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Transform Awards 2011 - best rebrand of a digital property |
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Friday, 08 April 2011 13:25 |
Best rebrand of a digital property
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Gold
Ocean Sky |
=Silver
Legal & General
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Bronze
Age UK |
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Ocean Sky, a UK-based private jet company, needed to strengthen and update its online presence. Its website wasn’t reflecting the company’s offering as a valuable business partner. Together with digital specialists Omobono they set out to rebrand the entire Ocean Sky website.
The key was to ensure that the site added value for the customer rather than just being about the brand. Omobono emphasised high quality photography and art-direction to ensure a sophisticated outlook. The previously jargon-heavy content was replaced with concise wording to boost usability. In addition, Omobono recognized a need for the website to appeal to a global audience and therefore made the website accessible in four different languages.
Launched in May 2010, the newly crisp, fuss-free website has seen its popularity soar compared to its predecessor. Post-redevelopment, the average time spent on the website more than doubled from 1.30 to 3 minutes. Pages viewed per visit also increased from 2.5 to 4 pages. |
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