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Connect 2013 and the Olympic legacy
Thursday, 16 May 2013 10:27

teradata.JPGTeradata and eCircle’s Conference Connect 2013 was held in London’s O2 Arena. The annual conference has been happening for 8 years, and this edition brought together over a thousand people, scaling up the event’s size in comparison to the average of 600 attendees in 2012. The event highlighted key issues for marketers, such as big data uses and how experimentation can lead to an understating of consumers’ preferences and as a result affect decision-making.

Hermann Wimmer, the international president of Teradata Corporation highlighted that big data is available online and it provides valuable information that should be tracked through social media channels via controlled testing to understand costumers and he believes “speed is important when integrating data across all channels”.

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The changing world of internal comms
Wednesday, 15 May 2013 15:19

euanCorporate communications has, of course, been radically altered by the growth in new technologies, internal communications is no different. The use of apps and smartphones has opened up new frontiers for internal communicators and technologies like Yammer have introduced new ways for comms teams to engage employees.

At the Institute of Internal Communicationsannual conference on 22-24 May in Bristol, experts in the industry will share their thoughts on the fast-paced world of internal communications.

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Trust, risk and rebranding for offshore safety trainer
Tuesday, 14 May 2013 15:51

Falck.JPGThe red falcon of Denmark-based health and safety training and solutions provider, Falck, acts as an 83-year-old iconic symbol of quality service. With a history of consumer trust and brand reputation behind it, the Falck Safety Services business looks to expand its services and increase its investments following this month’s rebrand.

The group acquired Nutec, an offshore and maritime safety training provider in 2004. Known as Falck Nutec, the business works with extractives companies, crisis managers, those in renewable energy and others, all in high-risk, fast-paced environments. Last week, it was rebranded as Falck Safety Services to reflect the diversifying of the activities within its portfolio.

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Integrated reporting puts sustainability on par with finance
Tuesday, 14 May 2013 14:52

blacksun.pngIt’s that time of year again. The time when 100s of pages of pdfs are hoisted off the printer, the time when CEOs are interviewed and investors are alerted. That’s right, it’s annual report season.

But for some, it’s not simply business as usual as annual reports are being adapted to suit the needs and realities of modern businesses. At Black Sun’s “Demystifying Integrated Reporting” seminar last week, those in the know documented the sea change occurring in corporate reporting.

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Best practice: corporate reporting conference launched
Tuesday, 14 May 2013 13:38


Best_practice_logo2.jpgCommunicate magazine is pleased to announce a landmark new conference, “Best practice: corporate reporting,” which will examine the strategies, trends and future of corporate reporting.

The 2 July event will cover the issues that impact annual reporting, engaging with new audiences, changing expectations and the trend toward integrated reporting. Speakers include a duo from the Integrated Reporting Council, a policy advisor from the Department for Business, Innovation and Skills, ARM Holdings’ director of sustainable development, and many more.

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Top 200 companies in north ranked for social media
Thursday, 09 May 2013 14:30

socialight.pngAdmiral PR announces the launch of the SociaLIGHT Index, which attributes scores to social media channels usage by the top 200 companies in Northern England.

The quantity and quality of content was evaluated alongside with an analysis of social media influence, whether they have a blog and the number of and quality of backlinks to the website of a brand. The Index had over fifteen different social media and online markers, which were analysed and scored out of 100 to determine a company’s success.

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Content and the decline of traditional media
Thursday, 09 May 2013 13:52

foremski.jpgThe future of the media is bleak. Many criticise Leveson as being about a decade late, news outlets are closing left and right and free online content is eliminating the desire for paid news.

Bad news for journalism, but good news for corporate media, according to Tom Foremski. At last night’s CIPR Thought Leader event, Foremski – a former Financial Times editor and current tech blogger at the Silicon Valley Watcher – spoke on the quality and increasing relevance of corporate media, known in previous incarnations as contract publishing, brand journalism and content marketing.

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Study ranks accountancy and legal firms in social media communications
Thursday, 09 May 2013 12:08

living_ratings.pngThe Living Group is announcing its study on social media and brand content for professional services firms. The Living Ratings survey has a long history in Corporate Social Responsibility (CSR) and Annual Reporting in joined-up financial communications.

Living Ratings developed a study after a wide analysis of social media communications in the UK with focus on the leading legal and accountancy firms. With social media’s rising importance to global communications today, companies increasingly need to link social media, microsites and websites.

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The branding and lobbying implications of Queen's speech
Thursday, 09 May 2013 10:41

tobacco.jpgIt may not star Colin Firth, but yesterday's royal address features a dramatic script. The annual Queen’s Speech discussed immigration, high-speed rail and asbestos. But what she did not address, and what may be dropped from the Parliamentary agenda this year is the pursuit of changing cigarette packaging from branded to plain.

Health advocates have been lobbying for plain packaging by citing the influence branding has on potential smokers.

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London Olympics' Lord to speak at marketing conference
Thursday, 09 May 2013 10:39

connect_2013.pngTeradata Corporation, an analytic data platforms, applications and services provider, announces the upcoming Conference Connect 2013 for data driven marketers the only EMEA conference that focuses on integrated marketing management and data driven marketing.

Connect 2013 will be hosted by Teradata eCircle, thereby completing its acquisition of eCircle and Aprimo’s. Connect 2013 will be held on 14-15 May at London’s famous O2 Entertainment Complex. The event will bring together the industry’s most innovative thinkers, the world’s most respected brands and awe-inspiring speakers.

