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Agency realigns brand proposition
Tuesday, 03 December 2013 16:17

Crown.pngCrown, in a move to consolidate its business, has launched a new website and brand proposition. It will also officially go by simply Crown, losing the wordy Crown Business Communications moniker.

The website, launched recently, features a clean design with an interesting approach to case studies. Each case is presented in black and white, prompting the user to click for more info. The completely responsive design allows for a similar user experience across mobile and desktop.

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In-house creative crisis
Tuesday, 03 December 2013 14:46

Power has been re-distributed away from European marketers’ favour.charthouse.jpg

Charterhouse, a marketing services production company, recent study reveals a lacklustre effort amongst European marketers to embrace creativity. Instead, half of the senior marketing professional interviewees from Europe’s top 500 companies, admitted to transferring creativity tasks to outside agencies.

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Online brand safety still insecure
Tuesday, 03 December 2013 14:38

Brands remain encircled by damaging black holes in the vast cosmic of the internet.PROJECT_SUNBLOCK.jpg

Project Sunblock, a leading brand protection solution, proposes to tighten their online content authentication tools to protect business’ brand reputation. This initiative to step up defences comes in light of new research endorsed by the ‘online brand patrols’.

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Trade mission goes east
Tuesday, 03 December 2013 14:26

moscow.jpgLast month in Communicate, we covered the VTB Capital annual investment forum and the Russian and British Business Barometer. Both of which document enthusiasm, but latent wariness on the part of both Russian and British businessmen about investments in the other’s country.

On 11 November, business secretary Vince Cable led a trade mission with the UKTI to Moscow. Of the 31 businesses that took part, several were SMEs. The mission’s focus was on SME opportunities in the years and months leading up to the World Cup and Olympics as well as large-scale investment in public and private projects. Investors often remain wary of investment due to reports in the media and other communications about the sustainability of the economy, either in Russia or the UK.

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Art school tears a new visual identity
Monday, 02 December 2013 15:41

An old institution embraces a full-scale contemporary rebrand.croydon_art_school.jpg

Croydon School of Art, with assistance from Blast design agency, has revamped its visual identity completely from its emblem to interior walls.

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A new common identity
Monday, 02 December 2013 12:16

A new journey has been mapped out for a travel agent association.travel_partnership_.jpg

Advantage Travel Centres has recently altered its name to Advantage Travel Partnership to represent its amalgamation of corporate and leisure members more effectively. 

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Video production company re- edits brand DNA
Friday, 29 November 2013 13:51

Age does not necessarily equate to static change, but rather a stronger impetus for adaptation. rossiter_image.jpg

Rossiter & Co., the leading and longest running corporate video studios in UK, mark their 25th anniversary with a completely new visual identity. 

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Reshape and look for Efes
Tuesday, 26 November 2013 15:45

A beer brand adopts the same colour but different shapes. efes.jpg

Efes, a leading beer product in Turkey, has revamped its visual identity.The design task, assigned to Interbrand, aimed to forge a ‘‘contemporary, dynamic and authentic’’ rebrand to put Efes, as Görkem Özer, marketing director of Efes Turkey, says, ‘‘well- positioned for ongoing success in Turkey and beyond.’’

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National Book Tokens embrace the Christmas spirit
Tuesday, 26 November 2013 10:47

When was the last time you received a good read?National Books token_1.jpg

National Book Tokens, assisted by Maxus, have launched an advertising campaign to promote gifting book tokens this Christmas.

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London’s literacy and art join forces
Monday, 25 November 2013 15:16

BookBenches to transform the traditional notion of books.book_benches.jpg

National Literacy Trust and Wild in Art have launched a novel public art project to promote reading. The pages of well-known literacy works associated with London will form into illustrative benches and be placed across sites in the city from July 2014. 

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Corporate & Financial Awards open for entry
Thursday, 21 November 2013 07:00

CFA_14_logo.jpgIn 2013, an array of entries – from Clinigen’s IPO to Travelodge’s crisis management during an acquisition to VTB Capital’s media and investor relations programmes – were honoured with golds at the Corporate & Financial Awards.

The awards, which benchmark the best in City communications, have become the premier programme for celebrating communications with the City and its influencers. Investor relations, media relations and the like are nothing new in business, but it is only recently that companies have begun to communicate with these groups using a single, unified voice.

