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Price £255.00 excl. VAT
Member Price £210.00 excl. VAT

This session asks why it is that PR firms generally spend far more time on their clients and accounts then they are being paid for.  It looks at the causes and the cures as well as how to monitor and control staff utilisation, account by account.

How attendees will benefit

This session aims to provide delegates with a clear understanding of:

-        the principles of selling ‘time',

-       how to monitor it and how to minimise over-servicing. 

-       It also demonstrates graphically how very small changes in ‘billed' time can have a dramatic impact on profitability.

Who Should Attend

It is aimed an Agency/Consultancy MDs (or future MDs).

What attendees will learn

It focuses on the concept of selling time and how best to ensure that this precious commodity is used effectively and not ‘given away'.

Trainer: Neil Backwith