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R/GA most 'social' digital agency
Wednesday, 14 November 2012 16:47

Sociagility_1.pngSociagility has investigated the social media performance of some of the digital agencies, comparing and contrasting indices on how well they engage and interact using social media sites such as Twitter, Facebook and YouTube. The investigation is based on the Sociagility Social Performance Index (SPI) that evaluates which of 25 digital agencies leads the industry.

Of the agencies examined, the findings show that the Interpublic Group’s digital offering, R/GA, scored the highest overall, topping the chart as the most interactive, trusting and engaging agency due to its frequent use of Twitter for interaction and engagement. The Interpublic Group, with a leading SPI of 455, 4.5 times the average, also scored the strongest numbers in both Awareness Quotient (AQ) and Engagement Quotient (EQ).

PRCA takes full charge of ICCO
Wednesday, 14 November 2012 16:22

prca.jpegicco.jpgIn a "resounding vote of confidence for the UK PR industry", the PRCA is taking full ownership of ICCO, the global association for public relations consultancy, from January.

The ICCO manages 28 national trade associations and represents nearly 1500 PR firms, and has been a training partner of the PRCA since 2011. The new agreement is expected to be implemented from 1 January. Staff and resources of the ICCO will be transferred and mobilized to the PRCA office in London.

New Journey for Coca-Cola's online users
Wednesday, 14 November 2012 15:59

coca.jpgCoca-Cola recently replaced its corporate website to surprise its audience and invite them to go on a fun ride: a new website called Coca-Cola Journey created in collaboration with Perfect Sense Digital and Wonderfactory. The soft-drink giant described the site as “[a] dynamic, digital magazine” as well as “the most ambitious digital project” since 1995, promising to create an innovative experience for users.

Irn-Bru owner confirms merger with drink distributor
Wednesday, 14 November 2012 15:45

IrnBru.jpegAt the beginning of September, AG Barr and Britvic discussed a possible merger. Twitter exploded with ‘Save the ‘Bru’ tweets as Irn-Bru fans sought to keep Scotland’s national drink in Scotland. Now, after months of talks, the companies have decided to proceed with the merger.

The new Barr Britvic Soft Drinks will own a number of popular brands including Robinsons and Tango including the existing Britvic-Pepsidistribution agreement making it the largest soft drink company in the UK. The merged organisation will be house its operational headquarters at Britvic’s existing site in Hemel Hempstead and its legal headquarters in AG Barr’s offices in Cumbernauld, Scotland. AG Barr CEO Roger White and CFO of Britvic John Gibney, who will retain their roles in the new organisation.

Science breaks the mould in rebranding
Wednesday, 14 November 2012 13:39

oucru_1.jpegLast month, a range of cupcakes featuring STDs went on sale at a London museum. This month, there are not one, but two rebrands of medical research clinics. It’s almost as if pathogens are cool again.

The Bloomsbury Institute for Pathogen Research – a joint UCL and London School of Hygiene endeavour established in 2011 – unveiled new branding by Igloo. The logo, which has a variety of individual looks, is designed to represent bacteria, viruses and parasites. The fun, colourful variations of the BIPR logo are like STD cupcakes – delicious, in this case, visually, but also based on a somewhat off-putting concept. Regardless, the bold identity revamp may help spread awareness of the BIPR.

PRCA Awards honour best in industry
Tuesday, 13 November 2012 16:30

prca_awardsLast night’s PRCA Awards celebrated the best in PR at a widely-attended event at the London Hilton. The annual awards honour both in-house teams and the work of consultancies in a variety of categories.

Awards are bestowed upon in-house teams and consultancies for different sectors as well as for types of communications. Over 100 shortlisted entrants competed for 32 categories of awards. Even Boris Johnson had his day in the sun, as he was awarded the Personality of the Year honour.

Reputation at stake in energy sector price fixing scandal
Tuesday, 13 November 2012 13:55

gasprices.jpegCorporate reputation is a fickle beast. It can flare up when least expected. In the case of the British energy companies that manage rates for oil and gas, a Libor-style melee may be in store.

Energy regulator Ofgem and the Financial Services Authority (FSA) have been investigating huge increases in gas prices and uncovering what may be covert price-fixing of wholesale gas contracts. Britain’s six largest energy suppliers are already being scrutinised for malpractice in selling energy to residents.

Research shows employee engagement relies on purpose
Tuesday, 13 November 2012 12:31

callingbrands.jpgEmployee engagement has become a labyrinth for internal communications teams to navigate as loyalty wanes and companies expand.

A report by YouGov and Calling Brands outlines the issues facing employee engagement. Earlier this year, a survey by Hyphen found that only two-fifths of employees in Britain felt loyal toward their employers. The Calling Brands research has suggested a continuation of this trend and offers advice enhance employee engagement.

New awards programme to honour best in internal comms
Tuesday, 13 November 2012 11:14

ciprinside.jpegThe CIPR has launched a new awards programme to celebrate the best in internal communications. The #Inside Story awards will have eight categories catering to internal communications such as best employee engagement, best internal social media and best intranet.

CIPR Inside, which deals with internal communications, has launched the awards to address the growing relevance of internal comms and its growth within the communications industry.

Sparks fly as Wikipedia conflict explodes due to Arsenal owner
Monday, 12 November 2012 16:37

usmanov.jpegWikipedians and PR professionals tend not to see eye to eye. The second-richest man in Britain has launched that dissension into the public eye.

The Wikipedia page of Alisher Usmanov, owner of Arsenal, among other holdings, was edited anonymously by his PR company, RLM Finsbury, a division of WPP. Finsbury removed a reference to a free speech issue Usmanov had with reporters. While the problem is ongoing, issues such as the Usmanov page shed light on the fundamental discord between the two communities.

