09:20

Online newsrooms were once little more than repositories of web pages, often password-protected to keep out non-journalists. Content was static and communication unidirectional. But now all the recent talk has been on Social Media Newsrooms, or SMNRs. We look at some of the most impressive sites and put them in from of a jury drawn from the world of journalism, consultancy and newswires. Time to face the music..

Lennard Sigling, My Reputation
Moriam Hassan, 123People
Stuart Bruce, Wolfstar Consultancy
Janneke Willemse, Belegger.nl

Marc Maisonneuve, M23

Serge Beckers, Wisse Kommunikatie

Mobile data traffic has tripled every year for the past three years and is expected to grow 26-fold by 2015. Apple launched 'closed' apps last year, enabling intranets development to exist on iphones, and with Nokia teaming up withe Microsoft functionality for corporate communications will rise exponentially. This session will be an interactive session, during which delegates will devise an app or other mobile communications tool, which will be built during the remainder of the day.

 David Noble, TKGB

Senior leadership has historically had three methods for internal communication: one-to-one (e.g. phone), one-to-many (e.g. newsletter), and many-to-many (e.g. blog or chat). They all have their strengths, but miss a scalable feedback channel. Social media has enabled many-to-one - allowing for an ongoing communication with any large number of employees. At Airbus, many-to-one communication facilitates an exchange between the CEO and tens of thousands of employees, 24/7, in four languages, across the globe, fostering one global company culture. This session brings the case study to life.

Stefan Kruijer, Airbus
Georg Kolb, Striaghtto

Crises can arise on social media platforms. But they can also be managed and dealt with here too. Part case study, part panel discussion, this session provides practical ideas on how companies can survive the social media tsunami

Leesa Fogarty, Augure
Donald Steel, BBC
Polly Markandya, Médecins Sans Frontieres
Peter Schaffels, Tata Steel
Simon Kleine, Visa Europe

Human, personal, emotional, engaging, social: the new business buzzwords sound warm and fuzzy, but what do they actually mean in a corporate context? Success in social media hinges on credibility, trust and authenticity – but this can be hard to convey for a global blue chip. Using cultural examples and branded case studies, this session interrogates just what authenticity means and how you can harness it.
 

Molly Flatt, 1000 heads

 

 Confronting the rumour mongers

Late 2009, SNS Bank was confronted with Twitter rumours that it would be the next bank to fall. It's swift response helped kill the rumours and became the blueprint for future social media crisis communications.

Roland Kroes, SNS Reaal

When the Netherlands National Police Agency (KLPD) hit the headlines in 2010 for inappropriate tweeting, the first company the press went to for comment was TNT. Not because they were doing anything wrong. The opposite in fact - TNT's social media guidelines are regarded as best practice. TNT's Cecilia Scolaro explains why.

SMCC2011_Cecilia scolaro presentation

Cecilia Scolaro, TNT

The 'online community manager' is one of the fastest growing job functions within social media aware companies. But how can communities be encouraged, developed and grown within non-customer audiences?

Keith Bennett, Lloyds TSB Commecial Finance

Andy Wood, Freestyle Interactive

Instead of producing an in-house magazine, a staff notice board or the company intranet Dutch lifescience firm uses video to engage its internal audience. It's distribution method? YouTube. The internal message can, therefore, be seen, commented on and critidised by the external audience. How does DSM engage one audience without alienating or confusing another? 

 Jos van Haastrecht, DSM

An intellectual mix-up of The Jerry Springer show meeting the Moral Maze, and as we draw on a staggering selection of experts in order to gain practical insights on a very real social media challenge.

Richard Neve, CitySavvy
Brian Fitzgerald, Greenpeace International
Marleen Crooijmans, ING Bank
Lokke Moerel, De Brauw Blackstone Westbroek
Roger Peverelli, VODW
Janneke Willemse, Belegger.nl