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Working from home
Written by Brittany Golob   
Tuesday, 15 April 2014 13:00

working_from_home.jpgMarissa Mayer recently made the news for banning Yahoo’s work from home policy. The main reason cited was a desire to bring employees together, creating a closer community and team. It is also often assumed that unsupervised staff members working at home could become more easily distracted and work less efficiently.

However, latest research indicates that employees who work from home could rack up an extra 150 hours per year. The research, conducted by UCi2i, a video conferencing vendor, found that those who work from home end up doing so much overtime that it equates to an extra month of work per year. Therefore, a team of 12 staff working from home, would effectively equate to the output of one full time member of staff with no extra salary cost.

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Tweeting live departures
Written by Brittany Golob   
Tuesday, 15 April 2014 11:29

leeds_bradford.jpgLeeds Bradford International Airport has launched an app that tweets live departure and arrivals information. The live flight information will be delivered direct to the Twitter user via an app developed by KMP Digitata. Travellers will receive updates directly to their personal devices as they appear on the departures board, and those waiting to pick-up arriving passengers can also receive up-to-date flight arrival information.

Communicating flight information over personal devices, in addition to traditional means, is a great example of using social media to provide personalised service where none was previously possible, thereby promoting customer engagement.

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Neglected intranets have negative impact on IC
Written by Brittany Golob   
Tuesday, 15 April 2014 09:39

vintage_office_work.jpgA recent report has found that underperforming intranets could be costing companies £2.7bn in wasted staff time. The report, from user experience experts Mando Group, claims that in a quarter of large UK companies, and in nearly half of all medium-sized companies, intranets are underperforming.

The ‘Internal Engagement’ report suggests that although the corporate intranet is commonplace, it is not being used to its full potential and is often neglected in favour of the customer-facing website.

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Wembley Arena renamed in June
Written by Brittany Golob   
Monday, 14 April 2014 12:51

Wembley.jpgThe Wembley Arena will be rebranded as part of a £15m sponsorship and naming rights deal. SSE Energy has signed a ten-year deal with the London venue. As of 1 June, Wembley Arena will be renamed The SSE Arena, Wembley.

However, SSE Energy, one of the big six energy companies, may struggle to get its name associated with the property (an issue discussed in Communicate’s February issue in light of news that Barclays would be terminating its sponsorship of London’s cycle hire scheme). Since Wembley Arena has been running under the same name for a long time it is likely that the new name will not be immediately adopted by the public and media.

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A tech cluster success story
Written by Brittany Golob   
Friday, 11 April 2014 14:35

digicity.jpgDigitalCity is a Teesside-based cluster of digital media and technology enterprises now celebrating its tenth year. A joint project between Teesside University and Middlesbrough Council, DigitalCity was established to stimulate digital entrepreneurialism in the Tees Valley.

Ten years after the project was launched its effect on the community is tangible. Middlesbrough’s economy is now worth £62m annually and the value of digital to the whole of the Tees Valley is £174m annually. According to a report by the National Institute of Economic and Social Research, Middlesbrough is currently the only UK digital economy cluster north of Birmingham. DigitalCity’s success has had a huge impact on local economy; driving business and providing employment opportunities.

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The power of immersive brand experiences
Written by Brittany Golob   
Friday, 11 April 2014 11:52

kreate.jpgKreate’s new division, ProKreate, is specialising entirely in immersive brand experiences. ProKreate will develop transmedia storytelling events that capture brand personality and strengthen engagement between consumer and brand.

The interactive marketing style that ProKreate will employ is thought to be particularly effective for Generation Y, but while ProKreate will be feeding into its experiences extensively through social media interaction before, during, and after all events, it is the real experience that is at the heart of its service and suggests that real experiences are still paramount when engaging with consumers in this digital age.

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Pioneering campaigns
Written by Brittany Golob   
Friday, 11 April 2014 09:44

political_campaigns__2_.jpgA list of the best campaigns of the year is being released in the run up to the second annual Change Opinion Awards. The list, compiled by Westbourne Communications, recognises campaigns that have either brought an issue to light, or helped change public opinion surrounding a particular issue.

