|
The brand damage of corporate gaffes |
|
Thursday, 29 July 2010 17:00 |
|
Foot-in-mouth syndrome. With social media’s ability to amplify corporate gaffes, the threat of brand damage is more real than ever.
|
|
Read more...
|
|
|
Wednesday, 28 July 2010 11:00 |
|
Making waves - John Shewell, head of communications for Brighton & Hove City Council: Neil Gibbons reports
Photographs by Sam Friedrich
|
|
Read more...
|
|
Brand:rebrand - Everything Everywhere |
|
Wednesday, 28 July 2010 10:37 |
|
When T-Mobile and Orange decided to merge, their agencies were posed one humdinger of a branding quandary: Which brand should represent the merged corporate entity: one, both... or none? Frank Sutton takes up the story
|
|
Read more...
|
|
Play time - social media solutions |
|
Tuesday, 27 July 2010 00:00 |
|
Innovative and engaging, informative and fun – Reckitt Benckiser has come up with a pioneering social media solution to really engage young people. It’s not just playing games
|
|
Read more...
|
|
|
Tuesday, 27 July 2010 00:00 |
|
The Barcelona Principles will lead to more accurate measurement of PR value, says Dr David Rockland, a director of the Association for Measurement and Evaluation of Communication. That’s something for PR practitioners (and their mums) to be proud of
|
|
Read more...
|
|
Wednesday, 28 July 2010 10:20 |
|
Corporate logos and visual identity take all the plaudits in brand communication. But companies are increasingly bending an ear to sonic branding: Jon Barker asks if brands have finally found their voice.
|
|
Read more...
|
|
Word clouds: Battle of the Steves |
|
Wednesday, 28 July 2010 10:17 |
|
One is lauded as an excellent presenter, the other is said to leave audiences cold. But what elevates Apple’s Steve Jobs above Microsoft’s Steve Ballmer?: Simple, says Nick Parker – it’s language
|
|
Read more...
|
|
|
|
|
<< Start < Prev 1 2 Next > End >>
|
|
Page 1 of 2 |
Current Issue
