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Women face obstacles, but not insurmountable ones
Written by Brittany Golob   
Monday, 27 January 2014 14:16

womenpr.jpgIn 1964, the PR industry was undergoing a wave of professionalisation. Burston-Marsteller and Edelman were just over 10 years old and had recently expanded to London. It was in this landscape that Women in PR was founded.

The organisation, which provides a support network and resources for women working in public relations, is celebrating its 50th anniversary this year. On Thursday, the group hosted a discussion on the future of networking in honour of its birthday. Women in PR, according to joint-president Sue Hardwick, seeks to share knowledge across the generations and encourage women to succeed in PR.

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LiveCom Awards sparks industry changes
Written by Brittany Golob   
Monday, 27 January 2014 12:47

IVCA.jpgLast Friday, the IVCA hosted it’s last awards ceremony as a non-joint entity with new partner Eventia. The organisations, which merged on 6 January, are set to rebrand this year.

The LiveCom Awards, which celebrate excellence in live events and experiential marketing, took place in London on Friday. March’s 26th annual IVCA Awards will be the first to be held by the joint organisation.

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Rebrand makes things 'All Better'
Written by Brittany Golob   
Friday, 24 January 2014 10:13

Yorkhill_Wall_Blue.jpegHospitals and children’s charities have been making boo boos all better for many a year. This week, however, Yorkhill Children’s Charity made that remit a part of its brand positioning.

The organisation, formerly known as the Yorkhill Chilrdren’s Foundation, was rebranded by the Good agency. It has added the strapline “All Better” to emphasise the expansion of its support for and treatment of sick children.

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CIPR Inside Story Awards shortlist announced
Written by Brittany Golob   
Thursday, 23 January 2014 15:09

cipr_1.jpgLast year, the CIPR’s first awards programme focusing solely on internal communications was launched. The Inside Story Awards honoured excellence in agency and in-house communications.

This year’s shortlist has been announced. The programme has added three categories including ‘Best individual contribution to internal communication,’ ‘Best training programme,’ and ‘Best use of video.’ 

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Rebuilding reputation the Ryanair way?
Written by Brittany Golob   
Wednesday, 22 January 2014 16:25

ryanair.pngThe past two weeks have been rife with news of Twitter’s favourite love-to-hate discount airline Ryanair trying to revamp its image. The low-price carrier launched an ad campaign asserting that it is changing. It has introduced an easily-navigable website and it has struck a deal with Google – the first ever for the airline – allowing its prices and routes to appear in comparison to others.

All of these customer-facing incentives are essentially responding to two things: customer dissatisfaction – Ryanair was the worst brand in Which?'s customer service report – and reputation. The Ryanair brand itself has done nothing to help its reputation in recent years.

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Obesity awareness impacts food and drink sector
Written by Brittany Golob   
Wednesday, 22 January 2014 15:37

noaw.jpgThe issue of obesity has increasingly become an issue in public affairs for healthcare groups and businesses alike. Public health experts claim the tide has yet to turn in encouraging good food habits. Brands are beginning to see an impact on communications in response to this push by health organisations.

The National Obesity Forum released a report looking into public health in the UK during National Obesity Awareness Week this month. While issues like fitness, BMI and visiting GPs were addressed, the report also looked at food and beverage habits as a means to creating a healthier lifestyle.

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BIMA appoints first-ever MD
Written by Brittany Golob   
Wednesday, 22 January 2014 12:15


Bridget_Beale_2014.jpgBritish creative industries are changing. Content, digital and design are becoming more of a focus in schools and to the economy. BIMA, the British Interactive Media Association, is changing too.

It’s successful Digital Day programme completed a second turn in the nation’s schools last October and its Hot 100 list highlighted the best in British digital in July for the first time. In October, long-time chairman Justin Cooke resigned his post to pave the way for Adam Graham to take the helm. Today, another change was announced on the leadership level. 

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Spreading the message
Written by Brittany Golob   
Tuesday, 21 January 2014 14:59

envoy.jpegLast year, American Airlines made headlines with a Futurebrand-designed logo and livery to complement its acquisition of US Airways and its hopes for the future. Now, longtime subsidiary American Eagle Airlines will also receive the rebrand treatment.

The regional service was once a service comprised of a melange of brands from Wings West to Metroflight Airlines. The new brand, Envoy, was chosen from a list of 1,000 possible names and vetted by employees pre-rebrand. 

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How crisis, risk and regulation affect trust
Written by Brittany Golob   
Tuesday, 21 January 2014 14:00


horsemeat_1.jpgTrust is the bedrock upon which reputation is built. This is relevant in politics, but even more so in the corporate world. The Edelman Trust Barometer, which has been studying public and private organisations’ reputations for the past 14 years, was released this week. Trust matters to business as 63% of respondents will patronise a trusted company and 51% will recommend that company.

It found that 84% of people think business can both do good and make money, simultaneously. McGill University’s Faculty of Management found that there is a measurable link between CSR and financial performance. So it may be a company can do good and reap the rewards. An increase in positive CSR correlates to a 20% reduction in financial risk. 

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Storytelling and brand in the world of whisky
Written by Brittany Golob   
Tuesday, 21 January 2014 11:59


taghta.jpgThe world of whisky stretches from Litchfield, Tennessee all the way to Wick, Scotland and across the Eurasian continent to Shimamoto in Osaka, Japan. In this increasingly-crowded space, it’s not enough anymore for a brand, particularly one producing single-malt scotch whisky to rest on its brand name. Scottish distilleries – often small ones in relation to the likes of Jack Daniels or Glenfidditch – have been seeking points of differentiation through communications.

