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Best in stakeholder relations to be revealed at July awards
Written by Brittany Golob   
Thursday, 29 May 2014 15:35

CFA14_short_.jpgThe Corporate & Financial Awards shortlist has been revealed. The programme is the leading European celebration of outstanding financial communication strategies that target the City and its influencers. Stakeholder communications, both internally and externally, are a vital tool for any sector; the awards recognise successful stakeholder relations.

This year’s shortlist is the most competitive yet, with both the reporting categories having six strong shortlists. Those shortlisted include Rexam plc, BG group and Thomas Cook. To view the full shortlist, click here. This year’s categories recognise successful campaign strategies, and consistent and successful communication through corporate websites and print reports to online newsrooms and digital media. Both Black Sun and Radley Yeldar were selected by the judging panel to be shortlisted in several categories this year.

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Event brings together extractive sector communicators
Written by Brittany Golob   
Thursday, 29 May 2014 10:08

ROGM_image.jpgCommunications within the extractive industry calls for an innovative approach based on discussion, debate, and persuasion. For four years the Reputation in Oil, Gas & Mining conference has provided a place where the most influential voices in the sector can come together and share their expertise regarding this complex field.  

The Reputation in Oil, Gas & Mining conference has made its name as the leading international reputation and communications conference for the extractive industry and, as such, attracts the most accomplished professionals in their respective fields.

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PR and communications event
Written by Brittany Golob   
Wednesday, 28 May 2014 10:49

The_Crystal.jpgWhile it is important to keep up to date with new media and technology, it remains essential to keep a firm grasp on brand reputation and performance. That’s the message that will be conveyed at this year’s Future Comms event.

In the fast-moving PR and communications industry it is particularly important for professionals to meet with peers and share ideas. The 2014 Future Comms event In June will provide such an opportunity, and will bring together over 200 marcomms professionals, speakers and practitioners.

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Favela football and photography
Written by Brittany Golob   
Tuesday, 27 May 2014 14:59

Favelas_football.jpgThe World Cup 2014 has given Rio de Janeiro precedence in the public eye, making it a logical location for CSR initiatives. French news agency, AFP partnered with Nikon to provide children who live in the Cidade de Deus (City of God) favela with photography workshops. While the project has a topical focus on football, the favela photographs inevitably have socially conscious undertones making them suitable material for AFP.

The project was spearheaded by AFP’s head of photography in Brazil, Christophe Simon, who led the workshops, the cameras used were loaned by Nikon. For upwards of five months the adolescents were encouraged to photograph their daily lives, while incorporating their passion for football.

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Digital first in comms strategy
Written by Brittany Golob   
Friday, 23 May 2014 14:30

maerks.jpg_largeDigital strategy is a must for any company looking to communicate with its stakeholders via digital or social media. A panel of business leaders and digital managers at an Instinctif Partners event in London this week discussed just that.

The panel included Graze CEO Anthony Fletcher, Anna Granholm-Brun, digital content strategist at Maersk Group, Terri Lucas, director of marketing strategy at Hyman Robertson and Instinctif’s managing partner Tim Fallon. The discussion ranged from a look at innovation in B2C digital communications to changing perceptions in professional services and stakeholder engagement in a B2B landscape via social media.

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Webinars make PR available to adult learners
Written by Brittany Golob   
Friday, 23 May 2014 14:19

NIACE.jpgThe Chartered Institute of Public Relations (CIPR) yesterday (22 May) announced they have teamed up with The National Institute of Adult Continuing Education (NIACE) to host a series of webinars on the fundamentals of public relations.

Hosted by CIPR’s trainer, Allison Arnot, the webinars will be part of the 2014 Adult Learners’ Week’s ‘Festival of Learning’ that has been designed to introduce professional development in public relations to a new audience.

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Libyan oil and gas event
Written by Brittany Golob   
Friday, 23 May 2014 13:46

libya_oil.jpgThe 3rd New Libya Oil & Gas Forum 2014 will take place next week and bring together delegates from the National Oil Corporation (NOC), government officials, and international oil companies.

