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Time for football
Written by Brittany Golob   
Friday, 02 May 2014 11:07

Ronaldo.jpgLuxury Swiss watch brand, Tag Heuer, has signed Cristiano Ronaldo as its latest brand ambassador. The international football star is the latest sport star to be partnered with Tag Heuer following the participation of WTA tennis champion Maria Sharapova, Formula One World Champion Jenson Button, World Rally Champion Sébastien Ogier and the entire crew of 2013 America’s Cup winner Oracle Team USA. The spotlight will be on Ronaldo when he captains the Portugal team at this year’s World Cup ceremony.

Tag Heuer’s sporty brand ambassadors do not immediately appear to gel with the company’s main product, watches, but, over the years, the company has strategically aligned itself with all that international sport and sporting achievement represents.

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Communicate and PRCA bespoke tablet collaboration
Written by Brittany Golob   
Wednesday, 30 April 2014 10:57

prca_tablet_image_2.PNGTogether with Public Relations Consultants Association (PRCA), Communicate magazine is launching a bespoke tablet- and iPad- only monthly for PRCA members.

PRCA director general, Francis Ingham, says: “PRCA Now provides a platform for thought-provoking insight into the big issues facing the PR industry right now, while also allowing us to keep everyone up to date on what we are doing.”

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Cannes Lions perfect stock photography
Written by Brittany Golob   
Wednesday, 30 April 2014 10:19

Max_Oppenheim_photography.jpgThe Cannes Lions International Festival of Creativity has launched their 2014 campaign in collaboration with  McCann London and photographer Max Oppenhiem to perfect the stock shot.

The campaign will run in national newspapers and trade magazines around the world from now until June. To highlight the value of attending the festival, the campaign will be featuring a collection of world-renowned creative professionals as stock photography models.

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PR on the rise
Written by Brittany Golob   
Tuesday, 29 April 2014 12:16

prca_ad.jpgThe first quarter of 2014 has been successful for PR consultancies, which have seen a sharp growth in new business, according to the Public Relations Consultants Association’s (PRCA) consultancy barometer.

The survey, taken by PRCA members, shows that 80% of consultancies have reported new business, marking a 4% growth from the final quarter of 2013.

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Debating the extrovert
Written by Brittany Golob   
Tuesday, 29 April 2014 12:03

extrovert.jpgOn 2 May, the Institute of Internal Communication’s (IoIC) live cultural debate will discuss how putting too much focus on extrovert employees can damage business.

Within organisations, the ways of the extrovert employee are better catered to than the quiet introvert. Though the ‘pizazz’ of the extrovert can bring in some business, the overpowering of the introvert’s ideas can be detrimental to staff morale and have an over-all effect of lowering business performance.

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The king of spin's fall from grace
Written by Brittany Golob   
Monday, 28 April 2014 17:27

Max_Clifford_guilty.jpgPublicist and PR advisor Max Clifford is the first person to be convicted under Operation Yewtree. He was found guilty for eight out of 11 indecent assault charges. Today, Clifford was delivered an eight-year jail sentence.

Max Clifford is one of the UK’s best known publicists, he is famous for representing high-profile and celebrity clients, particularly in controversial cases. Clifford’s famous former clients include Simon Cowell, Jade Goody, former prostitute Pamela Bordes and comedian Freddie Starr.

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Tasting tours
Written by Brittany Golob   
Monday, 28 April 2014 15:18

milking_team.jpgWyke Farms will deliver its dairy samples out of a trailer decorated to look like a traditional farmhouse kitchen. Above all the company is looking to communicate its ‘local’, ‘traceable’ and ‘environmentally friendly’ credentials since research shows that these values are increasingly important for consumers (Mintel Cheese Report, October 2013). 

The sampling tour will provide the public with a real-life experience that will create stronger engagement with the brand and its offering. The dairy producer is looking to draw on its heritage and independence in the development of its brand positioning. The Wyke Farms team will also offer coupons and recipe cards to encourage brand loyalty among its customers.