Glenmorangie launched a crowdsourced packaging campaign seeking to allow the public to be involved in the process of distilling, branding and marketing a new whisky. The name Taghta, short for ‘chosen’, has already been selected. Packaging from London-based design agency ButterflyCannon were also put to a vote.

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New direction for outdoor advertising brand
Written by Brittany Golob   
Tuesday, 21 January 2014 11:10


exterion.jpgCBS Outdoor is most commonly known in Britain for its monopoly of advertising spaces on the London Underground network, including its truly engaging Look for Longer series. The second display in the series focused on brands featured in CBS Outdoor advertising spaces.

The outdoor advertising giant has announced today, however, that in future it will be known as Exterion Media. CBS Outdoor was acquired by Platinum Equity in September 2013. The company formerly known as CBS Outdoor reaches 73% of the world’s population and 91% of the world’s GDP through its advertising space.

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Transform Awards launches Transform MENA
Written by Brittany Golob   
Monday, 20 January 2014 14:46

transformena.jpgThe Transform Awards, Europe’s largest and most accomplished celebration of rebranding, repositioning and brand transformation, has launched Transform MENA. The awards serve as the benchmark for excellence in rebranding and visual identity.

Transform MENA will honour the best entries in strategy, process and sector as well as those from each country within the Middle East-North Africa region.

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Tate Modern and Hyundai enter 11-year partnership
Written by Brittany Golob   
Monday, 20 January 2014 11:27


tate-modern_2.jpgIn August 2012, the Tate Modern and Unilever ended a 12-year partnership which centred on the former’s massive exhibition space Turbine Hall. The Unilever Series featured high-profile artists, a corresponding education programme and lured more than 60 million visitors.

Today, the Tate has announced the beginning of an 11-year partnership with South Korean automotive company Hyundai. Turbine Hall, the chief beneficiary of Hyundai-commissioned exhibitions, is undergoing a £215m project to increase the size of the hall and of the museum.

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Global IC directors to speak at London conference
Thursday, 16 January 2014 16:08

waldorf.jpgBOC Global Events Group, will be hosting their Second Annual Internal Communications Conference on 24- 26 March 2014 at the Waldorf Hilton Hotel, London.

The event aims to shed light on stimulating effective employee interaction, engagement and productivity. Internal communications directors from some of Europe's and world's biggest brands are set to share their experiences. 

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Strength and weakness in Britain's creative industry
Written by Brittany Golob   
Thursday, 16 January 2014 15:58


Creativity2.jpgBritain’s creative industry is anecdotally one of the country’s strongest growth and innovation areas. A recent study by the Department for Culture, Media & Sport shows that creatives account for £71.4bn per year to the British economy or 5.2% of the UK economy.

The sector’s growth rate is 15.6% since 2008, compared toe the overall economy’s growth of 5.4% per year. Creative industries account for 8% of UK service exports, or £15.5bn.

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A taste of Scotland
Written by Brittany Golob   
Thursday, 16 January 2014 15:50


Belhaven_Line_up.jpgSay ‘Scotland’ to someone and the stereotypical images conjured up are tartan kilts, Highland cattle and thistles. So, when Belhaven, a Scottish brewery wanted to refresh its 300-year-old brand, it faced a challenge.

Scotland’s oldest brewery wanted to appeal to a new and younger audience with its craft beer range while keeping its traditional brand image and avoiding the usual clich├ęs of both Scottish and beer branding. London based branding agency, Ziggurat Brands, took on the challenge to produce a new design. A crest shape was developed using the brewery’s iconic maltings chimneys providing a traditional yet contemporary image.

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Lobbying bill still undergoing amendments
Wednesday, 15 January 2014 13:37

houseofparliament.jpegThe Lobbying Bill, which is currently in its report stage, has still failed to articulate a consensus and is currently undergoing amendments. The bill was sent to a consultation period in early November, with amendments set to be released in February. These amendments were to tackle the concerns of lobbyists and public affairs bodies about the effectiveness of the limited register that was initially proposed in the bill.

The Public Relations Consultants Association (PRCA) has been a strong advocate for the implementation of a statutory lobbying register to eliminate any opacity in lobbying.

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Fitness comes first in gym chain rebrand
Written by Brittany Golob   
Tuesday, 14 January 2014 14:48

fitness_first.pngIt’s resolution time and London is abuzz with street runners, gym offers and zumba classes. But the inevitable happens some time around April and, as social schedules pick up, gym attendance peters out. Motivation decreases. Yet contracts live on.

This basic model is the lifeblood of gyms around the world. Get them in on offer, make them sign on the dotted line, bill them monthly. Add to that a poor reputation as a gym brand and you have both a branding and customer service quandary to solve.

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Banking across borders after rebrand
Written by Brittany Golob   
Tuesday, 14 January 2014 12:19

Noor_bank.jpgPreparing to take a business global requires more than just local contacts, eager investors and a clear-cut strategy. Communications also plays a role in expanding any business, but particularly one in the financial services sector, overseas.

Dubai-headquartered Noor Bank rebranded last week from Noor Islamic Bank as part of its expansion strategy. The rebrand, created by Wolff Olins, has been rolled out to subsidiary brands as well.

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The value of reputation
Written by Brittany Golob   

stock_market.jpgYou can put a value on reputation. The London Stock Exchange may be more concerned with pounds and pence, but reputation also plays a role in the FTSE listings.

Reputation Dividend has released research into the value of reputation to FTSE-listed companies. It found that corporate reputation accounts for about £911bn. Reputation also impacts FTSE 100 companies more than those listed on the FTSE 250. The agency has deduced that a 1% rise in reputation would deliver a 2% increase in market cap.

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