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Humour helps on the Underground, survey says
Thursday, 30 August 2012 12:49

Tubesigns.jpegThe Olympics may be behind us, but the Paralympics are up and running, prompting continued concern over the transport system’s ability to handle the chaos. One of the strategies TFL and National Rail employs is making public announcements on trains and buses. The Writer, a language consultancy, polled nearly 300 people regarding the best and worst ways to communicate with a transport audience.

The Writer’s creative director, Nick Parker, says the survey was carried out to prove a link between reputation, profits and communication.

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Digital Impact Awards 2012 shortlist released
Thursday, 30 August 2012 10:07

digital_impact_awards_logo.jpgCommunicate Magazine has announced the shortlisted entries for the 2012 Digital Impact Awards, the largest celebration of excellence in digital stakeholder communications. This year, there was a 51 per cent increase in entries over the 2011 awards.

Seventy-nine companies were added to the awards shortlist. Tesco nabbed four nominations including Best Online Annual Report and Best Corporate Website. Five nods went to Skype and five between BMI and BMIBaby. The airline has one entry per subsidiary in both the Best Use of Existing Social Media Platforms/Sites and the Best Use of Digital in the Travel & Leisure sector.

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Bowmore whisky and River Cottage, a recipe for success
Wednesday, 29 August 2012 14:27

bowmore.jpegAfter investing heavily in the branding of its single malt whiskies, Bowmore, the oldest distillery on Islay, saw an 84 per cent rise in profits this year. In an effort to continue that meteoric increase, the distillery has partnered with River Cottage.

The partnership will solidify the Bowmore brand’s relationship to Islay in both whisky and food. River Cottage, a decidedly outdoorsy brand itself, helps solidify Bowmore’s identity as an outdoorsy whisky.

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Chime reports gains in first half after selling Bell Pottinger
Wednesday, 29 August 2012 11:12

chime_communications_plc.jpegChime Communications, parent company of scandal-wracked Bell Pottinger, has announced financial growth in the first half of 2012, due in large part to the Olympics. With a repositioning in the market, Chime has shown that it can be financially viable after shrugging off after effects of the Bell Pottinger lobbying ordeal.

The company is reporting a 33 per cent increase in operating income. However, when taking Bell Pottinger businesses into account, Chime’s profit is down 31 per cent. When excluding the PR firm, profit is up 66 per cent.

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London 2012 sponsors get second go-around in Paralympics
Wednesday, 29 August 2012 10:58

channel_4.jpegThe opening ceremony for the Paralympics will begin tonight at 20:30 but the Games have been ongoing for London 2012 sponsors.

While some, like BA and Samsung, are pursuing similar campaigns for the Paralympics. BA has continued its wildly success “Don’t Fly” advertising campaign, only with a focus on the Paralympic Games. Samsung will expand its Olympic sponsorship by featuring content generated by 47 Paralympians on its website and social media outlets. EDF Energy is running a competition today with the Daily Mail with a prize of £10,000.

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Wall Street meets Old Street at Tech Cafe in Hoxton
Tuesday, 28 August 2012 12:18

WSJWhat do you get when you mix a world-class newspaper, the biggest names in technology and social media, and one of Hoxton’s favourite spots? The Wall Street Journal’s Tech Cafe at the Book Club.

The three-day pop-up cafe will kick off on 12 September with a talk on digital entrepreneurship. The WSJ said its target audiences are East London’s local developers, business leaders and entrepreneurs.

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MasterCard partners with Everything Everywhere
Tuesday, 28 August 2012 10:54

everything_everywhere_mastercard.jpegLater this year, the UK will get 4G phone service from Everything Everywhere. The brand is a joint venture by Orange and T-Mobile, though it is not a merger of the two companies. The EE brand will be the 4G provider. It will not be called Everything Everywhere. If that's not confusing enough, enter MasterCard.

MasterCard announced a five-year partnership with EE, or whatever its name shall be, to develop a digital payment system for EE, Orange and T-Mobile services. MasterCard has a standing relationship with Orange as the two companies introduced NFC services, a contactless payment system, three years ago.

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Home Protect rebrands to promote variety, innovation
Tuesday, 28 August 2012 09:38

Home_Protect.pngHome Protect, in a project with The Allotment, has rebranded to breathe a little life into the home insurance industry. Home Protect's remit is to provide insurance to tailored to fit any home. The Allotment has allowed that to permeate the theme of the rebrand.

The new logo, which says 'HOME', contains a variety of bright colours, a visual palate that is translated into pictograms of various different homes on the company's website. Both The Allotment and Home Protect have expressed their intention to make the brand stand out from a visually saturated sector.

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Gravesend fields proposal for tourism-boosting name change
Friday, 24 August 2012 13:16

gravesend1.gifLast week, Jurassic Coast town Lyme Regis debated the best strategy to boost its tourism trade, settling on adding a cartoon mermaid to the town logo. On Monday 20 August, the town of Gravesend in Kent fielded a presentation from London South Bank University students arguing for an addition to the town’s name.

The proposed “Gravesend-on-Thames” will appeal to more potential visitors and brand the town as a riverside tourist destination more effectively.

