Features And Opinion

  • Brand:rebrand: Caleres
    Finding the perfect fit Corporate shoe brand Caleres looked to its heritage to pave the way into the future. Brittany Golob reports on the shoes, style and photo shoot of the new brand  
  • Decoded: MOT Models
    Project runway Transforming a print-based asset into a digital one was a challenge in the traditionally-minded fashion sector. Emily Andrews discusses MOT Models foray into app development
  • Communication Directors' Forum: Life at sea
    Life at sea For three days every October, the Communication Directors’ Forum sets sail for the Channel Islands. Brittany Golob reports on the community, conference and communications connections...
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Employer Brand Management Awards launched

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates…
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A modern approach to bedtime stories

Ronald McDonald House Charities (RMHC) provides free accommodation to the families of children in hospital. The organisation recently collaborated with Rawnet…
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B2B audiences are online

A B2B customer will go at least 57% of the way towards making a purchasing decision before speaking with the potential vendor. That was one of the illuminating…
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Employee engagement guidance

Internal communicators would argue that employee engagement is the foundation of a successful brand, and ultimately good business. The BridgeCon conference on…
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Changing the stifling air for women in the creative industries

It should come as no shock to most communicators that there is a gender gap in the industry. The stats are compelling; 70% of graphic design students are…
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Candidate drops out of CIPR presidential race

Yesterday, CIPR presidential nominee Andy Green, a PR and creative consultant, announced via Twitter that he would be stepping out of the race for the CIPR…
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An afternoon of corporate partnerships

On 3 November, Communicate magazine will host an afternoon event - Collaborate, Activate, Communicate focusing on corporate partnerships. The afternoon will provide learning and networking opportunities. Hear from six past Corporate Engagement Awards winners that impressed the judges. Their stories of innovative and refreshing work will leave you impressed and ready to re-examine your own projects and the strategy behind them.

Finding the perfect fit for a CSR project to help a good cause while aligning the different companies' brand values is a challenge. Or, ensuring there's ROI and value in a sponsorship opportunity and the partnership isn't merely an expensive branding opportunity. Some organisations know how to create and nurture their relationships to ensure they're mutually beneficial, pushing the boundaries and making a difference. How can successful working relationships be communicated both internall and externally? Each of the case studies at Collaborate, Activate, Communicate demonstrates how this can managed effectively. The case studies will be broken up with some structured networking time that will allow you to meet your peers, create new contacts and hopefully build some brand new relationships and fruitful partnerships.

Tickets are being sold on a tiered pricing system, so book early to take advantage of the lower price. Only a limited number of tickets availbale.

Speakers from:

  Coutts_Std_Logo_Black_RGB_300dpi.jpg NPG.jpg  Macmillan_Logo.jpg  Boots.jpg 

And many more.



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