The Oil & Gas Forum will address the current state of the extractive sector, and will highlight investment opportunities and assess opportunities for future development. Onshore and offshore operations will be closely examined by speakers from top organisations such as BP Libya, Nafusa Libya, Shell and Oando.

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Engaged employees make for great workplaces
Written by Brittany Golob   
Thursday, 22 May 2014 10:44

google_nap_pod.jpgResearch shows that trust drives engagement in the workplace. The 100 workplaces recognised by the 2014 Great Workplaces report credit their business success to an engaged workforce.

The Great Place to Work scheme surveys over ten million employees in 6,000 organisations around the world. The anonymous survey collates information from employees and management in order to evaluate the quality of their working environments.

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Asia Pacific festival of creative communications
Written by Brittany Golob   
Wednesday, 21 May 2014 16:23

spikes_asia.gifThe Spikes Asia festival reflects the growth and development of the corporate communications industry in Asia Pacific.

The Spikes Asia awards is now open for entries and the event has introduced two new categories this year led by jury presidents Emad Tahtouh, director of applied technology of FINCH, Australia, and June Laffey, executive creative director of McCann Health, Australia. The categories are, ‘The innovation category’; to award breakthrough technology and innovation, and the ‘Healthcare category’; to celebrate brave and innovative communications ideas within the health, wellness and pharmaceutical industries.

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A full sensory experience
Written by Brittany Golob   
Wednesday, 21 May 2014 13:57

pepsi_box.pngA large cube structure appeared on London’s Southbank in March marked only with the hashtag, #LIVEFORNOW. The cube was part of a Pepsi experiential event and used technology to provide visitors with sensory experiences culminating in a taste experience; the Pepsi soft drink.

The cube featured a digital wall that appeared to be made of ice, with a man banging on the ice from behind. A digital floor created the illusion of ice that cracked as visitors walked on it and the #LIVEFORNOW hashtag was projected up on a wall of fog. A combination of video technology, sound, and interactive sensors, created a completely immersive experience. The sensory experience formed a whole with the Pepsi taste, incorporating the product into the experiential activity with free samples given away and personalised products given to cube visitors.

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The evolution of corporate sustainability
Written by Brittany Golob   
Wednesday, 21 May 2014 10:18

unilever_sustainability.jpgAn extensive survey that aims to reveal perceived global leaders in corporate sustainability has revealed that Unilever, Patagonia, Interface and M&S currently rank most highly. The survey was delivered across 87 countries and has measured the opinions of expert stakeholders from business, government, NGOs, and academia.

Unilever comes top of the leader board for the fourth year running, and by the largest margin yet, revealing that it is regarded as the number one corporate sustainability leader. The survey measures companies who incorporate sustainability into their business structure. The sustainability industry is dynamic, and current top players are largely retailers in the food industry and those delivering consumer products, since these sectors have the most control over the global supply chain.

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The HR cruise sets sail
Written by Brittany Golob   
Tuesday, 20 May 2014 14:14

michael_woodford.jpgLast week was the 19th year running for the Human Resources Forum on board the Aurora cruise ship. The two-and-a-half day event once again brought together HR delegates, suppliers and speakers in a unique event that allowed professionals to network with their peers, learn from industry experts and meet with potential clients.

The event kicked off with an opening keynote from Michael Woodford, former president of the Olympus Corporation. Woodford delivered a thoroughly engaging and provocative piece of storytelling, and set the tone for the next two days of conferences.

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A girl's night out brand experience
Written by Brittany Golob   
Tuesday, 20 May 2014 09:20

tia_maria_dark_room.jpgAlcohol brands are experts at positioning themselves as entertainment brands, often partnering with glamorous events. FRUKT’s continuing partnership with Tia Maria will be celebrated with an evolution of last year’s Music Room experiential platform.

This year, the Tia Maria Dark Room will focus on style, beauty and music and will emulate a girl’s night out. This kind of experience can be very effective at creating brand engagement, positioning Tia Maria as part of the exciting night out experience.

