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Transform Awards 2011 - Best multi-country rebrand |
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Friday, 08 April 2011 14:02 |
Best multi-country rebrand
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Gold
Imaqliq |
Silver
Ageas |
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When Russian telecommunications specialist General DataComm was in need of a stronger brand to support its new business strategy and to help it expand into the global market, it approached London-based consultancy Heavenly for help. Having switched from being a distributor of products to a developer of its own products, the challenge was to create a single-minded and inspiring brand to support and reflect its new business strategy.
It was equally important to gain a people-focused, creative and differentiated global market position that would allow the company to grow globally and tap into the next generation of Russian business. Heavenly created a new brand positioning based around the idea ‘Imagine Better’, which calls on employees to use creativity to drive improvements and challenges the market to consider a different point of view. The undifferentiated and dull visual identity was replaced by an eclectic and conspicuous identity that pays homage to people and ideas.
Emerging with a new name alongside a refreshed positioning and visual identity, Imaqliq has now successfully transformed into a confident and progressive company with people and ideas at its heart. |
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