|Blue Rubicon launches Surname & Surname|
|Tuesday, 16 October 2012 10:10|
NB Studio aimed to provide fun, humourous branding for the ‘anti-ego’ PR agency. The result was a classic design with room for personality.
Nick Finney, creative director at Studio NB says, “A lot of other “funky” consultancies for consumer-facing brands seem to focus on loud text, neons, and an overflow of information - with homepages full of puns, jokes, twitter-feeds. It was our challenge to show the successes and creative range of Surname & Surname, whilst maintaining a ‘less is more’ aesthetic. We’ve developed a visual toolkit for them which fits their style of modern, agile creativity.”
The agency boasts a launch staff of six employees led by Lotte Jones and Kev O’Sullivan, both formerly associate directors at Blue Rubicon. The pair say they will appeal to global brands and put a creative and energetic face on Blue Rubicon’s consumer-facing services.
Blue Rubicon recently launched Thirty Six Strategy as a PR outlet for political campaigning, with further expansion promised by Blue Rubicon CEO Gordon Tempest-Hay.