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The PR industry is encouraged to buy from social enterprises
Written by Brittany Golob   
Monday, 19 May 2014 13:33

old_broad_st.jpgThe PR industry’s mission to create a thriving social enterprise sector continues at an upcoming forum hosted by the PRCA and The City of London Guild of Public Relations Practitioners. The forum will address both in-house and agency practitioners and will include a panel discussion and the launch of the first ‘buy social’ directory, an online database of UK social enterprise suppliers.

Social enterprises trade like other businesses, but reinvest their profits in social and environmental causes. By using a social enterprise supplier, a buyer can improve its CSR credentials. For the PR industry, social enterprises can help agencies and companies increase their social impact, and will encourage greater diversity within the profession.

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High street TMT retailers announce merger
Written by Brittany Golob   
Thursday, 15 May 2014 10:43

Carphone_warehouse.jpgDixons Retail, owner of Currys and PC World, has announced today that it is going ahead with plans to merge with Carphone Warehouse.

In a deal worth £3.8bn, Carphone Warehouse will be rebranded into Dixons Carphone. Ownership of the brand will be equally split between the two firms’ existing shareholders.

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Civil communications plan
Written by Brittany Golob   
Tuesday, 13 May 2014 16:36

whitehall1.jpgThe Government has released its communications plan for 2014-‘15 as it continues to move towards a professional and unified civil communications service that promises to provide better value for taxpayer money.

The Government Communications Plan is now is in its third year and is the first delivered by the new Government Communications Service (GCS). The plan predicts some of the coming year’s key communication moments including WW1 commemorations and the Scottish independence referendum.

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Natural History Museum receives gigantosaurus donation
Written by Brittany Golob   
Monday, 12 May 2014 15:41

NHM_central_hall.jpgThe Natural History Museum was recently in the news for receiving a £5m donation, the biggest single donation in its history. The donation was made by London-based Sir Michael and Lady Hintze.

The central hall, home to Dippy the Diplodocus, is to be renamed Hintze Hall as a sign of gratitude to the philanthropist donators. The museum has said that the donation will be used in part to redevelop the museum’s Cromwell Road entrance by where the hall is situated.

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Game for recycling
Written by Brittany Golob   
Monday, 12 May 2014 11:04

coke_1.jpgCoca-Cola’s Happiness Arcade rewarded Bangladeshi youth in Dhaka with gaming experiences. The arcade machines were placed in six locations across the city for six days, and exchanged empty Coke bottles for a Coke-themed video game.

The pong-style game was designed in collaboration with Bangladesh-based advertising agency Grey Dhaka. The project converted the collected bottles into reusable pellets thereby advocating recycling in a city that has a poor track record.

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Fresh food packaging predicament
Written by Brittany Golob   
Friday, 09 May 2014 16:36

pizza.jpgWhile the recent news about Pizza Express serving entirely halal chicken raised some eyebrows, research shows that the majority were more displeased by The Sun’s anti-Islamic coverage (according to social analytics by Crimson Hexagon). However, the story has once again brought the issue of food labelling into the public eye, particularly with regards to information surrounding meat production.

Since the horsemeat scandal in 2013 the consumer lens has been firmly focused on food supply chains. This latest attempt at battering a food company’s reputation may have fallen short of the mark, but it is testament to the continuing pertinence of the subject. Nick Clegg chose to comment on the story saying, “It is a question of labelling. I think there should be more information.”

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British luxury brands excel in emerging economies
Written by Brittany Golob   
Friday, 09 May 2014 15:03

royalty.jpgBritish cultural icons, such as David Beckham and the royal family, help UK luxury brands outperform their European and transatlantic rivals in emerging markets such as China and India.

A survey of Chinese consumers reveals that Britishness is a key attraction when purchasing British luxury brands. The royal family and Beckham came top of the list when the same consumers were asked what they most associated with Britishness. TV programmes and movies like Downton Abbey, the Harry Potter films, Sherlock Holmes, James Bond, and BBC News also placed highly.

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