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Former Facebook exec appointed CEO of Tech City
Monday, 22 October 2012 11:12

joanna_shields.gifJoanna Shields has caused a stir by moving from Facebook to Shoreditch to take the helm of London’s Tech City. Former vice-president and managing director of Facebook EMEA, Shields will take up the post of CEO for the Tech City Investment Organisation (TCIO) in January.

Her resume includes the names of tech royalty – AOL, Facebook, Google — and will undoubtedly give the TCIO clout when developing the burgeoning tech sector in East London. The TCIO was established last April by UK Trade and Investment to expand London’s tech presence and the tech presence in London.

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Google's crisis management may deflect blows to reputation
Friday, 19 October 2012 11:58

larry_page.jpegWhat happens when the world’s favourite search engine and one of the world’s most trusted brands gets it wrong? Very wrong.

Billions are lost. Stocks freefall. Crisis management teams leap into action. The name that the entire world knows and relies on is in the news; only now it’s for the $22 billion missing from its market value.

Google’s inadvertent release of an earnings report early outlining a 20 per cent decline in profits erased nine per cent of the company’s market value in a frantic two hour period before trading was suspended.

The company has come under criticism for the lack of a quote from CEO Larry Page which would have better prepared Google’s investors for the shock of the announcement. However, Andrew Harvey a media and crisis management expert and co-founder of HarveyLeach says that Page’s crisis management has been effective in the aftermath.

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Insights Series to tackle challenges of global business
Friday, 19 October 2012 10:01

Imperial.jpegIn an increasingly connected world, global business issues are becoming more complex. The Imperial College London’s Business School hopes its Insights Series will demystify some of the challenges facing business students and leaders in the industry.

The Imperial Business Insights Series launched yesterday, 18 October with a discussion on entrepreneurship. The series will run through June 2013 and will feature discussions from leaders in international business, academics and research.

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Territorial Army set to rebrand as Army Reserve
Thursday, 18 October 2012 13:55

TA2.jpegThe British military is changing. Regiments have been cut, funds have been redirected, troop numbers are down. The next step is a complete overhaul of the Territorial Army’s branding.

Defence Secretary Philip Hammond announced on Monday that the TA will be rebranded as the Army Reserve in light of the recent defence review. Hammond promises that the Army Reserve will come into being once the military has the opportunity to support new legislation.

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Bostock becomes chairman of PR Council
Wednesday, 17 October 2012 10:34

bostock.jpegThe PRCA announced today that its the new 2012-13 chairman of the PR Council is Martin Bostock of the Nelson Bostock Group. Bostock succeeds Elisabeth Lewis-Jones of Liquid from his current position as vice-chairman of the Council.

Bostock’s role as vice-chair involved developing the PRCA’s Partnership Charter. The client consultancy guide is offers 10 points to assist in client/agency relations. The Charter was launched on 11 October at a PRCA event during the Communication Directors’ Forum. The document is intended to assure that consultancies deliver services as promised and clients see a return as promised.

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Digital Impact Awards winners shine at gala event
Wednesday, 17 October 2012 07:36

IMAG0378.jpgThe third annual Digital Impact Awards recognised the best in digital stakeholder communications last night. The gala dinner celebrated award winners in five categories including social media, deliverables, evaluation, digital and sector.

Science humourist and self-professed nerd Steve Mould hosted the evening’s awards and introduced a room full of fellow digital nerds to a brief history of technology. The evening was held in a dazzling room at the Brewery with nearly 500 people in attendance. Mould led the festivities and some of the industry's top personalities distributed awards in each sector, including, among others editor of Communicate Molly Pierce and the director general of the PRCA, Frances Ingham.

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BoreOff and Cadbury purple trademarked
Tuesday, 16 October 2012 10:41

boreoff.jpegIt has been an interesting month for seemingly normal concepts gaining an official seal of approval. Brand consultants Blue Marlin have designed a trademark and brand identity for ‘Bore Off!’, a popular catchphrase. Last week, Cadbury won a legal battle against competitor Nestle for sole use of the colour purple, which is now trademarked.

Bore Off began life as a hashtag and quickly gained traction in the media and in popular culture. Blue Marlin’s design reimagines the classic smiley faced emoticon and will feature on t-shirts and other merchandise available on the new boreoff.com.

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Blue Rubicon launches Surname & Surname
Tuesday, 16 October 2012 10:10

S_S.pngBlue Rubicon’s fresh consumer-facing subdivision, Surname & Surname, has been launched with a tongue-in-cheek identity courtesy of NB Studio.

NB Studio aimed to provide fun, humourous branding for the ‘anti-ego’ PR agency. The result was a classic design with room for personality.

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Heathrow and others to stand alone as BAA dissolves brand
Tuesday, 16 October 2012 09:49

LHR.jpegThe British Airports Authority empire is to be broken up into its constituent brands as a reflection of the direction the company has taken in recent years. BAA, which owns Heathrow, Glasgow, Aberdeen and Southampton airports, will devolve its operations to allow each airport to function independently of the BAA brand.

BAA also owns Stansted, which is to be sold off in early 2013 following sales of Budapest and Naples airports. Heathrow Airport will now operate under its own brand, as will the BAA’s other constituent airports.

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Liquid hosts CIPR and PRCA in Guernsey during CDF
Monday, 15 October 2012 13:19

liquid.jpgThe Love Boat extended its magical powers to a joint envoy from the PRCA and the CIPR. Sally Sykes, the president of the CIPR and Martin Bostock, chairman-elect of the PRCA, took a brief respite from the Communication Directors’ Forum (CDF) to attend the official opening of PR consultancy Liquid’s new offices in Guernsey.

