Bristol-based Montage has been successfully running Brabantia’s international social media account for the past 12 months and now plans to create an innovative multi-tiered campaign to fuse the best of digital PR with traditional PR and print media.

 

Aime Southgate, director at Montage said: “Over the past year we’ve been using social media to raise Brabantia’s profile, showcasing its expertise and passion for interior design and trends whilst reinforcing the brand’s commitment to creating functional, timeless and iconic products.”

 

Having already positioned Brabantia as an industry thought leader with key online international interior designers, fashionistas and domestic goddesses via social media, the PR campaign will reinforce this messaging inspiring consumers to see their ‘home as a venue’ by giving their guests the restaurant experience in their home through beautiful tableware, decor, ambience and staying on trend. 

 

Aime continued: “Brabantia is a fantastic brand that will benefit greatly from our approach of fusing traditional PR disciplines with innovative social media thinking.”

 

Brabantia sales director, David Slater said: “The Montage team demonstrated understanding, passion and enthusiasm about the Brabantia brand. Their recommendations were highly creative, aligned to our vision and showed strong strategic thinking. They understand how to combine classic PR with online PR to achieve outstanding results.”

 

Brabantia is one of the top three housewares brands in Europe, and has its UK head office, manufacturing and logistics facility at Nailsea, Bristol.  The company also has factories in Holland, Belgium, Latvia and China.