This year's Social Media in a Corporate Context conference focuses on using social media for reactive crisis management and proactive reputation and brand positioning.
The pattern for a crisis was said to be determined in the first 24 hours. No longer. Social media has changed the rules. The way a company reacts in the first hour is now said to set the scene. That means you have to be prepared. Your brand needs to be positioned proactively and systems need to be in place to respond reactively - and quickly.
This year's Social Media in a Corporate Context conference focuses on the use of social media to deal with crises. Dark sites, social media command centres, ambush response - and much more - will be covered in this unmissable half day conference
Join us for this incisive and insightful half day conference on Thursday 15 November for just £95.
Social Media in a Corporate Context is now in its fourth year. It focuses solely on the role of social media within corporate communications.
Here is what some of the attendees from last year had to say about the event: