|4G mobile service prompts rebranding queries|
|Tuesday, 21 August 2012 14:31|
The UKs first access to 4G mobile service will be provided by the joint Orange and T-Mobile networks. There is speculation that the existing Everything Everywhere brand will be rebranded as Everything Everywhere 4G.
Everything Everywhere represents the coalition between the two telecoms companies in Britain. Its potential rebrand could happen as early as October, when 4G service becomes available in the UK. But, other sources say that Everything Everywhere would function as a third brand alongside the existing platforms.
In response to fears that the Orange and T-Mobile networks would be liquidated into the Everything Everywhere brand, Head of PR and Corporate Communications Mat Sears assuaged customers. He told Marketing Week that the new brand will not replace Orange and T-Mobile services, but will stand alongside them.
When 3G first came to Britain, the Hutchison group released mobile carrier Three as a means to launch the new service. As yet, Everything Everywhere is the only carrier licensed to provide 4G service in the UK by telecoms regulator Ofcom.
To read more about the joint venture between Orange and T-Mobile, please click here.