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Social media rates a new TV metric
Tuesday, 18 December 2012 10:57

tvtweet.jpgBy now, it’s become conventional wisdom that Twitter is the new water cooler. It’s the place that those 'did you see what happened on...?' conversations take place.

In a rare acknowledgement of the changing times in the television industry, Nielsen, the US television rating company, has partnered with Twitter to create a social media analysis and measurement metric. The establishment of Twitter as the online water cooler in addition to the proliferation of second-screen viewing have made the need for a social media audience metric more relevant. The 2013 TV season will be the first to feature the new measurements.

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Generating a different brand of hostel
Thursday, 13 December 2012 15:35

generatorIt’s a big, airy room with a glass ceiling, wood floors, exposed brick and sleek tabletops. No, it’s not the Apple Store in Covent Garden, but the common area of Generator hostels’ Dublin outpost.

But in a landscape of hostels all seeking to be the newest and coolest of the bunch, it is may not be enough to simply paint the walls a funky colour. Generator is a challenger amongst the new crop of trendy, visually compelling hostels by integrating its overarching brand structure with the design of its physical locations.

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Two rebrands for CoE in London
Thursday, 13 December 2012 14:39

diocese_1.jpgIt’s a new world out there. Gay marriage is legal (almost) in the UK, the pope is tweeting and the census says there are fewer religious people in Britain than there were 10 years ago. Standing in the face of all that is a bold redesign for the Diocese of London and the Bishop of London.

The 2011 census results, unveiled yesterday, revealed a 13% drop in people identifying as Christian. Amidst a growing number of British residents who do not have a religion, the Church of England must strengthen it’s appeal to young people. For that reason, in part, Belfast-based branding agency Paperjam has created a new visual identity for the Church of England’s presence in London. Alongside the rebranding, the Diocese and Bishop of London were formally separated into two unique brands.

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Taxing times in corporate reputation
Thursday, 13 December 2012 14:06

starbucks2.jpgFact: Starbucks, Google and Amazon got slammed in the press for paying a nominal amount of corporate tax in Britain. Fact: customers boycotted Starbucks and lobbied the coffee giant to right their perceived wrongs. Fact: Starbucks issued a letter to customers stating it would voluntarily pay more tax. Fact: Google has likened it’s avoidance of corporate tax as just good capitalism and has refused to pay any unmandated taxes.

The facts that don’t add up for three of the world’s most beloved brands are how the ongoing tax scandal has impacted each company’s reputation. Starbucks, which has been all but forced to publicly apologise, has conceded an additional £10 million. Google has faced virtually no opposition in the public and Amazon has skated by under the radar.

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Home baking has a new girl in town
Thursday, 13 December 2012 12:31

_5Britain has gone baking crazy. Cupcake shops abound and the Great British Bake Off draws a 25% audience share. For all the amateur bakers replicating those tasty treats at home, however, there’s a new girl in town.

Betty Crocker, a prominent American baking brand, is getting a makeover at the age of 90 ahead of a push to break into the UK market. The rebrand features a modern-retro vibe complete with new packaging and an interactive, integrated website.

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Marketers eschew maths in favour of instincts
Thursday, 13 December 2012 11:10

qed_1.jpgMaths can be a hard sell. Especially to marketers who, according to research, have relied more on their instincts and institutional precedent than data and algorithms. That lack of quantitative input in research has led to an annual loss of £2.5 billion.

Analytics have become more important of late in marketing because of the digital boom. Campaigns are now integrated across numerous digital and physical channels making marketing analytics increasingly important to understanding a campaign’s effectiveness and efficiency.

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Charity campaign turns over a new leaf
Wednesday, 12 December 2012 10:39

tree_council.pngThe Tree Council is barking up a new tree with a campaign designed by Marc & Anna.

The charity plants trees in playgrounds and public spaces and now, will be planting some in the mailboxes of supporters. The new campaign features roll-up posters designed to look like bark on one side with a tree nametag closure.

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PR industry responds to Leveson
Tuesday, 11 December 2012 11:11

leveson.jpegParliament, newspapers, industry leaders and the nation are in disagreement about the direction to be pursued following the Leveson Inquiry’s recommendations. Newspaper editors, who met last week, supported Lord Justice Leveson’s suggestion to organise a new, independent regulatory body. Parliamentary leaders and the prime minister remain in debate about the extent to which the body will be backed by legislation.

Today, the PRCA issued a statement covering its stance on the Leveson Inquiry’s results. Director-general Francis Ingham’s statement follows a survey of 110 PRCA members. Members favoured either a non-statutory newspaper ombudsman or a strengthened Press Complaints Commission rather than implement a statutory base on an independent regulator. Both the PRCA and the CIPR support a non-statutory regulation of the press in an effort to protect the freedom of the press and the ability of the public relations industry to act freely.

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Brand loyalty relies on customer service
Monday, 10 December 2012 16:14

oracle.pngChristmas is nearly upon us and with it, the biggest shopping weeks of the year. Business is picking up, but behind the scenes, things may not be so rosy for telecoms and retail companies.

Customer service is lacking in most major consumer industries. This, according to research undertaken by Oracle leads to a decrease in brand loyalty.

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Claims management firm reclaims its brand identity
Monday, 10 December 2012 15:24

EMCAS.jpgWhat do a lighthouse, a cow and financial services have in common? The EMCAS rebrand, designed by The Partners.

EMCAS, a Devon-based claims management company has unveiled a new identity to emphasise its ethical approach to claims management. The Partners designed Devon-inspired branding evocative of protesting placards for use in EMCAS’ communications materials.

