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Price £370.00 excl. VAT
Member Price £305.00 excl. VAT

Increasingly clients are asking PR's to engage in PR campaigns and tactics in the digital arena.  But with the social media field being vastly different from traditional PR, and the media evolving rapidly how do we advise the client?

This one day PRCA session reveals the thinking and tools behind developing a digital strategy.

How attendees will benefit

Attendees will:

·         Have a clear understanding of the social mores and evolution of PR on the internet

·         An understanding and appreciation of the key ingredients involved in developing a digital strategy

·         Be able to devise digital strategies that make an impact with the target audiences.

·         Be able to monitor, measure and evaluate the strategy

·         Be proficient in advising clients on digital initiatives with confidence

Who should attend

This course is aimed at PR practitioners who would like to gain a further understanding in developing effective digital strategies.

What attendees will learn

·         Planning techniques in a digital age

·         The new Digital Audience and how to segment.