A legacy of success for Olympic sponsors and participants
Friday, 09 November 2012 15:48

legacy.jpegFifteen million LOCOG apps were downloaded. Royal Mail turned over each of their 63 gold medal stamps in less than 24 hours. The BBC ran 24 live streams of coverage over 2,500 hours during the Olympics.

All of these facts were shared at yesterday’s ‘Learning from the Legacy’ conference. The event, hosted by Communicate, featured the communications directors behind the London Olympics and its sponsors with a special appearance by Team GB hockey captain Kate Walsh. Internal comms teams from Olympic sponsors spoke about their internal engagement before and during London 2012. Comms leaders from the BBC, Royal Mail, the British Olympic Association (BOA) and TFL shared their Olympic stories and Walsh charmed the audience with an insider’s view of the games.

Online corporate CSR disappoints
Friday, 09 November 2012 10:16

csr.pngLast month, a survey of corporate annual reports found companies lacking in outlining their governance practices. This week, in Turin, Italy, the Lundquist CSR Online Awards examined the presence of corporate sustainability reporting on corporate websites. It found that stakeholder engagement with CSR remains low.

The CSR Online Awards, which rate European companies’ websites for CSR reporting and stakeholder engagement, assessed around 250 companies on 68 criteria. British companies have topped the European tables for CSR reporting. Centrica, Unilever and SABMiller all placed in the top five in the survey.

T2 employee and stakeholder engagement programme kicks off
Wednesday, 07 November 2012 17:23

heathrow.jpegTwenty million passengers per year will pass underneath its rebuilt and redesigned waved roof. Twenty-eight planes will dot its edges attached by spindly Jetways. Twenty-five thousand employees and external stakeholders will be charged with managing all of that.

To prepare for the 2014 grand re-opening of Heathrow Airport’s new Terminal 2, a thorough internal communications structure has been developed. The employee readiness strategy will familiarise staff with the new layout of the massive £2.5 billion structure. The programme will not only engage with Heathrow staff, but T2’s stakeholders as well.

Obama wins on trust (and the rest)
Wednesday, 07 November 2012 12:03

obama.jpgBarack Obama won re-election to the Presidency of the United States of America last night, following a campaign that has underlined the importance of trust and reputation.

Favourability polls comparing the Democratic and Republican Parties showed that Democrats were consistently viewed more favourably than Republicans, whose party didn’t register a single net positive rating from February to November 2012. Political blogger and professor of political science Tom Holbrook believes that the negative image of the Republican Party was working in Obama’s favour before polls opened.

Royal Mail wins Kulu Valley Community Choice Award
Tuesday, 06 November 2012 16:41

royalmail.jpgCommunicate magazine and Kulu Valley are announcing the winner of the Kulu Valley Community Choice Award: Royal Mail’s ‘A Great Year for Britain’. The award was launched as part of last month’s Digital Impact Awards and was voted on by over 800 viewers.

The Royal Mail Kulu presentation documents the social media success of Royal Mail’s campaign during the Olympics to promote its 63 gold medal stamps. The Blonde-designed entry focuses on the expansion of Royal Mail’s Twitter account throughout the Olympic period. Other entrants include The Rabbit Agency’s work on bmibaby’s Instagram-based marketing campaign.

Photo sharing just got easier with new web profiles
Tuesday, 06 November 2012 16:26

starbucks.jpgIt has never been easier to share the sepia-toned, vintage-inspired photo of a building and some autumn leaves. Instagram has introduced web profiles.

Last week, rumours swirled around Twitter potentially allowing photo uploaders to have access to Instagram-esque filters to streamline the process of uploading to Twitter. Instagram, for its part, one-upped the microblogger and just announced the launch of web profiles for its users.

Cameron texts may impact Leveson Inquiry
Monday, 05 November 2012 15:35

cameron.jpegThe Leveson Inquiry unveiled a world of scheming and deception in the digital arts. The long investigation into the News of the World’s forays into phone hacking has also revealed that all was not what it seemed in the world of telecommunications.

Today, it was revealed that prime minister David Cameron exchanged over 150 personal text messages with former head of News International, Rebekah Brooks. The media has unleashed a maelstrom of scrutiny upon the content of the texts. The situation points to more than just the nature of the texts, but to the nature of News Corps’ relationship with the Government.

Wolves' rebrand draws inspiration from fans, employees
Monday, 05 November 2012 14:27

wolverhampton.jpegIt's one part graphic simplicity, one part crowd-sourcing and one part football. It's the newly rebranded identity of the Wolverhampton Wanderers football club. The Championship club unveiled its new branding, complete with a makeover for the 123-year-old Molineux Stadium.

The Raw-designed branding features bold, simple designs that highlights fan input, quotations about the club and a new retail store and museum in the Stan Cullis Stand. The graphics debuted at the 27 October home game.

Travel company is going places with rebrand
Monday, 05 November 2012 10:42

kuoni.jpegThis week, East London will be overrun with travel agents, travel companies and tourism bureaus as the World Travel Market takes over the ExCel Centre.

In time for the 5-8 November conference, Kuoni Group Travel Services launched a restructuring of its subsidiary brand identities. The hundred-year-old travel company redesigned its branding after acquiring GTA, its B2B-focused, independent travel offering, in 2011.

Branding revealed for joint mobile commerce venture
Wednesday, 31 October 2012 15:46

weve_04.jpegThe word weve does not exist. It’s ‘we’ve’ or ‘weave’ or ‘we have’ or, now, EE plus Vodafone plus Telefonica UK.

That’s right, Everything Everywhere, which is itself a coalesced brand built from Orange and T-Mobile, has partnered with Vodafone and O2 in a new joint venture to promote mobile commerce.

Confused yet?

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