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Transform Awards 2011 - best rebrand from the public sector |
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Friday, 08 April 2011 13:30 |
Best rebrand from the public sector
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Gold
bpost |
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Expecting heavily increased competition due to the full liberalization of the Belgian postal market in the beginning of 2011, former De Post-La Post engaged in a complete rebrand last year. The rebrand was crucial for increasing the chances of obtaining a competitive edge in the new market.
A 4-month rebrand project was developed and managed by Interbrand, which sought to create a new name, brand strategy and visual and verbal identity. In July 2010 the company was renamed as bpost. The single brand name was created to surpass language barriers as the company delivers services internationally as well as across its home country. The implementation meant a redesign of more than 6,000 vehicles and 20,000 uniforms as well as offices and post boxes.
After the rebrand, bpost is now a modern and dynamic brand which reflects the company’s readiness to compete in a full market. The rebrand also saw an incredible increase in both brand awareness and affinity. |
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