The Good Agency is pleased to announce its latest appointment of Caroline Gibbs as head of planning. In a move that will boost the not-for-profit communications agency’s strategy and planning expertise, Caroline joined The Good Agency at the beginning of May.

Caroline has more than 15 years’ experience at agencies big and small, working across the charity and commercial sector on a huge variety of brands, from Audi and Direct Line to WWF and Cancer Research UK.

She has worked on major projects including the Department of Health’s tobacco control strategy, targeting pregnant smokers and Bookstart’s award-winning drive to promote booksharing with children during National Year of Reading. Other projects include blood donor recruitment strategies for the National Blood Service and Fundraising and volunteer recruitment communications for VSO.

The Good Agency have put their planning expertise to great use with charities including WaterAid, Save the Children and ActionAid. Caroline is eager to help shape their Planning offering and unite the existing brand, fundraising, digital and campaigning experience to deliver a fully integrated and media-neutral approach.

Chris Norman, strategy director, The Good Agency says: “We’re thrilled that Caroline has joined The Good Agency as Head of Planning. Caroline brings a wealth of commercial and charity experience to bear. Having worked with leading charities and businesses she will be a real asset in helping us build on our great track record in delivering engaging integrated campaigns and creating rewarding supporter relationships.”

Caroline Gibbs adds: “The Good Agency works with some fantastic charities and are a lovely bunch of talented people. I’m looking forward to playing a key role in making Good things happen.”