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Transform Awards 2011 - best corporate rebrand following a merger or acquisition |
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Friday, 08 April 2011 12:54 |
Best corporate rebrand following merger or acquisition
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Gold
Blizoo |
Silver
Age UK |
Bronze
Randstad Education |
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In the wake of the merger of two Bulgarian leading cable TV providers, CableTEL and Eurocom, strategic branding firm Siegel+Gale UK was brought in to create a brand for the new company. That was the birth of Blizoo.
The aim was to create a new brand that would distinguish Blizoo as appealing and vibrant within a dull and corporate market, placing the focus on advanced fibre optic network and the triple play service the company is offering. The distinctive name was designed to work in both Bulgarian and English. ‘Explore Your Universe’ became the brand positioning, which suggests the limitless potential of a new generation technology and a triple play offer. The new brand identity came in the form of three unique animated characters, each representing a fibre optic cable, which stress the playfulness and informality for which the brand aims. Not only has the company become a part of the vernacular but it is now able to compete with Bulgarian national competitors such as Megalan and Vivacom. Dimitar Radev, the CMO for Blizoo said: “In our wildest imagination we didn’t imagine our brand could be so brilliantly brought to life.” |
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