Westbourne founder James Bethell says, “At Westbourne we embrace change and challenge the status quo. Campaigning is not just about talking to politicians and getting articles in newspapers but about getting out on the streets, sometimes in the pouring rain, listening and talking to real people. The Westbourne 100 has been created to recognise those people and organisations who wouldn’t give up; who have fought and are still fighting to make a difference.”

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Healthcare festival introduces new award category
Written by Brittany Golob   
Thursday, 10 April 2014 13:53

Lions_Health_2.jpgThe inaugural Lions Health festival and awards for creativity in healthcare marketing and communications has introduced a new award; the ‘Lions Health united nations foundation grand prix for good’. The award will honour the best entry from a charity, NGO or not-for-profit.

All gold lion award winners will be reviewed by both the ‘Health & wellness’ and the ‘Pharma’ juries who will award one outstanding entry with the new accolade. The winner of the award will be revealed at the Lions Health awards in Cannes, France.

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Transform Awards go to Asia-Pacific
Written by Brittany Golob   
Wednesday, 09 April 2014 10:36

Transform_Europe.jpgThe global branding industry’s leading brand development awards ceremony will be setting up shop in Hong Kong this November. The Transform Awards Asia-Pacific will continue to celebrate the very best of brand transformation and repositioning.

Transform Awards Europe is now in its fifth year, and 2014 sees the prestigious brand expand to encompass Transform Asia-Pacific and Transform MENA. The award ceremonies will ensure international recognition of excellent work in brand development, while providing a networking platform for those outstanding in their sector.

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Ecuador spells it out
Written by Brittany Golob   
Tuesday, 08 April 2014 16:21

All_you_need_is_Ecuador.jpgThe Ecuadorian Tourist Board has come up with an innovative, global campaign to promote tourism in Ecuador.

The London-based part of this campaign can be witnessed at London’s Victoria Station; a large model of the letter ‘E’. The rest of the letters spelling out, ‘All you need is…’, are to be found in Paris, Madrid, Sao Paulo, Bogota, New York, Santiago, Berlin, Lima, Mexico D.F., Amsterdam and Buenos Aires.

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Rapidly changing tv industry drives rebrand
Written by Brittany Golob   
Tuesday, 08 April 2014 10:20

tv_academy_rebrand.jpgThe Television Academy, previously The Academy of Television, Arts & Science, was predominantly recognised as the organisation behind the popular Primetime Emmy Awards.

The Television Academy wanted to move away from this restrictive identity and reposition itself as a brand for every day of the year. It wanted to be seen as an organisation at the forefront of the evolving television landscape with a new image that would be simultaneously professional and celebratory. 

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Raising awareness of mental health issues at work
Written by Brittany Golob   
Monday, 07 April 2014 14:48

mental_health.jpgThe Workwell Mental Health Champions Group is looking to prioritise mental health issues in the workplace. The campaign will come from the collaboration of business leaders – starting with the group’s founding members; companies that include BT, Bupa, RBS, Mars and Procter & Gamble.

An inaugural report, ‘Mental health: we’re ready to talk’, was launched as part of Responsible Business Week. The report reveals that the current attitude towards mental health is having a negative impact upon the productivity of UK businesses. In contrast, businesses that engage with mental wellbeing see improved employee motivation, greater staff retention rates and increased competitiveness.

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Major PR awards announces shortlist
Written by Brittany Golob   
Monday, 07 April 2014 13:15

CIPR_Excellence_Awards_2013.jpgThe CIPR Excellence Awards has announced its shortlist for 2014. Brands2Life has secured the highest amount of shortlisted entries with nine across multiple campaign categories.

The next stage of the rigorous judging process will see shortlisted entrants attending face-to-face interviews with a team of over 90 industry experts. The overall winners will be announced at a black tie dinner held in Old Billingsgate, London on Tuesday 17 June.

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The state of DAM
Written by Brittany Golob   
Monday, 07 April 2014 11:58

video_camera.jpgA new survey will find out how widely and effectively businesses partake in digital asset management (DAM). The Digital Asset Management Survey 2014 is being distributed by software developer WoodWing.

