| 08:30 |
Registration |
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| 09:10 |
Welcome and opening address |
Neil Gibbons,Communicate magazine |
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| 09:15 |
The hypothetical crisis
The financial services community has had its fair share of crises over the past few years, and often been criticised for not responding in the right manner. Is this yet more pillorying? Or justifiable comments? How should organisations react when a crisis hits?
In one of our most popular sessions from past conferences, we recreate a crisis and find out from the experts how they would respond.
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Tony Langham,Lansons
Dax Lovegrove, WWF
Charlie Osmond, Fresh Networks
Jana Sanchez, CitySavvy
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| 09 :50 |
The crisis - prepared
Following the expert take on how to handle a crisis, Andrew Caesar-Gordon takes the same subject - and turns it over to the room.
How prepared are you to deal with a feral press mob? Once the news has broken, what do you do next?
We get the room divided and the cameras out.
Warning: this session will contain audience participation.
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Andrew Caesar-Gordon,Electric Airwaves
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| 10:20 |
Coffee & cakes |
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| 10:40 |
Keynote speaker
Before entering politics, Stephen Hammond had run pan-European research at Commerzbank and the equities division of Dresdner Kleinwort Benson. He is the chair of the all-party group on Wholesale Financial Markets, whose key role is to advise parliamentarians on all matters concerning the financial services industry, including:
- Banking and Investment Services
- Asset Management
- Wholesale Insurance Services
- Equity, Debt and Derivatives
Stephen will provide a unique perspective on Parliament's views of the finncial services sector.
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Stephen Hammond,
Member of Parliament and chair of the Parliamentary Group on Wholesale Financial Markets and Services
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| 11:05 |
Introducing BrandLove - A new perspective on how your customer's relate to your brand
By combining robust quantitative research with the thinking of renowned Yale Professor of Psychology, Robert Sternberg, the new BrandLove study by Uffindell throws new light on the kinds of relationships people have today with a variety of leading financial service brands.
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Sholto Lindsay-Smith,Uffindell
Joel Biswas, Uffindell
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| 11:30 |
The corporate sponsorship blind date
Corporate sponsorship has become an important positioning tool in recent years. The evaluation of the potential relationship between sponsor and rights holder is a scientific process, and yet so often the beginning of the relationship is as fraught with slip ups as a first date. We examine some of the more successful partnerships out there, with representatives from both sides of the divide.
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Piers Currie, Aberdeen Asset Management
Tony Humphreys, Discerning Eye
Will Meldrum, Markit
Anna Silman, Young Vic
Adrian Simpson
ING Bank
Richard Wheatly, Jazz FM
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| 12:05 |
VoxPop
Tony Langham, of the strategic communications agency Lansons, presents for the first time Lansons' exclusive 2011 research into the UK's attitude towards financial services and the economy.
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Tony Langham, Lansons
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| 12:30 |
Lunch and diary dates |
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| 13:25 |
Reputation - can reality really triumph over bulls**it?
Rob Challis created the original sustainability plan for MAN group. Research-driven it was ground-breaking in its scope. Here he looks at:
- the correlation between CSR disciplines and sustainability
-the relevance of stakeholder engagement in developing a credible sustainability proposition
-the role that identifying non-financial risk has to play in reputation management
-how these factors facilitate an understanding of the constituents of trust which underpin reputation.
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Rob Challis, Tangent Synergy
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| 14.10 |
A Rocky Road
There is much talk about the correlation of reputation, sustainability and success. Peter Taylor has had a long and illustrious career in the financial services sector. A career that encompassed senior roles with European Brazilian Bank (R.I.P. 1988), Barings (R.I.P. 1995) and Singer & Friedlander (R.I.P. 2008). Obviously unfortunate coincidences, but Peter understands the relationship between reputation and failure. Here he shares his experience.
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Peter Taylor, ISL
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| 14:40 |
The tangible value of the intangible asset
Brands are worth more than ever before. In the case of Apple, for example, the corporate brand value is estimated to be half of the company’s entire value. But how can companies – especially those in the financial service sector – maximise value through the effective management of their brands and intangible assets?
David Haigh of brand valuation specialist Brand Finance offers some insight into how to value, articulate and build the intangible asset base. |
David Haigh,
BrandFinance
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| 15:05 |
coffee and cakes |
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| 15:25 |
Managing activist risk
Robert Blood, one of the world’s experts on how NGOs think, explains how financial services companies can do better to manage their NGO risk. From the environment to human rights to wildlife protection, activist groups are making the political weather across the globe. Understanding where NGOs are coming from, what their priorities are and increasingly, how to work with them is an essential part of modern reputation management in an industry where crises of reputation can easily cost tens or hundreds of millions of dollars.
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Robert Blood,Sigwatch
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| 15:50 |
The sustainability X-Factor
To round up the day, we'll be looking at sustainability reporting for the financial services. In terms of reclaiming and rebuilding reputation, demonstrating your commitment to CSR is an invaluable tool - so which financial services firms are getting it right? And where could they be doing better?
Our in-house speakers will present their most recent sustainability reports, which our judging panel will then (gently) critique.
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Simon Propper,
Context
Mike Tyrell, SRI Connect
Jillian Fransen, Barclays Bank
John Godfrey, Legal & General
Barry Clavin, The Co-operative
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| 16:30 |
Conference round-up |
Neil Gibbons, Communicate magazine |
Events 
