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Online corporate CSR disappoints
Friday, 09 November 2012 10:16

csr.pngLast month, a survey of corporate annual reports found companies lacking in outlining their governance practices. This week, in Turin, Italy, the Lundquist CSR Online Awards examined the presence of corporate sustainability reporting on corporate websites. It found that stakeholder engagement with CSR remains low.

The CSR Online Awards, which rate European companies’ websites for CSR reporting and stakeholder engagement, assessed around 250 companies on 68 criteria. British companies have topped the European tables for CSR reporting. Centrica, Unilever and SABMiller all placed in the top five in the survey.

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T2 employee and stakeholder engagement programme kicks off
Wednesday, 07 November 2012 17:23

heathrow.jpegTwenty million passengers per year will pass underneath its rebuilt and redesigned waved roof. Twenty-eight planes will dot its edges attached by spindly Jetways. Twenty-five thousand employees and external stakeholders will be charged with managing all of that.

To prepare for the 2014 grand re-opening of Heathrow Airport’s new Terminal 2, a thorough internal communications structure has been developed. The employee readiness strategy will familiarise staff with the new layout of the massive £2.5 billion structure. The programme will not only engage with Heathrow staff, but T2’s stakeholders as well.

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Obama wins on trust (and the rest)
Wednesday, 07 November 2012 12:03

obama.jpgBarack Obama won re-election to the Presidency of the United States of America last night, following a campaign that has underlined the importance of trust and reputation.

Favourability polls comparing the Democratic and Republican Parties showed that Democrats were consistently viewed more favourably than Republicans, whose party didn’t register a single net positive rating from February to November 2012. Political blogger and professor of political science Tom Holbrook believes that the negative image of the Republican Party was working in Obama’s favour before polls opened.

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Royal Mail wins Kulu Valley Community Choice Award
Tuesday, 06 November 2012 16:41

royalmail.jpgCommunicate magazine and Kulu Valley are announcing the winner of the Kulu Valley Community Choice Award: Royal Mail’s ‘A Great Year for Britain’. The award was launched as part of last month’s Digital Impact Awards and was voted on by over 800 viewers.

The Royal Mail Kulu presentation documents the social media success of Royal Mail’s campaign during the Olympics to promote its 63 gold medal stamps. The Blonde-designed entry focuses on the expansion of Royal Mail’s Twitter account throughout the Olympic period. Other entrants include The Rabbit Agency’s work on bmibaby’s Instagram-based marketing campaign.

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Photo sharing just got easier with new web profiles
Tuesday, 06 November 2012 16:26

starbucks.jpgIt has never been easier to share the sepia-toned, vintage-inspired photo of a building and some autumn leaves. Instagram has introduced web profiles.

Last week, rumours swirled around Twitter potentially allowing photo uploaders to have access to Instagram-esque filters to streamline the process of uploading to Twitter. Instagram, for its part, one-upped the microblogger and just announced the launch of web profiles for its users.

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Cameron texts may impact Leveson Inquiry
Monday, 05 November 2012 15:35

cameron.jpegThe Leveson Inquiry unveiled a world of scheming and deception in the digital arts. The long investigation into the News of the World’s forays into phone hacking has also revealed that all was not what it seemed in the world of telecommunications.

Today, it was revealed that prime minister David Cameron exchanged over 150 personal text messages with former head of News International, Rebekah Brooks. The media has unleashed a maelstrom of scrutiny upon the content of the texts. The situation points to more than just the nature of the texts, but to the nature of News Corps’ relationship with the Government.

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Wolves' rebrand draws inspiration from fans, employees
Monday, 05 November 2012 14:27

wolverhampton.jpegIt's one part graphic simplicity, one part crowd-sourcing and one part football. It's the newly rebranded identity of the Wolverhampton Wanderers football club. The Championship club unveiled its new branding, complete with a makeover for the 123-year-old Molineux Stadium.

The Raw-designed branding features bold, simple designs that highlights fan input, quotations about the club and a new retail store and museum in the Stan Cullis Stand. The graphics debuted at the 27 October home game.

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Travel company is going places with rebrand
Monday, 05 November 2012 10:42

kuoni.jpegThis week, East London will be overrun with travel agents, travel companies and tourism bureaus as the World Travel Market takes over the ExCel Centre.

In time for the 5-8 November conference, Kuoni Group Travel Services launched a restructuring of its subsidiary brand identities. The hundred-year-old travel company redesigned its branding after acquiring GTA, its B2B-focused, independent travel offering, in 2011.

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Branding revealed for joint mobile commerce venture
Wednesday, 31 October 2012 15:46

weve_04.jpegThe word weve does not exist. It’s ‘we’ve’ or ‘weave’ or ‘we have’ or, now, EE plus Vodafone plus Telefonica UK.

That’s right, Everything Everywhere, which is itself a coalesced brand built from Orange and T-Mobile, has partnered with Vodafone and O2 in a new joint venture to promote mobile commerce.

Confused yet?

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Obama beats Romney...at Twitter
Wednesday, 31 October 2012 15:20

Obama_1.jpgIf Barack Obama’s two presidential campaigns have done anything well, it is connect with the youth vote. This time around, the president is winning the social media battle against challenger Mitt Romney, chiefly through the former’s use of Twitter.

