| AMEC award winners revealed |
| Thursday, 14 June 2012 15:07 |
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The winners of the AMEC Global Communication Effectiveness Awards 2012 were announced tonight at a ceremony in Dublin. SocialEyez (Media Watch), took home the night’s international grand prix, for their work with Etisalat UAE, with Kantar Media UK winning platinum for Drinkaware. The AMEC Awards celebrate exceptional work in communication research, measurement and evaluation across the globe, and provide a continuation of the organisation’s strategy to influence international change for the benefit of the communications research industry. They took place at the historic Guinness Storehouse in Dublin, following the second day of the 4th European Summit on Measurement held by AMEC. No awards were held in 2011, whilst AMEC reassessed how to make its Awards truly significant on an international stage – an aim upheld by the international winners. Kantar Media’s work with the French Biomedicine Agency won Gold in Best Use of Communication Management: Public Sector, while 360m (A Sentia Media Company) won in Business-to-Business for Dairy Australia. Other winners came from Singapore, Ireland, Sweden and Italy, providing a true showcase for the best international work in AMEC’s field. The Young Professional of the Year Award went to Dr Kate Greenwood, from 360m, but all the entrants were highly praised by the judges. Communicate was a media partner at the AMEC Global Communication Effectiveness Awards 2012. The full list of winners is as follows: Best Use of Communication Management: Public Sector Gold - Kantar Media for Agence de la Biomédecine Tests Genetiques Best Use of Communication Management: Not-for-Profit Gold - Westminster City Council - Responding to the new world of communications Best Use of Communication Management: Business-to-Business Gold - Kantar Media UK for Diageo - Responsible Drinking – Analysing the Public Discourse Best Use of Communication Management: Business-to-Consumer Gold - Porter Novelli for The Royal Mint - All You Need Is Love: Creating the fastest selling coin in Royal Mint history Best Use of Communication Management: International - Multi-market Activity Gold - Protean Marketing Communications for Totech – Successful Integrated Sales & Marketing Campaign for Totech
Silver - The Gorkana Group for National Grid – A Clear Line-of-Sight
Bronze - Commetric for Verizon Business – International, Ongoing Monthly Media Analysis
Shortlisted - Kantar Media UK for European Monitoring Centre for Drugs and Drugs Addiction - International Exposure of Annual Report
Shortlisted - Kantar Media for IKEA International AB- Monthly Media Evaluation for Corporate Communications
Shortlisted - Kantar Media UK for Mazda - Mazda of Europe: Media analysis - G5 + Russia
Shortlisted - Report International Limited for Manchester City FC - International Programme
Integrated Communication Measurement/Research Gold - Kantar Media UK for Drinkaware – Drinkaware: Alcohol and Soaps Best Use of Measurement for a Single Event Gold - Kantar Media UK for Ford – Ford of Europe: IAA’11 Best Use of Social Media Measurement Gold - SocialEyez (Media Watch) for Etisalat UAE Best Use of a Research, Measurement and Evaluation Programme Gold - Waggener Edstrom Worldwide for Health Promotion Board Singapore – National Smoking Control Campaign 2011 and National Healthy Living Campaign Innovation Award Bronze - Precise for Pfizer Young Professional of the Year Award Gold - Dr. Kate Greenwood, 360m (A Sentia Media Company) Grand Prix: The International Award SocialEyez (Media Watch) for Etisalat UAE Grand Prix: The Platinum Award Kantar Media UK for Drinkaware – Drinkaware: Alcohol and Soaps |
