members to a strict code of conduct and ethics.

The UK’s two major public relations organisations, the PRCA and the CIPR have both expressed their opinions on the proposed solution. (Read more about the CIPR’s relationship to Royal Charters) The PRCA has announced that it is welcoming the Royal Charter proposal with a themed Leveson conference next month.

Redesign of air ambulance
Tuesday, 12 February 2013 14:25

New look aircraft_1.jpgThe liveries of London's Air Ambulance helicopter and fleet of six cars have been redesigned by The Clearing. The new design features green and yellow stripes on a red background and the message 'support London's Air Ambulance.' The tail boom details the number of critical missions attended by the medical team which currently stands at more than 28,500.

The move follows the end of London's Air Ambulance sponsorship deal with Virgin requiring the replacement of all-red design with the Virgin logo. The charity is currently sponsored by a number of different partners. The design is intended to raise awareness of the lifesaving work carried out by the charity.


Royal Charters in the communications industry
Tuesday, 12 February 2013 11:33

royal_charter.jpgWhitehall is buzzing with news of the potential Royal Charter to be endowed upon a press regulatory body. Hugh Grant, Labour and lot want statutory regulation, most newspapers want less oversight. A Royal Charter stands firmly between the two camps.

Royal Charters have been around since the House of Plantagenet was hanging around Winchester. In the age of the House of Windsor, however, Royal Charters are typically given to bodies that work in the public interest. One such body, which received its charter in 2005, is the CIPR.

With the stroke of a brush
Monday, 11 February 2013 14:51

HT_WNO_posters_1.jpgThe Welsh National Opera unveiled a new visual identity featuring a marriage of art and the arts.

Hat Trick Design worked on the rebrand alongside Jane Wentworth Associates, who managed the brand strategy work and have a wealth of experience in the arts and heritage industry. The consultants and David Pountney, the Opera’s artistic director, took what was a somewhat standard arts wordmark and transformed it into a work of art.

Postal app soldiers on after rebrand
Monday, 11 February 2013 11:42

BFPO.pngThe mission of the British Forces Post Office (BFPO) is to ‘provide an efficient and effective postal and courier service in order to sustain the fighting power of UK armed forces worldwide.’ That remit will be reinforced with a mobile rebrand implemented by Locassa Ltd.

The blue envelopes known to serving members of the armed forces and their families have been tracked by an iPhone and iPad app for about a year. However, Locassa was called in to revamp the app and provide more effective postal information to those serving overseas. Along the way, the mobile identity of the brand was modernised as well.

Corporate communications for the iPad and Android era
Friday, 08 February 2013 15:34

Tablet_Tales_block_300.jpgCommunicate magazine has announced the programme for its 26 February conference, Tablet Tales. Anything and everything on the relationship between tablets and corporate communications will be covered in a half-day event.

The Tablet Tales conference will examine the ways in which to use tablets to communicate effectively, particularly with an eye toward stakeholder relations, content and internal communications.

Design and digital still have a place in curriculum
Friday, 08 February 2013 15:15

dday.jpgThe news of education secretary Michael Gove’s backtracking on the plan to institute an English Baccalaureate Certificate hit the wires yesterday. But, for Britain’s design industry, the victory will be long-lasting.

The lobbying campaign #IncludeDesign fought to prohibit the EBacc on the grounds that it would exclude creative subjects from the national curriculum. BIMA, which works closely with GCSE-aged children was also pleased with the Government’s decision.

British film industry has a new player in the ring
Friday, 08 February 2013 14:21

ukfilm.jpgThe BFI is already a nationally and internationally known brand. Its contributions to the British film industry can be seen at any local Odeon or Vue. This week, the BFI and its partners has launched a B2B brand designed to promote the reputation of British film around the world.

We Are UK Film was established by nine film and creative institutions in the United Kingdom and is intended to work with other British trade organisations like the UKTI to expand its remit.

The branding, designed by All City, employs a graphic representation of the map of the United Kingdom while retaining an aura of the abstract.

Supreme Court to hear copyright case
Friday, 08 February 2013 11:39


The last step in the three-year court battle between the NLA and the PRCA and Meltwater has taken a step beyond the Court of Appeal's decision in the summer of 2011. That road has led to the Supreme Court, where the PRCA and Meltwater will find out as to the legality of accessing online news content.

The Supreme Court will hear the case on Monday and Tuesday of next week in what will be the conclusion of the three-year court battle that began in January 2010. The NLA introduced fees for media monitoring or aggregation services which can turn reading the news online into a copyright violation.

Rulers no longer part of PR measurement toolkit
Friday, 08 February 2013 11:17

aves.jpgIf anything, the death of the Advertising Value Equivalency (AVEs) points to the slow demise of print media as a means for brand communications. Column inches, the once cherished commodity, have been all but meaningless to the PR industry since the recession began four years ago.

Now, the CIPR is rendering AVEs an inappropriate metric for an industry that has moved beyond newsprint and into new technology. The professional body has ruled that it’s Excellence Awards judges will no longer accept AVEs when considering entrants to the ‘best use of research, planning, measurement and evaluation’ category.

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