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Rebrand makes waves for Merchant Navy charity
Monday, 03 June 2013 12:09

rmnef.jpgA British institution for 186 years, the Royal Merchant Navy Education Foundation (RMNEF), recently updated its name, branding and remit in advance of the 2013 Annual General Meeting. Shine Creative’s branding took on the charity’s communications strategies and repositioned the organisation to by more all-encompassing and reinforce the RMNEF’s focus on education.

The charity, formerly known as the Royal Merchant Navy School Foundation, supports the educational needs of the children of Britain’s Merchant Navy seafarers and RNLI lifeboat crew members.

Changing roles
Monday, 03 June 2013 10:28

Kantar_media_picture.jpgSocial media has already changed the way that a customer or a client can access a company but now it is beginning to alter the roles communications professionals relate to their own organisations, says Kantar Media. The monitoring firm has produced a report that details the changing roles that the marketing and communications directors will play in the ‘PR 2.0’ world.

The rise of social media has aligned communications far closer to marketing whilst simultaneously intensifying the responsibilities of the original position. Meanwhile the directness of social media has meant the marketing division has lost some of the control over the process after which it is named. Consequently, the marketing director now must find a way to convert the direct access that the communications department has over the customer base into sales. It’s less about accessing eyes and ears and more about maintaining the interest of those eyes and ears; ‘evolution not revolution’ as Kantar Media puts it.

Becoming a social brand
Friday, 31 May 2013 15:55

socialbrands.jpgMany brands have learned to move beyond the “we must do social” concept and have begun to integrate social media into the overall business strategy. These companies maintain the most effective means of reaching their audiences as their social media efforts are aligned with company’s general purpose.

In separating the wheat from the chaff, Headstream’s three-year-old Social Brands 100 survey trawls the internet for the brands that best use social media channels, based on KPIs, response rates, engagement and growth, among other metrics.

Survey selects Britain's top PR employers
Friday, 31 May 2013 12:35

tangerineThe Holmes Report, a global public relations researcher, ranks annually the UK top five PR Consultancies to Work For. To develop the rank, the Holmes Report surveys employees from the biggest named public relations agencies across the EMEA region to identify and classify the Best Consultancies to Work For. For this year’s rank, more than 4,400 employees from 65 firms participated and provided their views about their workplace in an anonymous survey to assess the company within the judging criteria.

The survey tackled issues from career-building opportunities to the degree of rewarding work and overall workplace environment. This year’s winners as the best companies to work for were Edelman as the best Pan-European consultancy, Hotwire as the best regional specialist consultancy, Shine as the best UK consultancy and Hering Schuppener as the best continental EMEA consultancy.

Google awards technology and engagement
Thursday, 30 May 2013 13:46

rhino.jpgSolar lighting, digital connections, sexual violence, rhinoceroses and employment is not a list with obvious linkages. Each of these issues, and others, however, are being addressed by the Google Global Impact Awards. The brand new awards programme, is part of the Global Impact Challenge, a scheme that supports British non-profits.

Some of the world’s highest-profile non-profits are among the ten shortlisted entries including War Child, Amnesty International and Age UK. While each project tackles a difficult problem in some of the world’s poorest, most conflict-ridden or most inaccessible places, the entries have two things in common: a strong technological element and a sense of collaboration. Google says technology can solve some of the world’s most pressing problems and the £500,000 grants that will be given to the four finalists will supplement Google’s own assistance to each winning project.

Future-proofing internal communications
Thursday, 30 May 2013 10:31

euan.jpegDean Royles, chief executive of NHS Employers, the HR and employee organisation of the NHS, said at last week’s Institute of Internal Communications conference “I’ve never, as an HR person, seen the ROI for why we use telephones.” He was commenting on the oft-criticised ROI of social media. The conference’s theme, “Future-proof,” took on the need for internal communications to address a changing landscape. Royles’ commentary on social media, and other presentations throughout the three day event, addressed the impending and at times, already occurring future of IC.

Over three days of case studies, panels and keynotes, the leading minds in Britain’s internal comms came together in Bristol for the IoIC’s Annual Conference. Digital and social were key points of interest throughout the conference. Case studies regarding successes and challenges in different industries carried the theme through.

Supporting charity through communications
Friday, 24 May 2013 13:26

vivi_s_Peter_Dickson___auction.jpgVivi’s Venture was initially created by a concerned mother of a child with special needs to provide her daughter’s treatment. The charity was founded to offer procedures the NHS does not offer.

In the years since, it has enlarged its scope, particularly with the support of marketing and communications professionals with connections to the organisation. Mongoose Communications in particular supports Vivi's Venture through its marketing expertise, fundraising abilities and volunteers

Art and Design Scholarships to foster creativity among students
Friday, 24 May 2013 12:33

sas_chelsea_scholarship.jpgThe SAS Agency has awarded scholarships worth £10,000 to three students of The University of the Arts London’s Chelsea College of Art and Design.

This initiative is part of their second annual scholarship programme, thus reaffirming the agency’s commitment to foster creative minds and encourage talented students by easing the pressure of big tuition fees.

New CIPR President for 2014
Friday, 24 May 2013 12:02

wadds.jpgThe Chartered Institute of Public Relations (CIPR) has announced today that Stephen Waddington was voted by CIPR Members to be the next Chartered Practitioner President in 2014.

The choice was highly debated among not only CIPR members, but also within the wider public relations community. Stephen, who currently is an executive board member and chair of the policy and campaigns committee at CIPR, received 68% of the votes.

