|Tuesday, 07 February 2012 17:15|
Eulogy! and New York based DGC have announced a strategic partnership to service the global PR needs of the media and marketing services sector. The two agencies will collaborate to offer cross border strategy development, implementation and creative campaigning for both existing clients and prospects.
Collectively, DGC and Eulogy! have seen an increased demand from clients for cohesive strategies covering the two creative/media centres of the world. The new partnership will launch with two clients – The Brand Union and MEC. Lara Leventhal, Eulogy! MD, comments: “We’ve been looking at the best way to enhance the services we offer our clients in the US market for some time. In our discussions with DGC it became apparent there was not only a complementary culture but a common skill set. The media, advertising, marketing services and digital communities are themselves seeking out global opportunities and need PR support which mirrors this. This announcement also supports Eulogy!’s international growth strategy”.
Sam DiGennaro, founder and CEO of DGC continues: "Both of our agencies are powered by a passion for PR and an expert understanding of the marketing industry, a premium strategic offering. Through this partnership, we expand our reach across continents to offer clients access to brand influencers and decision makers, organisations and media necessary to build their international footprints, or service their local market offices. Also, it offers our talent new opportunities to grow their knowledge base and experience, keeping them thinking in new, fresh ways."