Just-Eat, the world’s biggest online takeaway service, has appointed Mercieca Ltd. to develop an impactful communications platform to help the company recruit UK-based takeaway restaurants and build increased loyalty with their existing customers.

To deliver maximum awareness of Just-Eat amongst its target audience, Mercieca will develop a branded micro site, direct mail, sales kits, exhibition stands and POS material.

Ben Hovanessian, Mercieca Operations Director, comments: “We’re delighted to be working with Just-Eat on building best-in-class trade communications which have a consistent look and feel, to ensure recognition of the company remains high at all touch-points. Now the country’s market leader, we’re looking forward to helping Just-Eat grow and develop its business even further.”

Originally founded in 2001, Just-Eat is available in over 10 countries around the world. Just-Eat UK was launched in March 2006 and now has over 1.5 million customers ordering online.