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Hall of Shame: corporate identity
A celebration of the finest corporate identities can provide helpful lessons in branding. But a study of those that failed can be just as revealing – and, let’s face it, more fun.
Profile: John Shewell
Making waves - John Shewell, head of communications for Brighton & Hove City Council.
Brand:rebrand - Everything Everywhere
When T-Mobile and Orange decided to merge, their agencies were posed one humdinger of a branding quandary.
@Loggerheads: Social media and corporate communications
In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication.
Corporate Sponsorship
British Airway's corporate sponsorship of Taste London.
Sonic branding
Corporate logos and visual identity take all the plaudits in brand communication. But companies are increasingly bending an ear to sonic branding.
Every four years, brands clamour (at great cost) to associate themselves with the greatest sporting spectacle on the calendar in return for the promise of heightened brand awareness and the reinforcement of positive values.Who's blogging what
- Social marketing resources
- Engagement on governance issues by debt holders?
- Valenbisi has arrived in Valencia!
- Muir’s two laws of the internet
- Industry bodies: a call for commonsense
- Social Media Use Among Older Adults Nearly Doubles in One Year
- New job, no news
- Accounting professors find social media improves stock liquidity: interview
Tip of the Month
Outside the box |
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It is easy to fall into the trap of writing corporate communications in set formats. To write creatively, you need to think creatively! So force yourself to reject your initial automatic response & review a wider range of resources, experiences and opinions so you have more options and ideas for developing the content.
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