The detente was organised by chair of the PRCA Council and chief executive of communications at Liquid, Lis Lewis-Jones. Liquid hosted the event to promote its continued expansion into the channel islands from its existing offices in London, Jersey and Birmingham.

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Survey shows Olympics have positive effect on comms industry
Wednesday, 10 October 2012 09:37

olympic rings.jpgThe London Olympics boosted sales for sponsors, it saw a sky-rocketing use of social media, it promoted sport across the country and the world and it increased client budgets for PR spending.

The Olympic effect is promising in the short-term, but the industry will rely on an improving economy as a whole for continued expansion. The PRCA found that 30 per cent of surveyed PR consultancies believed that this would be the case in the coming years.

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Gamification gains traction for use in employee training
Tuesday, 09 October 2012 10:58

Lush.jpegKEO Digital and DESQ have designed a gaming-based, interactive, digital staff training programme for Lush cosmetics. The mobile and online learning game, called Lush Quests, introduces new staff to Lush’s brand and products with challenges and rewards throughout the digital gaming interface.

Gamification has become a favoured trend in marketing and branding campaigns, and is slowly seeping into employee engagement and training techniques. This summer saw mass, integrated campaigns from Samsung and Visa to engage Olympic fans online through gaming. The popularity of gamification in consumer campaigns has opened the door to internal use of gaming. Employee engagement and training projects are proliferating.

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No landing craft in sight at BIMA-style D-Day
Tuesday, 09 October 2012 09:56

DDay.jpegD-Day is coming soon to a school – not a beach – near you.

Tomorrow, 10 October, the British Interactive Media Association (BIMA) is hosting the first-ever Digital Day as 59 schools have been partnered with digital agencies to introduce secondary schoolchildren to the UK’s digital industry.

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Fibonacci sequence featured in ICR rebrand
Monday, 08 October 2012 11:17

ICR.jpegLondon’s Institute of Cancer Research has debuted a Fibonacci sequence-inspired rebrand with Saffron, a brand consultancy.

The £187,000 project aims to increase the brand’s prominence in the charity sector and raise £100 million by 2020. Saffron also developed a new tagline for the Institute – ‘Making discoveries that defeat cancer’ – to emphasize that research leads to new ideas, not necessarily cures.

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BIMA announces Awards shortlist at End of Summer Bash
Friday, 05 October 2012 14:48

BIMA.pngThe British Interactive Media Association (BIMA) announced the shortlist for the 27th annual BIMA Awards at the BIMA End of Summer Bash held last night at LBi’s Brick Lane headquarters. The Premium categories for innovation, minor miracle, agency of the year and the grand prix winner, however are announced on 22 November, the night of the Awards.

1000heads nabbed four nominations for its ‘Say it with Skype’ partnership promoting Skype’s group video chat feature on Facebook. The OTHER media was shortlisted in a few categories for its work for Collins Dictionary, Wonders of the Universe and the V&A Museum’s website redesign. AKQA and Nike made a splash, as did the agency’s mobile app for publisher DK.

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Mail on Sunday found guilty of libel
Friday, 05 October 2012 10:25

Mail_Sunday.jpegLast summer’s Leveson Inquiry intended to address the culture and practice of journalists with particular emphasis on media misconduct. Though the Inquiry has concluded, its legacy lives on in media relations with the courts.

Though The Sun printed photos of Prince Harry’s Vegas escapades, other British papers were wary of potential consequences in the courts in a post-Leveson world. Today, the Mail on Sunday lost a ‘responsible journalism’ trial when it was found guilty of libel by the High Court.

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IR Society releases Best Practice Awards shortlist
Wednesday, 03 October 2012 15:50

IRSCorporate.jpgThe Investor Relations Society released the shortlist for its Best Practice Awards to be distributed at the Society’s Annual Dinner on 20 November.

BAE’s annual report stood out, getting nods in both the communication of strategy and governance categories for an annual report. British Land, BASF, Turkcell and Trifast were also lauded for their use of website and overall effective of their annual reports.

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WDC gets a whale of a birthday treat with rebrand
Wednesday, 03 October 2012 09:34

WDC.jpegIt’s a whale of a tale, oh yes, the Whale and Dolphin Conservation Society is spouting a new identity, complete with shortened name.

The Conran Design Group-designed campaign will use a graphic representation of a whale’s tail to rebrand the society as Whale and Dolphin Conservation just in time for its 25th birthday. The CDG says the whale tail design will enable the WDC to effectively communicate its message and act as a universally recognised image.

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Thebluedoor merges with theblueballroom
Tuesday, 02 October 2012 13:13

blue.jpegIt’ll be twice the blue when theblueballroom and thebluedoor officially merge today.

Thebluedoor, an integrated PR and social media agency will fall under internal comms specialist theblueballroom’s name to provide clients with both internal and external comms services.

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Annual summit on measurement of comms to be held in Madrid
Tuesday, 02 October 2012 12:15

amec.jpegThe Association for Measurement and Evaluation of Communication (AMEC) will hold its fifth annual European Summit on Measurement in Madrid on 5-7 June 2013. The summit will will highlight best practice for public relations and communications professionals.

Hotwire PR, the integrated PR and comms agency, is set to update its Hotwire Measurement Framework, a similar measurement system for public relations based on the AMEC framework. Executive director of AMEC, Barry Leggetter, says that Hotwire’s work is helping to prove the importance of measurement in the industry.

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