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GBK’s first full re-development
Tuesday, 19 November 2013 14:07

GBK and FigTree|Prophet serve up a new brand strategy. gbk.jpg

Gourmet Burger Kitchen (GBK), with assistance from FigTree|Prophet marketing consultancy, will be fully implementing a rebrand early 2014. 

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Crisis comms tool helps public agencies
Monday, 18 November 2013 15:31

lfb.jpgTwitter has become the first place people turn in times of crisis. As more and more people turn to the social media site for information, organisations will now have an easier time of disseminating it.

Today, Twitter launched its popular Twitter Alerts service in the UK. The programme allows organisations to use the #alert tag in order to flag a message as critical. The message is distributed through a few different means.

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New and bigger chapter for Saab
Monday, 18 November 2013 13:21

Saab Automobile Parts adopts new name, graphic profile and strategy.orio.jpg

Saab Automobile Parts, effectively nationalised through the Swedish National Debt Office by the Swedish government last year following the bankruptcy of Saab Automobiles, has officially rebranded to Orio AB. The new image has evolved in a bid to better serve the initiative to broaden market appeal.

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Webinars can engage widespread audiences
Thursday, 14 November 2013 12:00

webinar.jpgReaching disparate internal audiences is a perpetual challenge for internal communicators. Some choose to rely on tried and true channels like email or intranets, others have employed video as means to reach employees.

Another solution, webinars, offers internal communicators the opportunity to recreate a face-to-face format via digital means. On 19 November and 26 November, Arkadin and NASDAQ OMX are running a webinar on webinars.

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Local knowledge at root of acquisition strategy
Thursday, 14 November 2013 11:57

 Michael Kempner CEO MWW_3.jpgAcquisitions of communications agencies are not unusual, in fact, they have become commonplace as companies like WPP and Omnicom have absorbed many leading small and midsize agencies.

This week a relatively new player on the British comms scene, MWW Group, has acquired boutique firm Parys Communications. Not unusually, the move is part of a wider internationally focused strategy. However, MWW’s outlook on the value of local comms entrepreneurs has informed its expansion plans.

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PR success celebrated at awards
Wednesday, 13 November 2013 15:07

prca_awards

Last night’s PRCA Awards celebrated the best in public relations, recognising both in-house teams and campaigns and agency work. The awards also featured a new honour, the Mark Mellor Award, that recognised an individual who makes an outstanding contribution to the PR industry. University of Westminster visiting professor Trevor Morris was chosen for the award, named after Firefly Communications’ MD who passed away in 2012.

Other winners include Ogilvy PR, which was chosen as large consultancy of the year, O2 and the Dog Trust’s in-house teams were the in-house teams of the year and Eulogy! won medium consultancy of the year. Hope and Glory PR nabbed trophies for both the small and new consultancy of the year awards. Campaign of the year awards went to Vinspired and Unity for #ReverseRiots and Mischief for its Happier Hens campaign.

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Conference to focus on digital development
Wednesday, 13 November 2013 11:11

Tech_City.jpgLondon will be the hotspot for embracing the latest digital trends next month.

A technological milieu in the form of the new Developers Conference() (NDC) will be held at London’s ExCel on 2 December. 

This marks NDC’s first occasion outside of Oslo, effectively marking London as the European city with the richest and most expertise in digital. In an era in which the communications industry relies on such invaluable knowledge, the NDC provides an opening for development in digital skills.

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New social app displaces influence with relevance
Tuesday, 12 November 2013 15:13

lissted_image.jpgIn an age where boy bands are recorded as one of the top influencers on Twitter, Lissted challenges this big data approach with the polar of small data.

The Lissted web app, which allows for social listening, has just been launched by Real Wire. It seeks to identify relevant discussions and individuals on Twitter and other online interfaces.

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United under eight arrows
Monday, 11 November 2013 16:58

CILT.jpgNew roundel-like brand embodies a new projection of togetherness for a trade association.

The world-wide organisation Chartered Institute of Logistics and Transport [CILT], the trade association for logistics and transport, has recently launched a brand new corporate identity. Breaking away from its past, the professional body has currently embraced a single brand image to represent all its offices in 31 different countries.

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