Dreams has appointed Nobull Communications for a 12 month consumer and trade PR campaign, having completed a successful project together for the launch of a new range of beds in late 2010.  The campaign theme will focus on offering everything for a great night’s sleep and the company’s 25 years experience.  Already known for its expertise and huge choice of beds, Dreams is keen to raise awareness of its bedroom furniture collections, bed linen and accessories, including its own bed and mattress ranges made in the UK. The company is also tasking Nobull with promoting its green credentials and CSR commitments.

With a number of bedroom superstore openings planned around the UK, Nobull will be creating new opportunities for regional media coverage through a series of experiential bed-related challenges.

Dreams’ Marketing Director, Mike Butler, says: “We have appointed Nobull  for the team’s creative approach and thorough research of our product; they clearly demonstrated their plans to make the most of every opportunity.  We know that they have a very strong relationship with our key target media, which they have already put to good use.  An additional benefit is that they are literally on our doorstep here in Bucks, which will enable us to work very closely together as a team – something that is very important to us.”

Nobull Communications is a PR, Events and Social Media agency based in Buckinghamshire.  It has three areas of specialism:  automotive; life & style and travel.  For further information visit www.nobull-communications.co.uk, www.sociabull.co.uk, or call Anne-marie on 01628 526208.