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Registration, tea, coffee and pastries |
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| 09:00 |
Opening remarks
Neil Gibbons, editor, Communicate magazine |
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09:05
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The social media newsroom X-Factor
Online newsrooms were once little more than repositories of web pages, often password-protected to keep out non-journalists. Content was static and communication undirectional. But now all the recent talk has been on Social Media Newsrooms. We look at some of the most impressive sites and put them in front of a jury drawn from the world of journalism, consultancy and newswires. It's time to face the music...
Amanda Brown, head of media relations, First Direct
Tess Longfield, head of international PR, VisitBritain
Nick Sharples, director of corporate communications, Sony Europe
Stuart Bruce, managing director, Wolfstar
Helen Nugent, journalist
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09:50
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Social media on a mobile platform
The use of social media on smartphones, PDAs and handsets is growing at a furious pace. And research has shown that users' income and status is higher too, making it an advertiser's dream. But for organisations with diverse stakeholder groups, the corporate use of social media on a mobile platform is expected to rocket.
Chi-chi Ekweozor, managing director, Real Fresh TV
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10:15
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Social media - proving its value
If you’re already listening to and engaging with social media conversations, the next step is knowing what you’re getting back from your involvement in it. How can you measure your social media ROI? And what do you need to evaluate to adapt your strategies for better results in the future? Looking at client case study examples like the World Cup, 3D television and the UK iPad launch, this session highlights best practices for social media measurement and how to interpret your results.
Peter Granat, CEO of Europe, Cision
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10:45
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Coffee and cakes
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11:05
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The Mace Debate
This house believes that crowdsourcing adds nothing other than the PR the process generates.
In a good old-fashioned debate, we tackle the hot topic of the day.
Martin Bryant, UK editor, The Next Web
Martin Thomas, Snapper Communications and Co-author of Crowd Surfing
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12:10
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Employee engagement – bringing a dispersed community closer
With so little direct contact and so many channels vying for attention, how can companies reach out to dispersed employees and keep them engaged?
- To celebrate its 40th anniversary, DHL launched a global employee photo competition, an inexpensive, accessible solution to engage some 500,000 employees stretched over 220 countries.
Kathleen Goh, corporate communications, DHL
Cara Jenkins, senior account manager, theblueballroom
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12:50
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Lunch
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13:35
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Community development
With trust in the banking sector at a low, Lloyds TSB took a bold and innovative decision to engage its key audiences. It wanted to understand how online community engagement could be used to raise awareness of, and trust in, the brand. Here’s how it did it.
Keith Bennett, online channel marketing officer, Lloyds TSB Commercial Finance
Andy Wood, strategy director, Freestyle Interactive
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14:10
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Crisis Communications
Commuter-packed trains stranded inside a tunnel. Thousands of cars recalled over safety fears. A coal ship shedding its cargo into the sea. Sound familiar? These days, the media is awash with corporate crises that have the power to scar reputations more deeply and rapidly than ever before. Social media is creating an army of citizen journalists, each with the ability to spread opinions or hearsay at dizzying speed. It’s more important than ever to ensure you have the planning, expertise and resource to manage communications during a crisis.
Robin Grant, managing director, We Are Social
Leesa Fogarty, vice president industry, Augure
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| 14:40 |
Word of Mouth
Community and social media demonstrates the evolution of the NOW generation. Nokia work in the now and have been doing so for some time. This presentation will talk through the different touchpoints of a consumer journey as well lay out the reasons why community management isn’t a quick overnight job and if you want to take it seriously, then you need to be in for the long haul.
James Whatley, engagement director, 1000Heads
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15:10
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Coffee and cakes
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15:25
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Engaging Gen-Y
How do you catch the attention of the tech-savvy internet generation? Start by speaking to them on their level. Original Facebook games are being used to raise company profiles among students while innovative mobile recruitment campaigns are being used to engage potential recruits.
Drew Spencer, digital communications strategy director, Blackbridge Communications
Claudia Bach, marketing and pr manager, Reckitt Benckiser
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16:05
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Social Media Reputation Management
A simple online search can tell the media, prospective investors or employees all they need to know about your business. Whether it is someone ranting in a forum or a video posted on YouTube, how can you stay in control amid the chaos?
Jon Hickman, lecturer, New Media & Social Media, Birmingham City University
Marc Campman, managing director, Webjam
John Greenway, press office manager, Manchester Airports Group
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16:35
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The hypotheticals debate
The Jerry Springer Show meets the Moral Maze in an intellectual hybrid that re-enacts one of the all-time greatest communications challenges. The favourite session from the last Social Media in a Corporate Context conference.
Stephen Waddington, managing director, Speed Communications
Stephen Kuncewica, solicitor, Intellectual Property & Media HBJ Gateley Wareing
Tom Mason, social media campaign manager, Delineo
Andrew Eddy, former director of communications and corporate affairs UK, Shell
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17:30
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Closing address
Neil Gibbons, editor, Communicate magazine
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Events 
