More speakers to be added - check back for regular updates to the programme

Rules of engagement

On 1 March, the remit of the Advertising Standards Authority was extended to include online communications, inclusing social media channels. The ASA can now make online communications subject to the same strict advertising rules as traditional media.

Social media is an increasingly important aspect of stakeholder relations - so what impact will this ruling have on corporate communications?

 Malcolm Phillips, Advertising Standards Authority

Mobile data traffic has tripled every year for the past three years and is expected to grow 26-fold by 2015. Apple launched 'closed' apps last year, enabling intranet development to exist on iPhones, and Nokia has teamed up with Microsoft functionality. This means that corporate mobile communications will rise exponentially. This session will be an interactive session, during which delegates will devise an app or other mobile communications tool, which will be built during the remainder of the day.

09:50

Changing media trends

What are the key trends in European media and the implications for communicators? How fast is digital growing in Europe? What is the outlook for traditional media channels? What factors are driving social media growth? What is the impact on your bottom line?

Matthew Couchman, Kantar Media

Rules, rules, rules?

Engaging in social media in highly regulated industries such as financial services, insurance and healthcare, has its own set of difficulties. Here, Aviva talks us through how it laid the foundations for a corporate social media strategy and the obstacles it overcame. This will be followed by a panel discussion on the laws, guidelines and restrictions in such industries.

Justin Woodington, Edelman

Oliver Lawson, Stevens & Bolton LLP

Andy Wood, Freestyle Interactive

Voice of the people?

Are bloggers really civvy street journalists? What kind of influence do / should they have? How should you include them in your media comms?
We’ve gathered some leading bloggers from a variety of different sectors to provide insight.
 

Jamie Gavin, InPress Online

Jennifer Howze, jenography

Paul Miller, Cision

Richard Trenholm, CNET

Ollie Olanipekun, betterneverthanlate.blogspot.com

Gone phishing?

Cyber crime isn't just about emails from Nigerian 'millionaires'. It's reputational harm as well as financial damage that companies need to consider. 

DS Charlie McMurdie, head of ecrime at Scotland Yard explains how the Met is working with companies to ensure their brands and reputations stay intact.

Detective Superintendent Charlie McMurdie,
Metropolitan Police

The Global Social Media and Corporate Social Responsibility Research is the world’s first in-depth global research programme into how the Global FT500 companies use social media as part of their corporate social responsibility strategy.

The six month research programme is being carried out by global corporate communications and social media specialists Wolfstar Consultancy and the Centre for Public Relations Studies, part of Leeds Business School at Leeds Metropolitan University alongside Europe’s largest and most successful academic public relations group.

The opening address on corporate social responsibility and the UN Global Compact will be delivered by Will Kennedy of the United Nations Office for Partnerships.

There will also be an overview of the research findings delivered by Professor Ralph Tench, a leading public relations and CSR academic; as well as best practice case studies from leading global companies such as Microsoft, PepsiCo and Shell. This session will in part be presentation-based but will include a round table interview/discussion with those involved and featured in the research.

Peter Bull, HSBC

Earlier this year Simon Tucker, CEO of AIM listed marine communications specialist Software Radio Technology hosted a live 38 minute webcast for its shareholders. He allowed investors to ask, via Twitter, about any topic they felt was pertinent to the future of the company.

The webcast provided an opportunity for smaller investors to ask questions at a time other than the AGM or results meetings.Crucially, however, the social media interaction of the live webcast managed to avoid the stage-managed cheesiness that so often annoys audiences.

Simon Tucker, Software Radio Technology

Brighton & Hove City Council conducted the first mapping of an online community (influencer-mapping) for a public service. It re-shaped the organisation's business strategy and operating model, and provided lessons that are pertinent to all sectors. John Shewell, Brighton & Hove City Council's head of communications presents the 'networked council'.

 John Shewel, Brighton & Hove City Council

Social media on a mobile platform

The use of social media on smartphones, PDAs and handsets is growing at a furious pace. And research has shown that users' income and status is higher too, making it an advertiser's dream. But for organisations with diverse stakeholder groups, the corporate use of social media on a mobile platform is expected to rocket.

Paul Taylor
Central Office of Information

Surviving the social media thunderstorm

Crises can arise on social media platforms. But they can also be managed and dealt with here too. Part case study, part panel discussion, this session provides practical ideas on how companies can survive the social media tsunami.

Leesa Fogarty, Augure
Donald Steel, BBC
Polly Markandya, Médecins Sans Frontières
Simon Kleine, Visa Europe

Phil Dickie, WWF

In the dying days of the last political administration the Digital Economy Bill was pushed through the House of Commons. Only 6% of MPs attended the brief debate, and legislation on file sharing was introduced. TalkTalk, one of the UK's largest broadband providers, mounted a legal challenge warning that it could infringe internet users' "basic rights and freedoms" and claiming that the bill was given "insufficient scrutiny" in parliament. The ensuing social media campaign resulted in a judicial review and awards and plaudits for TalkTalk.

 Mark Schmid, TalkTalk

 David Noble, TKGB