Lansons Communications has been appointed by Momentum Global Investment Management (‘Momentum’), a wholly owned subsidiary of Momentum Group (one of South Africa’s largest financial services companies), to advise their UK-based institutional and retail businesses.

The retainer appointment by Momentum followed a competitive pitch process, which saw Lansons up against two other agencies. Lansons’ remit will include helping Momentum develop its brand in the UK institutional and retail markets, promoting their global and multi-asset products and solutions to the market. Lansons’ team is led by David Masters, who has 18 years experience within the investment sector.

David Masters, board director at Lansons Communications, comments: “We are pleased to be working with Momentum, a dynamic and fast growing business, well-positioned to take advantage of the developments in the UK investment arena. Lansons has a proven track record in building asset management brands and developing effective media relations programmes.”

Ferdi van Heerden, CEO of Momentum  “We are looking forward to working with Lansons to further develop our UK presence. The team demonstrated the right level of past experience and industry knowledge along with a creative approach. Just as Momentum has a passion for investments, it’s clear that David and his team have a passion for investment PR.”