|Summersault to redesign Tesco's internal newspaper|
|Thursday, 16 August 2012 15:27|
This week alone, two studies were released which documented the decline of employee engagement within UK corporations. Research by Hyphen suggests that employee pride, particularly among young professionals and women has declined severely. An Involve poll directed internal communications departments to be more creative in their engagement strategies.
Tesco and Summersault's endeavour will attempt to address this general decline in-house. It may also be a response to last year's reputation-damaging situation in which a Tesco job advert was placed with the Jobcentre paying only Jobseekers' Allowance and expenses. The social media response may have contributed to Tesco's worst Christmas in decades.
With the Summersault partnership, the 300,000 strong Tesco workforce will receive newly designed editions of The One that will feature content more closely aligning with the company's overall goals. The facelift the agency will bring to Tesco's four-year old paper should help Tesco avoid the engagement issues plaguing British employers.
The newspaper was originally launched in 2008 with the goal of allowing employees a direct link to the big picture within the corporation.
Summersault has worked with large private and public organisations in the past in both internal, engagement-developing strategies and materials for customer consumption.