|Annual volunteering event can boost employee engagement|
|Friday, 31 August 2012 11:30|
British companies have been faced with a recent downturn in employee engagement. One way to combat this is by promoting volunteerism. This year’s 16th annual CSV Make a Difference Day takes place on 27 October and encourages professionals to share their skills with local charities.
A 2011 Deloitte survey found that volunteerism leads to greater employee engagement and pride in an employee’s corporation. It says over 70 per cent of employees aged 21-35 claimed they did not have enough time to volunteer. By encouraging corporate volunteerism, a company can engage a third to half of their young employees.
The CSV has a year-round employee volunteering programme that encouraged and assisted 9,000 employees in the UK to volunteer 55,000 hours of their time in 2011. One-off volunteerism events such as Make a Difference Day can help raise employee satisfaction from 32 to 51 percent, according to Deloitte.
Broadcaster Jon Snow, a sponsor of the 2012 event says, “Volunteering your professional skill to a local community group or charity will have a huge impact on their future...Professionals ranging from sport coaches and conservation workers to lawyers and marketing experts can all make a difference in their community.”
2011’s Make a Difference Day drew 71,000 people to participate in nearly 2,500 events.
For more on employee engagement, please see the following stories: