|
Transform Awards 2011 - best corporate reband to reflect changed mission, values or positioning |
|
Friday, 08 April 2011 13:02 |
Best corporate reband to reflect changed mission, values or positioning
|
Gold
Imaqliq |
Silver
BDO |
=Bronze
Lombard |
=Bronze
bpost |
|
Imaqliq’s brand has grown out of the General DataComm brand, which had stagnated in the Russian telecoms market prior to August 2009. Heavenly was approached to develop a new identity that would take the company into the global market and reflect a new strategy. As General DataComm became Imaqliq, the business’ strategy shifted from a focus on the distribution of products to the development of its own hardware and software IP.
The new brand is based around the idea ‘Imagine Better’, designed to drive up creativity within the company and pose a challenge to the marketplace. It also conjures up a progressive vision for trade and consumer audiences that ties into the company’s development of new products.
The new name is the native word for Ratmanov Island in the Bering Strait, the first place on earth where the sun is seen each morning, befitting a rebrand which has brought about an endemic change in the organization: Imaqliq is now firmly established as a company that develops its own products – the first example, an IPTV box, was creatively directed by Heavenly and launched at Moscow’s Sviaz Expo. |
|
