|Moves: Alex Menzies to joing Hill+Knowlton Strategies as head of content and production|
|Tuesday, 12 June 2012 13:59|
Hill+Knowlton Strategies (H+K) announces the appointment of Alex Menzies as head of content and production. A newly created, dedicated role, Alex will work across all content-related campaigns. Alex is a director at The 10 Group.
Alex has considerable experience in content creation having worked as a commissioning executive and features head at BBC1, BBC2 and Channel 5. Stints with ITV Studios and super-Indies Endemol UK and RDF Media saw senior production credits on shows like I’m A Celebrity Get Me Out of Here, Hell’s Kitchen and Fame Academy.
Alex also has international experience in Australia, The USA, Central America, Europe and the UAE. Whilst at The 10 Group, Alex project managed and oversaw the creative development of online and broadcast content ideas for Vodafone, P&G, Adidas and Visa.
This appointment cements H+K’s partnership with branded content specialists The 10 Group. H+K have been working with The 10 Group since February 2011 combining H+K's creative expertise in strategic communications with The 10 Group’s fast-growing reputation for the origination, creation and distribution of innovative content for brands.
Alex’s appointment also highlights H+K’s commitment to delivering multi-platform content for clients and direct engagement between brands and news and entertainment channels. In his new role, he will be heading up content production working with internal teams on development, content-led strategy and advising clients on product placement opportunities.
Richard Millar, CEO of H+K UK + Europe, said of Alex’s appointment: ‘The shift in media consumption is well recognized and increasingly there is a need to produce engaging and relevant digital content for clients. Alex is a well-respected and experienced TV executive and will help drive this new specialism within the agency.’