Transform Awards 2011 - best rebrand by region
Friday, 08 April 2011 13:50

Best rebrand by region

 Gold - Benelux
bpost’s
 Gold - CEE
Blizoo		 Gold - Russia & Commonwealth of Independent States
Imaqliq
 bpost3.bmp
     The liberalisation of the Belgian postal market in January 2011 meant there was a pressing need for the country’s national postal operator, De Post-La Poste, to reassess its brand and position itself in what would be a newly competitive market. The rebrand to bpost vaults Belgian linguistic barriers and works well for the company’s international stakeholders – the new identity has been introduced at over a thousand locations and on over six thousand vehicles. Bpost can now compete within Belgium and beyond its borders with a brand that encapsulates its business and its national roots.


 

 blizoo3.bmp    Blizoo, the product of a merger between two leading Bulgarian cable television providers, developed a brand in conjunction with Siegel+Gale UK that has true national resonance. The distinctive name, playing on the Bulgarian terms for ‘close to’ and ‘far ahead’, has penetrated the rapidly growing regional market by becoming part of the local vernacular, and the new brand has consistently outperformed its legacy brands since June 2010. The brand proposition, ‘Explore Your Universe’, inspires a sense of reaching beyond the known whilst remaining grounded – a crucial suggestion for a company specialising in fibre optic cables.


 

 Imaqliq_2.bmp    Imaqliq is a brand that has grown out of its owner’s desire to establish a next generation Russian business. The telecoms technology business General DataComm enlisted Heavenly to help differentiate itself in the national and international telecoms markets, and to establish a brand that could position the company as a vision for Russian corporate progress. Re-named after Ratmanov Island in the Bering Strait, the first place on earth to see the sunrise, Imaqliq has revitalised its brand for all its stakeholders, including its employees, and represents a completely new identity for telecoms in Russia.