"If this business were split up, I would give you the land, bricks and mortar, and I would take the brands and trade marks, and I would fare better than you." John Stuart, CEO, Quaker Oats Co, 1922 - 1953

 The brand is central to the intangible value assigned to companies by their stakeholders. No company can sit still - the process of examining and re-examining a brand in terms of its relevance to those stakeholders should be ongoing.

The Transform conference is not just there for those about to embark on a thorough rebrand, but for everyone concerned with their brand's relevance to the changing marketplace and to their stakeholders - whether it's their investors, employees, the media or others.

Now in its third year, the Transform conference has already established itself as the must attend conference for brand managers, corporate communications professionals and marketers.

Covered in the conference:

Brand storytelling ...  digital rebranding ... brand asset management ... the value of a rebrand ... defining tone of voice ... and much more.

This really is a must attend conference for anyone with responsibility in the following areas:

Corporate communication 
Brand management 
Corporate affairs 
Marketing 
Internal comms 
Digital asset management

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