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Home News Centrica scoops Grand Prix at the first Digital Impact Awards
Centrica scoops Grand Prix at the first Digital Impact Awards
Wednesday, 22 September 2010 09:52
diaad.jpgCentrica was the big winner at last night’s inaugural Digital Impact Awards, the UK’s first dedicated celebration of digital work in corporate communications.

At a ceremony at The Tabernacle, Notting Hill, the energy firm walked off with the top prize, the Grand Prix for Greatest Digital Impact.

In a ceremony hosted by the BBC’s arts editor Will Gompertz, Centrica won a further two gold awards – for best corporate website and best online annual report (where it was a joint winner with Prudential) – as well as a bronze award in the category for best use of existing social media tools and sites, in which E.On won gold.

Judged by a panel of digital experts, communications practitioners and academics, the awards programme also saw gongs handed out for best corporate blog (BDO); best use of mobile (the Central Office of Information); best online video (BCS); best online newsroom (SABMiller); best use of social media in a crisis (Eurostar); and best rebrand from the public sector (King’s Health Partners).
 
SMCCtopThe Digital Impact Awards were established by Communicate magazine, the UK’s leading magazine for corporate communications and stakeholder relations.

Communicate’s editor Neil Gibbons said: “The buzz around last night’s awards goes to show how central digital has become to corporate communications. Judges were hugely impressed with the creativity, effectiveness and maturity of the digital work they saw. Our congratulations go out to all of last night’s winners and we look forward to seeing even greater creativity and strategic thinking next year.”

The full list of winners with company (and agency):
 

Category

Award

Winner

Best corporate website

Gold

Silver

Bronze

Centrica (The Group)

Kingfisher (The Group)

Asda Stores

Best corporate blog

Gold

BDO (Edelman)

Best use of mobile

Gold

 


Silver

Bronze

Central Office of Information & the Department for Children, Schools and Families (20:20)

Autotrader (Sponge Group)

RSB Retail (Mediacom)

Best use of digital to aid a CR campaign

Gold

Silver

Bronze

Network Rail (Further)

BCS (Glasshouse Partnership)

SABMiller (the Group)

Best use of digital in a change or brand transformation situation

Gold

Silver

Bronze

O3b Network (Merchant)

BCS (Uffindell)

Ketel One/Diageo (Red Letter Design)

Best online video

Gold

Silver

Bronze

BCS (Glasshouse Partnership)

Home Retail Group (SAS)

Bloomberg (SAS)

Best corporate viral campaign

Gold

Silver

3M (20:20)

Vodafone (TBG Digital)

Best integration of digital and traditional formats

Gold

Silver

Bronze

P&MM Employee Benefits (Summersault)

S&C Johnson (Edelman)

B.Braun Medical (HR Media Ltd)

Best digital corporate advertising campaign

Gold

Deutsche Bank (Doremus)

Best use of existing social media tools/sites

Gold

Silver

Bronze

E.ON (SalterBaxter)

BBC World Service

Centrica

Best development of propriety social media tools

Silver

Edelman

Best community development

Gold

 

Silver

TalkTalk (Citigate Dewe Rogerson)

Lloyds TSB Commercial Finance (Freestyle Interactive)

Best use of social media in a crisis

Gold

Eurostar (We Are Social)

Best intranet

Gold

Silver

Bronze

Webjam

Royal Mail (The Reading Room)

Credit Suisse

Best digital employee communication

Gold

Silver

Bronze

Bronze

DHL (theblueballroom)

Boots

T-Mobile

BP (World Television)

Best online annual report

Gold

Gold

Silver

Bronze

Bronze

Centrica (The Group)

Prudential (The Group)

WPP (Addison)

Home Retail Group (SAS)

Legal and General (Nexxar)

Best online newsroom

Gold

Silver

Bronze

SABMiller (The Group)

First Direct (Wolfstar Consultancy)

Visit Britain (Glide Technologies)

Best multimedia press release

Gold

Silver

Sony Ericsson (Wolfstar Consultancy)

The Coca-Cola Company (World Television)

Best evaluation process

Gold

Commetric

Aerospace

Gold

Ocean Sky (Omobono)

General Industrial

Gold

Syngenta (Echo Research)

Financial Services

Gold

Northern Rock (Th_nk ltd)

Media

Gold

FT.com

Other Public Sector

Gold

Liberal Democrats (Echo Research)

Telecommunications

Gold

TalkTalk (Citigate Dewe Rogerson)

NGO, NFP or charity

Gold

Silver

Bronze

 

Bronze

The King’s Fund

Macmillan Cancer Support

School Food Trust (Spinaker Direct)

Unite the Union (Redweb)

 

 
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