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Big brand refresh
Written by Brittany Golob   
Monday, 28 April 2014 14:19

logistik_rebrand.pngLogistik Group has refreshed its brand to reflect the evolution of the company and its offering. The communications and events specialist aims to inject fun and flexibility into its brand personality while illustrating natural progression, rather than a change of direction, by keeping elements of the original visual identity.

Deputy creative director, Dani Batty, says, “It was time for a change. We felt that the website and brand collateral all stood to be more representative of the collaborative approach that so distinguishes Logistik Group in its work. We have been able to successfully evolve the whole brand to provide a toolkit of assets across the business which embodies the culture and expertise that needed to be foregrounded.”

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The Transform Awards MENA shortlist goes live
Written by Brittany Golob   
Monday, 28 April 2014 10:51

ally_campbell.jpgAs the award ceremony date draws nearer, the shortlist for this year’s prestigious Transform MENA awards is revealed. The awards will celebrate the best in Middle Eastern and North African brand development.

Those shortlisted for the 2014 Transform Awards MENA include Al Alan TV and Turquoise Branding, Commercial Bank of Qatar and Industry, dnata and Brash Brands, King Abdullah Economic City and Turquoise Branding, and Seef Mall and Unisono in the ‘Best use of a visual property’ category. Another competitive category was ‘Best strategic/creative development of a new brand’, and the shortlisted entries are; Abu Dhabi Technology Department Committee and Brand Union, Al Mutawakelah and Omnia, ARN and Brash Brands, Fundo Soberano de Angola and Grayling, Mudadala Petroleum and Omnia, and The Supreme Council of Health and Agency222.

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Appreciating the visual in Barcelona
Written by Brittany Golob   
Thursday, 24 April 2014 15:43

barcelona_1.jpgThe World Communication Forum in Davos will host a regional session in Barcelona dedicated to visual communications. As a city renowned for its visual appeal, and one of the world’s design capitals, Barcelona is ideally suited to host such an event.

The event will be held on May 23 in Centro de Cultura Contemporanea de Barcelona and will allow design, marketing and PR experts from across the board to gather, share knowledge and gain insight into current trends.

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Invoice scam operates under a new name
Written by Brittany Golob   
Thursday, 24 April 2014 14:29

invoice_scam.jpgA group of fraudsters masquerading as a press release distribution service are delivering fake invoices under the corporate identity ‘PRfastmedia’. PR agencies and small businesses are the key targets. The scam originally came to light in June 2013, when the scammers went under the name of ‘Silence Media Network’.

The invoices, delivered by post, claim that money is owed and provide payment details. The description on the letter and the contact details are sourced from the individual company's own outgoing press releases, giving the invoices an authentic appearance.

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Leading the way in corporate sustainability
Written by Brittany Golob   
Thursday, 24 April 2014 11:01

rb_brands.jpgRB has published its 2013 sustainability report, results show efforts to go beyond sustainability within the company and improve health globally. RB is a health, hygiene and home company with operations in over 60 countries.

The ‘enabling healthier lives’ report reveals that RB has met targets and incorporated sustainability across manufacture and product lifestyle, while carrying out successful health-focused charity partnerships.

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China's digital and social media consumption
Written by Brittany Golob   
Wednesday, 23 April 2014 13:06

China digital_1.pngModern China’s mobile, digital and social landscape is unique, and accounts for a large percentage of the world’s online activity.

A new report by We Are Social clarifies digital trends and developments from around the world. The latest China report monitors the penetration rates of different technologies, the top-ranking social platforms, and other digital-focused statistics.

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Sustainable communications London event
Written by Brittany Golob   
Wednesday, 23 April 2014 10:03

SustainabilityForum_0209.JPGSustainability and communications professionals will gather at next month’s Sustainability Communications Forum, held at the Inmarsat Conference Centre in London. The event will offer inspiration and practical guidance for delivering meaningful and effective internal and external communication strategies particularly in relation to sustainability.