Booming business between London and Moscow
Thursday, 23 May 2013 15:11

vtbforumLast year, attendees to the annual VTB Capital investment forum were treated to some of Moscow’s best opera singers. This year, the evening’s festivities on the opening night of the forum featured a James Bond-esque multimedia extravaganza. Super IB Boss and Infrastructure Superman were just two of the characters VTB’s employees took on to entertain a crowd of hundreds of investors, business leaders, analysts and journalists.

The RussiaCalling!:London Session, which has over the past five years solidified VTB Capital’s stance as the leading UK-to-Moscow bank, was held this week at London’s Andaz Hotel. The forum featured over 300 one-to-one meetings between British investors and Russian companies, a programme full of panel discussions and speakers, including the heads of VTB Bank, the CEO of the LSE and other prominent guests.

Media students raising awareness in post-natal depression
Thursday, 23 May 2013 15:07

NHS_Lincolnshire.pngThe British Government has increasingly supported the study of media and communications, and it has been investing in projects that provide opportunities for undergraduate students in their final year.

In efforts to encourage students to be more creative whilst providing them with first-hand work experience and preparing students for employment before they graduate, the NHS called for students’ projects to be used in campaign to raise awareness in health issues.

Report ranks world leaders in online comms
Thursday, 23 May 2013 13:15

ft_bowen_2.pngThe 2013 Financial Times Bowen Craggs Index of corporate web effectiveness was published yesterday, analysing the world’s largest companies that are using digital channels to connect with different audiences, including the general public, investors, interest groups, policy makers, customers and potential employees.

The report examines the digital channels of 84 of the largest FT Global 500 companies, which were ranked by market capital.

PR diminishes effects of financial crisis, CIPR reports say
Thursday, 23 May 2013 12:53

CIPR_1.pngThe Chartered Institute of Public Relations (CIPR) published its annual and financial reports for today.

The annual and finance reports are released simultaneously to provide readers the opportunity to compare the data covering the company’s financial and operational performance throughout last year.

Facebook: a tool to attract clients?
Thursday, 23 May 2013 08:49

fb_as_a_marketing_tool.pngConsulting firms are increasing their Facebook usage to focus on specific topics and build relationships. According to Source Information Services in the report “Facebook, thought leadership and consulting firms”, companies are using this social media to build their brand and highlight issues and experiences with potential clients.

The report analysed the Facebook activity of 12 consulting firms, looking at how they underline issues and solutions to drive the demand for consulting services within their communities. The report calls attention to the fact that Facebook can create a great number of potential clients.

Using marketing to halt HIV transmission
Friday, 17 May 2013 13:50

TerrenceHIV.pngFelton Communication, with funds from the Department of Health, created for Terrence Higgins Trust the national campaign It Starts With Me to create awareness that treatment can prevent HIV from being passed on.

As thousands of people with the disease are unaware of this fact, the campaign will run for two years in England and is targeting the two highest groups at risk of contracting HIV, gay men and African communities. These groups represent 75% of the epidemic.

Sustainability and branding
Thursday, 16 May 2013 15:04

getty_image_sustainable.jpgGetty Images launched Visualising Sustainability, a sustainability edition of Curve. Curve is an online trends publication that provides the industry insights into changing visual content across a wide variety of industry sectors.

Curve looks at how the term sustainability has expanded from raising awareness about environmental consciousness into a strong and well-established concept that is currently integrated in to people’s daily lives.

Fellowship to promote applied PR research
Thursday, 16 May 2013 13:30

graduates.jpgFostering the development of the next generation of PR leaders has been one of the CIPR’s main objectives in recent years. The Institute partners with the PR Academy, one of the industries top training organisations, and bestows qualifications of its own on those who train or retrain as PR professionals.

The CIPR has announced this week that it will, through a partnership with PRIME Research, award graduates with fellowships for undertaking applied public relations research. The £4,000 CIPR PRIME Fellowship will allow the winning graduate to participate in a six-week work placement at PRIME’s Oxford offices over the summer.

Connect 2013 and the Olympic legacy
Thursday, 16 May 2013 10:27

teradata.JPGTeradata and eCircle’s Conference Connect 2013 was held in London’s O2 Arena. The annual conference has been happening for 8 years, and this edition brought together over a thousand people, scaling up the event’s size in comparison to the average of 600 attendees in 2012. The event highlighted key issues for marketers, such as big data uses and how experimentation can lead to an understating of consumers’ preferences and as a result affect decision-making.

Hermann Wimmer, the international president of Teradata Corporation highlighted that big data is available online and it provides valuable information that should be tracked through social media channels via controlled testing to understand costumers and he believes “speed is important when integrating data across all channels”.

The changing world of internal comms
Wednesday, 15 May 2013 15:19

euanCorporate communications has, of course, been radically altered by the growth in new technologies, internal communications is no different. The use of apps and smartphones has opened up new frontiers for internal communicators and technologies like Yammer have introduced new ways for comms teams to engage employees.

At the Institute of Internal Communicationsannual conference on 22-24 May in Bristol, experts in the industry will share their thoughts on the fast-paced world of internal communications.

Trust, risk and rebranding for offshore safety trainer
Tuesday, 14 May 2013 15:51

Falck.JPGThe red falcon of Denmark-based health and safety training and solutions provider, Falck, acts as an 83-year-old iconic symbol of quality service. With a history of consumer trust and brand reputation behind it, the Falck Safety Services business looks to expand its services and increase its investments following this month’s rebrand.

The group acquired Nutec, an offshore and maritime safety training provider in 2004. Known as Falck Nutec, the business works with extractives companies, crisis managers, those in renewable energy and others, all in high-risk, fast-paced environments. Last week, it was rebranded as Falck Safety Services to reflect the diversifying of the activities within its portfolio.

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