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        <title>Communicate Issue</title>
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        <link>http://communicatemagazine.co.uk/</link>
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            <title>The brand damage of corporate gaffes</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1657-the-brand-damage-of-corporate-gaffes</link>
            <description><![CDATA[
Foot-in-mouth syndrome. With social media&rsquo;s ability to amplify corporate gaffes, the threat of brand damage is more real than ever.

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1657-the-brand-damage-of-corporate-gaffes)]]></description>
            <pubDate>Thu, 29 Jul 2010 17:00:00 GMT</pubDate>
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            <title>Hall of Shame: corporate identity</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1679-hall-of-shame-corporate-identity</link>
            <description><![CDATA[ A celebration of the finest corporate identities can provide helpful lessons in branding. But a study of those that failed can be just as revealing &ndash; and, let&rsquo;s face it, more fun: Here, we present a rogue&rsquo;s gallery of logo failures, as chosen by the UK&rsquo;s leading branding consultants

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1679-hall-of-shame-corporate-identity)]]></description>
            <pubDate>Thu, 29 Jul 2010 13:46:33 GMT</pubDate>
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            <title>Profile: John Shewell</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1667-profile-john-shewell</link>
            <description><![CDATA[Making waves - John Shewell, head of communications for Brighton &amp; Hove City Council: Neil Gibbons reports
Photographs by Sam Friedrich

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1667-profile-john-shewell)]]></description>
            <pubDate>Wed, 28 Jul 2010 11:00:25 GMT</pubDate>
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            <title>Brand:rebrand - Everything Everywhere</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1665-brandrebrand-everything-everywhere</link>
            <description><![CDATA[
 When T-Mobile and Orange decided to merge, their agencies were posed one humdinger of a branding quandary: Which brand should represent the merged corporate entity: one, both... or none? Frank Sutton takes up the story

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1665-brandrebrand-everything-everywhere)]]></description>
            <pubDate>Wed, 28 Jul 2010 10:37:52 GMT</pubDate>
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            <title>@Loggerheads: Social media and corporate communications</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1664-loggerheads-social-media-and-corporate-communications</link>
            <description><![CDATA[In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn&rsquo;t always as desirable or helpful as clear, authoritative one-way communication: 

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1664-loggerheads-social-media-and-corporate-communications)]]></description>
            <pubDate>Wed, 28 Jul 2010 10:32:27 GMT</pubDate>
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            <title>Corporate Sponsorship</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1663-corporate-sponsorship</link>
            <description><![CDATA[
British Airway's corporate sponsorship of Taste London:

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1663-corporate-sponsorship)]]></description>
            <pubDate>Wed, 28 Jul 2010 10:29:54 GMT</pubDate>
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            <title>Sonic branding</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1660-sonic-branding</link>
            <description><![CDATA[Corporate logos and visual identity take all the plaudits in brand communication. But companies are increasingly bending an ear to sonic branding: Jon Barker asks if brands have finally found their voice.

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1660-sonic-branding)]]></description>
            <pubDate>Wed, 28 Jul 2010 10:20:24 GMT</pubDate>
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            <title>Word clouds: Battle of the Steves</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1659-word-clouds-battle-of-the-steves</link>
            <description><![CDATA[
One is lauded as an excellent presenter, the other is said to leave audiences cold. But what elevates Apple&rsquo;s Steve Jobs above Microsoft&rsquo;s Steve Ballmer?: Simple, says Nick Parker &ndash; it&rsquo;s language

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1659-word-clouds-battle-of-the-steves)]]></description>
            <pubDate>Wed, 28 Jul 2010 10:17:34 GMT</pubDate>
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            <title>Corporate advertising - The value ad</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1658-corporate-advertising-the-value-ad</link>
            <description><![CDATA[When it comes to building brand awareness and communicating values, companies are switching onto the benefits of corporate advertising: not least because of the potential offered by digital platforms. Caroline Parry reports

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1658-corporate-advertising-the-value-ad)]]></description>
            <pubDate>Wed, 28 Jul 2010 10:06:54 GMT</pubDate>
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            <title>Ruth Sunderland</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1653-ruth-sunderland</link>
            <description><![CDATA[Many chief executives fear becoming the next Tony Hayward. But the tide of vindictiveness against leaders can be stemmed, says Ruth Sunderland, editor of Observer Business &amp; Media

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1653-ruth-sunderland)]]></description>
            <pubDate>Tue, 27 Jul 2010 13:05:01 GMT</pubDate>
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            <title>Play time - social media solutions</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1661-play-time-social-media-solutions</link>
            <description><![CDATA[Innovative and engaging, informative and fun &ndash; Reckitt Benckiser has come up with a pioneering social media solution to really engage young people. It&rsquo;s not just playing games

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1661-play-time-social-media-solutions)]]></description>
            <pubDate>Tue, 27 Jul 2010 00:00:00 GMT</pubDate>
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            <title>The Barcelona Principles</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1662-the-barcelona-principles</link>
            <description><![CDATA[The Barcelona Principles will lead to more accurate measurement of PR value, says Dr David Rockland, a director of the Association for Measurement and Evaluation of Communication. That&rsquo;s something for PR practitioners (and their mums) to be proud of

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1662-the-barcelona-principles)]]></description>
            <pubDate>Tue, 27 Jul 2010 00:00:00 GMT</pubDate>
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            <title>Opinion: Stephen Davies</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1666-opinion-stephen-davies</link>
            <description><![CDATA[For a truly authentic social media presence, organisations need to create the content themselves. So, asks PR and social media consultant Stephen Davies, what role does that leave for external agencies?

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1666-opinion-stephen-davies)]]></description>
            <pubDate>Tue, 27 Jul 2010 00:00:00 GMT</pubDate>
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            <title>Rewind: The Abdication Crisis</title>
            <link>http://communicatemagazine.co.uk/currentissuemenu/1668-rewind-the-abdication-crisis</link>
            <description><![CDATA[Crisis management is nothing new &ndash; but it has evolved. Each month, we&rsquo;ll be delving into history and asking you to apply modern day communications wisdom to an olden day crisis.  In 1936, Edward&rsquo;s VIII&rsquo;s desire to marry Wallis Simpson was met with political, religious and popular opposition. As his communications adviser, how would you make his marriage to a divorcee more palatable?

Read more... (http://communicatemagazine.co.uk/currentissuemenu/1668-rewind-the-abdication-crisis)]]></description>
            <pubDate>Tue, 27 Jul 2010 00:00:00 GMT</pubDate>
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