 

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Merger and rebrand for UK law firm
Wednesday, 08 May 2013 14:11

bonddickinson.pngThe precision of the law can make the merger of two law firms a branding nightmare. Fortunately, for Uffindell Group, Bond Pearce and Dickinson Dees were determined to use branding as an tool in ensuring the merger’s success.

The newly-minted Bond Dickinson firm sought to reflect the heritage and reputation of each individual firm while establishing the merged brand as an ambitious and future-minded entity.

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Disengaged employees lose money for UK economy
Friday, 03 May 2013 14:56

Employee2.pngA survey of 2,000 British employees shows that a lack of engagement is costing the UK economy £270 million a year. Additionally, only 20% of employees care enough about their jobs to develop their roles.

Maverick, a brand engagement agency, documented the rates of engagement in different sectors and found that a 10% investment in staff engagement would yield additional profits of £2,700 per employee per year.

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Employees call for better corporate video usage
Wednesday, 01 May 2013 15:02

qumu.jpgMany of the tricks of the employee engagement trade have been made redundant by successively smarter phones and progressively more productive technologies. Gone or waning are the days, however, in which employers would ban mobiles or social media outright. The smart employer has begun to use employees own devices and technological affinities in their internal communications strategies.

Research carried out by Qumu, a business video platform provider, documents a shift in the way employees use video when doing business.

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Corporate Engagement Awards announces call for entries
Wednesday, 01 May 2013 12:29

CEA_2013b.pngThe event of the year in corporate partnerships, sponsorships and social responsibility is about to begin for the third time. Communicate magazine’s Corporate Engagement Awards is announcing its call for entries and the beginning of its 2013 programme.

The awards recognise and honour the achievements of companies and agencies who have successfully worked with charities, arts organisations, NGOs and not-for-profits in order to promote their corporate brands and improve their reputations. Previous winners of the awards have been examples of mutual partnerships in which both the sponsor and the recipient have enhanced their business strategies.

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Thefuturestory, crystal ball not required
Wednesday, 01 May 2013 11:47

futurestoryStorytelling is an art perfected, often through drama. Thus yesterday, at London’s iconic Royal Academy of Dramatic Arts (RADA), theblueballroom held its inaugural event for communications professionals, thefuturestory. The programme was designed to help companies prepare for what the future holds.

The event included 100 members of internal and external comms teams, digital experts, journalists and the social media enlightened. The conference was headlined by Wired’s associate editor, Olivia Solon, who gave the keynote address. Following that, the group broke up into three workshop sessions to discuss the future of corporate communications.

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Corporate & Financial Awards shortlist announced
Thursday, 25 April 2013 14:51

The benchmark event for City communications, the Corporate & Financial Awards, has announced its shortlist.

C_F_awards.jpgCompanies have long been aware of the importance of communicating with the City and those who influence the City. However, only recently has the need to address these audiences with a single voice become a necessity. But, with creativity, technology and best practice swiftly progressing, it is difficult for organisations to know where excellence lies. The Corporate & Financial Awards benchmark and celebrate excellence in all aspects of City communication – to the buyside, the analysts, business & financial journalists, and the wider stakeholder communities that influence them.

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Glasgow crowdsources slogan in rebrand
Thursday, 25 April 2013 14:38

glasgow_1.jpgThe Smithsonian Institution claims to have been crowdsourcing since 1849. That’s around 157 years before the term “crowdsourcing” was actually coined and a few more before brands began using it as a means for engaging their Twitter followers.

Glasgow, on the other hand, has been around, in some form, for about 12 centuries. That’s a mere 1060 years or so before it will host the 2014 Commonwealth Games.

The stroke of serendipity that brings these two historic, yet utterly modern things together is an effort by the Glasgow City Council to rebrand the city ahead of the Games next year. The city’s current slogan, “Scotland with style” is to be replaced as part of the rebranding and the City Marketing Bureau has asked Glaswegians to contribute their own ideas about the slogan.

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Corporate reporting, now available on Instagram
Thursday, 25 April 2013 13:51

calgaryzoo.pngAside from posting photos of countless plates of fish and chips or your name on the side of a Starbucks cup, Instagramming photos of zoo animals is all the rage. Social media is awash with cute baby otters and long-necked giraffes. Today, the London Zoo is even celebrating World Penguin Day by tweeting hourly photos from their Penguin Beach.

The Calgary Zoo has taken a step toward the integration of social media and investor relations by releasing what is purportedly the world’s first annual report via Instagram. The report features 55 images with corresponding captions describing a Zoo initiative or relevant information.

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Reputation in Oil, Gas & Mining conference
Thursday, 25 April 2013 11:41

Rep_oil3.jpgReputation in the extractives industry requires a company to manage its communications effectively, while maintaining a state of constant preparedness for a potential crisis. The industry’s high risk factor makes reputation management of the utmost importance to an organisation’s corporate communications team and to its perception by the public.

Communicate magazine’s third-annual Reputation in Oil, Gas and Mining conference features a half-day of discussions and presentations by industry leaders and communications professionals in the extractives industry.

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Building branding into social entertainment
Thursday, 25 April 2013 11:16

iamplayr.pngThe secret to gamification has now been long debated. Brands have sought to prove its worth and point to a tangible ROI in justifying their forays into adding a gaming element to either internal or external communications.

Recent developments point to strategies that help brands directly benefit from their gamification elements. Ovum, a global analyst firm, says gamification works best when incentives are tied to a status-based value system and allows for user feedback. IAB research suggests that gamification can be employed as an R&D tool as well in its ability to track consumer behaviour.

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