| Mandates: BCS on board again as rail firm celebrates 15 years |
| Mandates |
| Wednesday, 01 June 2011 09:36 |
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International rail consultancy Interfleet Technology has again appointed BCS to handle its UK and worldwide PR campaigns. Nottingham-based BCS, first appointed by Interfleet in 2006, is tasked with raising the company’s profile and reputation, using a proactive PR programme of press releases, thought leadership articles and media events. BCS is also advising Interfleet’s newly-formed social media working team on how to get the best out of social media sites such as LinkedIn and Twitter, and how to successfully implement employee guidance for using such sites. The creative team at BCS is also currently producing marketing collateral to support Interfleet as it launches a new service, Interfleet Transport Advisory. James Rollin, marketing communications manager at Interfleet commented: “We value the full range of marketing and PR support that BCS offers to the business as it continues to build on its activities around the world.” Based in Derby but with more than 20 offices across the world, Interfleet was launched 15 years ago as a management buyout from British Rail and has this year recorded a £52m turnover. |




