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How important is your organisation's brand?
How important should it be?
The annual Transform conference will help you to bridge the gap.
The brand is central to the intangible value assigned to companies by their stakeholders. No company can sit still - the process of examining and re-examining a brand in terms of its relevance to those stakeholders should be ongoing.
The Transform conference is not just there for those about to embark on a thorough rebrand, but for everyone concerned with their brand's relevance to the changing marketplace and to their stakeholders - whether it's their investors, employees, the media or others.
Now in its second year, the Transform conference has already established itself as the must attend conference for brand managers, corporate communications professionals and marketers.
Covered in the conference:
Global positioning ... digital rebranding ... implementation ... unifying a global workforce ... copyright ... and much more.
This really is a must attend conference for anyone with responsibility in the following areas:
Corporate communication
Brand management
Corporate affairs
Marketing
Internal comms
Digital asset management
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