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Channeling Creativity
Monday, 12 August 2013 10:41

Uffindell, ‘the agency of change’, have recently pioneered a series of lunchtime events that aim to keep energy and creativity flowing through their workplace. By inviting key guest speakers, ‘interesting people…with a point of view’, event platform ‘The Catalyst Club’ seeks to get all colleagues (with a few outside guests) involved in the discussion of a certain topic. Screen_Shot_2013_08_12_at_11.43.29.png

This past week, communicate magazine were invited to listen to a talk by Eleanor O’Rourke, creative coach and author of ’40 days, 40 nights: One woman’s Quest to Reclaim her Creative Mojo’. The format is simply a 15-minute talk that then stimulates thought-provoking discussion.

This week’s talk centered on the idea that channeling and balancing both masculine and feminine energies is the key to unleashing the potential for creativity. 

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Not so Easy new venture
Friday, 09 August 2013 15:32

Screen_Shot_2013_08_09_at_16.40.51.png

Sir Stelios Haji-Ioannou, founder of the ‘easyBrand’ business group, announced last week that he is planning to open his own largely ‘brand-less’ food store, imaginatively dubbed ‘easyFood Store’.

This latest project for the billionaire has drawn confusion over choice of location for his first venture into food

retail – the ground floor of a vacant office block opposite East Croydon station, South London, which he says it to be filled with a range of ‘easyBrand’ businesses.

Sir Stelios says, “The top three floors will be converted into our very popular easyHotel brand, with a couple of the lower floors rented out as short term office space via easyOffice.co.uk. There is an option to use a further two floors to house an easyGym.” 

 

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Sustainable supply chains
Thursday, 08 August 2013 15:49

maersk.jpg_largeThe supply chain can a company’s best friend. If all goes well, the supply chain can help you avoid disasters like the Rana Plaza factory collapse and the horsemeat scandal.

Last week, in celebration of an effective partnership, Unilever honoured Maersk Line’s contributions to the former’s supply chain at a supplier summit in Singapore. The shipping company was recognised for its service, innovation and best practice in shipping.

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Change to be addressed in rugby sponsorships
Thursday, 08 August 2013 12:22

rugbyTake one part sport heritage, one part rugby and one part engagement to create a unique rugby-specialist sponsorship consultancy.

Momentum UK, a London-based brand engagement specialist, has announced a partnership with Full Contact, a startup agency focusing on communications between the rugby world and the corporate world. Ex-England player Peter Winterbottom, and founder of Full Contact, will become the Director of Rugby at Momentum Worldwide in the partnership.

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Controversial turkey brand gets a redesign
Wednesday, 07 August 2013 13:32

Bernard_Matthews.pngPreviously controversial turkey producer Bernard Matthews Farms have unveiled their new £1million rebranded identity, involving a logo and packaging redesign by Springetts, to be rolled out into supermarkets and stores from tomorrow.

Springetts, also responsible for the Options hot chocolate rebrand earlier this year, have taken the overall image of Bernard Matthews back to basics by focusing on their Norfolk farming heritage, a quality that focus groups have revealed is of crucial importance to customers.

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Crouching tiger, hidden kitten?
Wednesday, 07 August 2013 10:47

Whiskas_WWF.pngMars have entered their cat food brand Whiskas into their biggest charity partnership to date by following in the paw-steps of rival FCMG giant Coca Cola and striking a donation deal with the World Wildlife Foundation.

This new leap of Whiskas’ ‘Big Cat, Little Cat’ brand strategy, launched in February this year, is part of a wider programme currently being initiated by the WWF to help protect wild tigers, preserve their environments and secure their future as a species.

Whiskas aims to donate £500,000 to WWF’s Tiger Conservation efforts through the promotion of their special tiger-based packaging, on shelves from this summer.

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Tongue-in-cheek agency rebrands itself
Wednesday, 07 August 2013 08:39

Evidently3.pngCheeky creative content agency Evidently have taken matters into their own hands and given themselves a new brand identity ahead of moving into their new London offices. 

