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A girl's night out brand experience
Written by Brittany Golob   
Tuesday, 20 May 2014 09:20

tia_maria_dark_room.jpgAlcohol brands are experts at positioning themselves as entertainment brands, often partnering with glamorous events. FRUKT’s continuing partnership with Tia Maria will be celebrated with an evolution of last year’s Music Room experiential platform.

This year, the Tia Maria Dark Room will focus on style, beauty and music and will emulate a girl’s night out. This kind of experience can be very effective at creating brand engagement, positioning Tia Maria as part of the exciting night out experience.

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The PR industry is encouraged to buy from social enterprises
Written by Brittany Golob   
Monday, 19 May 2014 13:33

old_broad_st.jpgThe PR industry’s mission to create a thriving social enterprise sector continues at an upcoming forum hosted by the PRCA and The City of London Guild of Public Relations Practitioners. The forum will address both in-house and agency practitioners and will include a panel discussion and the launch of the first ‘buy social’ directory, an online database of UK social enterprise suppliers.

Social enterprises trade like other businesses, but reinvest their profits in social and environmental causes. By using a social enterprise supplier, a buyer can improve its CSR credentials. For the PR industry, social enterprises can help agencies and companies increase their social impact, and will encourage greater diversity within the profession.

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High street TMT retailers announce merger
Written by Brittany Golob   
Thursday, 15 May 2014 10:43

Carphone_warehouse.jpgDixons Retail, owner of Currys and PC World, has announced today that it is going ahead with plans to merge with Carphone Warehouse.

In a deal worth £3.8bn, Carphone Warehouse will be rebranded into Dixons Carphone. Ownership of the brand will be equally split between the two firms’ existing shareholders.

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Civil communications plan
Written by Brittany Golob   
Tuesday, 13 May 2014 16:36

whitehall1.jpgThe Government has released its communications plan for 2014-‘15 as it continues to move towards a professional and unified civil communications service that promises to provide better value for taxpayer money.

The Government Communications Plan is now is in its third year and is the first delivered by the new Government Communications Service (GCS). The plan predicts some of the coming year’s key communication moments including WW1 commemorations and the Scottish independence referendum.

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Natural History Museum receives gigantosaurus donation
Written by Brittany Golob   
Monday, 12 May 2014 15:41

NHM_central_hall.jpgThe Natural History Museum was recently in the news for receiving a £5m donation, the biggest single donation in its history. The donation was made by London-based Sir Michael and Lady Hintze.

The central hall, home to Dippy the Diplodocus, is to be renamed Hintze Hall as a sign of gratitude to the philanthropist donators. The museum has said that the donation will be used in part to redevelop the museum’s Cromwell Road entrance by where the hall is situated.

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Game for recycling
Written by Brittany Golob   
Monday, 12 May 2014 11:04

coke_1.jpgCoca-Cola’s Happiness Arcade rewarded Bangladeshi youth in Dhaka with gaming experiences. The arcade machines were placed in six locations across the city for six days, and exchanged empty Coke bottles for a Coke-themed video game.

The pong-style game was designed in collaboration with Bangladesh-based advertising agency Grey Dhaka. The project converted the collected bottles into reusable pellets thereby advocating recycling in a city that has a poor track record.

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Fresh food packaging predicament
Written by Brittany Golob   
Friday, 09 May 2014 16:36

pizza.jpgWhile the recent news about Pizza Express serving entirely halal chicken raised some eyebrows, research shows that the majority were more displeased by The Sun’s anti-Islamic coverage (according to social analytics by Crimson Hexagon). However, the story has once again brought the issue of food labelling into the public eye, particularly with regards to information surrounding meat production.

Since the horsemeat scandal in 2013 the consumer lens has been firmly focused on food supply chains. This latest attempt at battering a food company’s reputation may have fallen short of the mark, but it is testament to the continuing pertinence of the subject. Nick Clegg chose to comment on the story saying, “It is a question of labelling. I think there should be more information.”

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British luxury brands excel in emerging economies
Written by Brittany Golob   
Friday, 09 May 2014 15:03

royalty.jpgBritish cultural icons, such as David Beckham and the royal family, help UK luxury brands outperform their European and transatlantic rivals in emerging markets such as China and India.

A survey of Chinese consumers reveals that Britishness is a key attraction when purchasing British luxury brands. The royal family and Beckham came top of the list when the same consumers were asked what they most associated with Britishness. TV programmes and movies like Downton Abbey, the Harry Potter films, Sherlock Holmes, James Bond, and BBC News also placed highly.

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Creating stories from data
Written by Brittany Golob   
Friday, 09 May 2014 10:04

Data_wheel.pngThis week an event titled, thefuturestory – Today 2014, brought together IC professionals and data experts from across the field in a bid to unravel data’s role in communications.

The major theme for the day was ‘creating stories in a data-driven world’, whether that be internally or for the consumer. Kathryn Corrick, head of learning and content at The Open Data Institute, explained how data is passive information that needs a storyline to give it value.

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Financial progress
Written by Brittany Golob   
Thursday, 08 May 2014 10:05

CIPR_office.jpgThe CIPR Finance Report for 2013 reveals targets met and exceeded in a year that focused on economic sustainability for the organisation.

CIPR CEO, Alastair McCapra, says, “2013 has seen a year of significantly better financial performance than forecast for the CIPR. While preceding years had seen an emphasis on maximising our cash reserves, the budget for 2014 sought to move the emphasis towards investing in infrastructure and capacity needed to advance the Institute’s work.”