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UK media debates publishing photos of Prince Harry
Friday, 24 August 2012 10:51

harry.jpegBritain’s newspaper industry, after being rocked by the News of the World/Leveson/Milly Dowler ordeal, has been presented with the ethical decision of the year: to print or not to print?

The photos of Prince Harry partying in Vegas that emerged two days ago have posed a dilemma to newsdesks. Editors must decide between avoiding the wrath of Lord Leveson and Buckingham Palace and selling papers. The Sun and the Daily Mirror, the capital’s most popular tabloids, have opted for selling papers.

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Microsoft's unveils redesigned identity
Thursday, 23 August 2012 16:03

microsoft.jpegChange is good. Even if you only embrace it once every quarter-century.

On 23 August, Microsoft announced a new corporate identity for the first time since 1987 and its fifth since the company’s inception in 1975. The updated logo still features the red, green, blue and yellow quartered window that has become iconic.

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South African strikes damage reputation of mining companies
Thursday, 23 August 2012 12:17

lonmin.jpegForty-four miners have been killed in South Africa in the past week as 3,000 platinum miners continue to strike. The violence and labour dispute has wreaked havoc on the reputation of South Africa’s mining industry and on the reputation of Lonmin, the company at the centre of the dispute.

Following the initial human and economic damage, South African mining companies will be beset by a blighted reputation in the eyes of international platinum consumers. Industry analysts have already noted that platinum may have a decreased appeal with conscious consumers, particularly affecting the jewelry industry.

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Donkey Sanctuary gets big-hearted rebrand
Thursday, 23 August 2012 10:25

Donkeys.pngEeyore, the old, grey donkey said consideration for others goes a long way. The Donkey Sanctuary ensures that donkeys stay as un-gloomy as possible and now its new brand reflects that thoughtful outlook.

The Donkey Sanctuary announced its rebranding on 23 August, making it the fourth charity in just three weeks to do so. Cancer Research UK led the charge at the beginning of August, followed by Samaritans and the Snowdon Award Scheme rebranding as the Snowdon Trust on 21 August.

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Microsoft announces deal with QR app developer
Wednesday, 22 August 2012 11:18

neomedia.pngOn 22 August, NeoMedia, the leader in creating QR barcodes, announced a worldwide partnership with Microsoft that will allow the software company to license NeoMedia’s large patent portfolio.

NeoMedia produces the NeoReader, the app that allows 20 million devices to scan the now omnipresent QR barcodes that have cropped up around the UK.

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Indian government calls for control of social networking sites
Wednesday, 22 August 2012 09:21

India.jpegFour years ago, social media was hailed as a breakthrough for crisis communications during the attacks in Mumbai, India. On 21 August, the Indian government pressured social networking sites to delete inflammatory posts from their websites for inciting mass panic.

Last week, tens of thousands of Indians fled cities across the north of the country responding to fear of violence. Fear that was based on Twitter and Facebook posts targeting certain ethnic groups.

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4G mobile service prompts rebranding queries
Tuesday, 21 August 2012 14:31

everything everywhere top.jpgThe UKs first access to 4G mobile service will be provided by the joint Orange and T-Mobile networks. There is speculation that the existing Everything Everywhere brand will be rebranded as Everything Everywhere 4G.

Everything Everywhere represents the coalition between the two telecoms companies in Britain. Its potential rebrand could happen as early as October, when 4G service becomes available in the UK. But, other sources say that Everything Everywhere would function as a third brand alongside the existing platforms.

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Snowdon Award Scheme rebrands as Snowdon Trust
Tuesday, 21 August 2012 13:53

SnowdonOn 21 August, the Snowdon Award Scheme, founded in 1981, announced its rebranding as the Snowdon Trust.

With just eight days remaining before the kickoff of the Paralympic Games, the newly-minted Snowdon Trust hopes its redefined identity will increase awareness and boost its fundraising abilities.

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NHS announces plans to promote its brand abroad
Tuesday, 21 August 2012 09:50

NHS.jpgAfter a stunning display at the Opening Ceremonies last month, the National Health Service (NHS) has been encouraged to promote its brand abroad.

The Department of Health and the UK Trade and Investment department have teamed in the venture. Piggybacking off the success of the NHS’ international exposure during the Olympics will potentially spur a global recognition of the NHS brand along the same lines as the Mayo Clinic and Johns Hopkins hospital, in the United States.

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IR Society names Gollifer new GM
Monday, 20 August 2012 15:47

IRSCorporate.jpg

On 20 August, the Investor Relations Society announced that its new general manager will be John Gollifer, the former head of Investor Relations at the SIngapore Exchange. Gollifer will succeed Michael Mitchell, the society’s general manager for the past five years.

Gollifer will begin work with the Investor Relations Society on 20 October and will work alongside Mitchell until the latter retires at the end of the year.

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Major supermarket brands criticised for misleading public
Monday, 20 August 2012 10:02

Tescowater.jpgTesco and Asda brand water is not what consumers might expect.

Though it is branded as “Just water, nothing added,” the companies have come under scrutiny this week following the revelation that the bottles being sold in stores contain nothing more than tap water.

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