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Price £370.00 excl. VAT
Member Price £305.00 excl. VAT

Research by Oxford Metrica and others shows that a client's reputation is not necessarily damaged by a crisis itself. What does harm to their share-price, sales, trade relationships, media profile, recruitment potential, government relations and standing in the community is being seen to handle the communications around a crisis badly.

Most companies will experience a business-threatening event once every five years. When it happens, clients suddenly find themselves under the media spotlight, with intense and unwelcome public attention catching them off-guard. Some firms acquit themselves well, and often acquire a better reputation in the aftermath. Others try to hide and take years to recover. A few are wiped out forever by lack of foresight.

How attendees will benefit:

Attendees will:

•Learn how to make a compelling case to clients for investment in crisis preparedness
•Gain proven rules and systems for handling stakeholder and media relations during and after a crisis
•Understand how to cut through the panic and take control of a crisis in ‘the Golden Hour'
•Be able to sell crisis preparedness programmes and acquit themselves professionally when crisis strikes a client.
Who should attend:

This PRCA workshop is designed to help consultants and practitioners work with senior client management to prepare for handling crisis communications in a calm, professional and creditable manner.

What attendees will learn:

The agenda is based on case-studies and covers:

- Presenting the case for crisis communications preparation to management
- Risk analysis and contingency planning (what is likely to happen?)
- Stakeholders and audiences in a crisis: knowing who they are in advance
- Crisis procedures: roles, systems, equipment, locations, materials, handbooks
- Training, simulations, rehearsals; keeping up-to-date
- On the day: what a crisis feels like, what it looks like
- Immediate actions: seizing the initiative
- Handling media relations professionally in a crisis
- External follow-up and internal learnings

Materials

·         Hard copy (or online copy) of the Powerpoint slide deck

·         List of relevant books, articles, sites and blogs

·         Checklists, cue-s

Trainer: Adrian Wheeler