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Connecting investor and employee communications
Written by Brittany Golob   
Thursday, 08 May 2014 09:06

Emperor.pngInformation that is routinely communicated to investors, such as brand vision, purpose, and strategy, should also be communicated with employees. Research shows that this would have a positive impact on employee engagement and performance.

Emperor, a UK brand and communications agency, has released a white paper that advocates effective, connected communications between investors and employees. The paper, titled ‘Using investor communications to raise business performance’, argues that many companies do not integrate investor and employee communications, and states that employees are often required to translate or contextualise reports in order to find relevance.

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Dave gets a makeover
Written by Brittany Golob   
Tuesday, 06 May 2014 13:47

Dave.jpgThe Dave channel will launch its first rebrand since its launch seven years ago. The new look will be designed by Red Bee, responsible for the original identity, and will build upon the channel’s already established, quirky persona by introducing a new collection of idents and between-programming add-ons.

The idents and humorous visuals will intersect with Dave’s positioning as an informal and fun channel. UKTV’s Will Gunton says, "We want people to think of Dave not just as a place you visit, but a mate you want to spend time with, even when you can't get near a telly. In a world crowded with hundreds of channels, Dave has always stood out for its unique personality, which gives us the ability to talk and act in ways which others can't. This refresh is designed to inject this unique persona into everything we do on- and off-screen and expand the Dave brand to an even bigger audience."

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A deeper experience
Written by Brittany Golob   
Tuesday, 06 May 2014 08:55

mills_boon__2_.jpgOn 6 May, a “first of its kind” digital series by Mills & Boon launches, embracing digital, social and mobile platforms for 21st century audiences.

Created by renowned romantic publishers, Harlequin, The Chatsfield site conjures up a luxury hotel, where character’s stories are slowly revealed, and can be pieced together to create a bigger picture.

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IKEA’s Swedish meatless meatballs
Written by Brittany Golob   
Friday, 02 May 2014 16:05

IKEA-Meatballs_1.jpgIkea’s infamous meatballs are getting a sustainable, culinary revamp. In an effort to become more sustainable and to lower its carbon footprint, IKEA is introducing vegetarian and chicken adaptions to its iconic meatballs.

Last year, IKEA sold 97m meatballs but the traditional ingredients, beef and pork, are both major contributors to climate change. So much so that last year the food sold in Ikea stores was responsible for 600,000 tons of carbon dioxide emissions.

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PayPal redecorated
Written by Brittany Golob   
Friday, 02 May 2014 15:45

paypal.jpgWith a reach of 23 currencies over 193 markets, PayPal has become one of the leading digital payment companies in the world.

This week PayPal has announced its first global campaign by advertising agency Havas Worldwide alongside a new identity designed by Californian-based fuseproject.

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'The Ship that Launched a Thousand Stories'
Written by Brittany Golob   
Friday, 02 May 2014 14:52

rolls_royce_UT.jpgRolls-Royce is celebrating the 40th anniversary of its UT offshore ship design in a global campaign with Dutch creative agency Nomads.

The UT design was first created in 1974 by Ulstein Trading and since its acquisition by Rolls-Royce, over 800 offshore vessels that specialise in drilling, storage and production have been built using the UT design.

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PRCA announce 2014 DARE shortlist
Written by Brittany Golob   
Friday, 02 May 2014 13:50

George_Hotel_Edinburgh.jpgThe shortlist for the Public Relations Consultants Association’s (PRCA) 2014 DARE Awards has been announced.The DARE Awards, a celebration of outstanding work by regional PR agencies, with category winners from the five main regions of the UK, is now in its second year.

Today, PR agencies outside of London have grown in recognition, as resources have been made available that have allowed them to operate on the same levels as London-based agencies. Regional PR agencies specialise in working at the local level as they can work within communities to offer clients a chance to extend their reach across local stakeholder groups.

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Funded training for charities and small businesses
Written by Brittany Golob   
Friday, 02 May 2014 13:13

womanusinglaptop.jpgInspire, Motivate and Engage (IME) is an online training provider that helps people enhance their professional development skills through distance learning courses. As part of a new CSR initiative IME are offering funded training to small UK enterprises and charities.

Claire Atkinson, founder and CEO of IME, explains, “Last year we conducted some research to get a greater understanding about the challenges facing businesses in 2014. We found that 90% of small businesses and 92% charities felt that career development opportunities are one of the best ways to engage staff, yet many are faced with massively reduced training budgets. This is why we decided to offer a number of funded places on our training courses to small businesses and charities from across the UK”.

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Time for football
Written by Brittany Golob   
Friday, 02 May 2014 11:07

Ronaldo.jpgLuxury Swiss watch brand, Tag Heuer, has signed Cristiano Ronaldo as its latest brand ambassador. The international football star is the latest sport star to be partnered with Tag Heuer following the participation of WTA tennis champion Maria Sharapova, Formula One World Champion Jenson Button, World Rally Champion Sébastien Ogier and the entire crew of 2013 America’s Cup winner Oracle Team USA. The spotlight will be on Ronaldo when he captains the Portugal team at this year’s World Cup ceremony.

Tag Heuer’s sporty brand ambassadors do not immediately appear to gel with the company’s main product, watches, but, over the years, the company has strategically aligned itself with all that international sport and sporting achievement represents.

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Communicate and PRCA bespoke tablet collaboration
Written by Brittany Golob   
Wednesday, 30 April 2014 10:57

prca_tablet_image_2.PNGTogether with Public Relations Consultants Association (PRCA), Communicate magazine is launching a bespoke tablet- and iPad- only monthly for PRCA members.

PRCA director general, Francis Ingham, says: “PRCA Now provides a platform for thought-provoking insight into the big issues facing the PR industry right now, while also allowing us to keep everyone up to date on what we are doing.”

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