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New website creates recipe for brand success
Sunday, 22 September 2013 12:40

duck.jpgThe change marks a significant move away from the brands previously functional design and is part of a wider project focussed on creating a co-ordinated range of assets which will create a powerful and consistent message that reflects how ‘together’ the business is.

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Victorian architecture inspiration behind rebrand
Sunday, 22 September 2013 00:32

RHL.jpgHighlighting the institution’s strong heritage, the launch of a new visual identity is aimed at communicating the university's reputation as a world-class and modern learning environment.

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Commonwealth adopts new brand identity with Earth's assistance
Saturday, 21 September 2013 22:19

commonwealth.jpgEarth has created the new look for the Commonwealth – an intergovernmental voluntary organisation of fifty-four member states. The creative design consultancy has worked with the Commonwealth on a number of projects over the last three years, including designing the Women as Agents of Change campaign.

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Breast Cancer Care seeks to “Stand out from the crowd”
Friday, 20 September 2013 23:50

BCCLogo_SM_1.jpgThe charity's latest move updates its visual identity to move away from the colour pink in an attempt to differentiate itself from its competitors and highlight its work in providing direct services to cancer sufferers and their families.

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IoIC summit stresses importance of internal communications
Wednesday, 18 September 2013 22:53

ethics__1_.jpgDue to the advent of the internet, and Web 2.0 in particular, meaning that information is now more readily available and people are more likely to possess both the ability and desire to share their opinion; there has been a renewed public interest in ethical business practices with companies’ reputations often at stake if things go wrong.

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Reputation challenges tackled in fashion ads
Tuesday, 17 September 2013 11:43

fur3.jpgThe typical perceptions of fur encompass the fashionable aging socialite swathed in brown mink or angry animal rights activists splashing red paint across a fashionista’s expensive new statement piece.

What the International Fur Trade Federation (IFTF) stands for, and is trying to communicate, is a different view of the modern fur trade. The IFTF embraces transparency and honesty in its communications within the industry and to the press and general public. It lets people visit fur farms and it explains exactly what its standpoint is and how it operates.

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Contributions now closed for InnoApps Challenge
Monday, 16 September 2013 13:39

innoapps.jpgInnoApps: Huawei Apps Developers European Challenge, powered by Microsoft’, was aimed at empowering young people to make a difference within society.

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Public Affairs courses amplified under new trainer
Monday, 16 September 2013 12:53

PRCA_training.jpgIn response to its growing public affairs membership, the Public Relations Consultants Association (PRCA) has today launched three new training courses under MPRCA trainer, Julia Fea.

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Current accounts switch to a 'Simpler World'
Monday, 16 September 2013 09:52

engine_banking.jpgMarking the beginning of a new era for competition and consumer choice in the current account market, an advertising campaign has been launched today to promote the new Current Account Switch Service.

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Interested investors attend Rio Olympics trade launch
Friday, 13 September 2013 16:19

kreod.JPGLast night at the Hilton Hotel in London’s Mayfair, the investment stage for the 2016 KREOD Rio Trade Pavilion was launched.

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Another successful year for BIMA entrants
Friday, 13 September 2013 10:59

1Mayfair.jpgLast night heralded the opening of the 29th BIMA awards ceremony. Held at One Mayfair, the event was attended by the nation’s digital elite who were honoured for the UK’s most creative digital and interactive work.

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Misconceptions plague Russo-British economic relations
Thursday, 12 September 2013 15:10

russia.pngBritain and Russia have been economically involved since the reigns of Mary I and Ivan IV (better known as Ivan the Terrible). Two years after diplomatic relations were established in 1553, the Muscovy Company was founded, launching a nearly 460-year economic relationship.

However, that historical relationship has not translated to present businessmen in either country, as Portland has determined. The communications group surveyed Russian and British business leaders and found that, while 70% of respondents are optimistic about investments flowing in either direction, most are still reluctant to do so.

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Schillings shakes up professional services
Thursday, 12 September 2013 12:08

Schillings_ad.jpgLast week heralded the unveiling of Schillings’ new brand identity. Awarded to Goosebumps Brand Consultancy earlier this year, following a hunt for an agency with a proven record in brand transformation, the rebrand fully emphasises Shillings’ evolution from a successful law firm to a multidisciplinary business dealing with all aspects of reputational defence.

