For PR students on the CIPR’s 43 recognised courses, membership to the trade body is now free. The 13 September announcement will allow students access to the CIPR’s qualifications and training programmes, networking opportunities and one free year of membership post-graduation.

Students on other public relations courses do not despair, CIPR membership for students is frozen at just £35 per year.

CEO of the CIPR Jane Wilson says, “The CIPR hugely values its relationships with student members and their universities. Student membership demonstrates an interest in public relations and a commitment to the profession. It also gives the next generation of practitioners access to the full range of benefits currently available to all CIPR members and I hope it will give graduates a head start in their public relations career.”

Wilson also says the decision will also attract new students to the field of PR, particularly through the CIPR’s favoured courses. A CIPR member and current student says her membership to the organistaion has helped her to develop professional relationships and explore work placement opportunities.

Last year, the PRCA launched the first-ever apprentice scheme for prospective PR professionals in Britain. The apprenticeship programme aimed at attracting young people entering PR as an alternative to attending university. Alongside the CIPR’s university-based initiative, the two organisations are actively responding to criticism about the accessibility of careers in the communications industry.