While companies are becoming increasingly aware of the need to manage an ever-expanding collection of complex digital files, WoodWing suspect that a general misunderstanding prevails. The 2014 global survey seeks to determine understanding of DAM across all industries while generating user requirement feedback from individuals at every level of experience.

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Positive reviews have significant impact on brand perception
Written by Brittany Golob   
Friday, 04 April 2014 13:52

brain_2.jpgAn Outbrain study has tracked the significant lift in brand perception metrics as an outcome of third party reviews. Increasing exposure to this kind of review could see brands reporting an increase in recall, favourability, purchase intent and likelihood to recommend products to a friend.

Outbrain’s ability to measure the impact of a positive reviews campaign by looking at the key brand perception metrics could be ‘the new PR measurable’, allowing PR agencies to track the success of a campaign strategy. Outbrain brings consumers and content together online, providing publishers and brands the opportunity to reach a highly engaged audience.

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Ban on cigarette branding moves into final stages
Written by Brittany Golob   
Friday, 04 April 2014 11:36

smoking.jpgAfter years of deliberation, a politically-charged reference in the 2013 Queen’s speech and a precedent set in Australia and elsewhere in Europe, the UK has decided to move into the final stages of banning branding on cigarette packaging.

The controversial decision has been opposed by the international tobacco industry, which sought to prove that there was a negligible link between branding and youth take-up of smoking. Anti-smoking advocates pointed to research like that done by the University of Stirling Centre for Tobacco Control and a more recent government study to prove that branding has a direct correlation to child smoking.

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Crowdfunding for the community
Written by Brittany Golob   
Friday, 04 April 2014 10:00

Sweta founder_1.jpgLocalfunded is a new crowdfunding platform with a particular focus on projects that will directly benefit the local community. The site also offers deals and rewards on local services and goods.

This new crowdfunding site is innovative in its use of the internet as a local tool. In a recent study; Campaign to Protect Royal England, statistics showed that every £10 spent in a local shop is worth £25 to the local community, and small independent shops hire three times as many staff than large supermarkets for the same amount of turnover. This study highlights the importance of investing in local businesses.

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It’s goodbye for now
Written by Brittany Golob   
Thursday, 03 April 2014 15:36

Idris_Elba.jpgTonight, Europe’s second Advertising Week celebrates the end of its four day stint in the UK capital with a closing party at Koko in Camden. The majority of the festival’s conferences and panel discussions were hosted in the BAFTA building, and this year’s programme was full to bursting with the advertising and marketing industry’s highest calibre professionals, as well as a fair share of celebrity appearances.

The enthusiasm of Advertising Week’s speakers and attendees alike is testament to the passion and innovative creativity of the industry. Hot topics this week included; engaging Millennials/Generation Y, the future of digital and social media in terms of engaging consumers, and the role of women in media. Guests ranged from actors to business CEOs and from TV personalities to magazine editors.

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Brazilian creativity
Written by Brittany Golob   
Wednesday, 02 April 2014 15:42

Brazil_day.jpgThe Cannes Lions festival has long been a celebration of global creativity. This year’s programme will include a day dedicated to Brazilian talent.

Philip Thomas, CEO of Lions Festivals, says, “The 2013 Cannes Report ranked Brazil as the second most creative country in the world and São Paulo as the most creative city in the world, with the country’s total haul of lion trophies amounting to 114. On top of this, the report’s highest-ranked creative director, art director and copywriter all hail from Brazil. It’s proof that the industry in Brazil is rocketing at the moment and we want to be able to bring a bit of this to Cannes, offering inspiration and insight from some of the most creative minds currently working in Brazil.”

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Transform Awards Europe 2014 announces winners
Written by Brittany Golob   
Tuesday, 01 April 2014 21:15

20140401_231530.jpgNow in its fifth year, the Transform Awards is the industry’s definitive celebration of excellence in rebranding and brand repositioning. This year’s awards exemplified the maturity and success of the European creative industries through a strong, diverse shortlist and standout winners.

The awards were distributed at a gala dinner hosted by author, PR extraordinaire and ex-political aide, Alastair Campbell. The event, held at The Brewery in London, featured the distribution of 29 award categories, including the award for ‘Best overall visual identity’ and the ‘Grand Prix’ award celebrating excellence in brand transformation.

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