Sustainability is increasingly becoming a priority for businesses, furthering the need to effectively communicate environmental, social, and governance issues to business stakeholders.

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Bourse rebrand
Written by Brittany Golob   
Thursday, 17 April 2014 15:39

JSE_logo_wall.jpgThe Johannesburg Stock Exchange (JSE) has revealed a new identity that aims to communicate a modern and well-connected brand positioning with an African feel.

Research was conducted among clients, employees and other stakeholders prior to the rebrand, identifying their perception of the JSE brand. The research found that while JSE was seen as professional, reliable and honest, it also came across as old and somewhat conservative.

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Glasses for children
Written by Brittany Golob   
Thursday, 17 April 2014 13:01

gruffalo.jpgA study conducted by Redshift Research has revealed that one in five children between the ages of one and 13 have never had an eye test, this despite the fact that eye tests are free to children on the NHS. The report was carried out in anticipation of a Gruffalo eyewear launch from Specsavers and Magic Light Pictures.

"We are delighted to be partnering with Specsavers on this great and unique project," says Daryl Shute, brand director at Magic Light Pictures. “It is very important to us, with the Gruffalo range of books, to support children's literacy skills, which, as the Specsavers study shows, can be positively impacted from an early age with regular eye examinations and ensuring the appropriate measures are taken when required. Engaging with the book inspires so many young children and supports creativity and imagination, which are key values for the Gruffalo brand. We're really pleased to be introducing a fun new range of reading frames which we’re confident young children will enjoy wearing."

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Sponsorship of ballet brings Russian art to British audiences
Written by Brittany Golob   
Thursday, 17 April 2014 11:50

Rodin.jpegThe opening night of the Eifman Ballet’s dramatic, stirring production of Rodin at the home of the London home of the Royal Ballet, the London Coliseum, brought the best of Russian culture to the heart of British art.

The performance itself featured renowned sculptor Rodin and his passionate, tormented professional and personal life as played out in dance. Yet the story behind the production, and that of its sister show Anna Karenina, speak to the professional and personal relations between Russia and the UK.

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The Wally Olins legacy
Written by Brittany Golob   
Thursday, 17 April 2014 09:09

Wally Olins_1.jpgWally Olins, the king of branding, passed away on Monday 14 April at the age of 83. At the time of his death Olins was chairman of Saffron Brand Consultants, and had just released his latest book, ‘Brand New: the shape of brands to come’.

Olins, a history student at Oxford, started out in advertising with Ogilvy and Mather in Mumbai, but he said he found the business to be somewhat shallow and left in 1965 to co-found, Wolff Olins, arguably the first ever dedicated brand consultancy, with Michael Wolff. Wolff Olins soon became a major player with clients that included British Telecom, Renault and the Metropolitan police.

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Health and wellbeing sponsorship
Written by Brittany Golob   
Wednesday, 16 April 2014 12:21

embarrassing_bodies.jpgHealth and beauty retailer, Superdrug, has announced its plans to sponsor a wide range of health and wellbeing programming across Channel 4 and UKTV’s Really entertainment channel. The sponsorship is part of Superdrug’s ongoing brand repositioning strategy.

Currently, Superdrug is perceived to be a beauty brand above all else, but Superdrug would like to position itself as a health and wellbeing brand in the run-up to the opening of its first wellbeing concept store in Banbury, Oxfordshire next month.

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Corporate Engagement Awards celebrate best in CSR
Written by Brittany Golob   
Tuesday, 15 April 2014 15:23

CEA_Communicate_129.jpgThe Corporate Engagement Awards has, for the past three years, honoured the best in corporate sponsorships, partnerships and corporate social responsibility. The awards celebrate those partnerships that have benefits not only for the charity, community or non-profit organisation involved, but for the supporting business itself.

Corporate social responsibility (CSR), corporate sponsorships and partnerships and other community-led programmes have proliferated in the recent past. Companies are realising that not only do they have an obligation to do good, but that it is also in their direct interests to do so.

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