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Price £370.00 excl. VAT
Member Price £305.00 excl. VAT

In Awaken your Creativity, Nick Fitzherbert shows anyone can learn and apply the principles that are used by everyone from leading marketing executives to noted comedians, broadcasters and entrepreneurs.

Delegates gain:

SKILLS to:

•Generate a multitude of ideas for any given project or challenge
•Organise and manage brainstorm sessions that produce results
BRAINSTORNING TECHNIQUES at three progressive levels that:

•Enable anyone to be more creative
•Overcome the biggest barriers to creative thinking
•Address specific types of challenge or opportunity
ANALYTICAL TECHNIQUES to:

•Sort, evaluate and develop the ideas generated
•Create the essential separation between generating ideas and evaluating them
SELLING TECHNIQUES for presentations and pitches to ensure your ideas become a reality and to address the specific challenges of selling originality.

Nick Fitzherbert combines 20 years of experience in PR and marketing with additional insight gained through his membership of The Magic Circle for his two-pronged approach to creative thinking:

•Back to basics with the original rules of brainstorming
•A fresh approach to lateral thinking via the rules of magic
The course is strictly practical- light on theory, heavy on real life examples and live practice sessions.

DELEGATES TAKE AWAY:

•Knowledge and tools they can use immediately- including a manual that guides the user through running an effective brainstorming session of thier own.
•First hand experience of effective brainstorming- complete with an array of new ideas for thier own current projects.

Trainer: Nick Fitzherbert.