In a Havas Media survey of Twitter use, Obama held a 16% advantage over Romney. Obama scores higher in terms of community development and inspiring voters. During the third and final debate, there were 105,767 tweets per minute mentioning Obama’s ‘horses and bayonets’ comment and a total of around 6.5 million.

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Windows Phone apps pose questions for comms industry
Wednesday, 31 October 2012 11:34

appswitchIt’s a brave new world for Microsoft on the heels of launching Windows 8, rolling out new Windows Phones and developing a tablet to rival Apple’s iPad. But that brave new world may throw app developers and marketers into a tailspin as they anticipate translating Android and iPhone apps to Windows.

Microsoft’s profit share in the app development market has grown 600% over the past year and now meets Android app for app. The expected boom in Windows Phone sales will present a dilemma for the communications industry on two fronts: how to effectively promote apps on a new platform and how to translate industry-based apps for use on Windows Phones.

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Online, design and content jobs proliferate
Wednesday, 31 October 2012 10:30

onlinejobs.jpegThey say the recession is over. They say jobs are available. They say the economy is rebounding. According to a Freelancer.co.uk survey, this is true, if only for the online market.

The survey reflects job growth in the third quarter and sees vast improvement for vastly improved internet companies and industries. HTML5, which has swiftly gained traction recorded 44% growth and eBay a 41% increase following a massive rebranding and format overhaul.

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Simplicity in branding is key to earnings successes
Tuesday, 30 October 2012 15:32

brandsimplicity.jpgIt’s not difficult to predict the top ranked company on Siegel + Gale’s Global Brand Simplicity Index. It’s a search engine.

While Google’s number one ranking is not shocking, some of the results of the survey of 6,000 consumers in seven countries are. One of the most complex brands is a search engine’s social media platform. Easy to guess, but Google+ falls well short of its parent brand’s elegance and innovation, according to the survey.

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Corporate comms benefit from defined social media policies
Tuesday, 30 October 2012 12:33

woodgate.jpegIn many companies, the role of a social media and reputation manager is not distinctly defined, the job title varies between companies and it remains unclear of what the person in that role is responsible for. What is understood is that it tends to be the realm of young people who understand how to employ social media most effectively for business. Social media management should also be outlined by a well defined plan and used to maintain corporate reputation.

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Women in PR elects pair of joint-presidents
Tuesday, 30 October 2012 12:02

wpr.jpgWomen in PR, an organisation supporting women in senior roles in the PR industry and part of the PRCA, has announced the election of the new joint-presidents to oversee the organisation’s 50th anniversary year.

Angela Oakes, MD at Treehouse PR, and Susan Hardwick, who runs a media relations consultancy, will lead the UK’s oldest all-female professional group during the implementation of its 50th anniversary programme.

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Survey finds financial services sustainability reporting lacking
Tuesday, 30 October 2012 11:29

livinggroup.jpgA report released today outlined the sustainability reporting of 49 FTSE 350 financial services firms. It found that most focus on corporate social responsibility but fail to outline a sustainable business strategy.

After four years of recession, protests and scandals that have revealed the worst about the industry, the reputations of most financial services firms have been devalued. The Living Group says the sector needs to promote its long-term business strategies, not only its short-term financial performance to produce effective communications.

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Business Disability Forum realigns strategy with rebrand
Monday, 29 October 2012 14:08

bdf.jpegThe Employers’ Forum on Disability has been relaunched today as the Business Disability Forum with a rebranded identity and website. The organisation's its restructuring is meant to increase its reach and its ability to promote disability awareness among employers.

The problem facing the Employers’ Forum on Disability was an incoherence and inconsistency of its brand, on its website and in its overall strategy. It appointed Fairley & Associates to realign the organisation with its values and see those values reflected in the Forum's visual and digital representation.

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Recruitment giant reorganises structure with rebrand
Friday, 26 October 2012 11:11

Michael Page International, one of the world’s biggest specialist recruitment firms, has redesigned its identity as part of an internal restructure.

The core brands of Michael Page, Page Personnel and Page Executive will be brought under the PageGroup umbrella to reflect the strength of the company’s subdivisions.

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Crisis management depends on governance practice, survey says
Friday, 26 October 2012 10:28

grantt.pngReputation management and the establishment of a culture of corporate governance starts from the top. Barclays’ recent CEO shuffle and the BBC’s handling of the Savile situation prove the need for consistency and preparation in managing a corporate image.

Grant Thornton’s survey of 242 2011-12 annual reports find that governance reporting is proliferating among chairmen, though it has a ways to go yet. The survey cites the need for a consistent vision presented to stakeholders and employees is necessary to steering the corporate ‘moral compass.’

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Study reveals corporate unsteadiness with social media
Friday, 26 October 2012 09:39

socmed.pngIAB UK and LBi have released a study uncovering a mistrust of social media among UK businesses. YouGov carried out an online survey of 600 managers at consumer businesses in various sectors across the country to determine the extent to which they had embraced social media.

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