Aviva, Barclays, Nintendo, UniCredit, and Telefónica were amongst the winners at the 2011 ESA European Sponsorship Awards in Amsterdam last night.

 

The Awards Ceremony was hosted by BBC sports news presenter, Rob Bonnet, and ESA chairman, Karen Earl and was held as part of the annual two-day European sponsorship conference, Future Sponsorship.

 

The annual awards which celebrate sponsorship excellence across Europe received entries from 10 European countries this year. There were two new categories for 2011: Business to Consumer – Media, for which the Nintendo Telegraph campaign received the trophy, and the Rights Holder Award won by The Lawn Tennis Association.

 

Here’s a full list of award winners and those highly commended:

 

Business to Employee, The McDonald's Cup

 

Business to Community - Low Budget, UniCredit Pass it on!

 

Business to Community, Barclays Cycle Hire

 

Business to Consumer - Low Budget, Arla Foods - ‘Kids Closer to Nature’

 

Business to Consumer, Telefónica Ireland Ltd – The O2 Dublin

 

Business to Consumer – Media, Nintendo Telegraph Partnership

 

Business to Business, Aviva Premiership Rugby

 

Rights Holder Award, The Lawn Tennis Association

 

Multi-National Campaign, Compeed - ATP World Tour Sponsorship

 

 

Business to Consumer - Low Budget, MAOAM meets SNO!ZONE

 

Business to Consumer – Media, Specsavers TV Book Club

 

Business to Business, NYSE Euronext European Champions Fantasy League

 

Rights Holder Award, ParalympicsGB

 

Multi-National Campaign, Alltech FEI World Equestrain Games 2010