Far from just a paintjob and with plenty of personal puns, Evidently have played with some office-trained pet friends to help them communicate their ethos – which appears to be that branding is done best with a good sense of humour. 

 

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An up-close and personal rebrand
Tuesday, 06 August 2013 15:41

London-based design agency underscore has won a new rebranding project for the UK’s financial capability charity, previously known as Credit Action, following a competitive five-way pitch.

AAAAAAA.pngUnderscore will be in charge of transitioning this body into a fresh identity as ‘The Money Charity’. Underscore’s experience in rebranding non profit organizations allows it to identify with Credit Action’s audiences and needs.

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Leading agency ignites start-ups
Tuesday, 06 August 2013 10:49

AAAAAAAAAAAAAAAA.pngOne of the world’s leading branding agencies, Interbrand, held their inaugural Ignite! Event on the 23rd of July, giving a group of 12 burgeoning start-ups the opportunity to benefit from their wealth of expertise and experience.

Interbrand London hosted the fledgling companies, ranging from a recently launched street food vendor, ‘The Duck Truck’ to children’s party planners ‘Sharky and George’. The Interbrand participants used rotating teams to ensure they provided brand advice to each company through brainstorming and discussion.

 

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Interns given arts marketing opportunity
Monday, 05 August 2013 16:23

RAW_Interns.jpgThe UK’s leading dance house, Sadler’s Wells, has teamed up with nearby creative engagement agency Rufus Leonard to form a challenge that offers interns the opportunity to write their own client marketing pitch.

The five interns, who come from backgrounds such as graphic design and psychology, are all partaking in the 3-month ‘RAW’ programme at the North East London agency and will have the chance to experience delivering a live brief within the highly competitive creative industry.

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Rosey relations: Yorkshire Day branding prank
Monday, 05 August 2013 15:21

Rose_on_pitch.jpgWith plenty of creative cheek and some tricky camera work, Limehouse Productions, working on behalf of Yorkshire Tea, brewed up a viral video storm in lieu of Yorkshire Day on the 1st of August.

Limehouse Productions, the Halifax-based, award-winning communications agency that have been working with the tea brand for just over a year, took their travelling van (nicknamed ‘Little Urn’) on an adventure across the Pennines to Lancashire, their ultimate rival county.

Earlier this year Yorkshire Tea signed a three year deal with the ECB, making it the official brew of the England Cricket Team. As the sport is a central aspect of Yorkshire Tea’s brand persona and tea is an essential part of a day of cricket, a mutually beneficial marketing relationship has blossomed.

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Britain as an international brand
Monday, 05 August 2013 13:45

Britain as an International Brand: Before and After the London 2012 Olympics

BritishInfographic.jpg

The London 2012 Olympic Games has been heralded as a success on many fronts other than sporting, but whether international opinion of ‘Britishness’ is amongst these remains to be seen.

A major global study undertaken by Landor Associates has found that London 2012 has significantly transformed many views on Britain as a brand, but perhaps not in the ways that we would have expected. It has been suggested that last summer’s Olympics marked a considerable peak in the gradual up-turn in the way that Britain is perceived by the wider world. However, Landor’s study has closely charted shifts in global attitudes using BrandAsset Valuator (BAV) technology over a 20-year period and the changes revealed are far from predictable.

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Ethics in Internal Communications Summit
Monday, 05 August 2013 10:34

SaraLipscombe.mvcThe Institute of Internal Communications, the UK’s leading professional body for internal communications practitioners, and the Reputation Institute have come together to host a half-day event to discuss and advise upon an critically important corporate concern – ethics.

The Ethics in Internal Communications Summit will be held on Wednesday, September 18th at the Hospital Club, Covent Garden, and will feature panel discussion, Q&A sessions and speeches from professionals including Pierre Goad ,Global Co-Head of Communications at HSBC, and Sara Lipscombe, Group Communications Director and Board Member at Atkins.