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TechJPR enters new phase with DWPub
Thursday, 12 September 2013 11:58

DWPub.jpgFounded in 2007, the TechJPR network includes members from major media and tech organisations such as The Financial Times and Apple; ranging from board members down to account executives, freelancers and interns.

Today it has been taken over by DWPub, who will, by providing full-time resources, build upon what has already been achieved by TechJPR’s worldwide community of media, PR and technology volunteers.

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Thompson Brand creates new identity for Confused.com
Wednesday, 11 September 2013 14:52

BRIAN.jpgOn September 6, Confused.com, the leading price comparison site launched its new logo and brand identity, created by brand experts Thompson Brand Partners.

Experts in saving their customers money, over the years, Confused.com have become known for Cara, their singing icon who featured in TV advertising, and for recent Nectar points campaigns. However, in a crowded marketplace, Confused.com made the decision to reposition and rebrand.

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Risk services for shipping and extractive sectors consolidates
Wednesday, 11 September 2013 13:19

shipping.jpgLast December, risk management firm in the maritime and extractive sectors, DNV and classification and consulting specialists Germanischer Lloyd (GL) announced a merger.“The merger with DNV supports our long-term goal of being recognized as one of the most respected technical assurance and advisory companies in the world,” GL Group CEO, Erik van der Noordaa said about the move.

By consolidating the two classifications companies, the new DNV GL will be free to invest in technology and innovation in response to customer demand for enhanced risk management services. In the shipping and logistics sector, as in extractives, risk is closely tied to technology. If the latter fails, the former will become an unwanted issue. Innovation and technological development both responds to increasingly stringent international legislation and environmental regulations.

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Digital Impact Awards shortlist announced
Monday, 09 September 2013 16:22

Digital-Impact-Awards05_1.jpgCommunicate magazine has announced the shortlisted entries for the 2013 Digital Impact Awards - Europe’s leading benchmark of digital stakeholder engagement. It will provide staff, companies and agencies a well-deserved opportunity to celebrate excellence in digital communications and see their efforts recognised.

Sixty-four companies were added to the awards shortlist this year including some of the corporate world’s most recognisable brand names, including Barclays, Tesco, and Coca-Cola Enterprises. Digitas LBi, who won the award for 'Best use of digital in the property sector' last year will once again be competing against Hope and Glory PR for 'Best use of digital in the technology, media and telecoms sector'. This year however, they were surpassed by AMV/BBDO. The agency nabbed five nominations for three clients including two entries for both 'Best use of existing social media' and 'Best use of digital in the food and beverages sector', and another entry for 'Best use of digital by a NGO, NFP or charity'.

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The Brand Union helps Vodafone create new visual identity
Monday, 09 September 2013 16:08

Vodafone_Horizontal.jpgThe Brand Union has assisted Vodafone, one of the world’s largest telecommunications companies by revenue, in creating a new visual brand identity.

Teams in Singapore, Stockholm, London and New York, alongside digital brand consultancy partner, Digit, were tasked with developing a visual identity that is modern, future-proof and adaptable across all of Vodafone’s markets.

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Corporate Engagement Awards shortlist announcement
Written by Felicity Stewart (2)   
Thursday, 29 August 2013 09:21

DSC_1778.jpgThe shortlist for the Corporate Engagement Awards 2013 has been announced and with a doubling in entries this year, the competition has been exceedingly tough.

The award specifically recognises and showcases the collaborative efforts of companies and agencies to engage with partners, communities, stakeholders and sponsors. Amongst the nominations this year are some of the corporate world’s biggest and most recognisable names, such as BT, O2 and McDonalds. 

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#binthebeds
Wednesday, 28 August 2013 10:44

Liverpool City Council’s new sunbed awareness campaign, named ‘The look to die for?’, has announced that its creative and copywriting support will be undertaken by Cheshire-based advertising agency ‘we are air’.TheLookToDieFor.jpg

The campaign also currently receives support from Cancer Research UK, the NHS and self-tan brand St Moriz, who together aim to tackle the attitudes of teenage Liverpudlians towards the use of sunbeds.

Utilising a range of multimedia channels, Liverpool City Council will run educational programmes, events and have launched a website to raise awareness about the dangers of sunbedding.

 

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