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The future is now in digital communications
Friday, 07 December 2012 11:38

digitaltrendsreport.pngIt’s a land where machines know what people need and want, where the products a customer researches are automatically delivered to her mailbox, where she can reach the company that made that product across the globe without leaving her home, a land of smart television and constant information. No, it’s not the future (or the Matrix), it’s the digital communications landscape in 2013.

Hotwire PR and 33 Digital published the fourth annual Digital Trends Report today which outlines the trends and challenges facing the communications industry in the new year. The report points to trends continuing from the present — increasing interconnectivity and engagement is a big one — but also looks at the influx of new census data in a radically different world than 2002 and the rise of ever-smarter inanimate objects.

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Reputation in Financial Services programme announced
Thursday, 06 December 2012 15:56

_2The UK is in for three more years of austerity measures, the economy has yet to fully recover from the recession and the banking industry is still regarded with some skepticism. The reputations of financial services institutions hang in the balance amidst this landscape.

Addressing the issues of reputation, brand and communications in the financial industry, the fourth-annual Reputation in Financial Services conference, hosted by Communicate, will take place on 22 January. The conference has established itself as the headline event for communications professionals in the financial industry.

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Edinburgh Castle towers above new airport logo
Thursday, 06 December 2012 10:50

edinburgh.jpgEdinburgh Castle perches atop a hill overlooking the city. Now, it also perches atop an air traffic control tower on Edinburgh Airport’s rebranded logo.

The airport, through which 9.4 million passengers travel each year, has launched a new visual identity to mark a change in ownership from BAA to Global Infrastructure Partners. BAA recently announced the devolution of its brand, allowing the several airports under its umbrella to pursue independent ownership and branding.

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Bookmaker reboots its branding
Wednesday, 05 December 2012 11:14

_1While there are no odds on if the new Paddy Power branding will be embraced by customers, it does serve to update an outdated visual identity.

Landor Associates has developed a new concept for the bookmakers’ branding to communicate the ‘mischief at the heart’ of the brand. On the first of the new year, the branding will roll out across all channels, digital and physical to create a consistent look across all of Paddy Power’s holdings.

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Benchmarking survey open to in-house comms directors
Wednesday, 05 December 2012 10:51

ihm_survey.jpgCommunicate, alongside the PRCA and YouGov, have launched the second annual in-house Benchmarking Survey to deduce performance indicators from communications directors.

The survey covers all issues relevant to in-house communications teams from the use of agencies to team management to key threats and opportunities. The survey provides the PRCA with useful signposts as to the industry's health and the chief issues concerning communications professionals.

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All I want for Christmas is to tweet the pope
Tuesday, 04 December 2012 10:53

pope_1.jpgTwitter may be a sacred thing for most communications experts. Now, even the Vatican has put its faith in the microblogging site. Pope Benedict XVI plans to begin tweeting on 12 December from the @pontifex account.

One of the strongest motives behind the digital push is to engage the coveted 18-34 demographic. As with any other comms strategy, digital is the way to do so. The tweets will have a spiritual message, the first slew of which will respond to questions posed to the #askpontifex hashtag.

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Elephantine objectives met in hospital rebrand
Monday, 03 December 2012 13:39

Oli.jpgRarely does a corporate rebranding feature a fuzzy, felt wild animal and a colourful hand-drawn world in the style of a children’s book.

Alder Hey NHS Foundation Trust and Alder Hey Children's Charity have adopted a new brand icon in the form of Oli the Oliphant, a blue felt elephant that serves to unite the two entities under one identity. Alder Hey sought an agency to create iconic branding ahead of its move to a new facility in 2015.

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Reputation takes a dive in ongoing tax scandal
Monday, 03 December 2012 10:56

starbucks2.jpgNow that the taxman is breathing down the necks of some of the must trusted international corporations operating in the UK, those brands' reputations have fallen.

Amazon, Google and Starbucks will see a decrease in reputation as a result of the revelation that they are shirking their British tax responsibilities. A Parliamentary committee released a report today documenting the issue and encouraging HMRC to enforce its corporate tax policies.

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Creative industries burgeoning in Glasgow
Friday, 30 November 2012 11:53

clyde.JPGThe city of Glasgow is reaffirming its now-decades-old status as a creative capital with new initiatives. The Commonwealth Games are slated for 2014 and a visit from the world championships of rhythmic gymnastics is on the books. But Glasgow is also a burgeoning digital and creative hub.

At a London event last night, Creative Clyde, a public-sector programme that seeks to promote Glasgow as a destination for new businesses, particularly in the arts and communications sector, discussed the creative and communications sector in Scotland’s largest city. About 4% of the city’s workforce is employed in the creative industries, and that number is constantly growing.

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Sarah Brown joins Harrods board in CSR role
Friday, 30 November 2012 10:26

19497734.JPGSarah Brown, wife of the former prime minister Gordon Brown, has returned to the world of business and joined the Qatari-owned Harrods as a non-executive director.

Since leaving Downing Street nearly three years ago, Brown has been focusing on working for various charity campaigns and writing her own autobiography. Previously working for brand consultancy Wolff Olins and co-founding PR firm Hobsbawm Macaulay, she is also known as a patron of not-for-profits organizations, White Ribbon Alliance and Women’s Aid. In September, Brown decided to join the famous department store to focus on drafting and implementing marketing strategies to (re)-establish the ethical image of Harrods. Brown says:

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