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Production company brand leaves an imprint
Monday, 29 July 2013 16:08

madam.jpgLast week, a new video production company debuted a masculine, unique visual identity. This week, a woman-led production firm is debuting a decidedly female brand.

Madam, founded by a trio of female producers, is intrinsically provocative. BETC London designed a branding system featuring photographs of lingerie imprinted into flesh and the word ‘madam’ spelled out across naked bits of anatomy.

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Stargazing in central London
Monday, 29 July 2013 14:31

vmagroup.jpgAt most communications awards events, the winner goes home with a trophy or certificate or a bottle of bubbly. At VMA Group’s inaugural Rising Stars event last night, the five winners took home a more personal accolade – a star named in their honour.

The five young communicators who were named the industry’s Rising Stars in four categories spoke of their teams’ hard work, their mentors’ help and the opportunities their companies had provided them in allowing them to achieve the honour. The judges spoke of each winner with esteem.

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Major merger creates world's largest comms holding group
Monday, 29 July 2013 09:12

publicis.jpgIn 1778, France supported the U.S. in its war against King George III. This week, French advertising group Publicis and U.S. firm Omnicom announced a merger, a move that will effectively dethrone Britain’s WPP as the world’s largest communications group.

John Wren, head of Omnicom and Maurice Levy, chairman and CEO of Publicis, announced the impending merger at a Paris press conference. The new supercompany will control nearly 40% of the American advertising industry, putting it in questionable territory regarding antitrust legislation.

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Regional PR honoured on CIPR shortlist
Friday, 26 July 2013 14:44

CIPR_PRide.jpgThe CIPR’s regional PR benchmarking programme is celebrating its 10th birthday with a round of 12 awards events across the UK.

The shortlist is comprised of a number of agencies, in-house teams and campaigns from Aberdeen to Kent and from Belfast to Cardiff. Awards are distributed across a number of disciplines

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Bold brand doesn't step gingerly
Friday, 26 July 2013 11:27

ginger.jpgWhen Volume, a Berkshire-based integrated agency, was approached by new production company Ginger and Pickles, it was told that the desired website was to look unlike any other production company’s site and have no marketing plan.

The resulting digital product looks somewhere between that of a photographer’s gallery and a small whiskey distillery. The branding and design work evokes a sense of Shoreditch eatery or retro baseball team. The combination of styles and eras has resulted in a decidedly unique digital platform for the young studio.

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Digital all stars celebrate with BIMA
Thursday, 25 July 2013 14:48

BIMA.jpgLast night, the stars of the digital world were honoured where the stars of the film and television world typically hold court. Britain’s entertainment industry institution, BAFTA, held court to BIMA’s announcement of the 2013 entrants to the Digital Hall of Fame and the launch of its Hot 100 list.

The Digital Hall of Fame received its second intake class of stars in the digital world. 2012 entries include Sir Tim Berners-Lee and Sir Jeremy Ive, among others. This year’s five new accessions were: Joanna Shields, CEO of Tech City UK, Justin Cooke, CEO of Possible UK, Nigel Vaz, MD Europe of SapientNitro, Matt Brittin, VP of operations at Google Europe and Luke Taylor, global CE of DigitasLBi.

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Rebrand to encourage investment in Scottish football
Thursday, 25 July 2013 14:13

spfl.jpgAny rebrand of a football club, logo or stadium can reach deep-rooted emotions in fans that can cause outpourings of hate, or of love. Last year’s Wolverhampton rebrand was overwhelmingly supported by Wolves fans, yet this year’s Everton crest’s cleanup caused consternation among the Merseyside faithful.

Now, Scottish football has a new face and name in a merger and rebrand that serves draw it closer in line with the English football leagues. Chief executive of the new Scottish Professional Football League, Neil Doncaster adds that despite the new organisation’s recent birth, it’s branding allows it an appealing clarity and certainty for investors. He points to the brand as the beginning of partnerships with media organisations and others in the world of British sport.

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