| PRCA releases its first in-house Economic Barometer for Q4 |
| Tuesday, 31 January 2012 14:42 |
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After its launch of in-house membership last year, the barometer revealed a decrease in optimism for business and a predicted decline in the economic condition of the PR industry in 2012.
The increased scope of the teams’ responsibility arose as the biggest challenge for in-house, with comparatively less companies feeling restricted by reduced budgets.
Chief Executive of the PRCA, Francis Ingham said: “In-house PR leaders are not immune to the general economic sentiment in the country. Confidence is weak, and budgets remain under pressure.”
Results show employment prospects are stable, with 78% of those surveyed affirming staff numbers would remain the same, and only 11% predicting an increase in freelancers.
Mr Ingham said: “While being asked to do more with less is a legitimate challenge, it reflects the fact that in the downturn, CEOs are recognising the central importance of their communications experts.”
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