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Home News Communicate reveals shortlist for Transform Awards 2012
Communicate reveals shortlist for Transform Awards 2012
Tuesday, 24 January 2012 14:14
transform_logo.jpgCommunicate magazine announces the shortlisted entries for this year’s Transform Awards.
 
This year’s shortlist highlights brands from across a wide array of sectors which have weathered the economic downturn well. Organisations like Pearson, Global Blue and Telecity Group are now capitalising on their success by improving their brand.
 
Last year, the awards heavily featured entrants from financial services, understandably keen to alter perceptions, whereas this year’s shortlist features remarkably few financial services firms, perhaps because so many such firms have already rebranded in recent years as a reaction to the economic downturn.
 
The Transform Awards is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. It is a platform for organisations to tell their rebranding stories and to discuss reputational change. The awards programme celebrates excellence in product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation
 
Andrew Thomas, publisher of Communicate magazine, comments: "The number of entries this year was very high, and so too was the calibre. This reflects the growing importance of the Transform Awards, increasingly perceived to be the only true benchmark of excellence in rebranding work."
 
The winners will be notified at a gala dinner at The Brewery on 21 March 2012. For more information, please visit transformawards.com
 
Shortlist
 
Best overall visual identity
DWF (Living Group)
Futurestep (Further)
Mission Burrito (The House)
Pearson (Interbrand)
Vertere (Interstate)
 
Best use of a visual property
Futurestep (Further)
Hawksford (MerchantCantos)
Monster Slippers
Pearson (Interbrand)
Rugby Football Union (Interbrand)
 
Best brand architecture solution
British Airways Executive Club (Landor)
National Maritime Museum (SomeOne)
 
Best use of copy style/tone of voice
Pearson (Interbrand)
Rugby Football Union (Interbrand)
The Student Housing Company (The Beautiful Meme)
 
Best internal communication of a rebrand
DSM
Pearson (Interbrand)
Telef√≥nica 
 
Best implementation of a rebrand
Direct Marketing Association (DMA and Jacob Bailey)
Global Blue (Goosebumps Brand Consultancy)
Monarch (Interbrand)
Pearson (Interbrand)
Rugby Football Union (Interbrand)
 
Best creative strategy
Asics (Interbrand)
Global Blue (Goosebumps Brand Consultancy)
Larix (BrandTailors)
Little Chef (venturethree)
 
Best brand evolution
Global Blue (Goosebumps Brand Consultancy)
Ocean Outdoor (Heavenly)
PDX (Appetite)
Telecity Group (Design by Structure)
 
Best corporate rebrand following a merger or acquisition
Archer (Brand Matters/Handsome Brands)
Merseyway Shopping Centre (Studio North)
Puratos (Duval Guillaume Corporate)
 
Best corporate rebrand to reflect changed mission/values/positioning
Bauwerk Parkett (Scholtysik Niederberger Kraft AG)
Global Blue (Goosebumps Brand Consultancy)
Greene King (Brand Matters and Handsome Brands)
Lexis, The Recommendation Agency (The Lexis Agency)
White Logistics & Storage (The Allotment)
 
Best corporate rebrand for a spinoff/new company
Boots Laboratories (Creative Leap)
EDF Energy (Corporate Edge)
Ink Insurance (Switch)
RPC (Corporate Edge)
Trapoil (Appetite)
 
Best brand consolidation
Greene King (Brand Matters and Handsome Brands)
Tiriac Holdings (BrandTailors)
 
Best rebrand of a digital property
Action on Hearing Loss (Redweb)
FNZ (Tayburn)
Instruct (Fairley & Associates, Hildebrand and Felt Branding)
JTI (Corporate Edge)
Reckitt Benckiser (The Workroom)
 
Best rebrand from the Public Sector
Stirling Castle (Corporate Edge)
 
Best rebrand from a not-for-profit organisation 
Guide Dogs (Interbrand)
Independent Age (Corporate Edge)
Instruct (Fairley & Associates, Hildebrand and Felt Branding)
Merlin (Spencer du Bois)
 
Best rebrand from the Consumer Services Sector
Greene King (Brand Matters/Handsome Brands)
Little Chef (venturethree)
Travelodge (Corporate Edge)
 
Best rebrand from the Financial Services Sector
FNZ (Tayburn)
Global Blue (Goosebumps Brand Consultancy)
Hawksford (MerchantCantos)
The Share Centre (Radley Yeldar)
 
Best rebrand from the Professional Services Sector
DWF (Living Group)
Futurestep (Further)
 
Best rebrand from the Education Sector
University Campus Suffolk (Radley Yeldar)
 
Best rebrand from the Media & Telecommunication Sector
Emailvision (Design by Structure)
Ocean Outdoor (Heavenly)
Vertere (Interstate)
 
Best rebrand from the Property Sector
Merseyway Shopping Centre (Studio North)
 
Best rebrand from the Retail Sector
Argos Bush (Bonfire CI)
 
Best rebrand by region: Baltic Region
Onet (DragonRouge)
Grupa Zywiec (DragonRouge)
Best rebrand by region: DAS
Bauwerk Parkett (Scholtysik Niederberger Kraft AG)
Best rebrand by region: Eastern Europe
Tiriac Holdings (BrandTailors)
 
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